Proceedings of the 2022 International Conference on E-business and Mobile Commerce最新文献

{"title":"Evaluation of the Application of Six Sigma Method in Moroccan SMEs Using the Hybrid SWOT-FAHP Model","authors":"Yousra Karim, A. Cherkaoui","doi":"10.1145/3543106.3543132","DOIUrl":"https://doi.org/10.1145/3543106.3543132","url":null,"abstract":"The Six Sigma method brings direct gains for the company as well as customer satisfaction. It allows better use of human and financial resources and production tools in order to improve performance. It also increases productivity by reducing non-quality. Six Sigma thus creates a dynamic of continuous progress making it possible to launch large-scale projects such as new products or new processes, thus increasing the competitiveness of the company and therefore its profits. Despite its benefits in terms of cost reduction and variability, many manufacturing companies, especially Small and Medium Enterprises (SMEs), are reluctant to apply it because it is a method that requires many skills within the company. This paper aims to examine the Strengths, Weaknesses, Opportunities and Threats (SWOT) related to the application of Six Sigma method in Moroccan SMEs. Because of the lack of determination of importance ranking for SWOT factors, we proposed to improve the SWOT analysis with a multi-criteria decision-making technique called Fuzzy Analytic Hierarchy Process (FAHP). The objective of using the hybrid SWOT-FAHP model is to systematically qualify the SWOT groups and assimilate their intensities using fuzzy numbers that deal with the uncertainty and subjectivity of human decisions.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132848126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Volatility Modeling of China's Oil Industry","authors":"Chenyao Ma","doi":"10.1145/3543106.3543125","DOIUrl":"https://doi.org/10.1145/3543106.3543125","url":null,"abstract":"Stock prices in the oil industry tend to fluctuate frequently, but violent price fluctuations will also have a serious impact on the lives of investors and residents. Companies in the oil industry often show many similar or related characteristics due to wilderness factors. This correlation between companies includes a risk spillover effect. This spillover effect should play a vital role in risk management and investment decision-making. If an econometric model to measure this effect can be got, the existing fundamental analysis will produce the effect of qualitative change: from qualitative analysis to quantitative analysis. Firstly, this paper will verify that this spillover effect is statistically real through the Granger causality test. Next, it needs to quantify the risk of a single company through the existing volatility models, including GARCH family models applicable for low-frequency data and HAR models applicable for high-frequency data. It is found that there is a causal relationship between the volatility of oil enterprises in China's stock market. In addition, through the volatility modeling of Sinopec, it is found that its logarithmic return series has obvious leverage effect, and its logarithmic return distribution also has obvious characteristics of high tail thick peak. Finally, The HAR model is used to predict the realized volatility series of Sinopec, and the final out of sample prediction RMSE is 4.49e-05.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"50 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116253561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Intelligent Financial Applications on customer satisfaction","authors":"Feng Wu, Nusanee Meekaewkunchorn, Honghua Cao, Chaiyawit Muangmee","doi":"10.1145/3543106.3543114","DOIUrl":"https://doi.org/10.1145/3543106.3543114","url":null,"abstract":"The all-round deep integration of artificial intelligence and finance, with applications such as intelligent customer acquisition, big data risk control, intelligent customer service and financial cloud gradually gaining popularity, indicates that China has entered the era of intelligent finance. This paper firstly explains the theoretical basis of customer satisfaction, the relevant definitions and characteristics of intelligent finance, and proposes the factors of influence of intelligent finance on customer satisfaction of commercial banks. Secondly, by extensively reading and collating customer satisfaction-related literature, and combining the relevant characteristics of smart finance and the actual situation of Guangxi branch of J Bank of China, a customer satisfaction model was constructed. Once again, relevant data were collected by setting up questionnaires and conducting surveys, and SPSS software was used to carry out empirical analysis. The conclusion is that the efficiency, personalisation, customisation, ease of use, security and empathy of smart finance all have a certain influence on customer satisfaction, with efficiency, personalisation, customisation and ease of use having a higher degree of influence and security and empathy having a relatively smaller degree of influence. Finally, through the findings of the study, specific suggestions are made to improve customer satisfaction at J Bank of China Guangxi Branch with regard to different smart financial influencing factors.