Online Inf. Rev.最新文献

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Meta-analysis of the DeLone and McLean models in e-learning success: the moderating role of user type DeLone和McLean模型对电子学习成功的元分析:用户类型的调节作用
Online Inf. Rev. Pub Date : 2021-09-15 DOI: 10.1108/oir-01-2021-0011
Mona Jami Pour, J. Mesrabadi, Mohammad Asarian
{"title":"Meta-analysis of the DeLone and McLean models in e-learning success: the moderating role of user type","authors":"Mona Jami Pour, J. Mesrabadi, Mohammad Asarian","doi":"10.1108/oir-01-2021-0011","DOIUrl":"https://doi.org/10.1108/oir-01-2021-0011","url":null,"abstract":"PurposeReviewing the existing literature in the field of e-learning success reveals a considerable number of studies that primarily investigate the causal relationships proposed by the DeLone and McLean (D&M) information system (IS) success model. However, the various relationships in the D&M model have found different levels of support or even contradictory results within the empirical literature. To synthesize the existing knowledge in the field of e-learning success, the authors have conducted a meta-analysis of e-learning success studies using D&M to combine the quantitative results and validate the model in this field. Furthermore, a moderator analysis involving user types was performed to examine the situation under which they may have different effects.Design/methodology/approachFor this purpose, through a systematic review of the studies, 44 independent studies were selected from 29 qualified related journals. In order to analyze the quantitative results of the studies, the meta-analysis of the effect sizes of the casual relationships in the D&M model has been used.FindingsThe findings indicated that all relationships of the model were supported. It was also revealed that the extent of effect sizes of the examined relationships depends on the type of user. Except for one relationship (user satisfaction and net benefit), all effect sizes of employees were more than those of students and teachers.Research limitations/implicationsThis meta-analysis reviewed the relationships found in the literature on D&M constructs in e-learning contexts. This study better explains the e-learning success factors by consolidating contradictory findings in the past researches and contributes to the existing e-learning success literature. The findings can assist educational institutions and organizations in decision-making because the findings resulting from the meta-analysis are more consistent than previous primary researches.Originality/valueDespite the widespread use of the D&M model in the field of e-learning success, no study has yet consolidated the quantitative findings of these studies and the current field abounds in some controversies and inconsistent findings. This paper integrates the results of empirical studies that examined the relationships within the D&M model. The main contribution of this paper, which is the first of its kind, is to apply meta-analysis to reconcile the conflicting findings, investigate the strengths of the relationships in the D&M model and provide a consolidated view.","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"165 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127922581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Effects of young adults' smartphone use for social media on communication network heterogeneity, social capital and civic engagement 青年智能手机社交媒体使用对传播网络异质性、社会资本和公民参与的影响
Online Inf. Rev. Pub Date : 2021-09-15 DOI: 10.1108/oir-08-2020-0332
Yonghwan Kim, Bumsoo Kim
{"title":"Effects of young adults' smartphone use for social media on communication network heterogeneity, social capital and civic engagement","authors":"Yonghwan Kim, Bumsoo Kim","doi":"10.1108/oir-08-2020-0332","DOIUrl":"https://doi.org/10.1108/oir-08-2020-0332","url":null,"abstract":"PurposeThis study examines the direct and indirect effect mechanisms of how using smartphones for social media is associated with college students' civic engagement via levels of communication network heterogeneity and social capital. In addition, this study tests whether such indirect effects mechanisms are moderated by the need to belong.Design/methodology/approachThe study analyzes data from an online survey (N = 580) conducted at a public university. The PROCESS macro is used to examine the mediation association between mobile social media use, communication network heterogeneity, social capital, and civic engagement and the moderated mediation conditional upon need to belong.FindingsCollege students who often use smartphones for social media were more likely to communicate with people who have different socio-demographic characteristics and different opinions. There was also a positive mediation mechanism between smartphone use for social media, network heterogeneity, social capital and civic engagement, which means that college students who often use mobile social media are more likely to communicate with heterogeneous others and develop a sense of social capital, which in turn led to greater levels of civic