Analysis of City Marathon Event Holding Mode Based on Market-oriented Operation

Abstract

In recent years, the City Marathon in China has been developing rapidly, with more than 100 events held each year, and the number of events held and the number of participants has continued to increase. As a competitive and mass event, the marathon has brought greater social and economic benefits to the host city. My country’s City Marathon has been running for decades and has achieved great success. However, there are still shortcomings in terms of match operation, operational mechanism, operational management level, and introducing market mechanisms to hold events. This article discusses the development characteristics, marketization operation mechanism and effects of City Marathon in my country, and proposes relevant measures to improve the marketization operation of City Marathon.