Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan最新文献

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Media Massa Serambi Indonesia: Antara Industri Dan Idealisme 印尼主流媒体:在工业和理想之间
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2023-06-14 DOI: 10.32505/hikmah.v14i1.6200
Hanifah Nurdin, Syukur Kholil
{"title":"Media Massa Serambi Indonesia: Antara Industri Dan Idealisme","authors":"Hanifah Nurdin, Syukur Kholil","doi":"10.32505/hikmah.v14i1.6200","DOIUrl":"https://doi.org/10.32505/hikmah.v14i1.6200","url":null,"abstract":"Serambi Indonesia is one of the major mass media in Aceh. Almost all information is reported by Serambi. Since its establishment in 1989 until now Serambi Indonesia has continued to experience developments in running its industry. Serambi Indonesia also publishes news that occurs around Aceh, the news that is revealed has gone through a selection process by the editor so that it becomes news that is suitable for public consumption. To get data on how Serambi Indonesia can survive between idealism and industry, researchers use descriptive research methods with a qualitative approach. The research technique is purposive sampling by conducting observations, interviews in obtaining data. Primary data is obtained from company leaders, advertising managers and journalists, while secondary data from various existing literature. The theory used in this research is management theory which is better known as POAC (planning, organizing, actuating, controlling). The results of the study found that Serambi carries a balanced concept between Industry and Idealism. Serambi Indonesia cannot impose or be too idealistic to maintain its industry. Because Serambi Indonesia has employees who depend on the company and capital owners who want the benefits of the capital provided. Serambi Indonesia strives to prioritize the need for information to the public and does not put aside the information needs of the public and package it well and polite language so as not to clash with institutions or the government.","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130896636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Retorika Dakwah K.H Ahmad Bahauddin Nursalim Dalam Channel YouTube NU Online K.H Ahmad Bahauddin Nursalim 在 NU 在线 YouTube 频道中的 "达瓦赫 "修辞学
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2023-06-04 DOI: 10.32505/hikmah.v14i1.6133
Muhammad Luthfi Syaf, M. Ibrahim
{"title":"Retorika Dakwah K.H Ahmad Bahauddin Nursalim Dalam Channel YouTube NU Online","authors":"Muhammad Luthfi Syaf, M. Ibrahim","doi":"10.32505/hikmah.v14i1.6133","DOIUrl":"https://doi.org/10.32505/hikmah.v14i1.6133","url":null,"abstract":"This study aims to analyze the preaching rhetoric of K.H. Ahmad Bahauddin Nursalim (Gus Baha) on the NU Online YouTube channel. In this research, the researcher used descriptive qualitative research and discourse analysis methods. Data collection techniques in this study used observation and documentation. In the data validation technique, the researcher used the terms observation and reference coverage. The preaching rhetoric of K.H. Ahmad Bahauddin Nursalim uses the delivery method, namely, script, memorizing, speaking suddenly, and speaking without preparation. Based on the type of rhetoric using dialogue and monology in KH Ahmad's choice of words, Bahauddin Nursalin uses unofficial, official, and conversational languages. Based on the tone category, using simple language style and medium language style Based on the category of sentence structure using parallelism, antithesis, and repetition. Based on voice style, use a relaxed pitch, moderate loudness, a fast rate, and pause with apa and uh. Based on the style of movement using body posture in a sitting position, appearance of manners with a white shirt, white sarong, and black cap, facial expressions and hand movements match the conditions spoken on stage. KH Ahmad Bahauddin Nursalin's hand movements as support for the words spoken Eye gaze as a form of respect \u0000  \u0000 ","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134001540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Penerapan Komunikasi Media Massa dalam Mempromosikan Layanan Pernikahan di KUA Sunggal 在夸阿山加尔推广婚礼服务时使用大众媒体传播
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2023-05-24 DOI: 10.32505/hikmah.v14i1.4733
A. Farid
