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Peran Movie Image Terhadap Pemilihan Destinasi

ULTIMA Management Pub Date : 2018-12-20 DOI: 10.31937/MANAJEMEN.V10I1.893

Redly Candra Juntana

{"title":"Peran Movie Image Terhadap Pemilihan Destinasi","authors":"Redly Candra Juntana","doi":"10.31937/MANAJEMEN.V10I1.893","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I1.893","url":null,"abstract":"Abstrak-Penelitian ini bertujuan untuk menguji apakah film sangat penting dalam pengembangan Empathy, Nostlagia, Perceived Risk, Place Familiarity, Place Image yang dapat membentuk Attitude Towards dan Intention to Visit A place. Penelitian ini dilakukan dengan menggunakan Structural Equation Model(SEM) dan diolah dengan bantuan software Statistical Package for Social Sciences (SPSS) versi 23 dan AMOS 24. 200 responden diambil dari responden yang pernah menonton seri film Harry Potter lebih dari sekali, masih mengingat film Harry Potter yang pernah di tonton, masih mengingat pemandangan dari sekolah Hogwarts (Kastil Alnwick), dan mengetahui bahwa kastil Alnwick dipergunakan sebagai tempat wisata. Hasil penelitian menunjukkan bahwa Empathy, Nostalgia, Place Familiarity, Place Image merupakan faktor-faktor yang berpengaruh positif secara signifikan terhadap Attitude dan Intention pada kastil Alnwick. Perceived Risk merupakan faktor yang tidak berpengaruh secara signifikan terhadap Place Familiarity di Kastil Alnwick. Para responden yang pernah menonton seri film Harry Potter memiliki Attitude yang positif dan memiliki Intention untuk mengunjungi kastil Alnwick \u0000Kata kunci: Perception, Movies, Destination Image, Risk, Intention, Familiarity.","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130709773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Keputusan Mahasiswa Universitas “X” Bandung Untuk Merokok Di Lingkungan Kampus Yang Dipengaruhi Oleh Faktor Sosial 大学生“X”万隆决定在受社会因素影响的校园环境中吸烟

ULTIMA Management Pub Date : 2018-12-20 DOI: 10.31937/manajemen.v10i1.823

A. Y. Hapsari, Alfath Haikal Muhammad

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引用次数: 0

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