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Perceived Corporate Social Responsibility and Job Satisfaction in a Port Logistics Organization 港口物流组织企业社会责任感知与工作满意度
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_2
P. Reklitis, A. Fotiadis, P. Trivellas
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引用次数: 2
Quo Vadis Advertisement? Positives and Negatives of Current Ad Quo Vadis广告?当前广告的正反两面
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_15
P. Horňák
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引用次数: 0
Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies 建模和模拟战略使用营销的搜索引擎为商业成功的高科技公司
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_27
D. Sakas, Dimitrios K. Nasiopoulos, P. Reklitis
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引用次数: 8
Public Sector Marketing in a Period of Crisis: Perceptions and Challenges for the Public Sector Managers 危机时期的公共部门营销:公共部门管理者的认知和挑战
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_4
I. Antoniadis, M. Stathopoulou, P. Trivellas
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引用次数: 1
Hospital Information Systems Planning: Strategic IT Alignment in Healthcare 医院信息系统规划:医疗保健中的战略IT对齐
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_25
F. Kitsios, Maria Kamariotou, V. Manthou
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引用次数: 3
Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies 社交媒体网络在搜索引擎中的战略使用对高科技公司商业成功的建模和模拟
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_28
D. Sakas, Dimitrios K. Nasiopoulos, P. Reklitis
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引用次数: 7
Managing Consumers’ Negative Comments in Period of Crisis. The Case of the Greek Super Markets 危机时期消费者负面评论的处理。希腊超级市场的案例
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_1
I. Antoniadis, Vasilis Patoulidis
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引用次数: 1
Implementation of Current Marketing Communication Tools into Practice in the Czech and Slovak Republic 当前营销传播工具在捷克和斯洛伐克共和国的实施
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_14
Tomáš Šula, Milan Banyár
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引用次数: 0
European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East 欧洲III类医疗器械:中东市场营销的战略考虑
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_16
Rami Nabeel Helmi Al-Khateeb
{"title":"European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East","authors":"Rami Nabeel Helmi Al-Khateeb","doi":"10.1007/978-3-030-16099-9_16","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_16","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123669124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Methodological Approach for Effective and Sustainable Strategic Planning in Independent Authorities: The Case of the Hellenic Ombudsman 独立当局有效和可持续战略规划的方法论方法:希腊监察员的案例
Strategic Innovative Marketing Pub Date : 2017-09-06 DOI: 10.1007/978-3-030-16099-9_21
Athanasios Raptis, O. Kopsidas, Labrini Motsia, Stefanos Polymenopoulos, Adamadia Simopoulou, Athanasios Gegkas, C. Platis
{"title":"A Methodological Approach for Effective and Sustainable Strategic Planning in Independent Authorities: The Case of the Hellenic Ombudsman","authors":"Athanasios Raptis, O. Kopsidas, Labrini Motsia, Stefanos Polymenopoulos, Adamadia Simopoulou, Athanasios Gegkas, C. Platis","doi":"10.1007/978-3-030-16099-9_21","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_21","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125753966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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