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124794476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Study on non-monetary accounting of regional spillover water ecosystem services","authors":"Xinyue Jiang, Yaobo Shi, Hanyu Shi","doi":"10.1145/3543106.3543130","DOIUrl":"https://doi.org/10.1145/3543106.3543130","url":null,"abstract":"At present, the practice of water ecological compensation has been widely carried out in China, and the compensation standard is determined according to the protection cost, water quality standard and monetary value of water ecosystem. Few scholars measure the regional spillover value of water ecosystem services from the perspective of supply and consumption. Therefore, this paper estimates the regional spillover value of water ecosystem services in order to provide a new idea for setting compensation standards. Compared with monetary accounting, non-monetary accounting of regional spillover value of water ecosystem services avoids the adverse impact of market price distortion on the objectivity and robustness of accounting results.In this paper, emergy analysis method is used to calculate the non monetary value of regional spillover water ecosystem services. Firstly, the emergy analysis method is used to calculate the total energy value of water ecosystem services; Secondly, water footprint is used to characterize the self consumption of water ecosystem services; Thirdly, the regional spillover energy value is calculated by the difference between the total energy value of water ecosystem services and their own consumption, and the regional spillover value of water ecosystem services is obtained through the conversion of emergy currency ratio. Finally, taking the Loess Plateau Sichuan Yunnan ecological barrier area as an example, the total value of water ecosystem services, water footprint and spillover value of 37 national key ecological functional areas for soil and water conservation and 66 national key ecological functional areas for biodiversity maintenance are calculated. The results show that the ecological spillover value of 62 counties in the Loess Plateau Sichuan Yunnan ecological barrier area is greater than 0, which can be ecologically compensated, and the water ecological spillover value of 34 counties is less than 0, which can not be ecologically compensated.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115538719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on the Economic Model of Volume in the Age of Big Data","authors":"K. Li","doi":"10.1145/3543106.3543115","DOIUrl":"https://doi.org/10.1145/3543106.3543115","url":null,"abstract":"With the rapid development of China's economy, the degree of integration of economics and management is deepening. Based on the statistical analysis method of big data, the trend and law of economic development can be obtained. Big data statistical methods are widely used in the field of economics and improve work efficiency. Effective statistical analysis of data can not only reflect the operation of the product in time, but also reflect the market demand for the product. Therefore, this paper studies the role of big data statistical analysis methods in the field of economic management. This paper first classifies and sorts out the representative quantitative research methods and models in the era of big data, and then based on the BP neural network model and combines 36 indicator data to make multivariate forecasts for China's consumer price index (CPI). The research results show that the prediction results of the BP neural network are good.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115614948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Optimization Scheme of Enterprise Raw Material Ordering and Transshipment based on TOPSIS Method","authors":"Yuhan Zhu, Shihao Gong, Zheng Lai, Yi Ping","doi":"10.1145/3543106.3543122","DOIUrl":"https://doi.org/10.1145/3543106.3543122","url":null,"abstract":"Reasonable ordering and transshipment solutions can minimize the total cost of the enterprise, this paper establishes a model to provide solutions for the maximization of future operational benefits of production-oriented enterprises. First, establish the supplier evaluation model of TOPSIS pros and cons distance method, and screen out the most important suppliers. Then, the two-stage linear programming model is used to find the most economical purchase method that takes into account the production requirements in the next 24 weeks, and the 0-1 integer programming is used to solve the transshipment plan with the lowest loss rate. Finally, on this basis, the constraints of the original linear programming are considered to be strengthened, and the potential coefficient is calculated to obtain the increase in the production capacity of the enterprise. After the improvement, a new optimal solution and transfer plan are given.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130650826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Asian Chooser Option Pricing Based on Binominal Tree and Monte Carlo Simulation","authors":"Yongxue Zhou","doi":"10.1145/3543106.3543124","DOIUrl":"https://doi.org/10.1145/3543106.3543124","url":null,"abstract":"To deal with the increasingly complex financial market transaction scenarios, more and more sophisticated derivatives have been developed. One of them is the Asian chooser option. It is the combination of the Asian option and the chooser option. Firstly, this article introduces the basic idea of Asian options and Chooser options. Combining their traits, this article divides the pricing model of the Asian Chooser Option into 5 steps and figure out its analytic solution based on Binomial Tree Model. Then this article uses Monte Carlo Simulation to validate my analytic solutions using a simple example. The prices of the two methods are similar which indicates my analytic result is reliable.