Journal of Economics and Business UBS最新文献

{"title":"Pengaruh Harga, Lokasi Dan Kualitas Pelayanan Terhadap Minat Beli Ulang/Repurchase Intention","authors":"Muhammad Algazali, Diah Dharmayanti, Yusuf Setyadi","doi":"10.52644/joeb.v13i2.1540","DOIUrl":"https://doi.org/10.52644/joeb.v13i2.1540","url":null,"abstract":"Penelitian ini dilatarbelakangi oleh perkembangan dunia bisnis ritel (retailing) maupun grosir di Solok yang mengakibatkan adanya persaingan bisnis yang semakin kompetitif sehingga setiap toko berusaha melakukan berbagai cara untuk meningkatkan dan mempertahankan minat beli para konsumennya. Terdapat beberapa faktor yang mempengaruhi minat membeli ulang diantaranya yaitu kualitas pelyanan, persepsi harga, dan juga kepercayaan. Kesenjangan hasil penelitian sebelumnya pada faktor minat beli ulang mendorong peneliti melakukan penelitian ini. Adapun tujuan dari penelitian ini adalah untuk menguji pengaruh harga, lokasi dan kualitas pelayanan terhadap minat beli ulang konsumen toko sembako Albaros yang berada di jalan Lintas Sumatera No 70 Saok Laweh, Kecamatan Kubung, Kabupaten Solok, Sumatera Barat. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif melalui pengumpulan data responden dengan penyebaran kuesioner. Populasi dalam penelitian ini adalah konsumen yang datang berbelanja di toko sembako Albaros Solok. Skala pengukuran pada penelitian ini menggunakan skala likert. Teknik pengambilan sample menggunakan Non Probability Sampling dengan metode Incidental Sampling. Jumlah sampel yang diambil sebanyak 112 responden. Data yang digunakan adalah data primer dari kuesioner yang disebarkan pada seluruh pengunjung yang datang melakukan pembelian di toko sembako Albaros Solok. Hasil kuesioner dianalisis menggunakan uji instrumen data yaitu Uji Validitas dan Reliabilitas, Uji Asumsi Klasik dan uji analisis data untuk menjawab rumusan masalah dengan menggunakan Uji Regresi Linier Berganda dengan menggunakan program SPSS 25.0. Hasil penelitian menunjukan bahwa (1) secara parsial harga (X1), lokasi (X2) dan kualitas pelayanan (X3) memberikan berpengaruh positif dan signifikan terhadap minat beli ulang/repurchase intention (Y) konsumen toko sembako Albaros yang ditunjukkan dengan hasil uji t untuk setiap variabel independen (X1, X2, X3) dengan nilai thitung > nilai ttabel dan nilai sig. 0,000 < 0,05, (2) dan secara simultan lokasi, harga dan kualitas pelayanan berpengaruh secara signifikan terhadap minat beli ulang konsumen/repurchase intention toko sembako Albaros.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":" 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the Influence of Advertising Creativity, Product Campaigns, and Brand Ambassador Credibility on Customer Loyalty for The Wearing Klamby Brand","authors":"Andina Tazkiya Nurlibna, Clarisa Izdiharjati, Muhammad Givari Arnanda, Muhammad Aras, La Mani","doi":"10.52644/joeb.v13i2.1533","DOIUrl":"https://doi.org/10.52644/joeb.v13i2.1533","url":null,"abstract":"A good marketing communication strategy greatly affects a brand’s customer loyalty, especially when a brand can consistently create a creative and engaging marketing communication strategy to promote their brand and products. This is in line with a brand's ability to create creative advertisements, develop engaging product campaigns, and choose brand ambassadors with good credibility. Therefore, this study aims to know how advertising creativity, product campaigns and brand ambassador credibility affect Wearing Klamby’s customer loyalty. Distributed online Google form questionnaires to 100 audiences who are active on social media, have seen advertisements or campaign content for Wearing Klamby products, are familiar with the brand ambassador for Wearing Klamby, and have previously purchased Wearing Klamby products. All respondents are women who lived in Indonesia and were classified as the middle to upper economic class. After all of the data were collected, they were processed using measurement model evaluation and structural model evaluation. Creative advertisements, engaging product campaigns, and brand ambassadors with good credibility had a significant influence on the level of customer loyalty to a brand. This research found that customer loyalty is significantly influenced by the creativity of advertisements, product campaigns, and the credibility of brand ambassadors.