Jurnal Ilmiah Mahasiswa Manajemen : JUMMA最新文献

PENGARUH EXPERIENTIAL MARKETING DAN EXPERIENTIAL VALUE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA HOTEL GRAND DARMO SUITE SURABAYA Pengaruh experiential marketing dan experiential value terhadap customer loyalty melalui customer satisfaction pada hotel grand darmo suite surabaya

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2023-12-01 DOI: 10.33508/jumma.v12i2.5229

Cindy Cahyadi, Ninuk Muljani, Antonius Jan Wellyantony Putro

{"title":"PENGARUH EXPERIENTIAL MARKETING DAN EXPERIENTIAL VALUE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA HOTEL GRAND DARMO SUITE SURABAYA","authors":"Cindy Cahyadi, Ninuk Muljani, Antonius Jan Wellyantony Putro","doi":"10.33508/jumma.v12i2.5229","DOIUrl":"https://doi.org/10.33508/jumma.v12i2.5229","url":null,"abstract":"The hotel business is currently growing, many hotels provide interesting experiences for their consumers. The more it develops, the more interesting it is to know how a hotel can offer something different from its competitors to get loyal customers. This research aims to analyze the influence of experiential marketing and experiential value on customer loyalty through customer satisfaction at the Grand Darmo Suite Hotel Surabaya. The sampling technique uses non-probability sampling with a purposive sampling method to determine the responses of each respondent. The sample used was 167 respondents. The data collection tool used was a questionnaire distributed to guests staying at the Grand Darmo Suite Hotel Surabaya. The data analysis technique uses Structural Equation Modeling - Partial Least Square (SEM PLS) with the SMARTPLS 3.0 application. Result of the research show that experiential marketing and experiential value directly have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction does not have a significant effect on customer loyalty. Experiential marketing and experiential value do not have a significant effect on customer loyalty through customer satisfaction.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"89 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139192695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DAMPAK BIAS KEUANGAN TERHADAP PERTIMBANGAN INVESTASI SAHAM PADA GENERASI MILENIAL 金融偏见对千禧一代股票投资考虑因素的影响

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2023-12-01 DOI: 10.33508/jumma.v12i2.4977

Natanael Kevin Wijaya, C. Susilawati, Gesti Memarista

引用次数: 0

PERAN MEDIASI KOMITMEN ORGANISASIONAL PADA HUBUNGAN SPIRITUALITAS KERJA DAN KINERJA KARYAWAN CREDIT UNION 组织承诺与信用合作社员工关系的调解作用

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2022-06-01 DOI: 10.33508/jumma.v11i1.3948

Trifonia Sastri Rosari, Marliana Junaedi, Ani Suhartatik

引用次数: 0

PERAN CUSTOMER ENGAGEMENT MEMEDIASI CUSTOMER INVOLVEMENT PADA TRUST DAN WORD OF MOUTH 客户参与、客户参与、信任和口碑

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2022-06-01 DOI: 10.33508/jumma.v11i1.3883

C. Wijaya, Sri Yunan Budiarsi, Cyrillius Martono

引用次数: 0

THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES TO PURCHASE INTENTION 社会化媒体营销活动对购买意愿的影响

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2022-06-01 DOI: 10.33508/jumma.v11i1.3951

Michellia Lois Dayoh, Lydia Ari, Yulika Rosita Agrippina

{"title":"THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES TO PURCHASE INTENTION","authors":"Michellia Lois Dayoh, Lydia Ari, Yulika Rosita Agrippina","doi":"10.33508/jumma.v11i1.3951","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3951","url":null,"abstract":"Internet has evolved significantly from its establishment and it proceeds to do so. In addition, the Internet has become a part of people’s daily life. With the increasing number of internet users and various things that can be achieved through the internet, social media is also experiencing developments. This goes the same with marketing concept, where now the traditional marketing is shifted to modern marketing where now many companies use social media for marketing. This is known as social media marketing. Companies do this to enhance their consumer’s purchase intention and simply to promote their products. There are opportunities and new challenges for companies striving to boost their customers' buying intention through social media marketing. Moreover, there must be many aspects that may influence consumer’s purchase intention, precisely Surabaya consumers. Thus, this research is intended to analyze and explore the effect of Social Media Marketing Activities to Purchase Intention with the mediation of Value Equity and Social Brand Engagement of Skincare Somethinc in Surabaya. The data collected from Google Form, hence, there are 222 qualified respondents who live in Surabaya. In addition, the sampling method for this research is purposive sampling and the collected data is analyzed through Structural Equation Modelling (SEM) with SmartPLS 3.0 as the tool.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"156 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116510645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

PENGARUH SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI MEDIASI PADA KEDAI KOPI JANJI JIWA DI SURABAYA

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2022-06-01 DOI: 10.33508/jumma.v11i1.3946

