Journal of Nepalese Business Studies最新文献_第2页

Rhetorical Culture and Brand Slogan: An Analysis of the Slogans of all Commercial Banks from Nepal 修辞文化与品牌口号:尼泊尔各商业银行口号分析

Journal of Nepalese Business Studies Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41487

Yog Raj Lamichhane

{"title":"Rhetorical Culture and Brand Slogan: An Analysis of the Slogans of all Commercial Banks from Nepal","authors":"Yog Raj Lamichhane","doi":"10.3126/jnbs.v14i1.41487","DOIUrl":"https://doi.org/10.3126/jnbs.v14i1.41487","url":null,"abstract":"Rhetoric is the artful deviation of information and ideas. It is commonly utilized in different forms of advertising. In this context, the study has examined how rhetorical devices are employed in the brand slogans of the 28 commercial banks in Nepal. To achieve their dominant theme there, it identifies and categorizes the devices following the taxonomy developed by James H. Leigh. The framework divides such figures of speech into 41 types under 2 major categories schemes and tropes. The finding from this descriptive analysis and has indicated that music, memory, association, emphasis, emotion and exaggeration are some popular constructs for designing the slogans. Moreover, Nepali private commercial banks seem more successful in utilizing such strategies as they have applied maximum rhetorical devices in comparison to foreign joint -venture and governmental banks. In this trajectory, foreign joint-venture banks have an international brand in the name itself, governmental banks can communicate with customers being people's banks and private banks appear smart in incorporating maximum wordplays in the slogans to play with the sentiment of the audience influencing them. The study simultaneously contributes to both the fields of creative writing and marketing communication literary world and marketing sector updating the current awareness about rhetorical culture. The study has only included the slogans of commercial banks from Nepal, but the comparative study between the slogans of all the banks from Nepal and the banks' slogans from other countries may reflect a clearer picture regarding rhetorical culture.","PeriodicalId":146163,"journal":{"name":"Journal of Nepalese Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134543972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Determinants of Tax Compliance Behaviour among Rental Income Earners in Pokhara 博卡拉地区租金收入者纳税合规行为的决定因素

Journal of Nepalese Business Studies Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41491

Ghanashyam Tiwari

{"title":"Determinants of Tax Compliance Behaviour among Rental Income Earners in Pokhara","authors":"Ghanashyam Tiwari","doi":"10.3126/jnbs.v14i1.41491","DOIUrl":"https://doi.org/10.3126/jnbs.v14i1.41491","url":null,"abstract":"Rental tax is an important source of revenue for local government units. After Nepal adopted fiscal federalism, concerns have been shown by policymakers as well as academicians on the fiscal sustainability of the local government units. In this context, this study attempts to explore tax compliance behaviour among rental income owners in Pokhara. The study is based on a survey of 196 households located in wards 9, 11 and 17 of Pokhara Metropolitan City. The wards represent commercial, semi-urban, and densely populated areas of the city respectively. The required data were gathered employing a self-administered questionnaire comprising Likert scales to measure tax awareness, attitude towards tax, cost of non-compliance, peer influence for compliance, government incentives, and tax compliance behavior of the rental income earner. The data collected were analyzed employing ANOVA, correlation and multiple regression. The research revealed a positive relationship between tax awareness, attitude towards tax, peer influence, and government incentives with tax compliances. The study findings depict that the taxpayers’ awareness and perception towards tax are important variables that affect the compliance behavior of rental taxpayers. Moreover, the results reveal that the rental income earner in Pokhara does not comply with the tax rules due to the lower cost of non-compliance as negative relationship established was found between tax compliance and the cost of non-compliance. Metropolitan tax authority needs to focus on awareness and government incentives rather than the cost of non-compliance for better adherence to tax rules among rental taxpayers.","PeriodicalId":146163,"journal":{"name":"Journal of Nepalese Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133948436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Effects of Telecommunication Service Quality Dimensions on Customer Satisfaction in Kathmandu Valley 加德满都谷地电信服务质量维度对顾客满意度的影响

Journal of Nepalese Business Studies Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41498

Gunja Kumari Sah, S. Pokharel

{"title":"The Effects of Telecommunication Service Quality Dimensions on Customer Satisfaction in Kathmandu Valley","authors":"Gunja Kumari Sah, S. Pokharel","doi":"10.3126/jnbs.v14i1.41498","DOIUrl":"https://doi.org/10.3126/jnbs.v14i1.41498","url":null,"abstract":"Telecommunications have become a vital tool for the success of any business. The 21st-century telecommunication business has been described by hi-tech competition, which has brought attention to customer satisfaction. The study aimed to identify major influential dimensions that affect customer satisfaction. It was accompanied by a descriptive and causal research design and used a structured questionnaire as a survey instrument of the service quality (SERVQUAL) model. The population of this research covered all customers of the Telecommunication industry located at Kathmandu valley, and the sample considered 400 customers through convenience sampling techniques. The survey questionnaire was set in three sections with 38 questions of various types to collect data. The result showed a noteworthy strong positive relationship between service quality dimensions and customer satisfaction. It also revealed security was the major influential dimension of customer satisfaction, followed by tangibles, assurance, and empathy. The finding of the study helps all telecommunication industries to enhance service quality and develop a strategy to increase customer satisfaction and value. Hence, it infers that security, tangibles, assurance, and empathy increase the customer's satisfaction in telecommunications services. Overall service quality dimensions are commonly considered as crucial features of customer satisfaction.","PeriodicalId":146163,"journal":{"name":"Journal of Nepalese Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130085500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Assessing Participation and Position of Vietnam in Global Value Chains 评估越南在全球价值链中的参与和地位