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"10 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140227220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Marketing Analysis of Mie Gacoan Customer at Jakarta Using RFM and K-Means Clustering Methode","authors":"Fitra Alghifari Suhardi, Andi Saputro, Amanda Sri Nugroho, Jerry Heikal","doi":"10.52644/joeb.v13i2.312","DOIUrl":"https://doi.org/10.52644/joeb.v13i2.312","url":null,"abstract":"PT. Pesta Pora Abadi or Mie Gacoan is an Indonesian company within the Food and Beverages industry that produces food using noodles. Mie Gacoan is currently thriving with hype and sales, and with those momentum supporting them, they want to take advantage of this moment to expand their business by analysing their customer to market more their products, but they still don’t know Segmentasi is a process of knowing customer characteristics to get profitable customers for the company. Segmentasi will be done by grouping the customers into x categories. This study aims to combine K-means clustering and RFM to analyze the customer segmentation of Mie Gacoan. This customer characteristics will help Mie Gacoan in decision making to prioritize their energy and resources to potential customers or profitable customers.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"224 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140233591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Pendapatan, Gaya Hidup, Dan Religiositas Terhadap Keputusan Pembelian dalam Perspektif Ekonomi Islam","authors":"Adib Fachri, Zulaikah Zulaikah","doi":"10.52644/joeb.v13i1.1475","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1475","url":null,"abstract":"Perilaku konsumen merupakan sebuah sikap, tindakan seseorang dalam aktivitas untuk memenuhi kebutuhan hidupnya. Tidak hanya di kota, di desa faktor internal maupun faktor eksternal perilaku masyarakat berperan terhadap keputusan pembelian. Khususnya kelompok ibu-ibu pengajian di lingkungan pesantren yang aktif dalam aktifitas keagamaan di desa Baktirasa Lampung Selatan. Kelompok masyarakat ini memiliki rata-rata pendapatan yang rendah akan tetapi gaya hidup, aktivitas kelompok turut mendorong dalam keputusan pembelian produk fashion. Nilai-nilai hedonis dan dorongan ekternal menjadikan masyarakat mengkonsumsi barang tanpa memikirkan kemampuan pendapatan. Penelitian ini bertujuan untuk meganalisis apakah perilaku konsumen di desa ini dipengaruhi oleh pendapatan, gaya hidup, dan religiositas. Penelitian ini menggunakan metode kuantitatif dengan populasi Ibu-ibu pengajian dengan teknik pengambilan sampel secara proporsional di masing-masing dusun. Hasil penelitian ini menunjukan bahwa secara parsial Pendapatan dan Gaya hidup berpengaruh positif signifikan serta Religiositas berpengaruh negatif signifikan terhadap keputusan pembelian. Perilaku keputusan pembelian ibu-ibu pengajian di Desa Baktirasa belum sepenuhnya mengikuti prinsip ekonomi Islam, meskipun memiliki nilai religiusitas tetapi gaya hidup memiliki nilai pengaruh yang lebih besar.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"13 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors That Influence Accounting Students' Interest in A Career as A Public Accountant","authors":"Nabila Amalia, M. R. Bakhtiar","doi":"10.52644/joeb.v13i1.1371","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1371","url":null,"abstract":"This research aims to analyze the factors that influence accounting students' interest in a career as a public accountant. The research data is primary data with data collection using a questionnaire with purposive sampling method. The results showed that academic ability, labour market considerations, and financial rewards had a positive and significant effect on accounting students' interest in a career as a public accountant. Professional training, work environment, and professional recognition have no effect on accounting students' interest in a career as a public accountant. This research provides evidence of which factors influence accounting students' interest in a career as a public accountant.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"113 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140422425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Faktor Eksternal Aplikasi Rusa (Rumah Sayur) PT Rusa Persada untuk Usaha Katering Kelas Menengah","authors":"Fahri Muhammad Farhan, Tantri Yanuar R. Syah, Edi Hamdi, Endang Ruswanti","doi":"10.52644/joeb.v13i1.1478","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1478","url":null,"abstract":"Selama ini para pelaku usaha katering membutuhkan usaha yang lebih untuk memperoleh bahan baku makanan karena lokasi yang jauh dari tempat usahanya, kurangnya waktu untuk mencari bahan baku makanan yang diinginkan, dan biaya transportasi yang diperlukan. Penelitian ini