Tabytha Prima Gabriella, Lena Ellitan, Maria Mia Kristanti

{"title":"PENGARUH SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI MEDIASI PADA KEDAI KOPI JANJI JIWA DI SURABAYA","authors":"Tabytha Prima Gabriella, Lena Ellitan, Maria Mia Kristanti","doi":"10.33508/jumma.v11i1.3946","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3946","url":null,"abstract":"The purpose of this study was to analyze and examine the effect of social media marketing, and e-wom on purchasing decisions through brand awareness as a mediation at the Promise Jiwa Coffee Shop in Surabaya. This research was written by Ansari, et al (2019), Diansyah & Nurmalasari (2017), and Upadana & Pramadana (2019) which analyzes the influence of social media marketing, electronic word of mouth, and brand awareness on purchasing decisions as the basis of this research. This study took 150 respondents as a permanent sample of the Promise Jiwa Coffee Shop in Surabaya. The measuring instrument of this research is a questionnaire. The data were obtained and processed by using Partial Least Square analysis technique with SmartPLS 3.0 program. The results of this study prove that social media marketing has a positive and significant influence on brand awareness, electronic word of mouth has a positive and significant influence on brand awareness, social media marketing has a positive and significant influence on purchase decisions electronic word of mouth has a positive influence but not significant to purchase decision, social media marketing has a positive but not significant effect through brand awareness and electronic word of mouth has a positive but not significant effect on purchase decision through brand awareness.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130836004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

PENGARUH BRAND IMAGE, SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA GOJEK DI SURABAYA

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2022-06-01 DOI: 10.33508/jumma.v11i1.3884

Katarina Shinta Dwi Cahyani, Ninuk Muljani, Robertus Sigit Haribowo Lukito

{"title":"PENGARUH BRAND IMAGE, SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA GOJEK DI SURABAYA","authors":"Katarina Shinta Dwi Cahyani, Ninuk Muljani, Robertus Sigit Haribowo Lukito","doi":"10.33508/jumma.v11i1.3884","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3884","url":null,"abstract":"Currently, transportation companies have taken advantage of technology by creating online transportation applications to market their business, so the competition in this business is tight. One of the online Transportation known to the people of Surabaya is Gojek. To win the competition, of course, Gojek tries to make its customers loyal. The purpose of this study was to analyze the role of customer satisfaction as a mediator of the influence of brand image, service quality and perceived value on brand loyalty. The sample used is 150 respondents, at least 17 years old, domiciled in Surabaya and in the last 2 months have used Gojek at least 3 times. The analysis technique uses smartpls 3.0. The results of the study prove that brand image, service quality and perceived value have a significant influence on customer satisfaction, customer satisfaction has a significant influence on brand loyalty. Customer satisfaction significantly mediates the effect of brand image and perceived value on brand loyalty. Service quality mediated by customer satisfaction has no effect on brand loyalty. The research implication is that the customer's impression of Gojek in Surabaya is positive and the perceived value is also quite good, but the quality of service through satisfaction has not been able to make customers loyal. Therefore, Gojek must further improve the quality of service according to customer needs, so that customers are more satisfied and loyal. Thus, there will be more and more loyal Gojek transportation users, so Gojek will rank the highest as an online transportation facility in Surabaya, and Gojek partners will be more prosperous.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115638973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA SCARLETT- WHITENING DI SURABAYA 彭佳璐社交媒体营销丹电子口碑，有意购买美禄品牌形象彭佳璐-美白迪泗水

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2022-06-01 DOI: 10.33508/jumma.v11i1.3947

Teresa Adriana, Lena Ellitan, Robertus Sigit Haribowo Lukito

{"title":"PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA SCARLETT- WHITENING DI SURABAYA","authors":"Teresa Adriana, Lena Ellitan, Robertus Sigit Haribowo Lukito","doi":"10.33508/jumma.v11i1.3947","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3947","url":null,"abstract":"Scarlett Whitening maximizes her Social Media Marketing well so that her product becomes viral which initially boomed on Instagram and other platforms. Although this product is viral, there is stiff competition from similar business actors, both those who have had names for a long time and those that have just emerged. Scarlett Whitening needs a strategy to maintain and improve. This research objective to analyze the effect of Social Media Marketing and electronic word of mouth on purchase intention through Brand Image at Scarlett Whitening in Surabaya. This research is a quantitative research. The sampling technique used is non-probability sampling by purposive sampling. The sample used is 170 respondents, namely active users of Instagram social media in Surabaya. The data collection tool used is a questionnaire. The data analysis technique used is descriptive analysis using the Smart PLS program. The results of this research prove that Social Media Marketing has a positive and significant effect on Brand Image. Electronic word of mouth has a positive and significant effect on Brand Image. Social Media Marketing has a positive and significant effect on Purchase Intention. Electronic Word oof Mouth has a positive and significant effect on Purchase Intention. Brand Image has a positive and significant effect on Purchase Intention. Social Media Marketing has a positive and significant effect on Purchase Intention through Brand Image. Electronic word of mouth has a positive and significant effect on Purchase Intention through Brand Image.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125928151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

MODEL HUBUNGAN DUKUNGAN ORGANISASIONAL, KEPUASAN KERJA, DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KARYAWAN ADMINISTRASI DI SURABAYA 泗水行政雇员的组织支持关系、工作满意度和组织组织模式

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2022-06-01 DOI: 10.33508/jumma.v11i1.3950

Samantha Robbyanto, Fenika Wulani, Julius F. Nagel

引用次数: 0

PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA DENGAN KEPUASAN KERJA SEBAGAI MEDIASI PADA KARYAWAN PABRIK SEPATU DI SURABAYA 工作动机和环境对泗水鞋厂员工平静工作满意度的影响

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA Pub Date : 2022-06-01 DOI: 10.33508/jumma.v11i1.3949

Noventine Natasya Nadapdap, Tuty Lindawati, Antonius Yuniarto

引用次数: 7