Journal of Nepalese Business Studies Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41486

Shashi Kant Chaudhary

{"title":"Assessing Participation and Position of Vietnam in Global Value Chains","authors":"Shashi Kant Chaudhary","doi":"10.3126/jnbs.v14i1.41486","DOIUrl":"https://doi.org/10.3126/jnbs.v14i1.41486","url":null,"abstract":"Vietnam’s policy of openness to trade and investment has made it integrated very quickly with the global production networks, also known as global value chains, which has brought many visible fortunes to it in terms of socio-economic achievements. To have a deeper insight into the prospects and constraints of its integration into global value chains, and also to assess its degree of integration, this paper has employed Koopman et al. (2010) approach to measure the participation index, and position index. The analysis shows that the participation of Vietnam in global value chains has increased significantly in the last two decades based on strengthening FDI-led exports of Vietnam. It also shows that most of the exporting industries are located in the middle-stream in the value curve and are net buyers of intermediate products for exports, which infers the presence of predominant I2E practices in Vietnam. The paper also identifies and assesses the risk I2E practices are prone to. Scenario analysis suggests that Vietnam shall focus on upskilling of its labour force and developing indigenous industrial base. In the meantime, domestic firms shall be encouraged to collaborate with foreign firms and densify into global value chains.","PeriodicalId":146163,"journal":{"name":"Journal of Nepalese Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121742212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does Model Reflect on Reality? Exploring Beneish M Score on Selected Private Commercial Banks in Nepal 模式能反映现实吗?尼泊尔选定私人商业银行的Beneish M评分研究

Journal of Nepalese Business Studies Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41485

Santosh Gyawali

引用次数: 2

A Fit between Logistics and Supply Chain Management Education and Jobs Market Need in Nepal 尼泊尔物流与供应链管理教育与就业市场需求的契合

Journal of Nepalese Business Studies Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41489

Subarna Bir Jbr, U. Yadav

{"title":"A Fit between Logistics and Supply Chain Management Education and Jobs Market Need in Nepal","authors":"Subarna Bir Jbr, U. Yadav","doi":"10.3126/jnbs.v14i1.41489","DOIUrl":"https://doi.org/10.3126/jnbs.v14i1.41489","url":null,"abstract":"The purpose of this paper is to explore a fit between Logistics and Supply Chain Management (LSCM) related course content and the industry needs in the Nepalese context. Since this study is undertaken using the Nepalese sample, the knowledge and skills prioritized by employers, it can be of value to educators while designing their LSCM course content. Desk-based research involving content analyses was done to understand the supply side information i.e. relative coverage of LSCM topics in business-related courses and degrees offered at selected five Nepalese Universities and for the demand side information i.e. analysis of job description of the LSCM related vacancies in the Nepalese job market over eighteen weeks. The study reveals that the inclusion of LSCM courses in the business programs at Nepalese Universities is currently negligible as none of them offered a separate program dedicated to LSCM. Besides, the LSCM courses were limited to just one course per program weighing not more than three credit hours. Instead, there seems to be an unprecedented number of business schools and colleges leaning towards more sellable traditional business degrees related to finance, marketing, human resource management, IT, and hospitality. Finally, when comparing the relative coverage of LSCM topics in the curriculum to the relative demand for such knowledge by the employers, there seems to be an over-emphasis or under-emphasis of courses related to LSCM both at the bachelors and masters level indicating a mismatch between the expectations of employers and education offered by the universities.","PeriodicalId":146163,"journal":{"name":"Journal of Nepalese Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134327171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Accuracy of Moving Average Forecasting for NEPSE NEPSE移动平均预报的准确性

Journal of Nepalese Business Studies Pub Date : 2020-12-31 DOI: 10.3126/JNBS.V13I1.34706