{"title":"Penerapan Komunikasi Media Massa dalam Mempromosikan Layanan Pernikahan di KUA Sunggal","authors":"A. Farid","doi":"10.32505/hikmah.v14i1.4733","DOIUrl":"https://doi.org/10.32505/hikmah.v14i1.4733","url":null,"abstract":"This study examines mass media communication activities carried out by the Office of Religious Affairs (KUA) of Sunggal District in Deli Serdang Regency in promoting marriage services to the surrounding Muslim community. The implementation of KUA's duties in providing the best service to Muslim audiences should be supported by mass media instruments that explain the processes, procedures, and administrative matters that are the success of marriage in Islam. Adopting descriptive qualitative methods in this study look at the current situation and condition of marriage services at KUA Sunggal so that natural objects can provide a detailed description of the application of mass media communication in it. The data were then obtained by observation, in-depth interviews with informants from the Head of KUA and extension workers as well as official documentation on all matters relating to the object of research. The results of this study found that the role of mass media communication was still weak so efforts were needed and real actions in revitalizing, upgrading, and adjusting to publicity to the public in the era of technological progress 5.0 in the KUA work area, Sunggal District.","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124259833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Urgensi Literasi Digital Tengku dalam Membangun Kerukunan Umat Beragama 建立宗教和谐的紧迫性
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2023-04-29 DOI: 10.32505/hikmah.v14i1.5956
Muslem Ibnu
{"title":"Urgensi Literasi Digital Tengku dalam Membangun Kerukunan Umat Beragama","authors":"Muslem Ibnu","doi":"10.32505/hikmah.v14i1.5956","DOIUrl":"https://doi.org/10.32505/hikmah.v14i1.5956","url":null,"abstract":"Digital literacy skills are very important today. Someone who has good digital literacy skills is a person who is independent and skilled in finding information, and has the ability to choose the type of information needed and present it effectively. As an opinion leader, Tengku must master digital literacy so that he is not mistaken in conveying messages to his followers. This will help prevent inter-religious conflicts in society and promote inter-religious harmony. \u0000  \u0000 ","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114562479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Konstruksi Mahasiswa Nonmuslim Kota Surabaya Terhadap Tren Lepas Pasang Jilbab di Media Sosial 泗水市非穆斯林学生建设社交媒体上无面纱的趋势
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2023-01-03 DOI: 10.32505/hikmah.v13i2.5108
Ailsa Fitri Shafwa, Agus Machfud Fauzi
{"title":"Konstruksi Mahasiswa Nonmuslim Kota Surabaya Terhadap Tren Lepas Pasang Jilbab di Media Sosial","authors":"Ailsa Fitri Shafwa, Agus Machfud Fauzi","doi":"10.32505/hikmah.v13i2.5108","DOIUrl":"https://doi.org/10.32505/hikmah.v13i2.5108","url":null,"abstract":"Penelitian ini berfokus pada persepsi dari mahasiswa nonmuslim terhadap adanya trend lepas jilbab yang terdapat dalam media sosial. Pada masa ini media, sosial dapat mempengaruhi kehidupan setiap manusia yang menggunakannya. Media sosial juga menjadi tempat bagi setiap individu untuk mengekspresikan diri. Jilbab merupakan sebuah simbol penting dalam agama Islam bagi para pemeluknya. Dalam prakteknya masih ditemukan fenomena dari muslimah yang menggunakan jilbab dalam kehidupan sehari-hari, namun ketika di media sosial tidak menggunakan jilbab sebagai simbol penting dari agama islam. Penelitian ini menafsirkan perspektif dari mahasiswa nonmuslim dalam melihat fenomena tersebut. Tujuan dari Penelitian ini adalah untuk mengetahui pemahaman dari mahasiswa nonmuslim melihat fenomena tersebut yang dikaji melalui sosiologi agama. Menggunakan teori interaksi simbolik untuk melihat pemaknaan dari persepsi mahasiswa nonmuslim ketika melihat fenomena lepas pasang jilbab di media sosial. Metode yang digunakan dalam penelitian ini adalah metode dengan kualitatif dengan menggunakan pendekatan fenomenologi untuk menganalisis realitas dengan melihat pengalaman dari mahasiswa perempuan muslim kota Surabaya yang pernah melakukan lepas pasang jilbab di media sosial melalui teknik pengumpulan data berupa observasi dan wawancara. Hasil penelitian menunjukkan bahwa makna agama islam tetap tersampaikan dengan baik meskipun terdapat fenomena lepas pasang jilbab di media sosial.","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134287376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Khazanah Islami (Khais): Inovasi Aplikasi Berbasis Mobile Sebagai Upaya Preventif Prokrastinasi Ibadah di Era Digital 伊斯兰教(Khazanah):基于移动的应用程序创新,作为数字时代的一种预防措施
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2022-12-31 DOI: 10.32505/hikmah.v13i2.4595
Irmawati, Abdul Aziz Ridha
{"title":"Khazanah Islami (Khais): Inovasi Aplikasi Berbasis Mobile Sebagai Upaya Preventif Prokrastinasi Ibadah di Era Digital","authors":"Irmawati, Abdul Aziz Ridha","doi":"10.32505/hikmah.v13i2.4595","DOIUrl":"https://doi.org/10.32505/hikmah.v13i2.4595","url":null,"abstract":"Perkembangan teknologi informasi di era digital semakin maju dan berkembang pesat. Arus globalisasi semakin tidak terkendali, teknologi yang hakikatnya diciptakan untuk membuat hidup manusia menjadi semakin mudah dan nyaman. Namun tidak ada bidang kehidupan manusia yang bebas dari teknologi. Menurut Zalfa banyak orang yang mengaku Islam, tetapi melalaikan dan meremehkan kewajibannya sebagai umat Islam seperti melalaikan atau menunda waktu salat. Padahal salat merupakan salah satu kewajiban umat Islam yang