Digitalisasi UMKM: Peningkatan Kapasitas melalui Program Literasi Digital

Changes in preferences for online shopping methods and an increase in the number of internet users are opening up new market opportunities in the digital era. UMKM need to be responsive to this trend by trying to connect with the digital ecosystem by strengthening their business presence on various platforms. In this case, the low understanding of the benefits of technology affects the level of technology utilization among UMKM actors. In addition, it is also influenced by digital literacy factors that are not evenly distributed. This research is a qualitative research using the literature review method by elaborating various literature related to the digitalization of UMKMs and in the context of efforts to increase the capacity of business actors through digital literacy programs. Sources of data in this study are journals, articles, books