engagement. Importantly, these indirect effects of smartphone use for social media on civic engagement were stronger for those with greater levels of need to belong.Originality/valueThe findings of the current study are significant given that little is known about how young adults' mobile social media use is associated with communication network heterogeneity and civic engagement in their everyday life. The research expands the research agenda by investigating the most popular interactive communication media platforms.","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"470 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131016952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Consumers with specialised and diverse experience produce more helpful reviews 具有专业和多样化经验的消费者会产生更有用的评论
Online Inf. Rev. Pub Date : 2021-09-07 DOI: 10.1108/oir-06-2020-0244
Lei Hou, Xue Pan
{"title":"Consumers with specialised and diverse experience produce more helpful reviews","authors":"Lei Hou, Xue Pan","doi":"10.1108/oir-06-2020-0244","DOIUrl":"https://doi.org/10.1108/oir-06-2020-0244","url":null,"abstract":"PurposeExperienced reviewers in general can produce high-quality product reviews, and thereby get more helpful votes. This paper explores the question that whether the depth and width of the reviewers' experience distribution have effects on the helpfulness of their reviews.Design/methodology/approachAdopting the restaurant review data from Yelp, the present paper classifies the restaurants in to different categories applying the Word2Vec technique, such as Asian or fast food. By evaluating the number of a user's historical reviews in a specific category, and the evenness of such distribution in different categories, the experience specialty and experience diversity are defined respectively.FindingsThe analysis shows that users specialised in a given category can produce more helpful reviews in that category. The users with diverse historical experience, i.e. have posted reviews for many categories, also can produce helpful reviews. In addition, the experience diversity shows a positive moderation effect on the influence of experience specialty. Thus, users with diverse experience while specialized in a particular category are the source of most helpful reviews.Originality/valueWhile previous studies mostly consider the raw number of historical reviews as a reviewer's experience, we distinguish such experience by product category and focus on the width and depth of its distribution. The results not only shed lights on the mining of high-quality reviews and reviewers but also provide insights on the management of online review platforms and electronic marketing.","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125130430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Self-disclosure in public and private groups of people with mental illnesses in Facebook 在Facebook上公开和私下的精神疾病患者群体中的自我表露
Online Inf. Rev. Pub Date : 2021-08-25 DOI: 10.1108/oir-04-2021-0212/v1/decision1
Nava Rothschild, Noa Aharony
{"title":"Self-disclosure in public and private groups of people with mental illnesses in Facebook","authors":"Nava Rothschild, Noa Aharony","doi":"10.1108/oir-04-2021-0212/v1/decision1","DOIUrl":"https://doi.org/10.1108/oir-04-2021-0212/v1/decision1","url":null,"abstract":"PurposeThe Internet enables various voices and opinions that previously did not participate in the community discourse to express themselves. People with mental illnesses make use of social networks to advance their special needs in varied ways. The study aims to examine the nature of the discourse that takes place in public and private groups of people with mental illnesses.Design/methodology/approachThe research corpus consisted of the content of 615 messages taken from public and private groups of people with mental illnesses in Facebook. Linguistic parameters (the total number of words, the number of words in the first person) were examined for each message. Two skilled judges classified the messages on a self-disclosure scale to determine the degree of disclosure of personal information, thoughts and emotions.FindingsThe results of the study indicate that the messages published in public groups are longer than the messages in private groups; however, the level of personal disclosure in messages written in private groups is deeper than in messages written in public groups. In addition, the level of self-disclosure in opening posts was found to be greater than the level of self-disclosure in comments.Practical implicationsIn the study, the authors focus on the ways people in excluded populations make use of virtual tools to advance both their personal and social needs.Originality/valueThe study is innovative, as it explores the discourse of people with mental illnesses in public and private groups on Facebook.","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122689876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Responsive stewardship and library advocacy in dystopian times: using information from the Civil Rights Movement and 1984 to strengthen libraries 反乌托邦时代的响应式管理和图书馆倡导:利用民权运动和1984年的信息来加强图书馆