harus ditunaikan. Permasalahan yang sering dijumpai dikalangan remaja adalah lebih senang menghabiskan waktu dengan hal yang tidak bermanfaat tanpa mengingat waktu. Oleh karena itu, penulis membuat sebuah solusi berdasarkan permasalahan yang ada dengan membuat sebuah aplikasi yang bernama Khazanah Islami: Inovasi Aplikasi Berbasis Mobile sebagai Upaya Preventif Prokrastinasi Ibadah di Era Digital. Metode yang digunakan Research and Development (R&B) sedangkan teknik pengumpulan data yang digunakan dalam penelitian ini adalah studi kepustakaan yang diambil dari buku, jurnal, maupun situs internet lima tahun terakhir yang berkaitan dengan objek penelitian dan internet searching. Aplikasi ini menyajikan fitur-fitur keislaman sebagai pengingat ibadah umat Islam sebagai upaya preventif prokrastinasi ibadah di era digital. Manfaat dari aplikasi Khazanah Islami yaitu sebagai solusi untuk mencegah terjadinya prokrastinasi ibadah di tengah aktivitas masyarakat yang sering melalaikan ibadah wajib sehingga aplikasi ini menjadi alternatif pengingat ibadah yang akan mendisiplinkan penggunanya dalam beribadah. Aplikasi ini juga dapat menambah wawasan keislaman seseorang karena disajikan fitur-fitur yang dapat diakses dengan mudah oleh pengguna.","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125595577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Bloodshed and Meaning for the Life of the Sumbanese in the Pasola Tradition 帕索拉传统中桑班纳人的流血与生命意义
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2022-12-31 DOI: 10.32505/hikmah.v13i2.5055
Lambok Hermanto Sihombing, Maria Paskalia Aninda
{"title":"Bloodshed and Meaning for the Life of the Sumbanese in the Pasola Tradition","authors":"Lambok Hermanto Sihombing, Maria Paskalia Aninda","doi":"10.32505/hikmah.v13i2.5055","DOIUrl":"https://doi.org/10.32505/hikmah.v13i2.5055","url":null,"abstract":"Indonesia has various performing arts. One of them is Pasola, a traditional war tradition from West Sumba, NTT region. This study aims to investigate the meaning and philosophical principles underlying the Pasola tradition. The research is classified as cultural research employing qualitative descriptive techniques. According to Edward Burnett Tylor (1832-19721), culture is a complex system consisting of learned human knowledge, belief, art, morals, law, conventions, abilities, and habits. To investigate the Pasola tradition, a descriptive qualitative strategy is employed by referencing multiple literature sources and observations from interviews broadcast on social media platforms such as YouTube. The objective of this paper is first to comprehend the philosophical significance of the Pasola tradition of the West Sumba tribe in greater depth. Second, raise everyone's awareness of the need to establish a pattern of subject-subject interactions or relationships to establish a healthy relationship between humans and nature. As a result, the government stakeholders are helped by society to implement sustainable development promoting cultural preservation.","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115312872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Implementasi Komunikasi Perusahaan di Era Digital: Studi Analisis Pada Portal Website amartha.com 数字时代企业通信的实现:amartha.com网站门户分析研究
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2022-12-31 DOI: 10.32505/hikmah.v13i2.4913
Akhyarsyah Agya
{"title":"Implementasi Komunikasi Perusahaan di Era Digital: Studi Analisis Pada Portal Website amartha.com","authors":"Akhyarsyah Agya","doi":"10.32505/hikmah.v13i2.4913","DOIUrl":"https://doi.org/10.32505/hikmah.v13i2.4913","url":null,"abstract":"Digitalisasi media telah mengubah lini kehidupan manusia, baik dari segi kehidupan pribadi, maupun kehidupan bersosial dengan manusia lainnya. Peralihan kehidupan bisnis konvensional menjadi digital membawa perubahan dalam proses berlangsungnya perusahaan, termasuk komunikasi perusahaan. Media digital mampu menjadikan proses komunikasi perusahaan berubah ke arah yang terintegrasi, efektif, cepat, dan mudah untuk dijangkau. Amartha merupakan sebuah perusahaan pendanaan mikro yang menggunakan produk-produk media digital sebagai dasar operasional perusahaan. Penelitian ini bertujuan untuk melihat bagaimana penggunaan serta penyebaran komunikasi perusahaan khususnya pada pihak eksternal perusahaan dengan memanfaatkan website dan media sosial Instagram, Twitter dan Facebook. Metode penelitian ini menggunakan penelitian kualitatif, library research (penelitian pustaka) dengan pendekatan deskriptif analisis. Hasil penelitian menunjukkan Amartha telah memanfaatkan produk media digital seperti website dan media sosial dengan sangat baik, walaupun masih dibutuhkan kesolidan tim, serta penyelarasan konten memaksimalkan komunikasi perusahaan khususnya kepada pihak eksternal perusahaan.","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116398878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Stratifikasi Terbuka Posisi Pekerja Hotel: Apakah Budaya Patriarki Ditegakkan? 酒店工作人员的开放分层:父权制文化是建立的吗?