bertujuan untuk menganalisis faktor eksternal penerapan RUSA (Rumah Sayur) PT RUSA Persada pada pelaku usaha katering kelas menengah. Riset desain dilakukan dalam merancang dan membangun website e-commerce yang ramah lingkungan. Berdasarkan hasil analisis politik, ekonomi, sosial dan teknologi di atas, kita dapat mengetahui peluang dan ancaman yang dimiliki ?T. Rusa ?ersadda: Faktor Kunci Keberhasilan Eksternal Peluang: 1) Peluang: Peraturan Menteri Kesehatan Nomor 1096 Tahun 2011 tentang Jasaboga Sanitasi Higiene (?olitik), Peraturan LK?? Nomor 9 Tahun 2021 tentang Toko Online dan Katalog Elektronik Dalam Pengadaan Barang Pemerintah /Jasa. (?olitik), Standar Nasional Indonesia (SNI) Nomor 6729-2016 tentang Sistem Pertanian Organik (?olitik), Pertumbuhan Ekonomi Indonesia (Ekonomi), Pertumbuhan Ekonomi Digital (Ekonomi), Banyaknya acara pernikahan (Sosial), Bermitra dengan Asosiasi Organik Indonesia (Solitik). sial), pengembangan pola hidup sehat dan referensi konsumen (sosial), pemanfaatan pemasaran digital (teknologi), dan pengembangan sistem informasi manajemen (teknologi).","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"132 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140417699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor yang Mempengaruhi Pengambilan Keputusan Investasi Cryptocurrency","authors":"Ervina Febrianti, M. R. Bakhtiar","doi":"10.52644/joeb.v13i1.1370","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1370","url":null,"abstract":"This research was used to measure the influence of investment knowledge, return, risk tolerance, financial literacy, regret aversion, and overconfidence on cryptocurrency investment decisions. This research is quantitative research where the objects used are the public or active investors who invest in cryptocurrency in Indonesia. The number of samples used in this research was 101 respondents. Data collection techniques use questionnaires and data processing and hypothesis testing using Spss. The results of this research explain that the variables investment knowledge, return, risk tolerance have a positive but not significant effect on cryptocurrency investment decisions. Meanwhile, financial literacy, regret aversion, overconfidence have a significant positive effect on cryptocurrency investment decisions.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"136 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Integrated Marketing Communication Strategy For Cannon Viking: Case Study Of Cannon Far East Indonesia","authors":"Kemas Rahmat Zen Vani","doi":"10.52644/joeb.v13i1.1440","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1440","url":null,"abstract":"Cannon Far East Indonesia (CFEI) is one of the market leaders for PU (polyutherane) processing machine providers in Indonesia. However, in bedding and mattress PU application, CFEI encounters difficulties in selling Cannon Viking machines which negatively affects CFEI sales in Indonesia. Even with economic recovery post-pandemic, CFEI’s position in the bedding and mattress market does not seem to change significantly, in comparison to the growth of the processing industry in Indonesia. Hence, the brand awareness issue of CFEI’s Cannon Viking machines is to be explored further in this research, as well as its impact on consumer’s purchase intention. This research contributes to the analysis of the bedding and mattress market of PU applications in Indonesia, as well as the factors impacting customer purchase intention within the industry. The objectives of this research are to conduct internal and external analysis of CFEI, identify factors influencing purchase intentions for consumers, and create promotion strategies to increase the brand awareness of CFEI’s Cannon Viking products. This research utilizes qualitative methodology for data collection and hypothesis analysis. The research data are collected using observation of CFEI’s operations, questionnaire distributions, and interviews with CFEI’s customers. The external analysis was conducted using PESTEL Analysis, Porter’s Five Forces, Competitor and Customer Analysis, while the internal analysis was conducted using VRIO, Marketing Mix, STP Analysis, and Value Chain Analysis. The result of the research shows that IMC affects both Brand Awareness and Consumer Perception, which also affect Purchase Intention respectively. CFEI is recommended to implement the IMC plan with a stronger emphasis on the strength of Cannon Viking machines and initiate digital marketing activities to form a stronger online presence in Indonesia.