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"160 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126757181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Usability Problem Evaluation Method for E-Shopping","authors":"Summana Man-in, S. Kansomkeat","doi":"10.1145/3543106.3543108","DOIUrl":"https://doi.org/10.1145/3543106.3543108","url":null,"abstract":"Today there are numerous electronic shopping accessible via websites that make our life convenient and comfortable. However, in the use of certain websites, users may encounter negative situations, such as the user's inability to reach their goal, inefficient interaction or inconsistency of design elements. These issues are called usability problems. These problems cause user dissatisfaction in using the website. Therefore, electronic shopping websites should evaluate usability problems before deploying. This paper we proposed a usability problem evaluation method for electronic shopping websites by using user-based evaluation through evaluation questionnaires. The proposed method was applied to six Thailand based electronic shopping websites that have different rankings analyzed by Similarweb. The experiments show that the proposed method can be used to evaluate electronic shopping websites. The results reveal that users encounter more usability problems in low-ranking than high-ranking websites and the problems most found in purchasing process features, especially in order cancellation sub-feature. Thus, developers can improve their websites based on these results.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130226588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Data-based Analysis on the Changes of Medication in Military Outpatient Clinic of a Military Hospital in 2014 and 2018","authors":"Xianyu Li, Libin Mao, S. Hao, Zhengcheng Zhang","doi":"10.1145/3543106.3543121","DOIUrl":"https://doi.org/10.1145/3543106.3543121","url":null,"abstract":"Abstract: To understand the changing trend and characteristics of drug use in out-patient patients, analyse the irrational phenomenon of drug use in military personnel at present, and provide scientific basis for further doing out-patient work. Retrospective data-based analysis of the medical records and prescription drugs in the military outpatient department in 2014 and 2018, analysis of the composition of the patients, the distribution and ranking of the top 20 drugs, and the prescription review of multiple visits and more frequent drugs. The medical and wounded in the military outpatient department are mainly officers and soldiers, accounting for about 90%, and mainly cadres and soldiers below the regiment. More than 90% of the soldiers visited 1-5 times in each year, and more than 70% of the cadres below the regiment level visited 1-5 times in each year. Military outpatient drug use varieties are increasingly concentrated, the most prominent feature is the cardiovascular and orthopaedic Chinese patent medicine increased significantly. There is irrational drug use in the military outpatient service, which mainly consists of many patients and drugs with more. Li Xianyu and Mao Libin contributes equally to the study. The military hospital is a medical unit of the officers and men, which undertakes the tasks of prevention, medical treatment, health care and health education, and plays the role of health maintenance in the health work of the army. In this paper, the outpatient medical records and prescription drug records of the outpatient department of a military hospital in 2014 and 2018 are analysed and compared, and the trends and characteristics of the drug use of the patients in the outpatient department are analysed and analysed The irrational phenomenon of human drug use provides scientific basis for further doing outpatient work, improving medical service and management level.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130358072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Utility and Limitations of Internet Celebrities Marketing in China – A Comprehensive Perspective of Para-Social Interaction Theory and Expectation Confirmation Theory","authors":"Chun-Chi Chen","doi":"10.1145/3543106.3543110","DOIUrl":"https://doi.org/10.1145/3543106.3543110","url":null,"abstract":"According to estimate, which the revenue of \"live broadcast + e-commerce\" commercial model will exceed 700 billion RMB in 2022 in China [Soochow Securities, 2021]. About 63% of the companies of world stated that they are expected to increase the budget for the Internet celebrity marketing in 2022 [Influencer Marketing Hub, 2021]. The para-social Interaction situation constructed by audiences and Internet celebrities through the live broadcast platform not only obtains a good interaction experience and consumption process experience, but also satisfies the individual's inner perceptual needs, and then overflows as the effect of word-of-mouth. However, many Internet celebrities have often occur negative phenomena in the live broadcast process. It makes consumers gradually realize the importance of rational decision-making in the context of perceptual interaction. Therefore, this study combines the perceptual level of para-social interaction theory and the rational level of expectation confirmation theory. Through literature review, it explores the purchase intention of live broadcast audiences, from blindly following the influence of Internet celebrities to simultaneously considering whether they meet their own expectations of confirmation of rational thinking process, and try to construct a theoretical model with effective explanation and generalization. A total of 550 valid samples were obtained by questionnaire research method. AMOS ver. 18 is used as an analysis tool for testing measurements and structural models. The test results are as follows: (a) Most of the causal hypotheses constructed through the para-social interaction theory are supported; (b) Professionalism does not have a positive and significant impact on the para-social interaction with Internet celebrities; (c) Most of the causal hypotheses constructed through the expectation confirmation theory are supported; (d) Perceived usefulness does not have a positive and significant impact on purchase intention. Finally, this study points out the corresponding theoretical and managerial implications based on the data analysis results.","PeriodicalId":150494,"journal":{"name":"Proceedings of the 2022 International Conference on E-business and Mobile Commerce","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122852010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}