纠正错误信息的“全社会”方法：专家教学TikTok视频如何激励公民事实核查和疫苗推广。

IF 3.1 2区医学 Q1 COMMUNICATION

Journal of Health Communication Pub Date : 2025-05-09 DOI:10.1080/10810730.2025.2503179

Gaofei Li, Mengyu Li, Sijia Yang

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引用次数: 0

摘要

本研究采用实验设计来检验专家说教纠正TikTok视频对激发人们参与公民事实核查和疫苗推广的意图的影响。我们的研究结果显示，与观看外行推荐视频的参与者相比，观看专家说教式揭穿视频的参与者报告说，他们更愿意纠正他人对COVID-19疫苗的误解，并向尚未完成推荐疫苗接种的人推广COVID-19疫苗。专家教学视频对事实核查和疫苗推广意图的影响是由参与者对视频来源的感知专业知识介导的。我们的研究结果有助于从理论上理解多模态纠正信息如何激发个体对人际行为结果的意向。实际上，我们的研究强调“全社会”的方法来打击抖音等视频平台上的健康错误信息。

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The "Whole-Of-Society" Approach for Misinformation Correction: How Expert Didactic TikTok Videos Motivate Citizen Fact-Checking and Vaccine Promotion.

This study employs an experimental design to examine the effects of expert didactic corrective TikTok videos on motivating people's intentions to engage in citizen fact-checking and vaccine promotion. Our findings reveal that participants who watched expert didactic debunking videos, compared to those viewing layperson testimonial videos, reported higher intentions to correct others' misperceptions of COVID-19 vaccines and promote COVID-19 vaccines to those who have not completed the recommended vaccination. The impacts of expert didactic videos on fact-checking and vaccine-promoting intention are mediated by participants' perceived expertise of the video's source. Our findings contribute to the theoretical understanding of how multimodal correction messages motivate individuals' intentions for interpersonal behavioral outcomes. Practically, our research emphasizes the "whole-of-society" approach to combating health misinformation on video-based platforms such as TikTok.

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来源期刊

Journal of Health Communication Multiple-

CiteScore

5.60

自引率

4.50%

发文量

期刊介绍： Journal of Health Communication: International Perspectives is the leading journal covering the full breadth of a field that focuses on the communication of health information globally. Articles feature research on: • Developments in the field of health communication; • New media, m-health and interactive health communication; • Health Literacy; • Social marketing; • Global Health; • Shared decision making and ethics; • Interpersonal and mass media communication; • Advances in health diplomacy, psychology, government, policy and education; • Government, civil society and multi-stakeholder initiatives; • Public Private partnerships and • Public Health campaigns. Global in scope, the journal seeks to advance a synergistic relationship between research and practical information. With a focus on promoting the health literacy of the individual, caregiver, provider, community, and those in the health policy, the journal presents research, progress in areas of technology and public health, ethics, politics and policy, and the application of health communication principles. The journal is selective with the highest quality social scientific research including qualitative and quantitative studies.