Rashesh Vaidya

{"title":"Accuracy of Moving Average Forecasting for NEPSE","authors":"Rashesh Vaidya","doi":"10.3126/JNBS.V13I1.34706","DOIUrl":"https://doi.org/10.3126/JNBS.V13I1.34706","url":null,"abstract":"A simple moving average is one of the oldest and the simplest techniques of forecasting the trends of the stock market. The technical analysts follow mainly three types of moving averages, namely; simple, weighted, and exponential moving averages. Among these three types, as per the interest of investors, short-term and long-term time duration is used to calculate the trend using the moving average. All the mentioned moving averages are used by investors or analysts to predict the future trends of the market using historical data. Hence, for evaluating their forecasting accuracy, the paper has used both the short-term and the long-term moving average. The paper has used the NEPSE (closing) index values to calculate as well as plotted the moving averages to forecast the future trend and its accuracy with the help of Mean Absolute Percentage Error (MAPE). The paper found that there is a better crossover in the graphical representation of the moving average in the long-term moving average. In context to the Nepalese stock market, the MAPE results reflected a weekly (5-trading days) 5-SMA analysis of the market movement as the most relevant in short-term forecasting. Similarly, using the technique of moving average, 200-SMA (200-trading days of a year) was seen as the most effective to forecast long-term trends. The result of the long-term moving average MAPE pointed out that the annual reports of the listed companies better determine the trend of the market.","PeriodicalId":146163,"journal":{"name":"Journal of Nepalese Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125606565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of Microfinance Intervention on Multiple and Non-multiple Financing Clients: A Case of Gandaki Province of Nepal 小额信贷干预对多个和非多个融资客户的影响——以尼泊尔甘达基省为例

Journal of Nepalese Business Studies Pub Date : 2020-12-31 DOI: 10.3126/JNBS.V13I1.34703

Bharat Ram Dhungana, R. Chapagain, Deepesh Ranabhat

{"title":"Effects of Microfinance Intervention on Multiple and Non-multiple Financing Clients: A Case of Gandaki Province of Nepal","authors":"Bharat Ram Dhungana, R. Chapagain, Deepesh Ranabhat","doi":"10.3126/JNBS.V13I1.34703","DOIUrl":"https://doi.org/10.3126/JNBS.V13I1.34703","url":null,"abstract":"The objective of this study is to examine the effects of microfinance intervention on multiple and non-multiple borrowings clients in the Gandaki province of Nepal. Further, the study aims to explore the reasons for multiple borrowings and the impact of microfinance intervention on micro-enterprise creation, total investment, profit per month, income, and saving. The research is based on primary sources of data and confined to Muktinath Biikas Bank Limited (MBBL). Microfinance clients involving MBBL for the last five or more years are the respondents, and 311 MF clients were randomly selected from 10 branches of MBBL. Both descriptive and inferential statistics have been applied to find out the effects of microfinance intervention. The key reasons behind multiple financing are forced by friends, the presence of other MFIs, insufficient loan, meeting domestic requirements, repaying other MFIs loan, lending to others at high interest, and repaying a high-interest loan. There are significant differences between multiple and non-multiple financing clients in terms of micro-enterprise creation, total investment, profit per month, and saving. The result shows that non-multiple financing clients are more likely to earn more profit, create new business, and have the potential for large-scale investment. The mean score shows that non-multiple financing clients are saving more than multiple financing clients, indicating more commitment to saving for future funds requirement to expand the business. At last, the study concluded that the performance of non-multiple financing clients is significantly better than multiple financing clients. Since multiple financing creates problems if it is not controlled properly, so microfinance institutions (MFIs) and regulatory authorities should discourage multiple borrowing practices through proper regulation, adequate supply of loans, and its productive orientation.","PeriodicalId":146163,"journal":{"name":"Journal of Nepalese Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114479043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Relationship between Knowledge Management Enablers and Knowledge Creation Internalisation in the Nepalese Hospitality Industry 尼泊尔酒店业知识管理推动者与知识创造内部化的关系

Journal of Nepalese Business Studies Pub Date : 2020-12-31 DOI: 10.3126/JNBS.V13I1.34697

Pushpa Maharjan

{"title":"Relationship between Knowledge Management Enablers and Knowledge Creation Internalisation in the Nepalese Hospitality Industry","authors":"Pushpa Maharjan","doi":"10.3126/JNBS.V13I1.34697","DOIUrl":"https://doi.org/10.3126/JNBS.V13I1.34697","url":null,"abstract":"his paper examines the relationships between the knowledge management enablers and knowledge creation internalisation in the hospitality industry such as hotel, travel and trekking agencies in Nepal. The Nepalese hospitality industry is very competitive. Knowledge is a resource to gain a competitive advantage in this sector. It requires obtaining comprehensive information on how knowledge is managed and utilized in the hospitality industry. It is also necessary to examine the organisational culture, structure, information technology and knowledge creation internalisation that are essential in managing the performance in the hospitality industry to make it more efficient. The study is based on primary data with 382 responses. The self-administered questionnaires were used to collect the perceptive opinions from the respondents. The descriptive quantitative research designs and regression analysis were applied to develop an understanding of the research issue from 38 hotels and 59 travel and trekking agencies of Nepal stationed in the capital Valley of Kathmandu. The study concludes that the key knowledge management enablers such as collaboration, trust, learning, and information technology do influence the knowledge creationinternalization positively. Managers should promote collaboration, trust, learning and information technology facilities for employees to create knowledge in organisation.","PeriodicalId":146163,"journal":{"name":"Journal of Nepalese Business Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114333794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Perception of Consumers towards Nepalese Insurance Products 消费者对尼泊尔保险产品的看法

Journal of Nepalese Business Studies Pub Date : 2020-12-31 DOI: 10.3126/JNBS.V13I1.34702

Pitri Raj Adhikari

引用次数: 1