JURNAL SIGNAL最新文献

{"title":"WORD OF MOUTH SEBAGAI KOMUNIKASI PEMASARAN PRODUK HANDMADE ANAK BERKEBUTUHAN KHUSUS","authors":"Femi Oktaviani, Siti Sonia Asydah","doi":"10.33603/zrjeyj84","DOIUrl":"https://doi.org/10.33603/zrjeyj84","url":null,"abstract":"Kegiatan komunikasi pemasaran bukan hal yang mudah dilakukan untuk memasarkan produk agar dapat diterima dan dikonsumsi oleh konsumen. Komunikasi pemasaran bagi anak berkebutuhan khusus perlu perhatian lebih untuk memastikan pesan yang disampaikan dapat diterima dengan baik oleh orang lain.  Pada penelitian ini, berfokus pada kegiatan komunikasi pemasaran melalui word of mouth oleh anak berkebutuhan khusus dalam memasarkan produk handmade seperti bin bag dan tas. Jarang dijumpai anak yang memiliki keterbatasan namun dapat memproduksi sekaligus memasarkan produknya kepada calon konsumen. Tujuan penelitian yaitu untuk mengetahui jenis, langkah-langkah dan dimensi word of mouth  yang dilakukan oleh anak berkebutuhan memasarkan produk hanmade. Penelitian ini sebagai penelitian kualitatif dengan pendekatan studi kasus. Data yang diperoleh melalui observasi dan wawancara, serta di dukung oleh dokumentasi peneliti. Hasil penelitian menunjukan organic word of  mouth sebagai jenis word of mouth pada komunikasi pemasaran produk handmade anak berkebutuhan khusus, terjadi secara alamiah dari konsumen produk handmade kepada orang lain. Terdapat lima langkah dalam word of mouth; menciptakan layanan baik, mengidentifikasikan secara detail tentang keunikan dari produk handmade, memahami segmentasi produk, membangun hubungan dengan konsumen dan pemanfaatan media social. Selanjutnya, dimensi word of mouth  yang digunakan; talkers, topics dan taking part sebagai upaya dalam menambah kepercayaan konsumen terhadap produknya handmade yang dihasilkan oleh anak berkebutuhan khusus.","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":" 81","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140990662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERILAKU COPY PASTE DALAM WHATSAPP GROUP PERTEMANAN(Studi Etnografi Virtual Tentang Perilaku Copy Paste Dalam Whatsapp Group Pertemanan)","authors":"Santi Susanti, Rachmaniar","doi":"10.33603/9w3j0677","DOIUrl":"https://doi.org/10.33603/9w3j0677","url":null,"abstract":"Keberadaan WhatsApp saat ini sudah menjadi suatu kebutuan yang tak dapat dihindari. Alhasil setiap orang memiliki banyak WAG dan ramai dengan postingannya masing-masing. Siapapun dari kita dapat memposting, membagikan sesuatu apapun di WAG, termasuk ucapan sukacita dan dukacita, dimana postingan yang disampaikan persis sama ataupun berbeda. Atas hal tersebut, penulis tertarik untuk memahami bagaimana perilaku copypaste muncul di WAG pertemanan dan hal apa yang kerap dicopy paste pada WAG pertemanan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan etnografi virtual pada beberapa WAG pertemanan.  Hasil penelitian ini menunjukkan bahwa: 1) perilaku copypaste ucapan kerap terjadi pada grup WhatsApp pertemanan besar, dengan peserta lebih dari 40 orang, dan terjadi pada grup- grup-grup alumni sekolah, atau teman-teman yang pernah tergabung dalam instansi atau lembaga tertentu; 2) hal yang kerap di copypaste peserta grup WhatsApp pertemanan besar adalah pemberian ucapan suka cita dan duka cita; 3) perilaku copypaste ucapan yang dilakukan peserta grup WhatsApp pertemanan besar adalah ucapan yang disampaikan seratus persen sama, baik dari kata-kata, rangkaian kalimat, penggunaan tanda baca, hingga kesalahan penulisan.","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":" 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140991127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KETERAMPILAN KOMUNIKASI BARISTA: ANALISIS PADA “NGOPICIREBON”","authors":"Aghnia Dian Lestari","doi":"10.33603/9wbwtr25","DOIUrl":"https://doi.org/10.33603/9wbwtr25","url":null,"abstract":"Peningkatan jumlah konsumsi kopi dalam masyarakat membuat coffeshop membutuhkan barista yang memiliki kredibilitas, seperti telah melalui kualifikasi pembelajaran, memiliki pengalaman, dan pengetahuan tentang kopi bahkan sampai pada penggunaan mesin. Keterampilan komunikasi seperti