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Financial Distress Assessment Through Altman Z-Score 通过奥特曼 Z 值评估财务困境
Journal of Economics and Business UBS Pub Date : 2024-02-28 DOI: 10.52644/joeb.v13i1.1493
Farid Maulana
{"title":"Financial Distress Assessment Through Altman Z-Score","authors":"Farid Maulana","doi":"10.52644/joeb.v13i1.1493","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1493","url":null,"abstract":"This research aims to assess the financial distress condition of PT Waskita Karya Tbk (WSKT), a state-owned construction company in Indonesia, from 2017 to 2022 using the Altman Z-Score model. The Altman Z-Score combines financial ratios to predict the likelihood of bankruptcy. Secondary data derived from WSKT’s financial statements were analyzed quantitatively using the Z-Score formula for non-manufacturing firms. The findings indicate that WSKT has experienced significant financial distress. In 2017 and 2022, WSKT was in the Distress Zone with scores of 0.96570 and 0.78271 respectively. The company was also in distress in 2020 with a negative score of -1.12303. For 2018, 2019 and 2021, WSKT was in the Grey Zone with scores of 1.51502, 1.05679 and 1.17451. WSKT did not achieve Safe Zone status during the six years examined. Overall, 66.67% of the period reviewed falls in the Distress Zone, predicting a high bankruptcy risk for WSKT. To address this financial vulnerability, recommendations include conducting operational optimization to enhance efficiency and profitability, diversifying business portfolios to tap into promising segments, and proactively monitoring financial health using analytical models like Altman Z-Score. With disciplined implementation of strategies to rectify distressed ratios, WSKT can achieve financial stability.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"39 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kepemimpinan Digital dan Pemberdayaan Karyawan Terhadap Kinerja Karyawan Dimediasi Oleh Komitmen Organisasi pada Industri Manufaktur 制造业中以组织承诺为中介的数字化领导力和员工授权对员工绩效的影响
Journal of Economics and Business UBS Pub Date : 2024-02-28 DOI: 10.52644/joeb.v13i1.1501
Lucky Samuel, Abdul Haeba Ramli
{"title":"Pengaruh Kepemimpinan Digital dan Pemberdayaan Karyawan Terhadap Kinerja Karyawan Dimediasi Oleh Komitmen Organisasi pada Industri Manufaktur","authors":"Lucky Samuel, Abdul Haeba Ramli","doi":"10.52644/joeb.v13i1.1501","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1501","url":null,"abstract":"Kepemimpinan Digital telah menjadi sebuah model kepemimpinan yang sangat penting dalam memastikan dan mendorong transformasi dan mendorong perubahan di industri 4.0. Kepemimpinan Digital dan Pemberdayaan Karyawan memiliki hal penting yang dimana untuk mengetahui kinerja karyawan dalam suatu organisasi. Tujuan penelitian ini adalah mengidentifikasi pengaruh Kepemimpinan Digital. Penelitian ini didesain dengan menggunakan metode purposive sampling yang melibatkan 305 karyawan garment dari 2 perusahaan manufaktur terbesar di Indonesia. Data dianalisis menggunakan Structural Equation Model (SEM) dengan SmartPLS 3.0. Beberapa temuan dalam studi ini adalah Kepemimpinan Digital danPemberdayaan Karyawan berpengaruh langsung terhadap Kinerja Karyawan melalui mediasi Komitmen Organisasi. Sedangkan Komitmen Organisasi berpengaruh signifikan terhadap Kinerja Karyawan. Implikasi manajerial dari penelitian ini untuk praktisi industri maupun peneliti adalah dengan menerapkan Kepemimpinan Digital dalam perusahaan, meningkatkan Pemberdayaan Karyawan, serta mengembangkan Komitmen Organisasi yang kuat dapat meningkatkan Kinerja Karyawan yang akan mengarah pada keungulan kompetitif masing-masing karyawan di perusahaan.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"28 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Does Optimize Peer to Peer Lending Investment 如何优化点对点借贷投资
Journal of Economics and Business UBS Pub Date : 2024-02-21 DOI: 10.52644/joeb.v13i1.1489
Wahyu Mulyadi, Budi Purwanto, Nurhidayah Kusumaningrum Fadhilah