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2022-12-31 DOI: 10.32505/hikmah.v13i2.4673
Almira Aulia Azzahra
{"title":"Stratifikasi Terbuka Posisi Pekerja Hotel: Apakah Budaya Patriarki Ditegakkan?","authors":"Almira Aulia Azzahra","doi":"10.32505/hikmah.v13i2.4673","DOIUrl":"https://doi.org/10.32505/hikmah.v13i2.4673","url":null,"abstract":"Permasalahan gender dan budaya patriarki bukanlah hal yang asing lagi. Gender merupakan proses keyakinan bagaimana laki-laki dan perempuan seharusnya bertindak, sehingga hal ini tidak dipengaruhi oleh faktor biologis melainkan dapat dipengaruhi oleh sosial, adat, dan budaya. Dunia kerja atau karir merupakan hal yang akan dilalui oleh setiap orang dalam hidupnya, baik itu bekerja secara mandiri maupun kelompok. Namun tidak semua jenis pekerjaan menerima berbagai jenis pekerja. Salah satu pekerjaan yang menerima berbagai jenis pekerja adalah hotel. Hotel memiliki lapisan struktur yang terdiri dari banyak orang dan posisi, termasuk pekerja wanita. Dunia kerja merupakan dunia yang keras bagi kaum wanita. Hal ini dikarenakan keterbatasan kesempatan yang diberikan kepada wanita. Tidak semua orang familiar dengan posisi pekerjaan yang ada di hotel, juga jarang sekali orang yang minat dalam bidang perhotelan. Tujuan dari penelitian ini adalah untuk mengetahui apakah posisi kerja di hotel membatasi wanita untuk berkarir, serta untuk mengetahui posisi apa saja yang bisa ditempati wanita bila bekerja di perhotelan. Untuk menunjang keberlangsungan penelitian ini, maka digunakan metode studi kasus untuk mengambil data dan informasi yang diperlukan. Teori yang digunakan dalam penelitian ini adalah termasuk dalam teori kepuasan kerja, yakni teori keseimbangan (equity theory). Teori ini cocok dengan penelitian tentang penempatan posisi kerja antara wanita dan pria, untuk melihat apakah keadilan pada posisi kerja di perhotelan sudah ditegakkan atau masih menggunakan budaya patriarki, dan melihat apakah segala posisi yang ada di perhotelan diperkenankan untuk melibatkan tenaga kerja wanita.","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127061215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Resepsi Milenial Terhadap Ageisme Pada Film Senior Year 在高级电影《千禧年风云》中对老年痴呆症的分析
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Pub Date : 2022-12-31 DOI: 10.32505/hikmah.v13i2.5336
Nur'aini Chumairo, Yudiana Indriastuti
{"title":"Analisis Resepsi Milenial Terhadap Ageisme Pada Film Senior Year","authors":"Nur'aini Chumairo, Yudiana Indriastuti","doi":"10.32505/hikmah.v13i2.5336","DOIUrl":"https://doi.org/10.32505/hikmah.v13i2.5336","url":null,"abstract":"Film merupakan salah satu bentuk media komunikasi yang berisikan suatu pesan untuk disampaikan kepada khalayak. Namun penerimaan khalayak terhadap pesan tersebut tentunya akan berbeda sesuai dengan latar belakang masing-masing individu.Penelitian ini bertujuan untuk mengetahui pemaknaan khalayak yakni milennials tentang adanya ageisme di dalam film Senior Year. Adapun pada penelitin ini menggunakan metode penelitian berupa analisis resepsi milik Stuart Hall yang membagi penerimaan khalayak menjadi tiga kategori posisi, yakni; dominant hegemonic code, negotiated code dan opposittional code.  Teknik pengumpulan data yang digunakan peneliti berupa wawancara mendalam dengan informan yang telah memenuhi syarat ketentuan yang dibutuhkan di dalam penelitian ini. Dengan mengolah data dan menganalisis hasil wawancara mendalam terhadap penerimaan informan-informan tentang ageisme di dalam film Senior Year, menggunakan teori encoding-decoding milik Stuart Hall dengan keempat informan yang memiliki referensi dan pengalaman yang berbeda. Maka di dapatkan hasil bahwa informan pertama dan ketiga berada pada posisi dominant hegemonic code, informan kedua berada pada posisi negotiated code dan informan keempat berada pada posisis opposittional code.","PeriodicalId":143769,"journal":{"name":"Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125021593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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