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Exploring the Marketing Analytics Practices in Cement Industry: A Case Study Approach for a Cement Company Associated with Indigenous Conglomerate 水泥行业营销分析实践的探索:以一家与本土企业集团相关的水泥公司为例
Global Management Sciences Review Pub Date : 2020-12-30 DOI: 10.31703/GMSR.2020(V-IV).02
I. Dar, A. Khan, Sadaf Kashif
{"title":"Exploring the Marketing Analytics Practices in Cement Industry: A Case Study Approach for a Cement Company Associated with Indigenous Conglomerate","authors":"I. Dar, A. Khan, Sadaf Kashif","doi":"10.31703/GMSR.2020(V-IV).02","DOIUrl":"https://doi.org/10.31703/GMSR.2020(V-IV).02","url":null,"abstract":"The dawn of 4th industrial evolution (4.0) in emerging economies, has been a paradigm shift for data consumption in cement companies, where value input from marketing analytics is apparent but holistic understanding is lacking. The cement industry is facing problems in terms of utilising the benefit from marketing analytics reservoirs, at the organisational level, by taking initiatives, depicting issues and remedial steps, and projecting the future possibilities. The objective of this research was to fill this gap. For this purpose, a series of interview sessions from various levels of management at the cement company head office was conducted, followed by transcription, codification, funnelling and triangulation. The results depicted that 'initiatives & benefits' stage is most significant. The collective learning is about cross-functionality of the marketing department for competency designs (marketing and logistics), teaming with IT, training for insight reports understanding, the inclination to data-driven decisions, a steady but comparatively slow shift to analytics in overall marketing operations.","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133723106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Risk Determinants on the Perceived Performance of Software Projects in Emerging Economies 新兴经济体中风险决定因素对软件项目感知绩效的影响
Global Management Sciences Review Pub Date : 2020-12-30 DOI: 10.31703/GMSR.2020(V-IV).06
Ashfaq Ahmad, N. Ahmad, Nadia Malik
{"title":"Impact of Risk Determinants on the Perceived Performance of Software Projects in Emerging Economies","authors":"Ashfaq Ahmad, N. Ahmad, Nadia Malik","doi":"10.31703/GMSR.2020(V-IV).06","DOIUrl":"https://doi.org/10.31703/GMSR.2020(V-IV).06","url":null,"abstract":"Effective control of risk factors ensures the performance of projects in any industry. Risk factors can influence software projects of any size and type. This research aims to identify and examine different risk factors associated with projects in the software industry. The relationship between Software Project Risks (SPRs) and Perceived Project Performance (PPP) measures is determined. This study is based on a survey approach, and a questionnaire is used to record opinions and responses from 199 software professionals working in the Pakistan software industry. The results showed that the association between SPRs and PPP measures is statistically significant, and there exist a positive relationship. It is concluded that an increase in understanding of SPRs can increase PPP measures used to evaluate the software project. The results will help researchers and professionals in understanding the impact of different risk factors on software projects' perceived performance.","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125939134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating Investment, Inflation, Trade-Openness and Economic Progress Nexus for Pakistan 调查巴基斯坦的投资、通货膨胀、贸易开放和经济发展关系
Global Management Sciences Review Pub Date : 2020-12-30 DOI: 10.31703/GMSR.2020(V-IV).01
Aftab Anwar, Muhammad Anwar, Ghulam Yahya Khan
{"title":"Investigating Investment, Inflation, Trade-Openness and Economic Progress Nexus for Pakistan","authors":"Aftab Anwar, Muhammad Anwar, Ghulam Yahya Khan","doi":"10.31703/GMSR.2020(V-IV).01","DOIUrl":"https://doi.org/10.31703/GMSR.2020(V-IV).01","url":null,"abstract":"Since inflation and trade openness rate are considered as critical measure of an economy's health. This article analyze the relation of Economic growth with Investment, Inflation and Trade Openness of Pakistan for 1970- 2019. The policy guide lines from analysis include promotion of policies to increase Investment and Trade-openness in short and long-terms. The study used ARDL bound-testing for long-term and Un-Restricted-Error Correction techniques to discover short-term interrelation amongst a selection of variables. Results of study revealed inflation negatively related to economic performance and positively linked to Investment and Trade-Openness. Findings of enquiry suggested government should focus more on investment friendly policies in the country.","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128649723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Transformational Leadership on Employee Performance and Organizational Citizen Behavior 变革型领导对员工绩效和组织公民行为的影响
Global Management Sciences Review Pub Date : 2020-09-30 DOI: 10.31703/GMSR.2020(V-III).12
F. Ahmed, Saubia Ramzan, Nagina Gul
