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“Emotional Exhaustion and Perceived Corporate Social Responsibility: A Case Study of a Port Logistics Organization” 情感耗竭与企业社会责任感知:以某港口物流组织为例
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_3
P. Reklitis, A. Fotiadis, P. Trivellas
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引用次数: 1
The Problems of Teaching and Learning in a Cross-Cultural Environment 跨文化环境下的教与学问题
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_31
Y. Taratukhina, L. Tsyganova
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引用次数: 1
An Empirical Examination of Innovation Management System and Financial Performance 创新管理制度与财务绩效的实证检验
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_18
J. Huhtala, Iiro Vaniala, H. Tikkanen
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引用次数: 0
Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z 以Y世代和Z世代为重点的目的地体育旅游开发的营销挑战
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_10
A. Kiráľová, I. Hamarneh
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引用次数: 2
Improving Website Usability and Traffic Based on Users Perceptions and Suggestions––A User-Centered Digital Marketing Approach 基于用户感知和建议提高网站可用性和流量——以用户为中心的数字营销方法
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_30
Ioannis C. Drivas, D. Sakas, P. Reklitis
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引用次数: 10
Local Food and Beverages as a Tool of Destination Marketing 当地食品和饮料作为目的地营销的工具
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_11
I. Hamarneh, A. Kiráľová
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引用次数: 0
Modeling the Strategy of Digital Communications 数字通信策略建模
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_23
A. S. Sarlis, D. Sakas, P. Reklitis
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引用次数: 0
Consideration of Consumer Behaviour on Environmental Labelled Agrifood Products 对环境标签农产品消费者行为的思考
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_5
M. Tzitzira, D. Aidonis, A. Konstantoglou, D. Folinas, T. Fotiadis
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引用次数: 0
Ambient Media Design as a Tool of Creation of New Communication Media 环境媒体设计作为新传播媒体创作的工具
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_13
Tomáš Šula, Milan Banyár
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引用次数: 0
The Analysis of the Perceived Usefulness of Online Communication Tools When Searching for SMEs 搜寻中小企业时，网路沟通工具的感知有用性分析
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_17
R. Bačík, Richard Fedorko, Jakub Horvath, Jan Mihal
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引用次数: 1
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