The East Asian Trade Association最新文献

A Study on the Evaluation System of Secondary School Students’ Innovative Ability 中学生创新能力评价体系研究

The East Asian Trade Association Pub Date : 2022-12-30 DOI: 10.47510/jeat.2022.4.2.63

Xize Geng, Lingming Kong

{"title":"A Study on the Evaluation System of Secondary School Students’ Innovative Ability","authors":"Xize Geng, Lingming Kong","doi":"10.47510/jeat.2022.4.2.63","DOIUrl":"https://doi.org/10.47510/jeat.2022.4.2.63","url":null,"abstract":"Purpose - The core of this study is to establish scientific and standard evaluation standards, establish a scientific evaluation system and give full play to the feedback, motivation, and guidance function of education evaluation. \u0000Design/Methodology/Approach - Evaluating innovative ability is a complex decision-making problem that adopts improved AHP. The multi-level fuzzy comprehensive evaluation method is used to verify the consistency between the students’ scores of innovation ability and the teachers’ subjective evaluation. \u0000Findings - The index of the evaluation system of the innovation ability of innovation education middle school students is determined. The multi-level fuzzy comprehensive evaluation method is used to evaluate students’ innovative abilities according to the evaluation system. \u0000Research Implications - The conclusion of this study can be used as a reference for improving students’ innovation ability in innovation education, i. e. it can cultivate students’ innovation ability and optimize innovation education. Constructing the evaluation index system of the innovation ability of middle school students in innovation education can evaluate the students’ innovation ability in the innovation process.","PeriodicalId":145857,"journal":{"name":"The East Asian Trade Association","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127892648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on the Influence of Product Characteristics on Consumer’s Purchasing Intention: A Case Study of Mixue Ice Cream & Tea 产品特征对消费者购买意愿的影响研究——以蜜雪雪糕茶为例

The East Asian Trade Association Pub Date : 2022-12-30 DOI: 10.47510/jeat.2022.4.2.41

Zesheng Li, N. Ni

{"title":"A Study on the Influence of Product Characteristics on Consumer’s Purchasing Intention: A Case Study of Mixue Ice Cream & Tea","authors":"Zesheng Li, N. Ni","doi":"10.47510/jeat.2022.4.2.41","DOIUrl":"https://doi.org/10.47510/jeat.2022.4.2.41","url":null,"abstract":"Purpose - With the improvement of people’s quality of life, tea drinks have become increasingly integrated into consumers’ daily routines. However, due to the prevalence of commodity homogenization, various competitive brands have emerged in the leisure industry, such as Mixue Ice Cream & Tea, Coco, Auntie in Shanghai, Dieting, and others, which has resulted in mounting competitive pressure within the industry. \u0000Design/Methodology/Approach - In order to enhance the competitiveness of Mixue Ice Cream & Tea and increase market sales by improving consumer repurchase frequency, this study conducts an in-depth analysis of the product characteristics of Mixue Ice Cream & Tea and examines their relationship with consumer behavior. \u0000Findings - Based on the research objectives described above, this paper conducts a questionnaire survey on consumers and target Mixue Ice Cream & Tea consumers to analyze the relationship between product characteristics and consumer behavior. The current situation of the leisure beverage market is also analyzed, and statistical analysis is performed on the collected data. The results indicate that product characteristics positively impact customer satisfaction and purchase intention. \u0000Research Implications - To improve the sales volume and market share of Mixue Ice Cream & Tea, this study incorporates the experimental results to provide marketing recommendations and corresponding strategies for Mixue Ice Cream & Tea enterprises. In addition, the findings will provide important guidance for developing Mixue Ice Cream & Tea enterprises in the leisure beverage market.","PeriodicalId":145857,"journal":{"name":"The East Asian Trade Association","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115860705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research on Rural Leaders, High-Stability Agriculture and Collective Economy as the Path Choice of Rural Revitalization: Practical Exploration Based on Local Rural Development 乡村振兴的路径选择——乡村领袖、高稳定农业与集体经济研究——基于乡土乡村发展的实践探索

The East Asian Trade Association Pub Date : 2022-12-30 DOI: 10.47510/jeat.2022.4.2.27

