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Implementation of Artificial Intelligence in Digital Marketing Development: a Thematic Review and Practical Exploration 人工智能在数字营销发展中的实施:专题回顾与实践探索
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2023-05-30 DOI: 10.55927/jambak.v2i1.4034
Aditya Nirwana, Sudarmiatin, Melany
{"title":"Implementation of Artificial Intelligence in Digital Marketing Development: a Thematic Review and Practical Exploration","authors":"Aditya Nirwana, Sudarmiatin, Melany","doi":"10.55927/jambak.v2i1.4034","DOIUrl":"https://doi.org/10.55927/jambak.v2i1.4034","url":null,"abstract":"This study aims to synthesize a comprehensive view of the use of AI in each stage of a series of marketing campaigns, including the stages of planning, initiating the marketing concept, marketing design, implementation and monitoring, and evaluation. By using the Systematic Literature Review (SLR) method, this study will try to \"summarize\" the use of AI in every stage of marketing that is studied in existing scientific research. It was concluded that with a variety of AI tools, AI can be used to understand target audiences, personalize marketing content to make it relevant, help understand consumer behavior and preferences based on data and analysis. , formulate verbal and visual digital marketing content, and monitor and evaluate the performance of advertising campaigns effectively.","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121706228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analisis Potensi dan Pemetaan Tanaman Porang pada Pasar Ekspor Internasional 对国际出口市场的植物潜力和映射进行分析
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2023-05-27 DOI: 10.55927/jambak.v2i1.4209
Haerunnisa, Fitri Hayati, Ricky Firmansyah
{"title":"Analisis Potensi dan Pemetaan Tanaman Porang pada Pasar Ekspor Internasional","authors":"Haerunnisa, Fitri Hayati, Ricky Firmansyah","doi":"10.55927/jambak.v2i1.4209","DOIUrl":"https://doi.org/10.55927/jambak.v2i1.4209","url":null,"abstract":"Indonesia terkenal negara kaya akan bahan sumber daya alam yang berlimpah, terutama tumbuhan karena tanah yang subur di berbagai tempat tertentu, maka dari itu banyak pula beragam tumbuhan yang berhasil dan dapat menjadi bahan olahan, yang digunakan bisa juga sebagai bahan baku dan lainnya. Para petani di Indonesia menjadi andalan dalam sektor pembangunan, maka program pemerintah menjadi salah satu faktor harapan para petani Indonesia untuk meningkatkan kesejahteraan petani, potensi tersebut memerlukan pengelolaan yang dioptimalkan untuk memenuhi kebutuhan pangan dalam negeri, salah satunya petani yang berhasil menanam tumbuhan umbi umbian khususnya tanaman Porang, tanaman Iles-iles merupakan tanaman penghasil umbi yang dapat dikonsumsi. Penelitian ini menggunakan metode studi literur, pengumpulan data didapat dari berbagai sumber baik jurnal, buku, dokumentasi, internet dan pustaka. Menurut hasil penelitian, Pada tahun 2020, impor porang oleh negara Jepang  mencapai 29,0% terhadap total impor porang dunia. Hal tersebut menjadikan Jepang sebagai importir ke- 2 terbesar di dunia setelah Amerika Serikat yang memiliki pangsa impor 41,4%. Sementara itu, jika dilihat dari negara pemasok porang, Indonesia menempati urutan ke-5 sebagai pemasok porang terbesar di dunia dengan pangsa ekspor sebesar 2,2% terhadap total ekspor porang dunia di tahun 2020.","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114255720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Enterprise Risk Management and Environmental Performance Toward Corporate Social Responsibility Disclosure (CSRD): Study in Mining Sector 企业风险管理和环境绩效对企业社会责任披露的影响——以采矿业为例
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2023-05-15 DOI: 10.55927/jambak.v2i1.4087
Sirli Anillah, Ratna Septiyanti, Yenni Agustina
{"title":"The Effect of Enterprise Risk Management and Environmental Performance Toward Corporate Social Responsibility Disclosure (CSRD): Study in Mining Sector","authors":"Sirli Anillah, Ratna Septiyanti, Yenni Agustina","doi":"10.55927/jambak.v2i1.4087","DOIUrl":"https://doi.org/10.55927/jambak.v2i1.4087","url":null,"abstract":"The population is 47 Mining companies in IDX 2016-2018. Have PROPER rating and published annual report. The purpose to examine the effect of enterprise risk management(ERM) and environmental performance (EP) toward CSR Disclosure. Data were obtained from 63 samples and used sample selection method, purposive sampling method and IBM SPSS 26. The analysis statistic used is multiple linear regression analysis method. The ERM used COSO ERM Framework to disclosure 108 items, EP used PROPER rating represent in 5 ranking and CSRD used GRI G4 CSR index consisting 91 items, 3 categories. The study result shows that ERM have positive and significant effect on CSRD, while EP does not have significant affect on CSRD.","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126489354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Digital Attachment and Gamification at Work on Employee Job Satisfaction 工作中的数字依恋和游戏化对员工工作满意度的影响
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.479
Dhiken Mahening Puspaelia, Honorata Ratna Dwi Putranti
