Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)最新文献

Research on the Teaching Mode of Idioms in International Chinese Language 国际汉语成语教学模式研究

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.203

Jung-Jen Tsai, Ching-tien Tsai

引用次数: 0

Intimate Partner Violence in China 中国的亲密伴侣暴力

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.015

Lutong Xin, Yu Han

引用次数: 0

Analysing the “Response” to the Tibetan Language Under RPS Model in Language Ecology 语言生态学中RPS模式下藏语的“反应”分析

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.214

Xuewen Duan

引用次数: 0

Europe’s Position on the Sino-US Trade Technology Cold War: National Interests and Americanization 欧洲在中美贸易技术冷战中的立场:国家利益与美国化

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.114

Yujia Chen

引用次数: 0

The Realistic Implication in Bernard Shaw’s Pygmalion 萧伯纳《皮格马利翁》的现实意蕴

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.108

Fangming Gong

{"title":"The Realistic Implication in Bernard Shaw’s Pygmalion","authors":"Fangming Gong","doi":"10.2991/ASSEHR.K.210519.108","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210519.108","url":null,"abstract":"George Bernard Shaw is a prolific writer in the west who wins the Nobel Prize in 1925. As an Irish outsider in English society initially, he fights his way into the literary centre in England. His work Pygmalion is, somehow, an indirect representation of his personal growth and reflects his understanding of his time, especially his concern for the reality of the lower class. Pygmalion is about the transformation of a flower girl in the underclass. Higgins, a linguist, runs across Liza, a flower girl, and Pickering in the street. He boasts he can transform the “ragamuffin” of a flower girl into an exquisite duchess. The two men are later engaged in the bet that Higgins can live up to his brag. Higgins wins the wager, but not the respect of Liza. The New Liza, being independent of Higgins, declares that she will leave Higgins and maintain her present social status by teaching phonetics. Since its publication, Pygmalion has been adapted to the film and the musical version. The two adapted versions boost the popularity of Pygmalion, but they disappoint Bernard Shaw, who thinks that both the film and the musical miss his realistic implication. Shaw’s original play is more insightful than the film and the musical and conveys far-reaching significance. Shaw is never a sentimental playwright. The play’s attention in the myth Pygmalion shows the writer’s strong desire for social reforms. That’s why Shaw is a famous member of the English Fabian Society, which endeavours to carry forward social reform. With the realistic ending, Shaw does not intend Pygmalion to arouse the audience’s strong emotion as much as to be didactic, to inspire the audience to meditate over the fact that the economy has the highest say in social life in this economic society. However, he does not agree with the decay of morality. With this in his heart, Shaw, along with Ibsen, initiates a revolution in drama: they use drama to represent social reality, to broadcast their social ideas, and to inspire the audience to realise these ideas.","PeriodicalId":137619,"journal":{"name":"Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134132542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of City Marathon Event Holding Mode Based on Market-oriented Operation 基于市场化运作的城市马拉松赛事举办模式分析

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.169

Fengping Wu, Meng-Hsuan Fu, Tiechen Qi, Kefu Liu

引用次数: 1

Research on Innovation and Entrepreneurship Education and Professional Education Quality of Higher Vocational Teachers under the Background of Engineering 工科背景下高职教师创新创业教育与专业教育质量研究

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.213

Juan Wang, Zhentao Zhang

{"title":"Research on Innovation and Entrepreneurship Education and Professional Education Quality of Higher Vocational Teachers under the Background of Engineering","authors":"Juan Wang, Zhentao Zhang","doi":"10.2991/ASSEHR.K.210519.213","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210519.213","url":null,"abstract":"This research is based on the perspective of promoting the professionalization of engineering higher vocational teachers, according to the professional characteristics, which investigates the professional quality of teachers in higher vocational colleges. The exploration of teachers' professional quality, taking the professional development and teachers' team construction of higher vocational education as the breakthrough point, analyzes the particularity of engineering development, and selects the quality elements of higher vocational teachers according to the development status of higher vocational teachers' quality, so as to provide reference for the organic integration of innovation and entrepreneurship education and professional education. From the perspective of engineering specialization, the cultivation and improvement of professional quality of innovation and entrepreneurship teachers in higher vocational colleges is a coherent and sustainable integration process. Higher vocational teachers can realize the entrepreneurship and innovation ability under the background of engineering professional education, which will enable teachers to provide more innovation and entrepreneurship tools for students. The complete team of teachers plays a positive role in cultivating students' healthy quality of innovation and entrepreneurship, and can promote the development and practice of innovation and entrepreneurship education.","PeriodicalId":137619,"journal":{"name":"Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120978661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Effects of Product Placement in Movies and Its Influence on Consumer Behavior-A Case Study of the Transformers Series 电影植入广告的效果及其对消费者行为的影响——以《变形金刚》系列为例

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.146

Mu Wu, Murong Yang, Yuqi Zeng, Qian Chen

{"title":"Exploring the Effects of Product Placement in Movies and Its Influence on Consumer Behavior-A Case Study of the Transformers Series","authors":"Mu Wu, Murong Yang, Yuqi Zeng, Qian Chen","doi":"10.2991/ASSEHR.K.210519.146","DOIUrl":"https://doi.org/10.2991/ASSEHR.K.210519.146","url":null,"abstract":"Product placement has been widely acknowledged as a promotional strategy through the international film industry. However, the receptive extent of the audiences might be depended on the genre of placement. Here, we investigate the factors as well as issues relating to the impact of product placement in a specific action movies Transformers Series. Simultaneously, numerous suggestions would be given regarding product placement about status quo of action movies. In this study, mixed methods are used, containing semi-structure interview and questionnaire. Responses are analyzed using the method of thematic analysis, divided into three themes: the effects of product placement on consumer behaviors; the key factor of product placement and its issues; the effect of brand identity. The results confirm that product placements in movies would have an impact on the consumer behaviors of viewers in terms of their spending power and attitudes. The product placement should be closely linked to the key elements of the film. Thus, the plot should be embedded in the film narratively instead of abruptly and bluntly. Apart from that, our results also indicate that the product placement might also contribute to the mercenary environment. Although it has negative effect on the society, they still accept the product placement in good movies. In addition, the study point out that product placement promote the brand exposure, which enhances the audiences recognition via repeating in the film. As for the future product placement in film industry, it is still a crucial advertisements way for products promotion. This study recommends that the brand should pay attention to the form and the audience’s feelings in the process of product placement. Moreover, the product embedded degree in the film might be worth of considering for the future motion","PeriodicalId":137619,"journal":{"name":"Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132094767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Theory and Teaching Practice of Integrating Ideological and Political Elements Into the Classroom 思想政治要素融入课堂的理论与教学实践探索

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.116

Juan Xu, Ying Wang

引用次数: 0

EAP Need Analysis of Undergraduates in Agricultural Universities in the Border Provinces of China 边境省份农业高校本科生EAP需求分析

Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) Pub Date : 2021-05-20 DOI: 10.2991/ASSEHR.K.210519.215

Xuyan Xu, Luan Chang, Hui Zhang

引用次数: 0