soft skill dan hard skill para Barista menjadi center of point. Metode yang digunakan adalah kualitatif dengan teori interaksi simbolik. Adapun hasil penelitian yaitu adanya pemahaman mengenai keterampilan komunikasi seperti soft skill dan hard skill para Barista menurut ngopicirebon, dan konsumen kopi. Hasil pada penelitian ini menunjukkan bahwa banyak skill yang harus dipahami Barista, diantaranya ketepatan waktu, kedekatan dengan konsumen, hospitality, cita rasa kopi, komunikatif, sampai pada penggunakan alat-alat kopi. Mereka dituntut untuk selalu mengasah skill terutama komunikasi untuk menciptakan kepuasan konsumen. Barista dapat mengolah kopi dengan keahlian, kreativitas sehingga dapat menentukan kenikmatan cita rasa kopi dan artistiknya atau keindahan yang dibuat dalam penyajian secangkir kopi dan dapat dinikmati oleh konsumen. Perlu adanya keterampilan komunikasi yang dimiliki Barista agar mereka berkompetensi dibidangnya.","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140991875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS FENOMENA FEAR OF MISSING OUT SELEBRITI PADA KONSER BLACKPINK JAKARTA DI TWITTER","authors":"Fennita Tannia, B. Priscillia, Jessica Elisabeth Scholus","doi":"10.33603/mkydwj43","DOIUrl":"https://doi.org/10.33603/mkydwj43","url":null,"abstract":"Memiliki pengaruh musik yang besar membuat musik K-Pop banyak diminati oleh banyak masyarakat internasional termasuk di Indonesia. Banyaknya jumlah penggemar di Indonesia membuat para pelaku industri K-Pop berlomba-lomba mengadakan kegiatan K-Pop seperti konser. Konser Blackpink merupakan salah satu konser terbesar di Indonesia pada tahun 2023 yang memberikan persembahan dan semangat kepada para penggemarnya. Tak hanya itu, kepopuleran konser Blackpink juga menimbulkan FoMO khususnya di kalangan selebritis. Fenomena FoMO pada selebriti sendiri sempat membuat geram para penggemar Blackpink dengan mengungkapkannya di media sosial Twitter dan menjadikan isu tersebut sebagai trending topik. Dari besarnya fenomena FoMO yang terjadi pada para selebritis tersebut, maka penelitian ini berjudul “Analisis Fenomena Fear of Missing Out Selebriti pada Konser Blackpink Jakarta di Twitter” dengan tujuan untuk menganalisis bagaimana fenomena FoMO bisa terjadi dan dampaknya terhadap para selebritis tersebut. Untuk memperoleh hasil penelitian, peneliti menggunakan teori kegunaan dan gratifikasi yang dipadukan dengan metode kualitatif deskriptif untuk menjelaskan fenomena yang terjadi dan menarik kesimpulan. Data diambil dengan wawancara beberapa narasumber dengan kriteria utama seperti menggunakan Twitter dan mengetahui konser Blackpink Jakarta. Observasi juga dilakukan di media Twitter melalui hashtag, mention, dan interaksi online terkait konser Blackpink di Jakarta. Dengan demikian, penelitian ini memberikan kontribusi untuk memahami fenomena FoMO pada selebriti di konser Blackpink Jakarta dan bagaimana pengaruhnya terhadap motivasi dan dampaknya terhadap pengguna Twitter. Hasil penelitian menunjukkan bahwa penggunaan Twitter dan tanggapan penggemar Blackpink terhadap berita negatif tentang selebriti Kiky Saputri mencerminkan kebutuhan akan informasi, interaksi sosial, dan pemenuhan emosional dalam konteks FoMO di konser Blackpink Jakarta. Para penggemar menunjukkan dedikasi mereka dalam membela sang idola dan mengenang momen-momen berharga, sementara persepsi dan minat mereka terhadap Blackpink tetap kuat meskipun terdapat perbedaan pandangan dari non-penggemar.","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140993035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KOMUNIKASI INTRAPERSONAL MELALUI MEDITASI (STUDI FENOMENOLOGI DI INSTAGRAM @PISHIYOGA)","authors":"Virnica Amanda Hape, F. Nurfalah, Aghnia Dian Lestari","doi":"10.33603/zn92s190","DOIUrl":"https://doi.org/10.33603/zn92s190","url":null,"abstract":"Humans, as individual beings, must have an awareness of their thoughts and behavior so that they can find balance and self-concept. Therefore, humans need to carry out intrapersonal communication optimally, and one form of embodiment of intrapersonal communication is meditation. Researchers use Instagram @pishiyoga as a medium for meditation because it has flexibility. The purpose of this study was to find out the process of intrapersonal communication through meditation on Instagram @pishiyoga. The data sources used in this paper are primary and secondary data. The research method is a phenomenologic qualitative approach that aims to reduce individual experience to get the essentials. Primary data in the study were obtained from complete participation observations involving researchers as research subjects and interviews. In contrast, secondary data were obtained from literature and documentation to support the data that had been obtained. Data collection methods used are observation, in-depth interviews, and documentation. Data analysis was done through data reduction, presentation, verification, and conclusion. The study results show that intrapersonal communication through meditation is interpreted as a process of finding identity, gaining awareness, and a necessity in the process of self-healing, which is intended to obtain the formation of a personality. positive self-concept","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":" 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140991056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS JURNALISME PROFETIK BERITA KEMATIAN SELEBRITAS VANESSA ANGEL DALAM INFOTAINMENT","authors":"Abdul Jalil Hermawan","doi":"10.33603/signal.v11i1.7713","DOIUrl":"https://doi.org/10.33603/signal.v11i1.7713","url":null,"abstract":"The big idea of prophetic journalism is to ground the value of prophethood into all movements of journalism practice. Starting from planning news, searching for news, processing news data, writing to adding news. Prophetic journalism is also interpreted as journalism of passion, polemic","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121794947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKETING COMMUNICATION STRATEGY OF AIRPLANE TICKET SALES AT PT.TX TOUR AND TRAVEL GORONTALO BRANCH","authors":"Ade Safitri Biludi, A. Subhan, Salma P Nua, Ramansyah Ramansyah","doi":"10.33603/signal.v11i1.8101","DOIUrl":"https://doi.org/10.33603/signal.v11i1.8101","url":null,"abstract":"Communication in the business world is significantly considered capable of overcoming various problems faced by a company.  Various strategies are needed to survive every business challenge today.  Communication strategies play a significant role in marketing goods or services. This study aims to find and analyze the marketing communication strategy of airplane ticket sales at PT TX Tour and Travel Gorontalo Branch. This study applies a descriptive qualitative method. Data collection is done through observation and interviews. The result of this study is that the owner and employees of the company have carried out some marketing communication strategies (Morissan, 2010), namely: 1) Direct marketing through direct offers to potential customers of products or services. 2) Sales promotion is carried out through discounts for a minimum purchase of 20 airplane tickets. 3) Advertising is carried out actively in the form of promotions on social media. 4) Personal selling carried out is in the form of face-to-face communication with customers walking in directly. 5) Public Relations is only carried out through public relations activities with a general pattern because PT TX Tour and Travel Gorontalo Branch does not have a special public relations division. Marketing communication applied by PT TX Tour and Travel Gorontalo Branch has the strength to survive amid development and competition. However, PT TX Tour and Travel Gorontalo Branch still has weaknesses that need to be improved again with new, more innovative strategic planning techniques to face competition in the travel tourism business. Keywords: marketing communication, airplane ticket sales","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127555291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MODEL KOMUNIKASI PEMERINTAH KOTA TEGAL DALAM PENYEBARAN INFORMASI MENGENAI VAKSINASI","authors":"Akhmad Habibullah, Muhammad Rizky Abdillah, Erny Rosyanti, Aulia Kartika