ULTIMA Management最新文献

Strategi Meningkatkan Daya Saing Industri Kreatif Indonesia: Studi Kasus Pengembangan Klaster Industri Alas Kaki Kecamatan Tamansari, Bogor 战略增强了印尼创意产业竞争力:鞋类工业发展案例研究，茂物

ULTIMA Management Pub Date : 2019-01-31 DOI: 10.31937/manajemen.v10i2.825

Gema Setya Anggara Putra, Noveri Maulana

{"title":"Strategi Meningkatkan Daya Saing Industri Kreatif Indonesia: Studi Kasus Pengembangan Klaster Industri Alas Kaki Kecamatan Tamansari, Bogor","authors":"Gema Setya Anggara Putra, Noveri Maulana","doi":"10.31937/manajemen.v10i2.825","DOIUrl":"https://doi.org/10.31937/manajemen.v10i2.825","url":null,"abstract":"Peningkatan daya saing industri kreatif Indonesia menjadi perbincangan sengit seiring pemberlakuan Masyarakat Ekonomi ASEAN (MEA) di penghujung tahun 2105 silam. Presiden Jokowi melalui Badan Ekonomi Kreatif (BEKRAF) selalu berupaya untuk mempercepat peningkatan daya saing industri kreatif sebagai kekuatan ekonomi baru di Indonesia. Namun, belum banyak industri kreatif yang mampu berkembang dan memiliki daya saing tinggi ketika berada di tengah pasar industri global. Penelitian ini diharapkan mampu menjadi salah satu alternatif solusi untuk menjawab permasalahan itu. Melalui kajian mendalam atas industri alas kaki di Kecamatan Tamansari, Bogor, penelitian ini diharapkan mampu merancang sebuah model strategi daya saing bagi industri kreatif tanah air. Menggunakan model porter diamond analysis, penelitian ini akan menyusun rancangan strategi bagi klaster industri alas kaki Tamansari serta mengkaji faktor peluang dan ancaman dalam mengembangkan industri kreatif. Penelitian kualitatif ini menggunakan pendekatan studi kasus dan teknik perolehan data menggunakan wawancara, observasi, FGD, dan analisis dokumen. Setelah data dianalisis melalui coding dan kategorisasi, maka dapat ditarik kesimpulan bahwa peningkatan daya saing industri kreatif sangat bergantung pada ketersedian modal, pembinaan kreatifitas pelaku usaha, serta aspek pemasaran yang terintegrasi teknologi. Perlu optimalisasi komponen pendukung industri kreatif model Porter Diamond agar daya saing industri kreatif Indonesia semakin meningkat di tengah pasar industri dunia. \u0000 \u0000Keywords: \u0000Ekonomi kreatif, Industri kreatif, Bekraf, UKM, Daya saing, Sentra Industri, Tamansari, Bogor, Porter Diamond, Klaster Strategi","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117040786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Analisis Pengaruh Kualitas Pelayanan, Lingkungan Fisik dan Kualitas Makanan terhadap Kepuasan Konsumen pada Restoran Kampoeng Kita 分析服务质量、物理环境和食品质量对消费者满意度的影响

ULTIMA Management Pub Date : 2019-01-31 DOI: 10.31937/MANAJEMEN.V10I2.981

Yonas Stefen, Efendi

引用次数: 1

Startup Bisnis Sebagai Alaternatif Investasi 创业作为一种自然投资

ULTIMA Management Pub Date : 2019-01-31 DOI: 10.31937/MANAJEMEN.V10I2.979

I. Yanuarti, H. Dewi

{"title":"Startup Bisnis Sebagai Alaternatif Investasi","authors":"I. Yanuarti, H. Dewi","doi":"10.31937/MANAJEMEN.V10I2.979","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I2.979","url":null,"abstract":"Abstract \u0000 \u0000The main purpose of the investment activity is to obtain profits for both the company and the investor. To generate profits for investors, the company requires initial capital to manage its operational to do business. In general, investors will make investment decisions based on the intrinsic value of the company or based on the growth of the company’s profitability from the previous period. To measure those reference, investors needs historical data of financial reports as a baseline to calculate and for comparison. The barriers for startup companies are the lack or unavailability of historical financial data due to the age of startups more likely in the early stages (less than or equal to one year). \u0000This research uses the method of discounted cash flows based on the company's financial report. The rates of return to discount the cashflow are based on return from real assets, such as gold and property and stock price as financial asset. \u0000The result shows that the company is good enough to be one of investment alternative since its net present value is positive for all rate of return and its payback period is relatively short. \u0000 \u0000Key words Discounted Cash flow, Intrinsic Value, Startup Company, Angel Investors \u0000 ","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"41 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114033357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Celebrity Endorsement in Japan Tourism based on Consumer Celebrity Worship 基于消费者名人崇拜的日本旅游名人代言

