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Big Ideas in Public Relations Research and Practice最新文献

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The New ‘Cat’ of the Internet: China’s Panda Diplomacy on Twitter☆ 互联网的新“猫”:推特上的中国熊猫外交
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004006
Z. Huang, Rui Wang
{"title":"The New ‘Cat’ of the Internet: China’s Panda Diplomacy on Twitter\u0000☆","authors":"Z. Huang, Rui Wang","doi":"10.1108/s2398-391420190000004006","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004006","url":null,"abstract":"Using the theoretical frameworks of public diplomacy and public relations, we mapped how the Chinese government has used panda imagery to build its national brand on Twitter and how this ‘panda diplomacy’ has facilitated its para-diplomatic actions. Our findings uncover new attempts by the Chinese government to engage in digital diplomacy. Mobilizing panda imagery on Twitter enhanced friendly relations with foreign political leaders and people and established a friendly and peaceful image of China on Twitter.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"599 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123778081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity 信息，错误信息，虚假信息:传播专业人员在流动现代性中的作用
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004013
Vanessa Moreira, Mafalda Eiró-Gomes
{"title":"Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity","authors":"Vanessa Moreira, Mafalda Eiró-Gomes","doi":"10.1108/s2398-391420190000004013","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004013","url":null,"abstract":"As we witness the rise and expansion of populist movements throughout the globe, it is not of lesser importance to reflect on the role of scientific and technological organizations in the public debate. As it is here that public opinion forms, it is important that organizations involved in the scientific and technology development call on themselves and embrace it as part of their identity, the responsibility to inform the decision-making process of citizens with the purpose of bettering it.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130176865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Visual Turn: Corporate Identity as an Alternative Public Relations Tool 视觉转向:企业形象作为另一种公共关系工具
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004007
A. Craciun
{"title":"The Visual Turn: Corporate Identity as an Alternative Public Relations Tool","authors":"A. Craciun","doi":"10.1108/s2398-391420190000004007","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004007","url":null,"abstract":"This chapter aims to redefine corporate identity as a public relations (PR) tool, part of a new communication syntax of hypermodernity. In line with relevant theories of narrative engagement coming from the post-structuralist semiotics and the ‘aesthetics of interaction’, corporate identity is discussed as a conversational instrument, retrieved and reconstructed by ‘echo chambers’ and ‘curiosity gaps’. The territory of visual identity becomes part of a collective transaction, a sort of ‘open work’/‘opera aperta’, where consumers are asked to build their own ‘intentio lectoris’. In McLuhan’s terms, this can be translated as a ‘cooling down’ of the system of corporate identity. ‘Conversational branding’, rooted in the dialogic model of PR, provides an interactive usage of visual identity, and a new consumer-centric perspective in strategic communication.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132092038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
‘We Don’t Need PR Yet’: Challenging Misconceptions of Public Relations in the Startup Community “我们还不需要公关”:挑战创业社区对公关的误解
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004009
Sarah Vanslette
{"title":"‘We Don’t Need PR Yet’: Challenging Misconceptions of Public Relations in the Startup Community","authors":"Sarah Vanslette","doi":"10.1108/s2398-391420190000004009","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004009","url":null,"abstract":"In the fall of 2017, semi-structured in-depth interviews were conducted with 12 leaders of startups in St Louis, Missouri. The answers were thematically analysed (Braun & Clarke, 2006). The responses were analysed using the constant-comparative method (Glaser & Strauss, 1967) allowing researchers to identify recurring patterns in the interviews. After the initial coding was complete, axial coding (Strauss & Corbin, 1990) was conducted, making connections between the initial themes. The emergent themes from each question are discussed in the results section and the implications for the fields of PR and entrepreneurship will be covered in the discussion section. Some of the key findings are that many startup leaders do not understand what PR is, they don’t understand its benefits and they cannot differentiate PR from marketing.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130502955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How Do Public Relations Practitioners Build Social Capital? 公共关系从业者如何构建社会资本?
