Big Ideas in Public Relations Research and Practice最新文献

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Prelims 预备考试
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004014
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引用次数: 0
The Big Idea of Employees as Strategic Communicators in Public Relation 员工作为公共关系战略传播者的大构想
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/S2398-391420190000004011
V. Madsen, J. Verhoeven
{"title":"The Big Idea of Employees as Strategic Communicators in Public Relation","authors":"V. Madsen, J. Verhoeven","doi":"10.1108/S2398-391420190000004011","DOIUrl":"https://doi.org/10.1108/S2398-391420190000004011","url":null,"abstract":"The chapter develops a typology of eight different expected employee communication roles based on literature in public relations (PR), corporate communication and related fields. As PR professionals are increasingly taking on a coaching and training role, and communication technology has made employees more visible and approachable, employees more and more take on active roles in the communication with external publics. While PR professionals’ roles are conceptualized fairly well, no framework exists that describes the many communication roles that employees play in contemporary organizations. In the chapter, it is found that employees externally (1) embody, (2) promote, and (3) defend the organization. In addition, employees use communication to (4) scout for information and insights about environmental changes, and (5) build and maintain relationships with stakeholders. Internally, employees use communication to (6) make sense of information, (7) initiate and stimulate innovation, and (8) criticize organizational behaviour and decisions. The typology highlights that employees increasingly fulfil the tactic communication roles as producers and executers of corporate communication as social media have made them more visible and approachable. The communication roles require considerable tactical skills and resources on the part of employees, which they may not always possess sufficiently. PR professionals can play a coaching role in terms of helping employees frame content and communicate in a manner appropriate for the organization, the context and the media. The chapter can help PR professionals and scholars understand the changed role of PR professionals, as well as the changed relationships between organizations and their environment, in the context of dissolving organizational boundaries.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125087485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Engaging Millennials in the Energy Transition 让千禧一代参与能源转型
Big Ideas in Public Relations Research and Practice Pub Date : 2019-09-25 DOI: 10.1108/s2398-391420190000004005
R. Dam, W. Elving, R. V. Veen
{"title":"Engaging Millennials in the Energy Transition","authors":"R. Dam, W. Elving, R. V. Veen","doi":"10.1108/s2398-391420190000004005","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004005","url":null,"abstract":"This chapter explores how various organizations are engaging millennials in the energy transition. In the climate accord from Paris, almost all countries in the world agreed upon reducing greenhouse gasses, so climate change will be limited. In order to do so, we do need to cut down on our use of fossil fuels and we do need to alter our behaviour. In this chapter, we study how organizations are engaging with young people, often referred to as millennials on this subject. Millennials are seen as digital natives, and they grew up with digital communication. Do organizations engage millennials in this energy transition and engage them in a way that millennials do communicate? Our study showed that, with a few exceptions, organizations do not use interactive media and elements that millennials use, and in this, do not engage millennials to join in the energy transition. We give some suggestions on how organizations can engage millennials to a larger extent.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"89 9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123490495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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