{"title":"How Does Optimize Peer to Peer Lending Investment","authors":"Wahyu Mulyadi, Budi Purwanto, Nurhidayah Kusumaningrum Fadhilah","doi":"10.52644/joeb.v13i1.1489","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1489","url":null,"abstract":"This research uses general data about loans in 5 Credit Grades A, B, C, D and E which can be obtained from the KoinWorks P2PL factsheet platform. The research results show that there are 4 combinations of funding assets in the calculation of the optimal portfolio of the Markowitz Model with the lowest risk preferences consisting of funding assets in Credit Grades A, B, D and E with an expected portfolio return of 24.29% for the year and 2.02. % for monthly and the best risk level in a year of 1.39% for annual and 0.11% for monthly. Meanwhile, in the optimal portfolio planning of the Markowitz model with sharpe ratio, there are 3 combinations of funding assets consisting of Credit Grades A, B and D which obtain an expected portfolio return of 18.29% in the current year and 1.52% in that month. and the level of risk. best in a year of 1.39% for this year and 0.48% for this month, and portfolio performance of 13.1.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"1 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140444681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Career Advancement, Job Promotion, and Competence on Employee Performance Through Work Motivation As An Intervening Variable 以工作动机为干预变量，研究职业发展、职位晋升和能力对员工绩效的影响
Journal of Economics and Business UBS Pub Date : 2024-02-21 DOI: 10.52644/joeb.v13i1.1444
Aliyatus Syamilah, Dwi Cahyono, Abadi Sanosra
{"title":"The Influence of Career Advancement, Job Promotion, and Competence on Employee Performance Through Work Motivation As An Intervening Variable","authors":"Aliyatus Syamilah, Dwi Cahyono, Abadi Sanosra","doi":"10.52644/joeb.v13i1.1444","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1444","url":null,"abstract":"This article delves into the intricate dynamics of Human Resource Management (HRM) in the Education Office of Jember Regency, with a specific focus on the interplay between career advancement, job promotion, employee competence, and employee performance. Drawing on the AMO (Ability, Motivation, Opportunity) framework, this research investigates the direct and indirect impacts of these factors through a comprehensive survey of 80 Education Office employees. The research findings reveal a significant positive influence of career advancement and job promotion on employee motivation and performance. The anticipated direct impact of employee competence on work motivation also proves to be significantly positive. These findings underscore the importance of structured career paths, promotions, and competence in shaping a motivated workforce and enhancing overall employee performance. This research contributes to bridging knowledge gaps in HRM practices and provides practical interventions for organizational improvement. The proposed insights offer a foundation for organizational leaders and HR practitioners to enhance employee motivation and performance holistically.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"17 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140442537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Pemberdayaan Karyawan untuk Meningkatkan Kinerja dan Inovasi di Tempat Kerja 提高工作场所绩效和创新能力的员工授权策略
Journal of Economics and Business UBS Pub Date : 2024-02-20 DOI: 10.52644/joeb.v13i1.1505
Hamka Putra Jaya, Okder Pendrian
{"title":"Strategi Pemberdayaan Karyawan untuk Meningkatkan Kinerja dan Inovasi di Tempat Kerja","authors":"Hamka Putra Jaya, Okder Pendrian","doi":"10.52644/joeb.v13i1.1505","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1505","url":null,"abstract":"Sumber daya manusia memiliki peran penting dalam mencapai tujuan perusahaan. Perusahaan tidak akan berjalan tanpa adaya kinerja sumber daya manusianya. Selain keberadaannya, kompetensi sumber daya manusianya juga penting, mengingat jaman yang semakin kompetitif sehingga perusahaan perlu melakukan peningkatan kinerja dan inovasi pada sumber daya manusianya. Metode yang digunakan adalah metode studi literature dengan pendekatan kualitatif. Sumber data berasal dari hasil penelurusan menggunakan google schoolar dan pubmed dengan kata kunci karyawan, kinerja, dan inovasi. Adapun analisis data menggunakan analisis Milles and Hubberman dengan melalui tiga tahapan yakni reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa karyawan memiliki peran dalam mencapai tujuan perusahaan. Sehingga pentingnya pemberdayaan karyawan oleh perusahaan itu sendiri. Untuk mendapatkan kinerja yang maksimal perlu adanya strategi-strategi yang dilakukan. Adapun strategi pemberdayaan karyawan untuk meningkatkan kinerja dan inovasi di tempat kerja adalah memberikan otonomi, memberikan pengembangan dan pelatihan, dan memberikan penghargaan dan pengakuan.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"104 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140447276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Perceived Value dan Brand Image Terhadap Keputusan Pembelian Konsumen Produk Elektronik 感知价值和品牌形象对消费者购买电子产品决策的影响
Journal of Economics and Business UBS Pub Date : 2024-02-20 DOI: 10.52644/joeb.v13i1.1504