Putri","doi":"10.33603/signal.v11i1.8021","DOIUrl":"https://doi.org/10.33603/signal.v11i1.8021","url":null,"abstract":"The dissemination of information regarding vaccinations carried out by the Tegal City government is very important, because in line with PERMENKES RI number 84 of 2020 regarding the implementation of vaccinations in the context of handling the Covid-19 pandemic which has been well controlled, a Tegal city government communication model is needed to suppress the high spread of hoax information or resistance to vaccine administration. It is hoped that the general public will then be willing to undergo the implementation of the vaccine, which can then suppress the number of patients who are affected or die due to Covid-19. The purpose of this study is to explain how the Communication Model of the Tegal City Government in Disseminating Information Regarding Vaccination. This study uses a qualitative descriptive research method, with data analysis techniques using Nvivo analysis to obtain systematic analysis results. The results of this study indicate that the Tegal City Government communication model used is a linear (one-way) communication model, in disseminating information that is carried out by socializing through websites, radio, and social media in the form of Instagram which is often used","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124459499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digitalisasi UMKM: Peningkatan Kapasitas melalui Program Literasi Digital","authors":"A. Handayani","doi":"10.33603/signal.v11i1.8213","DOIUrl":"https://doi.org/10.33603/signal.v11i1.8213","url":null,"abstract":"Changes in preferences for online shopping methods and an increase in the number of internet users are opening up new market opportunities in the digital era. UMKM need to be responsive to this trend by trying to connect with the digital ecosystem by strengthening their business presence on various platforms. In this case, the low understanding of the benefits of technology affects the level of technology utilization among UMKM actors. In addition, it is also influenced by digital literacy factors that are not evenly distributed. This research is a qualitative research using the literature review method by elaborating various literature related to the digitalization of UMKMs and in the context of efforts to increase the capacity of business actors through digital literacy programs. Sources of data in this study are journals, articles, books","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114655715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI PEROLEHAN RATING & SHARE MELALUI ANALISA MBM TERHADAP PROGRAM INFOTAINMENT DAN NEWS DI INDOSIAR","authors":"Adrian Ingratubun","doi":"10.33603/signal.v11i1.8271","DOIUrl":"https://doi.org/10.33603/signal.v11i1.8271","url":null,"abstract":"Television media is by far the mass media that has become a means of fulfilling a nation's free time. It has also become an effective marketing tool or tool. A company spends hundreds of millions to billions of rupiah to stimulate the audience's needs for the products it sells. For this reason, the goal of almost all television programs is to attract as many audiences as possible. The more audience, the higher the rate (value / price) of the ad slot, the higher the revenue, and the higher the profit. In short, there is no audience, no advertising, no profit, no broadcasting. Television stations have programs that compete with each other to get a high rating & share, where one way to increase rating & share is to use minute by minute (MBM) analysis techniques. Through minute by minute (MBM), it is useful to explore the moment when a program experiences a high rating spike, usually the recorded program data is presented in the smallest unit, namely minutes. In infotainment and news programs, both have elements of creativity, one of which is improving the program for the better by using MBM analysis techniques that can identify","PeriodicalId":153515,"journal":{"name":"JURNAL SIGNAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130178567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}