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"64 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Proposed A Design Performance Management System By Using Knowledge-Based Performance Management System Framework At PT. Marjaya Utama Wisata","authors":"Ghiffari Emir Muchamad","doi":"10.52644/joeb.v13i1.1476","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1476","url":null,"abstract":"Indonesia's tourism sector was hit hard by the COVID-19 pandemic, with a 56% drop in its contribution to the country's GDP (Gross et al.). However, the sector has significantly recovered, with foreign tourist arrivals increasing 119.64% in June 2023 compared to the previous year. In response to this phenomenon, service providers, such as Performance Management Systems (PMS), must implement effective strategies to maximise their potential. PT. Marjaya Utama Wisata (Marjaya Trans), a travel agency based in Bandung, experienced significant growth but experienced fluctuations in revenue and experienced losses in some years. Designing a comprehensive performance management system was necessary to deal with these problems. This research proposes a proposed performance management system using the KBPMS framework. The proposed model was developed by combining a literature review and a case study approach from previous studies applied to the same industry. The analysis was conducted using a qualitative approach and multicriteria decision-making using the Analytic Hierarchy Process (AHP) approach from the management ranks in the company. This research proposes KBPMS with 19 key performance indicators (KPIs) derived from vision, mission, strategy, business processes, and discussions between researchers and the company. From each aspect of the KBPMS, a priority order is generated from the AHP method to see which indicators have a high priority according to the company's management. It is expected that the application of the designed performance management system model can help the company achieve its goals. The development of this model is still in a stage that needs to be further developed. Evaluation and improvement of PMS implementation will be planned on a long-term basis","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"132 33","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Proposed Corporate Performance Management Using Knowledge-Based Performance Management System (KBPMS) For Privy","authors":"Vieri Dimas Kusuma","doi":"10.52644/joeb.v13i1.1477","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1477","url":null,"abstract":"PT. Privy Identitas Digital or Privy Digital Identity (Privy) is a firm established in Jakarta in 2016 that specializes in the provision of Certified Electronic Certificate Organization and Electronic Signature Organization services. Privy offers legally enforceable digital signature services, along with reliable digital identities, facilitating direct connections between businesses and customers. This thesis investigates the deployment of an integrated performance management system emphasising the Knowledge-Based Performance Management System (KBPMS) at PT. Privy Identitas Digital (Privy), a firm that specialises in certified electronic certificates and digital signatures. The exponential expansion of Privy's services has highlighted the need of aligning its business strategy with frontline operations by using integrated planning and monitoring tools. The research study of integrated performance management, which includes financial goals, customer, process, and employee perspectives, is examined in detail. The suggested method uses a robust performance management framework to address enterprise issues including traditional marketing tactics and the absence of Key Performance Indicators (KPIs). KBPMS optimises company performance, meets business objectives, and promotes continuous development. Significant benefits are anticipated to result from the implementation of the KBPMS, including the following: increased talent development by means of targeted training and feedback derived from individual performance evaluations; enhanced employee engagement and motivation through transparent feedback and aligned goals; increased organisational agility and responsiveness to market changes via data-driven performance insights; and optimised resource allocation and cost reduction via the KBPMS. By showcasing the advantages of incorporating digital technology into performance management, it facilitates the adoption of comparable approaches by other organisations, thereby maximising the capabilities of their workforce.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}