{"title":"Impact of Transformational Leadership on Employee Performance and Organizational Citizen Behavior","authors":"F. Ahmed, Saubia Ramzan, Nagina Gul","doi":"10.31703/GMSR.2020(V-III).12","DOIUrl":"https://doi.org/10.31703/GMSR.2020(V-III).12","url":null,"abstract":"It has been agreed upon by the researchers that leadership style in an organization causes the quality of employee performance. Moreover, organizational citizenship behavior is also determined by the style of leadership in an organization. The question is what type of leadership style is determining these behaviors. In this study, the impact of transformational leadership on employee's task performance and citizenship behavior is studied. Transformational leadership was found to have a significant positive impact on employees OCB and performance further; it was also found out that OCB moderates the relationship of transformational leadership with employee's performance. It is concluded that there may be some incongruent behaviors or perceptions among the leader and his subordinates.","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125501296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of Framing towards Islamic Business Engagement in Asia: A Case of Pakistan 框架对亚洲伊斯兰商业参与的作用:以巴基斯坦为例
Global Management Sciences Review Pub Date : 2020-09-30 DOI: 10.31703/gmsr.2020(v-iii).03
M. Awais, Waqar Hashmi, Adeel Mustafa
{"title":"Role of Framing towards Islamic Business Engagement in Asia: A Case of Pakistan","authors":"M. Awais, Waqar Hashmi, Adeel Mustafa","doi":"10.31703/gmsr.2020(v-iii).03","DOIUrl":"https://doi.org/10.31703/gmsr.2020(v-iii).03","url":null,"abstract":"The aim of this study is to examine the phenomenon of framing as a cause of making wrong decisions while investing in Islamic stocks. Framing refers to the bias of people that describes the way they respond to a specific option as per its offer. After collecting primary data through interviews, including open-ended questions from the Pakistani stock market under the subjective or constructivist research paradigm, NVivo it is applied to get word cloud for appropriate analysis. The study finds that there are so many complexities and impurities that blindfold brokers and investors to differentiate between Shariah-compliant versus conventional stocks. This research can be further extended by differentiating between long-term and short-term investment horizons.","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134538792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does CSR add Value to Service Innovation Performance via HRM? A Conceptual Framework and Future Research Agenda 企业社会责任是否通过人力资源管理为服务创新绩效增加价值?概念框架和未来研究议程
Global Management Sciences Review Pub Date : 2020-09-30 DOI: 10.31703/GMSR.2020(V-III).08
A. Latif, Noor Ul Hadi, Jamila Khurshid
{"title":"Does CSR add Value to Service Innovation Performance via HRM? A Conceptual Framework and Future Research Agenda","authors":"A. Latif, Noor Ul Hadi, Jamila Khurshid","doi":"10.31703/GMSR.2020(V-III).08","DOIUrl":"https://doi.org/10.31703/GMSR.2020(V-III).08","url":null,"abstract":"Drawing upon social exchange theory, the present study conceptualizes CSR as a strategic asset, and organizational CSR initiatives influence employee’s attitudes and behaviors, including citizenship and innovative behavior. CSR can be aligned with HR strategies to get employees boost and committed to their organization. CSR strategy from an employee perspective may become a rare, valuable, non-substitutable and inimitable resource that gives organizations’ strategic and sustainable competitive advantages. The study concludes CSR is a promising area that affects employee’s attitudes and behaviors within the framework of HRM. Current literature is inconsistent and lacks maturity. The present study integrates CSR with attitudes and behaviors from an innovation perspective. CSR as a strategic resource is an attraction for stakeholders, including employees.","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122428827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Empirical Test of Fama-French Five-Factor Model: Evidence from Pakistan Stock Exchange Fama-French五因素模型的实证检验:来自巴基斯坦证券交易所的证据
Global Management Sciences Review Pub Date : 2020-09-30 DOI: 10.31703/gmsr.2020(v-iii).04
Kanwal Haqqani, W. Rahman
{"title":"The Empirical Test of Fama-French Five-Factor Model: Evidence from Pakistan Stock Exchange","authors":"Kanwal Haqqani, W. Rahman","doi":"10.31703/gmsr.2020(v-iii).04","DOIUrl":"https://doi.org/10.31703/gmsr.2020(v-iii).04","url":null,"abstract":"This study provides an empirical examination of the Fama and French five-factor asset pricing model (FF5FM) in the equity market of Pakistan. Using data from 2007 to 2017of non-financial firms listed on PSX. The univariate approach is used to construct the dependent portfolios based on four firms characteristics, while a 2x3 approach is used to construct size, value, profitability, and investment factors. Time series regression is used to analyze the data to obtained results. The empirical evidence demonstrates that FF5FM performs better the three-factor model in the Pakistan stock market and the performance of the four-factor model that drops investment factor is similar to FF5FM except for portfolios constructed based on investment factor.","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134117029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator 女性社交媒体使用与乳腺癌相关健康信息寻求行为研究:信息渠道效用作为中介