Online Inf. Rev. Pub Date : 2021-08-21 DOI: 10.1108/OIR-08-2021-565
L. Hunter, Sarah A. Buchanan
{"title":"Responsive stewardship and library advocacy in dystopian times: using information from the Civil Rights Movement and 1984 to strengthen libraries","authors":"L. Hunter, Sarah A. Buchanan","doi":"10.1108/OIR-08-2021-565","DOIUrl":"https://doi.org/10.1108/OIR-08-2021-565","url":null,"abstract":"PurposeThe authors ask the question of how libraries can advocate for themselves and for those who most need the library during the pandemic, and evaluate how the authors adapt to a future of helping underserved and underrepresented populations in new ways after it subsides.Design/methodology/approachUsing data currently being provided by the Center for Disease Control and Prevention (CDC) and other sources, prior issue analyses dealing with library programs and advocacy, and lessons from a few dystopian novels, the authors lay out the political and social implications of the coronavirus on libraries now and in the future.FindingsBecause the coronavirus disease 2019 (COVID-19) pandemic shut down physical library buildings everywhere, forcing extremely slow re-openings and decimating library programs, conversation is building now on how libraries will overcome its massive blow. Underrepresented populations who most need library information (namely, the homeless, Native Americans, Black and Hispanic peoples among others) are suffering disproportionately from the pandemic and its aftereffects that are just beginning to reverberate.Originality/valueThis paper presents a viewpoint backed by lessons from American history, specifically the Civil Rights Movement, and the dystopian novel 1984 by George Orwell. Currently, the conversations around what will happen to libraries are limited, but will hopefully grow as libraries (and the rest of the world) attempt to move forward in an unprecedented situation.","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131760285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Applying the time continuum model of motivation to explain how major factors affect mobile learning motivation: a comparison of SEM and fsQCA 应用动机的时间连续模型解释主要因素对移动学习动机的影响:SEM和fsQCA的比较
Online Inf. Rev. Pub Date : 2021-08-20 DOI: 10.1108/oir-04-2021-0226/v1/decision1
Mingyue Fan, Juliet Wanza Ndavi, S. A. Qalati, Lin Huang, Zhengjia Pu
{"title":"Applying the time continuum model of motivation to explain how major factors affect mobile learning motivation: a comparison of SEM and fsQCA","authors":"Mingyue Fan, Juliet Wanza Ndavi, S. A. Qalati, Lin Huang, Zhengjia Pu","doi":"10.1108/oir-04-2021-0226/v1/decision1","DOIUrl":"https://doi.org/10.1108/oir-04-2021-0226/v1/decision1","url":null,"abstract":"PurposeStudying mobile learning – the use of electronic devices (i.e. cellphone and tablets) to engage in learning across multiple contexts via connection to peers, media, experts and the larger world is a relatively new academic enterprise. This study analyzes the influencing factors of mobile learning (M-learning) motivation based on the time continuum model of motivation (TCMM).Design/methodology/approachThe study uses structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to verify relationships between mobile learning motivation, attitude, need, stimulation, emotion, ability and reinforcement. Justification for the use of both methods lies in the complementarity relationships that existed between the variables and research methodologies. The sample contains 560 mobile learners' feedback.FindingsResults show that attitude, need, emotion, ability and reinforcement are important factors to enhance mobile learning motivation, while stimulation is not.Practical implicationsThis work highlights the importance of training for app designers on how to design an M-learning App with high learning motivation by paying prior attention to learning content, teaching team and online learning communities.Originality/valueThis study proposes three precise solutions (scholars, managers and practitioners) to improve learning motivation based on the categorization of mobile learners.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2021-0226.","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"298 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124260539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Let's talk about risks: a pillar framework for social media risk management in memory institutions 让我们来谈谈风险:记忆机构社会媒体风险管理的支柱框架
Online Inf. Rev. Pub Date : 2021-07-20 DOI: 10.1108/OIR-08-2020-0380
C. Liew