{"title":"Effects of Digital Attachment and Gamification at Work on Employee Job Satisfaction","authors":"Dhiken Mahening Puspaelia, Honorata Ratna Dwi Putranti","doi":"10.55927/jambak.v1i2.479","DOIUrl":"https://doi.org/10.55927/jambak.v1i2.479","url":null,"abstract":"This study aims to determine the effect of digital attachment and gamification in work on job satisfaction of employees of the Widya Mataram University (WMU) Yogyakarta, the population used in this study were all employees who worked at WMU both labor education and lecturers, the size of the sample used is 55 respondents, the sampling technique used is proportional random sampling. The source of the data used is primary data, with the data collection method using a questionnaire. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that digital attachment has a positive and significant effect on employee job satisfaction at the WMU, significant influence on job satisfaction of employees at the WMU.","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113991302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Managerial Ownership, Company Size, Liquidity, and Profitability on Financial Distress 管理层持股、公司规模、流动性和盈利能力对财务困境的影响
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.1796
Selly Mevania, S. Wahyuni, E. Setyadi, N. Inayati
{"title":"The Effect of Managerial Ownership, Company Size, Liquidity, and Profitability on Financial Distress","authors":"Selly Mevania, S. Wahyuni, E. Setyadi, N. Inayati","doi":"10.55927/jambak.v1i2.1796","DOIUrl":"https://doi.org/10.55927/jambak.v1i2.1796","url":null,"abstract":"The Covid-19 pandemic requires companies to improve their performance, so as not to experience financial distress. So the purpose of this study is to find empirical evidence of factors that influence financial distress during the Covid-19 pandemic, including managerial ownership, company size, liquidity, and profitability. The population in this study are basic materials companies that are listed on the IDX in 2019-2021. The sampling method in this study used purposive sampling, and 57 samples were obtained. The data analysis technique used is multiple regression analysis. The results of this study prove that the managerial ownership variable does not affect financial distress, that company size has a negative effect on financial distress, and that the liquidity variable, profitability has a positive effect on financial distress. This research makes a scientific contribution to the field of financial accounting in the form of insight into the factors that influence financial distress during a pandemic.","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129015091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Thematic Event Relation to Consumer Experience in Custom Cultural Events as a Differentiation Strategy 定制文化活动中主题活动与消费者体验的关系:差异化策略
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.1883
Suharyanto, Nashrudin Latif, Fitria Inzaghi, Heny Afifatul Mu'asyaroh
{"title":"Thematic Event Relation to Consumer Experience in Custom Cultural Events as a Differentiation Strategy","authors":"Suharyanto, Nashrudin Latif, Fitria Inzaghi, Heny Afifatul Mu'asyaroh","doi":"10.55927/jambak.v1i2.1883","DOIUrl":"https://doi.org/10.55927/jambak.v1i2.1883","url":null,"abstract":"The aim of this study is to understand the relationship between the thematic choices of event management in an effort to create consumer experience as a form of event differentiation strategy. The variety of event themes at custom cultural events in Indonesia, represented by Indonesian Custom Show (ICS), Kustomfest and House of Customland activities, as research sites from August to November 2022, demonstrates the differentiation of event design in creating unique customer satisfaction. The thematic differences of the event are the main concern in this study as the implementation of a differentiation strategy. A descriptive qualitative research method was chosen to describe the thematic relations of the event with the implementation of a differentiation strategy through interviews, observation and document review. The results of the study show that the thematic variety of events greatly determines the differentiation strategy in event design. An important contribution from this research can be used as a reference for event organizers' managerial policies to design events, sponsorship decisions to carry out partnership strategies, and consumer decisions to process purchasing decisions.","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115403271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MSME Internationalization Empowerment Strategy: a Case Study of Aida Furniture in Pasuruan, Jawa Timur 中小微企业国际化授权策略:以爪哇帖木儿Pasuruan的Aida家具为例
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.1885
Akhlis Priya Pambudy, Sudarmiatin, Imam Muklis
{"title":"MSME Internationalization Empowerment Strategy: a Case Study of Aida Furniture in Pasuruan, Jawa Timur","authors":"Akhlis Priya Pambudy, Sudarmiatin, Imam Muklis","doi":"10.55927/jambak.v1i2.1885","DOIUrl":"https://doi.org/10.55927/jambak.v1i2.1885","url":null,"abstract":"In Indonesia's economic development, SMEs are the backbone of the people's economic system to reduce poverty problems, and their development can broaden the economic base and improve the economy. In order for the Aida Pasuruan Furniture UKM to survive in exporting furniture production, an appropriate strategic model is needed to continue its existence in free trade flows. In research using qualitative methods, data collection methods interviews, participant observation and documentary research. Data analysis techniques for this study then used data acquisition, data reduction, data display, and inference from data analysis. The results of the study show that Aida Furniture UKM in Pasuruan can survive by using a production strategy with character and serving orders based on customer wishes combined through innovation, product improvement and then applying social capital through expanding business networks.","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125214252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Corporate Governance and Capital Intensity on Tax Avoidance 公司治理和资本密集度对避税的影响