Global Management Sciences Review Pub Date : 2020-09-30 DOI: 10.31703/gmsr.2020(v-iii).15
Tehmina Ashfaq Qazi, N. Hayat
{"title":"A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator","authors":"Tehmina Ashfaq Qazi, N. Hayat","doi":"10.31703/gmsr.2020(v-iii).15","DOIUrl":"https://doi.org/10.31703/gmsr.2020(v-iii).15","url":null,"abstract":"Social media is quickly becoming the most available and easiest source for seeking health information due to the emerging popularity of social media among people where everyone is expected to be online and connected to social media. This research was carried out to examine women's online breast cancer-related information-seeking behavior. The comprehensive model of information seeking (CMIS) was tested in Pakistan in order to examine the information-seeking behavior of women. Another significant factor of social stigma was added as an independent variable into the existing model. Researchers hypothesized that the utility of information channels plays a role of mediator in the association amongst the factors, i.e. demographics, social stigma, direct experience, salience, beliefs, and characteristics in the information-seeking behavior about breast cancer. The survey questionnaire was distributed among Six hundred women from Islamabad by using the convenient sampling technique. Researchers collected the data by already developed scales. Statistical test of Multiple Linear Regression was employed by the researchers. Therefore, the study carried out significant findings.","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124296209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comparison of Market, Size and Value Premium of Random Samples in KSE and Non KSE 100 Companies KSE和非KSE 100公司市场、规模和随机样本价值溢价的比较
Global Management Sciences Review Pub Date : 2020-09-30 DOI: 10.31703/gmsr.2020(v-iii).16
Muhammad Ammad, Muhammad Sohail Alam Khan, Brekhana Gul
{"title":"Comparison of Market, Size and Value Premium of Random Samples in KSE and Non KSE 100 Companies","authors":"Muhammad Ammad, Muhammad Sohail Alam Khan, Brekhana Gul","doi":"10.31703/gmsr.2020(v-iii).16","DOIUrl":"https://doi.org/10.31703/gmsr.2020(v-iii).16","url":null,"abstract":"This study is directed towards the identification of key risk variables that explains the variations in expected stocks’ returns and gives rise to Risk Premium for taking an extra riskin addition to the opportunity cost of risk free rate incorporated in stocks’ returns. For this purpose, monthly returns of 37 companies (randomly 20 samples selected from KSE and non KSE-100 each) listed on the Karachi Stock Exchange were calculated for a period covering six years from January 2008 up till December 2013. The excess return (portfolio return minus risk-free rate) on these 37 companies is sorted in six size and value portfolios. KSE 100 Index was used as a proxy for benchmark Index, and six months T-bills’ yield was used as a proxy for the risk-free rate. Regression results strongly evidenced size and value premium as factors explaining the variations in expected returns for the multi factor model. The variation explained by these factors found more in non KSE-100 than KSE. This study strongly supported two factors (SMB","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125730041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Recruitment and Selection in the Public Sector Organizations: A Study based on Qualified and NonQualified Applicants 公共部门组织的招聘和选择:基于合格和不合格申请人的研究
Global Management Sciences Review Pub Date : 2020-09-30 DOI: 10.31703/gmsr.2020(v-iii).14
Ghulam Nabi, Faheem Ghazanfar, Naveeda Zeb
{"title":"Recruitment and Selection in the Public Sector Organizations: A Study based on Qualified and NonQualified Applicants","authors":"Ghulam Nabi, Faheem Ghazanfar, Naveeda Zeb","doi":"10.31703/gmsr.2020(v-iii).14","DOIUrl":"https://doi.org/10.31703/gmsr.2020(v-iii).14","url":null,"abstract":"The basic objective of this article is to understand the perceived applicant's experience regarding procedural justice. This study was conducted in the public sector organizations of the State of the Azad Jammu and Kashmir. Data was collected from those applications which had applied for any post in the public service commission jobs. Further, the sample was divided into two categories, one those who were selected and the other who could not make it through. A research questionnaire ranging from strongly agree to strongly disagree on the likert scale was used, which was personally administered. The data were analyzed by using SPSS version 22, where it was found that the overall pattern of results indicates that both of the categories of applicants showed dissatisfaction with the procedural justice and feedback mechanism of the existing selection procedures.","PeriodicalId":136725,"journal":{"name":"Global Management Sciences Review","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133305034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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