{"title":"Let's talk about risks: a pillar framework for social media risk management in memory institutions","authors":"C. Liew","doi":"10.1108/OIR-08-2020-0380","DOIUrl":"https://doi.org/10.1108/OIR-08-2020-0380","url":null,"abstract":"PurposeWhile memory institutions' use of social media has proliferated, research and scholarly literature on risks, resulting from social media use, memory institutions' social media risk-aware culture and, in particular, social media risk management remains scant. This study addresses this knowledge gap and identifies aspects of social media risk management from other sectors that could inform the cultural heritage sector.Design/methodology/approachThis research involves a review of the scholarly and professional literature that contribute to social media risk management discourses. These include those that discuss the different categories of social media risks, social media policies, risk-aware culture and social media risk management strategies and processes. Works discussing social media risk management models and frameworks are also included in the review. Based on the insights gained from these reviews, a pillar framework to guide social media risk management in memory institutions is developed.FindingsThe proposed framework outlines the baseline components relevant for the cultural heritage sector and underlines the evolving and continual nature of these components. Elements particularly important to memory institutions are highlighted. Notably, that social risks as a risk category must be recognised. Also noted is that the conventional apolitical stance still taken by many memory institutions need to be reviewed. The importance of memory institutions to be not overly risk-averse to the point of failing to take advantage of the affordances of social media platforms, thereby stifling potential innovations around services and engagement with their users/audience is discussed.Originality/valueThis research offers an extensive review of the social media risk management literature, both scholarly and professional across different domains. The ensuing insights inform the development of a pillar framework to guide social media risk management in memory institutions. The framework outlines a baseline mapping of the governance, processes and systems components. The expectation is that this framework could be extended to account for contextual and situational requirements at more granular levels to reflect the nuances, variances and complexities that exist among different types of memory institutions and to account for varying attributes, mandates and priorities in the cultural heritage sector.","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125598712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How do internet memes affect brand image? 网络表情包如何影响品牌形象?
Online Inf. Rev. Pub Date : 2021-07-15 DOI: 10.1108/OIR-05-2020-0192
Hsu-Ju Teng, Chi-Feng Lo, Hsin-hui Lee
{"title":"How do internet memes affect brand image?","authors":"Hsu-Ju Teng, Chi-Feng Lo, Hsin-hui Lee","doi":"10.1108/OIR-05-2020-0192","DOIUrl":"https://doi.org/10.1108/OIR-05-2020-0192","url":null,"abstract":"PurposeThis study aims to investigate how Internet memes affect brand image.Design/methodology/approachThe authors first used the Delphi method to refine Internet memes' constructs and dimensions and developed a scale for Internet memes. Second, the authors used a questionnaire to collect data from 348 valid Internet consumers.FindingsThe authors proposed four significant characteristics of Internet memes: humour, high positive emotional intensity, brand interactions and prestige, and high spreadability to prompt consumers to remake, share and spread memes. The study results indicate that Internet memes positively influence the brand image. However, not all meme characteristics were correlated with the brand image; only brand prestige, interaction and humour enhanced brand image.Originality/valueFor scholars in online marketing communication research, this study shifts the current paradigm of brand-generated and customer-passive to user-generated and customer-active. It also addresses the importance of pandemic effects of Internet memes on brand image. To be specific, this study presents the important symbolic values that Internet memes need to include to affect consumers' behaviour in response to perceived brand image by applying both mind infection and symbolic value perspectives. Finally, this study redefines the dimensions and measurements of Internet memes to address the lack of consensus and concrete scales regarding meme transmission characteristics and extending into online marketing communication strategies.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2019-0364","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"417 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126703736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Does e-government help shape citizens' engagement during the COVID-19 crisis? A study of mediational effects of how citizens perceive the government 在2019冠状病毒病危机期间,电子政务是否有助于塑造公民的参与?公民如何看待政府的中介效应研究
Online Inf. Rev. Pub Date : 2021-07-07 DOI: 10.1108/oir-10-2020-0478/v2/decision1
T. S. Amosun, Jianxun Chu, O. H. Rufai, Sayibu Muhideen, Riffat Shahani, M. K. Gonlepa