Huimin Li

{"title":"Research on Rural Leaders, High-Stability Agriculture and Collective Economy as the Path Choice of Rural Revitalization: Practical Exploration Based on Local Rural Development","authors":"Huimin Li","doi":"10.47510/jeat.2022.4.2.27","DOIUrl":"https://doi.org/10.47510/jeat.2022.4.2.27","url":null,"abstract":"Purpose - This paper aims to seek the specific path of rural revitalization from the practical experience of local rural development in China. \u0000Design/Methodology/Approach - Using the case study method, the authors selected some representative villages in the process of rural social development in China, such as Xiaogang village in Anhui province, Dazhai village in Shanxi province and Liuzhuang village in Henan province, as the main analysis cases, at the same time, the author uses Huaxi Village, Yunnan Dayingjie, Henan Nanjie, Hebei Zhoujiazhuang and Zhejiang Tengtou village as supplementary materials to extract the paths of rural revitalization at the present stage through the analysis and comparison of the main cases. \u0000Findings - This article found that rural leaders, high-yield and stable agriculture, and the collective economy as a rural revitalization of the “Troika” is the Absolute way to achieve rural revival. \u0000Research Implications - Based on China’s local development, this paper summed up the experience and lessons of local development can better explore the new era of rural revitalization path.","PeriodicalId":145857,"journal":{"name":"The East Asian Trade Association","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127297734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on the Effect of Physical Education in Chinese University on Student Satisfaction 中国高校体育教学对学生满意度的影响研究

The East Asian Trade Association Pub Date : 2022-12-30 DOI: 10.47510/jeat.2022.4.2.55

Jun Yang, Li Wang

{"title":"A Study on the Effect of Physical Education in Chinese University on Student Satisfaction","authors":"Jun Yang, Li Wang","doi":"10.47510/jeat.2022.4.2.55","DOIUrl":"https://doi.org/10.47510/jeat.2022.4.2.55","url":null,"abstract":"Purpose - This study aims to understand the level and location of physical education at Chinese universities. Through the analysis of the Chinese sports industry and the government’s sports education policy, we will analyze the development process of Chinese sports education and the implementation process of the Chinese government’s sports policy to provide basic data on the future direction of Chinese sports education. \u0000Design/Methodology/Approach - The research method of this study analyzed the effect of physical education in China on student satisfaction through theoretical analysis and policy analysis on the Chinese sports industry and government and analyzed the development process of physical education and the implementation process of the Chinese government. \u0000Findings - The results of this study show the positive effect of physical education at Chinese universities on students’ satisfaction and academic achievement. Therefore, Chinese universities must devote more time and resources to physical education to improve students’ health and academic achievement. \u0000Research Implications - The limitation of this study is that when measuring the level of participation in sports activities, it may be difficult to grasp the overall level of participation in sports activities because it uses a qualitative measurement method or only measures some sports participation items. In addition, it can be difficult to generalize because the sample size is small to generalize the study results or because the study subject is limited to a specific university or region. Therefore, considering these limitations, finding ways to supplement the research results while actively utilizing them is necessary.","PeriodicalId":145857,"journal":{"name":"The East Asian Trade Association","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114976101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Research on the Product Marketing Strategy of Xinte Technology Co., Ltd. under the background of “Double Carbon” “双碳”背景下鑫特科技有限公司产品营销策略研究

The East Asian Trade Association Pub Date : 2022-12-30 DOI: 10.47510/jeat.2022.4.2.1