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.928
Endi Rohendi, Ita Darsita
{"title":"The Effect of Corporate Governance and Capital Intensity on Tax Avoidance","authors":"Endi Rohendi, Ita Darsita","doi":"10.55927/jambak.v1i2.928","DOIUrl":"https://doi.org/10.55927/jambak.v1i2.928","url":null,"abstract":"This study aims to determine the effect of Corporate Governance and Capital Intensity on Tax Avoidance. This type of research is quantitative using secondary data. The data used in this study are financial reports and annual reports. The population in this study is a manufacturing company in the Consumer Cyclicals sub-sector which is listed on the Indonesia Stock Exchange (IDX) in (2016-2020). The sampling technique used purposive sampling so that the selected sample was 13 companies. The data used is the annual report obtained from the official website of the Indonesia Stock Exchange. The analysis technique uses data collection with the help of the eviews 10 program. This study uses descriptive statistical data analysis. The results of this study indicate that Corporate Governance and Capital Intensity simultaneously have a significant effect on Tax Avoidance. The results of corporate governance that are proxied to managerial ownership have no significant effect on tax avoidance, corporate governance that is proxied to institutional ownership has a significant effect on tax avoidance, corporate governance that is proxied to independent commissioners has no significant effect on tax avoidence and capital intensity has a significant effect on Tax Avoidance","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114270838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Ownership of Managerial, Independent Board of Commissioners, Board of Directors and Intellectual Capital on Financial Performance 管理层持股、独立董事会、董事会和智力资本对财务绩效的影响
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.1662
Eva Dwi Rahmawati, S. Wahyuni, Novi Dirgantari, Dwi Winarni
{"title":"The Effect of Ownership of Managerial, Independent Board of Commissioners, Board of Directors and Intellectual Capital on Financial Performance","authors":"Eva Dwi Rahmawati, S. Wahyuni, Novi Dirgantari, Dwi Winarni","doi":"10.55927/jambak.v1i2.1662","DOIUrl":"https://doi.org/10.55927/jambak.v1i2.1662","url":null,"abstract":"Financial performance is one of the significant aspects of measuring industrial profits. The purpose of this research is to find empirical evidence of the influence of Managerial Ownership, Independent Board of Commissioners, Board of Directors, and Intellectual Capital on Financial Performance. The population in this study are banking companies in 2018-2021 listed on the Indonesia Stock Exchange (IDX). The sampling technique used is a purposive sampling technique to obtain a sample of 79 samples that have met the criteria. The data analysis technique used is multiple regression analysis. Financial performance in this study was measured using the profitability ratio (ROA). The results of this study prove that the variables of managerial ownership, independent board of commissioners, and board of directors do not affect financial performance. While the intellectual capital variable has a positive effect on financial performance.\u0000 ","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114484213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengelolaan Zakat, Infaq, Sedekah di lembaga Amil Zakat Nasional (Studi kasus lembaga Amil Zakat Nasional Nurul Hayat Cabang Medan 扎克的管理，Infaq，阿米尔扎克国立慈善机构的慈善机构
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Pub Date : 2022-05-12 DOI: 10.55927/jambak.v1i1.351
Eri, Suhairi
{"title":"Pengelolaan Zakat, Infaq, Sedekah di lembaga Amil Zakat Nasional (Studi kasus lembaga Amil Zakat Nasional Nurul Hayat Cabang Medan","authors":"Eri, Suhairi","doi":"10.55927/jambak.v1i1.351","DOIUrl":"https://doi.org/10.55927/jambak.v1i1.351","url":null,"abstract":"Pengelolaan ZIS merupakan isu penting dalam program pemberdayaan umat oleh lembagaamil zakat. Penelitian ini bertujuan untuk menganalisis pengelolaan ZIS pada LAZNAS NurulHayat. Utamanya pada produk penghimpunan dan penyaluran ZIS. Metode yang digunakandalam penelitian adalah deskriptif kualitatif. Hasil dari penelitian ini menjelaskan tentangpengelolaan LAZNAS Nurul Hayat dalam menghimpun dan mendistribusikan ZIS. Dalammenghimpun ZIS dilakukan dengan 3 cara, yaitu: amil menjemput zakat ke rumah muzaki(“jemput bola”); muzaki mentranfer dana zakat, infak, sedekah; dan muzaki datang langsungke kantor Nurul Hayat. Sedangkan, penyaluran ZIS dilakukan dengan berbagai program,yaitu: SAYANG, GENPRES, IBUQU, TAFAQUR, BUNDA YATIM, dan SAJADAH.Selain itu LAZ Nurul Hayat memiliki unit usaha Aqiqah Nurul Hayat.","PeriodicalId":148992,"journal":{"name":"Jurnal Manajemen Bisnis, Akuntansi dan Keuangan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128991309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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