{"title":"Does e-government help shape citizens' engagement during the COVID-19 crisis? A study of mediational effects of how citizens perceive the government","authors":"T. S. Amosun, Jianxun Chu, O. H. Rufai, Sayibu Muhideen, Riffat Shahani, M. K. Gonlepa","doi":"10.1108/oir-10-2020-0478/v2/decision1","DOIUrl":"https://doi.org/10.1108/oir-10-2020-0478/v2/decision1","url":null,"abstract":"PurposeThe purpose of this paper is to investigate the impact of e-government usage on citizen engagement during the COVID-19 crisis in China, in relation to the mediating role of how citizens perceive the government. A model was also proposed to explain the relationship between e-government usage during the COVID-19 crisis and the mediating role that different perceptions of government play in influencing citizens level of engagement.Design/methodology/approachThe research model was tested empirically through a survey conducted online with 866 research participants, comprising of Chinese citizens from three large cities, which include Hefei, Shanghai and Nanjing.FindingsThe results in structural equation modeling showed that e-government usage has a significant positive influence on citizens' perception about trust in government, government transparency and government reputation but not significant influence on citizens' engagements. However, an indirect relationship was found out in the mediation analysis. There was also a significant relationship between the different perceptions of government. Mediation analysis showed that all the different perceptions of government mediate the relationship between e-government usage and citizens' engagements during the COVID-19 crisis. The single mediation pathways were found to be most effective mediators, identifying citizens' perception about trust in government to be the most effective mediator.Originality/valueThis study filled the gap in literature by examining how e-government usage by Chinese citizens during the COVID-19 crisis helped influence their attitude and behavior. Specifically, this study is one of the first to integrate citizens' usage of e-government and citizens' engagement through the different citizens' perceptions of government such as trust in government, transparency of government and government reputation in a non-liberal country.","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"254 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121207324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Engagement in a social media: an analysis in higher education institutions 参与社会媒体:高等教育机构的分析
Online Inf. Rev. Pub Date : 2021-07-01 DOI: 10.1108/OIR-06-2020-0242
João Coelho Soares, Ricardo Limongi, E. Cohen
{"title":"Engagement in a social media: an analysis in higher education institutions","authors":"João Coelho Soares, Ricardo Limongi, E. Cohen","doi":"10.1108/OIR-06-2020-0242","DOIUrl":"https://doi.org/10.1108/OIR-06-2020-0242","url":null,"abstract":"PurposeSocial media are channels of communication and relationship between consumers and brands. In this paper, the determinants of consumer engagement in firm-generated content on Facebook are examined in a higher education institutions (HEIs) context.Design/methodology/approachData was collected from 1,981 Facebook brand posts of 16 Brazilian HEIs and thoroughly analyzed with seemingly unrelated regression (SUR).FindingsThe results indicated that the type of media does not increase the user's engagement. The emotional content, on the other hand, increases the number of likes and shares and not comments. An interaction between dimensions, type of media and content is relevant disclosed to increase engagement metrics, while characteristics related to the day and time of posting are not relevant.Research limitations/implicationsThis study analyzes the factors that influence consumer engagement in brand messages published on Facebook, in the context of higher education institutions. Specifically, the authors seek to examine the influence that emanates from the likes, comments and shares: (1) factors related to the type of media (interactivity and liveliness); (2) content-related factors (remuneration, emotional, entertainment and informational); and (3) factors related to posting (day of the week and time of day).Practical implicationsIn the context of educational services, social media is increasingly present, remarkably in HEI marketing practices. Previous studies have shown that universities use social media (mainly Facebook) to promote interactivity with students. The study presents the key characteristics of the postings by the HEIs, with an emphasis on the liveliness, the interactivity of the media, and the information content of the posts. It stands out by the examination of the most relevant factors that influence Facebook engagement, and by providing evidence on the strength of the factors related to post features that influence user engagement.Originality/valueThe research contributes to the proposition and empirical test of a predictive model of consumer engagement on Facebook, which can predict engagement in an HEI context.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2020-0242","PeriodicalId":143302,"journal":{"name":"Online Inf. Rev.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125014317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
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