ULTIMA Management Pub Date : 2019-01-31 DOI: 10.31937/MANAJEMEN.V10I2.982

Adestya Ayu Armielia

{"title":"Celebrity Endorsement in Japan Tourism based on Consumer Celebrity Worship","authors":"Adestya Ayu Armielia","doi":"10.31937/MANAJEMEN.V10I2.982","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I2.982","url":null,"abstract":" \u0000 \u0000Abstract \u000085% commercials in Japan are promoted with celebrity endorsers, and that trend seems phenomenal knowing other Asian countries start to imitate Japan’s marketing path. One of the most influential celebrity in Japan today is Arashi, a band formed 20 years ago, who grows mature along with their solid fan base throughout the nation and outside the country. In the tight business competition, both in entertainment and tourism industry, Arashi gives fresh air to Japan economic. \u0000This study is aimed at examining the effects of the celebrity endorsement, which consist of three dimensions, and consumer celebrity worship, which consist of two dimensions, to the purchase intention with destination image as the intervening. \u0000 \u0000This is a descriptive study, with approximately 18.000 of Arashi’s foreign fans in an online community; livejournal, as the population. The samples, which was taken based on Slovin’s formula, are 206 people by using non probability sampling method and purposive sampling. The technique of collecting data is online questionnaires. The validity that is used is Pearson product-moment correlation coefficient. The reliability of this study is using Cronbach Alpha; meanwhile, to measure the model, SEM with path analysis is used. Further, Moderating Regression is used to measure the moderating variables used in this study. \u0000 \u0000From this study, it is concluded that the Consumer-Celebrity Worship will positively affect the Destination Image, Destination Image will positively affect Purchase Intention, Celebrity Endorsement will positively affect the Purchase Intention, Socio-demographic & economic will strengthen the link of Consumer-Celebrity Worship and Destination Image, Socio-demographic &economic will strengthen the link of Consumer-Celebrity Worship and Purchase Intention. \u0000 \u0000 \u0000Keywords: Celebrity Endorsement, Purchase Intention, Consumer-Celebrity Worship","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129984676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta 提高雅加达世纪公园酒店入住率的营销运作

ULTIMA Management Pub Date : 2019-01-31 DOI: 10.31937/manajemen.v10i2.986

Septi Fahmi Choiris, Adestya Ayu Armeilia

{"title":"Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta","authors":"Septi Fahmi Choiris, Adestya Ayu Armeilia","doi":"10.31937/manajemen.v10i2.986","DOIUrl":"https://doi.org/10.31937/manajemen.v10i2.986","url":null,"abstract":"AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117084363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service. 基于应用程序的短距离配送服务。

ULTIMA Management Pub Date : 2019-01-31 DOI: 10.31937/MANAJEMEN.V10I2.980

Purnamaningsih, Trihadi Pudiawan Erhan, Nosica Rizkalla

{"title":"Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service.","authors":"Purnamaningsih, Trihadi Pudiawan Erhan, Nosica Rizkalla","doi":"10.31937/MANAJEMEN.V10I2.980","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I2.980","url":null,"abstract":"Abstract \u0000The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation. \u0000This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible \u0000 \u0000Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"162 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121491484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bagaimana Merancang Sistem Manajemen Kinerja 如何设计性能管理系统

ULTIMA Management Pub Date : 2018-12-20 DOI: 10.31937/MANAJEMEN.V10I1.676

Wienda P. Rahardja

引用次数: 0

Transformasi Digital Media Cetak Di Indonesia: Studi Pada Industri Media Cetak Terferivikasi Administratif Dan Faktual 2017 印尼印刷媒体数字转型:2017年媒体行业管理和事实方面的研究

ULTIMA Management Pub Date : 2018-12-20 DOI: 10.31937/MANAJEMEN.V10I1.853

Johny Natu Prihanto

{"title":"Transformasi Digital Media Cetak Di Indonesia: Studi Pada Industri Media Cetak Terferivikasi Administratif Dan Faktual 2017","authors":"Johny Natu Prihanto","doi":"10.31937/MANAJEMEN.V10I1.853","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I1.853","url":null,"abstract":"Kehadiran tehnologi baru, internet dan digitalisasi, menjadi tantangan sekaligus peluang bagi industri media cetak di Indonesia. Menghadapi kecepatan penggunaan internet dan digitalisasi, industri media cetak di Indonesia menghadapi dua persoalan utama: di satu sisi terjadi penurunan drastis pendapatan dari sektor iklan, sirkulasi, dan keterbacaan (readership), sementara di sisi lain pendapatan dari web advertising (digital) belum mampu menggantikan hilangnya pendapatan di sektor cetak. Maka perlu ditetapkan strategi baru untuk membangun keterlibatan pelanggan yang unik dan khusus (niche). Karena bagi pengiklan, prioritasnya adalah mencari cara untuk berada lebih dekat dengan pelanggannya (audience). \u0000Hasil studi ini menunjukkan bahwa kapabilitas organisasi dalam melakukan rekonfigurasi sumberdaya memiliki peran dalam mempengaruhi kinerja kapabilitas pasar digital, kapabilitas kepemimpinan digital dan kapabilitas teknologi digital yang secara bersama berperan dalam mempengaruhi kinerja transformasi digital dalam membangun dan memperkuat keterlibatan pelanggan. Bagi teori manajemen strategik studi ini memberikan kontribusi bahwa variable-variabel yang diteliti dan diukur memiliki peran dalam menjawab disrupsi digital. Sedangkan dari aspek empirik studi ini membantu para manajer dalam menetapkan fokus pada faktor-faktor yang membangun transformasi digital berkelanjutan dan penetapan strategi dalam membangun dan mengembangkan keterlibatan pelanggan. \u0000 \u0000Keywords: dynamic capabilities, capability to reconfigure resources/assets, digital market capabilities, digital leadership capabilities, digital capabilities, sustainable digital transformation, engaging audience strategy. \u0000 ","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126047706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Penerapan Model Latihan Terhadap Peningkatan Produktivitas Kerja Karyawan Pada PT. Okema Altra Perdana Manado 实践模式的应用对马纳多(Manado . Okema Altra)的员工工作效率提高的影响

ULTIMA Management Pub Date : 2018-12-20 DOI: 10.31937/manajemen.v10i1.526

A. E. Egeten

引用次数: 0

Kunjungan Wisatawan dan Bisnis Kuliner di Kota Bandung 旅游和烹饪生意在万隆

ULTIMA Management Pub Date : 2018-12-20 DOI: 10.31937/MANAJEMEN.V10I1.793

Sulaeman Rahman Nidar, Sutisna Sutisna, E. Firmansyah

引用次数: 1