Khaerud Dawam, Muchsin Saggaff Shihab
{"title":"Pengaruh Perceived Value dan Brand Image Terhadap Keputusan Pembelian Konsumen Produk Elektronik","authors":"Khaerud Dawam, Muchsin Saggaff Shihab","doi":"10.52644/joeb.v13i1.1504","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1504","url":null,"abstract":"Industri elektronik merupakan salah satu industri yang berkembang pesat di Indonesia. Persaingan di industri ini semakin ketat, sehingga perusahaan perlu memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh perceived value, dan brand image terhadap keputusan pembelian konsumen produk elektronik. Penelitian ini menggunakan metode kualitatif. Teknik pengumpulan data pada penelitian ini adalah studi literatur yang diperoleh dari Google Schoolar. Data yang telah terkumpul kemudian dianalisis dalam tiga tahapan yakni reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa Perceived value dan brand image merupakan dua faktor penting yang dapat memengaruhi keputusan pembelian konsumen produk elektronik. Perusahaan perlu meningkatkan perceived value dan brand image produknya untuk meningkatkan daya saing di pasar.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"402 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140446960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Budaya Organisasi dan Motivasi Kerja Terhadap Kinerja Karyawan di Era Industri 4.0 工业 4.0 时代组织文化和工作激励对员工绩效的影响
Journal of Economics and Business UBS Pub Date : 2024-02-20 DOI: 10.52644/joeb.v13i1.1506
Lurinjani Akhsan, Okder Pendrian
{"title":"Pengaruh Budaya Organisasi dan Motivasi Kerja Terhadap Kinerja Karyawan di Era Industri 4.0","authors":"Lurinjani Akhsan, Okder Pendrian","doi":"10.52644/joeb.v13i1.1506","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1506","url":null,"abstract":"Era Industri 4.0 membawa perubahan besar dalam dunia kerja, termasuk dalam hal budaya organisasi dan motivasi kerja. Budaya organisasi yang adaptif dan fleksibel menjadi kunci untuk sukses di era ini. Motivasi kerja karyawan juga perlu ditingkatkan untuk dapat beradaptasi dengan perubahan dan mencapai target perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi dan motivasi kerja terhadap kinerja karyawan di era Industri 4.0. Penelitian ini menggunakan metode kualitatif. Teknik pengumpulan data pada penelitian ini yakni dengan studi literatur. Data yang telah terkumpul kemudian dianalisis mulai dari reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa budaya organisasi dan motivasi kerja merupakan dua faktor penting yang dapat meningkatkan kinerja karyawan di era Industri 4.0. Perusahaan perlu membangun budaya organisasi yang adaptif dan fleksibel serta meningkatkan motivasi kerja karyawan untuk mencapai kesuksesan di era ini.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"200 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140447630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementasi Perencanaan Manajemen Risiko PT. Warelogi 实施风险管理规划 PT Warelogi
Journal of Economics and Business UBS Pub Date : 2024-02-20 DOI: 10.52644/joeb.v13i1.1474
Adi Asriadi Sutisna, Tantri Yanuar Rahmat Syah, Muhammad Dhafi Iskandar, Ketut Sunaryanto
{"title":"Implementasi Perencanaan Manajemen Risiko PT. Warelogi","authors":"Adi Asriadi Sutisna, Tantri Yanuar Rahmat Syah, Muhammad Dhafi Iskandar, Ketut Sunaryanto","doi":"10.52644/joeb.v13i1.1474","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1474","url":null,"abstract":"Pertumbuhan industri ekonomi digital dan logistik di Indonesia, khususnya Greater Jakarta, mendorong peningkatan kebutuhan akan gudang. Sektor logistik, FMCG, otomotif, dan e-commerce mengalami pertumbuhan yang signifikan. Proyeksi menunjukkan bahwa pada tahun 2025, permintaan gudang di Indonesia akan mencapai 3,4 juta m2, meningkat 261% dari 1,5 juta m2 pada tahun 2020. Perusahaan seperti Warelogi, sebagai penyedia platform marketplace warehouse dan logistik, dapat memanfaatkan peluang ini dengan memperkuat segmentasi pasar, mengembangkan infrastruktur dan teknologi, serta meningkatkan efisiensi operasional. Dalam menghadapi risiko-risiko yang mungkin terjadi, PT Warelogi melakukan manajemen risiko dengan mengidentifikasi, menganalisis, dan mengevaluasi risiko. Dari total 27 risiko yang diidentifikasi, empat di antaranya memiliki tingkat risiko sangat tinggi, termasuk operasional tidak berjalan dengan baik, korupsi, kecurangan, dan peretasan sistem. Melalui mitigasi risiko, empat risiko tersebut berhasil diturunkan menjadi dua risiko rendah dan dua risiko sangat rendah. Langkah-langkah mitigasi memerlukan biaya dan waktu, sehingga pemilihan risiko yang akan diatasi harus dipertimbangkan secara cermat. Tim manajemen risiko PT Warelogi yang solid terus memantau proses mitigasi untuk hasil yang berkelanjutan.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"400 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140448053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Instagram Advertising, Program Diskon, Dan Perceived Quality Terhadap Keputusan Pembelian Produk Fashion Ready To Wear Di Marketplace Shopee Instagram 广告、折扣计划和感知质量对在 Shopee Marketplace 购买成衣产品决策的影响