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004010
P. Willis, A. Green
{"title":"How Do Public Relations Practitioners Build Social Capital?","authors":"P. Willis, A. Green","doi":"10.1108/s2398-391420190000004010","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004010","url":null,"abstract":"How public relations practitioners in the United Kingdom create and maintain social capital in support of organizational objectives is considered in a research project addressing a research gap identified in its literature review. The project informs the work of a new Working Party on Social Capital established by the Chartered Institute of Public Relations. The project’s empirical phase is informed by a conceptual model developed by the authors and presented in the chapter. It draws on research from behavioural economics and evolutionary biology building on theories associated with community organizing and leadership studies. The conceptual framework also features a phronetic planning tool to help practitioners balance organizational requirements against wider social responsibilities. This aspect of the framework serves as an antidote to social capital being viewed as a resource which can be appropriated for narrow organizational ends. The chapter argues that such an instrumental approach to building social capital is both counterproductive and unethical.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"54 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120913867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Index 指数
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004015
{"title":"Index","authors":"","doi":"10.1108/s2398-391420190000004015","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004015","url":null,"abstract":"","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133234076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When Data Is the Issue: Re-conceptualizing Public Relations for the Platform Economy 当数据是问题:重新定义平台经济的公共关系
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004003
S. Just, Rasmus Rasmussen
{"title":"When Data Is the Issue: Re-conceptualizing Public Relations for the Platform Economy","authors":"S. Just, Rasmus Rasmussen","doi":"10.1108/s2398-391420190000004003","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004003","url":null,"abstract":"This chapter discusses the ways in which digitalization and datafication challenge public relations (PR), arguing that technological developments create a need to re-conceptualize PR so as to account for data as affordance and actor. In so doing the chapter is conceptual; it discusses existing communicative theories in relation to current changes in the media landscape and its technological underpinnings. Focusing on the areas of crisis communication and issues management, we argue that datafication provides new ways of dealing with issues and, in turn, presents new issues for PR professionals. Thus, the chapter presents a novel conceptualization of PR in which technological affordances and agencies go hand in hand with human efforts in the configuration of communicative assemblages. More specifically, we argue that viewing data solely as an affordance merely provides new tools for solving existing issues. When the independent agency of data is recognized and employed, more effective means of solving such issues appear, but data itself also becomes an issue. The dilemma is best illustrated by the Cambridge Analytica scandal and the broader discussions about electoral manipulation and other covert uses of data it incurred. In this regard, balancing the dual demands of efficacy and ethics is as pressing a concern for PR as ever. The conceptualization of PR in terms of communicative assemblages, we suggest, may not only explain processes of issues formation better, but also provide a starting point for handling such processes ethically and effectively.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133417952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Strategic Communication Beyond Organizational Purposes: Lessons Learned from Organized Religion 超越组织目的的战略沟通:从有组织宗教中学到的经验
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004008
M. Wiesenberg
{"title":"Strategic Communication Beyond Organizational Purposes: Lessons Learned from Organized Religion","authors":"M. Wiesenberg","doi":"10.1108/s2398-391420190000004008","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004008","url":null,"abstract":"While the relevance and rationale of strategic communication in organized religion are prevalent in academic and professional literature, there exists a dearth of both theoretical concepts and empirical knowledge, especially from a European perspective. Therefore, this chapter examines how strategic communication can be modelled in organized religion with its specific characteristics and logics by building a framework for strategic communication in this field of research. The framework questions perspectives of strategic communication and communication management that only concentrate on entities like famous persons, groups, movements or organizations and less on belief systems, organized and less organized entities interacting with each other. Religious organizations follow other rationalities like companies or non-profit organizations. Therefore, theories of corporate communication or public relations do not fit within the realm of organized religion, whose mission goes far beyond the organization. Taking into account religious institutions in strategic communication, this chapter delivers new theoretical insights by demonstrating how strategic communication can contribute to the specific purposes of organized religion. Furthermore, the study indicates the specific challenges communication professionals working in the area of religion are confronted with. Finally, it offers practical solutions for the specific field of organized religion by evolving specific target horizons of organized religion. Activating and developing the communication function of more or less independent bodies are main tasks for communication professionals working in organized religion and other meta-organizations.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"206 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125734863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video 用YouTube吸引我们自己:产生情感的实践放大品牌视频的影响
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004004
Gregory G. De Blasio, Komala Mazerant, Brad Scharlott
{"title":"Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video","authors":"Gregory G. De Blasio, Komala Mazerant, Brad Scharlott","doi":"10.1108/s2398-391420190000004004","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004004","url":null,"abstract":"This chapter begins with an exploratory approach to understanding how online branded video results in positive impressions among viewers. Scholars have examined the characteristics of videos that contribute to their appeal (e.g. Ashley & Tuten, 2015; Berger & Milkman, 2012; Botha & Reyneke, 2013; Dafonte-Gomez, 2014; Southgate, Westoby, & Page, 2010). Separate strands of literature have identified social practices and emotions likely to influence the perceptions of branded content. This chapter bridges the gap between those two strands by asking which social practices produce the emotions that lead to greater enjoyment of a video. Using a series of multiple regressions, we constructed a path analysis model linking key social practices and emotions that lead to positive evaluations of branded videos. The model provides strategic direction for the makers of online branded video.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"1996 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124282284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Four News Media Roles Shaping Agenda-building Processes 塑造议程构建过程的四种新闻媒体角色
Big Ideas in Public Relations Research and Practice Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420190000004012
Mark Badham
{"title":"Four News Media Roles Shaping Agenda-building Processes","authors":"Mark Badham","doi":"10.1108/s2398-391420190000004012","DOIUrl":"https://doi.org/10.1108/s2398-391420190000004012","url":null,"abstract":"This chapter identifies, defines and explores four news media roles of conduit, facilitator, mediator and political actor through which the media participate with corporate, social and political actors in agenda-building processes. The framework of the media’s four agenda-building roles sheds light on how the news media perform their various roles as well as how other actors, such as organizations and media audiences, are able to mobilize the media performing these roles. This framework helps explain how and why media roles affect the way actors are able to influence the media agenda with the intention of shaping the public agenda.","PeriodicalId":159192,"journal":{"name":"Big Ideas in Public Relations Research and Practice","volume":"220 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122271802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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