Yongteng Liu, Haonan Zhang

{"title":"Research on the Product Marketing Strategy of Xinte Technology Co., Ltd. under the background of “Double Carbon”","authors":"Yongteng Liu, Haonan Zhang","doi":"10.47510/jeat.2022.4.2.1","DOIUrl":"https://doi.org/10.47510/jeat.2022.4.2.1","url":null,"abstract":"Purpose - Based on the PEST analysis method and 4V marketing theory, this paper points out the problems of product marketing strategy and puts forward some optimization strategies to help Xint Technology Co. At the same time, by helping enterprises to build ESG development strategies, promote regional green economy, provide references and suggestions for other similar enterprises, and help achieve the double carbon goal early. \u0000Design/Methodology/Approach - First of all, this paper uses the method of literature investigation, searches the authoritative data related to the research object and content through the Internet, and collects the relevant documents and research data. Secondly, based on the product marketing strategy of Xint Technology Co., Ltd., the existing product marketing strategy of Xint Technology Co., Ltd. is analyzed from four aspects: product differentiation, product functionalization, and brand promotion. Finally, the article investigates the product marketing situation and collects enough valuable first-hand information to study the existing problems of Xinte Technology Co., Ltd. \u0000Findings - In this paper, we find some problems, such as a lack of product differentiation, lack of product functionalization, low added value, and lack of brand propaganda. The best solution is found according to the marketing method. \u0000Research Implications - This paper takes Xint Technology Co., Ltd. as the research object and analyzes its macro environment, development, and problems in product marketing strategy. By using PEST analysis and 4V theory to analyze the macro-environment and product marketing strategy of Xint Technology Co., Ltd.. Finally, combined with the environment and development of the enterprise, it helps the enterprise to optimize its marketing strategy. The method of optimizing product structure and marketing strategy is put forward, which can provide a reference for the research of product marketing promotion and enterprise development path.","PeriodicalId":145857,"journal":{"name":"The East Asian Trade Association","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132100886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research on the Impact of Information Sharing on the Stone Trade Supply Chain between China and South Korea 信息共享对中韩石材贸易供应链的影响研究

The East Asian Trade Association Pub Date : 2022-12-30 DOI: 10.47510/jeat.2022.4.2.15

Yanlu Yang, Yiyuan Wang, Minghao Gao

{"title":"Research on the Impact of Information Sharing on the Stone Trade Supply Chain between China and South Korea","authors":"Yanlu Yang, Yiyuan Wang, Minghao Gao","doi":"10.47510/jeat.2022.4.2.15","DOIUrl":"https://doi.org/10.47510/jeat.2022.4.2.15","url":null,"abstract":"Purpose - Based on the important influence of information, this paper studies the impact of information sharing on the Stone trade supply chain achievements between China and Korea and the influencing factors of information sharing in the stone trade supply chain. \u0000Design/Methodology/Approach - Based on the important role of information sharing, this study explored the connotation of information sharing, the categories of influencing, factors and the types of supply chain achievements through theoretical traceability, and empirically analyzed the correlation between various variables through questionnaires and spss.12. \u0000Findings - This study believes that the influencing factors of information sharing include information sharing intention, transaction dependence, enterprise reputation, product characteristics, and information reading ability. The stone trade supply chain performances between China and South Korea include price, supply time, quality, flexibility, and stone resource conservation. In addition to product characteristics, other influence factors positively impact information sharing, which positively impacts supply chain performances. \u0000Research Implications - This study is of great significance to improve the information sharing level of China’s South Korea stone trade supply chain. It provides constructive suggestions for improving the information-sharing level.","PeriodicalId":145857,"journal":{"name":"The East Asian Trade Association","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125330770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring and Thinking about the Digital Transformation of Enterprises under the Middle Office Architecture Strategy 中台架构战略下企业数字化转型的探索与思考

The East Asian Trade Association Pub Date : 2022-12-30 DOI: 10.47510/jeat.2022.4.2.75

Peirong Yao

{"title":"Exploring and Thinking about the Digital Transformation of Enterprises under the Middle Office Architecture Strategy","authors":"Peirong Yao","doi":"10.47510/jeat.2022.4.2.75","DOIUrl":"https://doi.org/10.47510/jeat.2022.4.2.75","url":null,"abstract":"Purpose - This paper provides a detailed analysis of the connotation of the middle office architecture. It explains the middle office’s role, operation mechanism, and development status. \u0000Design/Methodology/Approach - This paper focuses on the theoretical description of the enterprise portrait suitable for implementing the middle office architecture, the core value of the middle office output, the typical architecture of the central office construction, and the strategic adjustment of the organizational structure, and the strategy of maximizing the effectiveness of the middle office strategy. The typical areas of the current implementation of middle office architecture strategy are also listed, and further outlook on the development trend of middle office architecture is given. \u0000Findings - As a necessary tool for data-enabled businesses, data middle office applications have entered a period of development. This paper provides ideas and references for enterprises to build and implement a middle office architecture and thus drive their digital transformation. \u0000Research Implications - Digital transformation is gradually becoming necessary for enterprises to achieve sustainable operations. We need to digitize product development, supply chain, manufacturing, sales, and service, but most importantly, we need to digitize the user interface. Therefore, building a connection platform between “virtual” and “real” is necessary, and the middle platform architecture is one of the best solutions.","PeriodicalId":145857,"journal":{"name":"The East Asian Trade Association","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124629854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research On the Current Situation of Autonomous Vehicle Industry in China 中国自动驾驶汽车产业发展现状研究