Journal of Economics and Business UBS Pub Date : 2024-02-15 DOI: 10.52644/joeb.v13i1.1347
Siva Adelia Shavarani
{"title":"Pengaruh Instagram Advertising, Program Diskon, Dan Perceived Quality Terhadap Keputusan Pembelian Produk Fashion Ready To Wear Di Marketplace Shopee","authors":"Siva Adelia Shavarani","doi":"10.52644/joeb.v13i1.1347","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1347","url":null,"abstract":"Penelitian ini adalah jenis penelitian kuantitatif dengan tujuan untuk menguji pengaruh Instagram advertising, program diskon dan perceived quality terhadap keputusan pembelian. Populasi dalam penelitian ini adalah para pengguna aplikasi shopee yang pernah melakukan pembelian terhadap produk fashion ready to wear. Banyaknya sampel dalam penelitian adalah 150 responden, dengan menggunakan teknik sampel random sampling. Teknik analisis yang digunakan dalam penelitian adalah uji validitas, uji reliabilitas, uji asumsi klasik, statistika deskriptif, analisis regresi linier berganda, uji t, uji f serta koefisien determinasi. Melalui hasil olah data yang telah dilakukan dapat disimpulkan bahwa program diskon dan perceived quality secara parsial berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Sedangkan untuk Instagram advertising secara parsial tidak berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Namun secara simultan Instagram advertising, program diskon dan perceived quality berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Meninjau dari hasil penelitian, maka para pelaku industri produk fashion ready to wear yang bergerak di marketplace shopee diharapkan dapat meningkatkan program diskon dengan berbagai kreativitas serta membentuk perceived quality produk fashion ready to wear dengan sebaik mungkin agar tingkat penjualan menjadi meningkat.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"50 49","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139775482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Instagram Advertising, Program Diskon, Dan Perceived Quality Terhadap Keputusan Pembelian Produk Fashion Ready To Wear Di Marketplace Shopee Instagram 广告、折扣计划和感知质量对在 Shopee Marketplace 购买成衣产品决策的影响
Journal of Economics and Business UBS Pub Date : 2024-02-15 DOI: 10.52644/joeb.v13i1.1347
Siva Adelia Shavarani
{"title":"Pengaruh Instagram Advertising, Program Diskon, Dan Perceived Quality Terhadap Keputusan Pembelian Produk Fashion Ready To Wear Di Marketplace Shopee","authors":"Siva Adelia Shavarani","doi":"10.52644/joeb.v13i1.1347","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1347","url":null,"abstract":"Penelitian ini adalah jenis penelitian kuantitatif dengan tujuan untuk menguji pengaruh Instagram advertising, program diskon dan perceived quality terhadap keputusan pembelian. Populasi dalam penelitian ini adalah para pengguna aplikasi shopee yang pernah melakukan pembelian terhadap produk fashion ready to wear. Banyaknya sampel dalam penelitian adalah 150 responden, dengan menggunakan teknik sampel random sampling. Teknik analisis yang digunakan dalam penelitian adalah uji validitas, uji reliabilitas, uji asumsi klasik, statistika deskriptif, analisis regresi linier berganda, uji t, uji f serta koefisien determinasi. Melalui hasil olah data yang telah dilakukan dapat disimpulkan bahwa program diskon dan perceived quality secara parsial berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Sedangkan untuk Instagram advertising secara parsial tidak berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Namun secara simultan Instagram advertising, program diskon dan perceived quality berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Meninjau dari hasil penelitian, maka para pelaku industri produk fashion ready to wear yang bergerak di marketplace shopee diharapkan dapat meningkatkan program diskon dengan berbagai kreativitas serta membentuk perceived quality produk fashion ready to wear dengan sebaik mungkin agar tingkat penjualan menjadi meningkat.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"317 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139835120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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