The East Asian Trade Association Pub Date : 2022-06-30 DOI: 10.47510/jeat.2022.4.1.29

Yanlu Yang, Kidong Lee, Yiyuan Wang

引用次数: 0

Nostalgia Tendency and the Purchase Intention of Cultural and Creative Products 怀旧倾向与文创产品购买意愿

The East Asian Trade Association Pub Date : 2022-06-30 DOI: 10.47510/jeat.2022.4.1.19

Jianwan Jing

{"title":"Nostalgia Tendency and the Purchase Intention of Cultural and Creative Products","authors":"Jianwan Jing","doi":"10.47510/jeat.2022.4.1.19","DOIUrl":"https://doi.org/10.47510/jeat.2022.4.1.19","url":null,"abstract":"Purpose – The global economy is changing from material to mental and cultural consumption. Nostalgic consumption is emerging as a new consumption model for the cultural content industry. Under this background, the text studies the relationship between the consumer’s nostalgia tendency and the willingness to purchase creative products using the nostalgic consumption behavior mechanism. \u0000Design/Methodology/Approach – This study examines the effect on the intention to purchase creative products from the perspective of consumers’ nostalgia. \u0000Findings – This study provides complementary theoretical significance to the study of the nostalgic consumption behavior of cultural and creative products. At the same time, it provides practical reference significance for the future marketing strategy and development of cultural and creative industry. \u0000Research Implications – Nostalgia is a unique characteristic that consumers generally have and, at the same time, a kind of psychology that can affect the purchase of a brand phenomenon. Consumer’s emotional response that evokes nostalgia and psychology related to stimulants are attitudes toward products that evoke consumer nostalgia. Sierra and McQuitty (2007) text expressed that consumers’ tendency to evoke nostalgia is advantageous in improving their willingness to purchase creative products based on the consumption behavior mechanism that evokes nostalgia. Therefore, nostalgia should be added to products or brands in the future development of the cultural and creative industries. Products can be enriched with nostalgic elements such as the country’s cultural history, memories of homes and childhood, symbolic meaning and preferences, characteristics of the times and cultural properties.","PeriodicalId":145857,"journal":{"name":"The East Asian Trade Association","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125428434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Efficient Market Testing of the Chinese Stock Market During the COVID-19 Recession 新冠肺炎经济衰退期间中国股市的有效市场检验

The East Asian Trade Association Pub Date : 2022-06-30 DOI: 10.47510/jeat.2022.4.1.35

Chao Sun, Yoonmin Kim

{"title":"Efficient Market Testing of the Chinese Stock Market During the COVID-19 Recession","authors":"Chao Sun, Yoonmin Kim","doi":"10.47510/jeat.2022.4.1.35","DOIUrl":"https://doi.org/10.47510/jeat.2022.4.1.35","url":null,"abstract":"Purpose – The purpose of this paper is exploring whether Chinese stock market (SSEC) is effective during the COVID-19 recession. Recent asset market bubbles and bursts have generated interest in the efficiency of stock market behavior. Efficient market hypothesis (EMH) has been challenged by the COVID-19 recession. \u0000Design/Methodology/Approach – Based on Efficient market hypothesis, this research will present results of nonparametric tests employed in an econometric investigation of stock market efficiency in China during COVID-19 recession. To test this hypothesis, the Augmented Dickey-Fuller (ADF) test, Autocorrelation Function (ACF) test, Runs test, and Variance Ratio Test were used to assess the behavior of the SSEC. \u0000Findings – This paper studies the Chinese stock market’s (SSEC) behavior passed weak form efficient market tests for random walk. According to Variance Ratio Test, a certain group of SSEC investors could experience abnormal returns since there is a possibility that they could know something about a shock that is not already reflected in the stock's price. \u0000Research Implications – In the management of this paper, this study will provide help for stock market investors when investing or provide reference significance for the state to manage the stock market.","PeriodicalId":145857,"journal":{"name":"The East Asian Trade Association","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133213045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0