The Journal of Innovations最新文献_第8页

An Empirical Study on Why Men and Women Deal with Stress Differently 男性和女性处理压力差异的实证研究

The Journal of Innovations Pub Date : 2016-06-28 DOI: 10.18701/IMSMANTHAN.V11I01.6871

Naini Jain, Mohit Rastogi

{"title":"An Empirical Study on Why Men and Women Deal with Stress Differently","authors":"Naini Jain, Mohit Rastogi","doi":"10.18701/IMSMANTHAN.V11I01.6871","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I01.6871","url":null,"abstract":"In today’s competitive and changing environment every company\u0000expects its employees to act for achieving goals so that it attains\u0000success in its venture. Such higher commitments may lead to\u0000stress.\u0000Stress can be defined as a person-environment relationship\u0000(Folkman, 1984; Lazarus, 1966). It is a process, a sequence of\u0000events that will lead to a particular end. Stress is the result of\u0000imbalance between the physical and psychological demands\u0000encountered and the response capability of the individuals, in\u0000case failure to meet he demands has important implications for\u0000the individuals (McGrath 1970). Stress is s strong predictor of\u0000various personal and work related outcomes.\u0000It is evident from history that Women are considered to be the\u0000caretakers of others. In the recent study Doctors observed a\u0000irritable bowel syndrome (IBS) in human beings out of which\u000080% of them are women (July 13 2011, Times of India). This is\u0000due to the fact that they often spend less time nurturing their own\u0000emotional and physical needs. Conflict between the demands\u0000and behaviors expected from the women in different roles is\u0000expressed in the form of role stress that negatively influences the\u0000well being of women and their performances in different working\u0000areas.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122404497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Insight into the Theoretical Perspectives of the Digital Media Strategies in the 21st Century Political Campaigns 21世纪政治竞选中数字媒体策略的理论视角透视

The Journal of Innovations Pub Date : 2016-06-28 DOI: 10.18701/imsmanthan.v11i01.6883

Manawwar Alam

{"title":"An Insight into the Theoretical Perspectives of the Digital Media Strategies in the 21st Century Political Campaigns","authors":"Manawwar Alam","doi":"10.18701/imsmanthan.v11i01.6883","DOIUrl":"https://doi.org/10.18701/imsmanthan.v11i01.6883","url":null,"abstract":"In recent years, digital media have become an integral part of\u0000political communication during election campaigns. Internet has\u0000become an important platform for marginalized and fringed\u0000parties, candidates, groups and people to establish an alternative\u0000political dialogue to a wider section of society which was earlier\u0000not possible for them.\u0000Social media has turned a great boom when concerned to connect\u0000people. It has enabled us find countless area specific people in\u0000one click to target them for a specific programme or scheme.\u0000Digital media has changed the pattern of election campaigning.\u0000Youth have now joined the campaign and become the part of\u0000voting.\u0000The Internet provides an arena of informing, involving, mobilizing\u0000and connecting activity among the political parties, political\u0000candidates, party workers and followers and voters.\u0000New digital media has made it easier to get in touch, keep in\u0000touch with the party workers, prospective supporters and voters.\u0000The internet has become a vehicle through which the opinion of\u0000common people can be expressed on matters normally reserved\u0000for political leaders. The speed with which digital media\u0000communication is being adopted by political parties,\u0000representatives and electoral candidates varies according to\u0000social, cultural, economic and democratic context.\u0000The digital media can enable both politicians and citizens to\u0000communicate and serve democratic activities, such as election\u0000campaigns.\u0000Most of the new media applications and platforms like face book,\u0000twitter, multimedia mobile telephones have been used by the\u0000political parties and their candidates during elections.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124296630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study of the Effectiveness of Media in Creating Awareness of Swachh Bharat Abhiyaan Amongst the Youth 媒体在青少年中培养“清洁印度”意识的有效性研究

The Journal of Innovations Pub Date : 2016-06-28 DOI: 10.18701/IMSMANTHAN.V11I01.6882

Z. Rahman, D. Kishore

{"title":"A Study of the Effectiveness of Media in Creating Awareness of Swachh Bharat Abhiyaan Amongst the Youth","authors":"Z. Rahman, D. Kishore","doi":"10.18701/IMSMANTHAN.V11I01.6882","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I01.6882","url":null,"abstract":"Swacch Bharat Abhiyaan has been launched by the Government\u0000of India to fight sanitation problems in the country. The youth\u0000are targeted to spread the message of the campaign. They will\u0000carry it forward to all the citizens of the country. Both rural and\u0000urban youth are aware of the national cleanliness drive namely,\u0000Swacch Bharat Abhiyaan. Especially school and college students\u0000are made to participate in the drive through various activities to\u0000keep the localities around them clean and green. Urgent need\u0000was felt to make the youth of the nation more aware about the\u0000campaign as youths can bring revolutionary changes in the\u0000country.\u0000The objectives of the study are to find out the awareness of\u0000Swacch Bharat Abhiyaan amongst youth, know media that are\u0000being utilized by the youth and to get the views of the youth to\u0000make the Abhiyaan successful.\u0000The study was done to find out the awareness about Swacch\u0000Bharat Abhiyaan and to know the media effect on youth. The\u0000research also gives the view points of the youngsters for\u0000increasing the effectiveness of Swacch Bharat Abhiyaan. It is\u0000found from the study that the youths from the age group of 18 to\u000025 years are aware of sanitation drive.\u0000The authors made an attempt to identify certain effective ways to\u0000promote the national sanitation and cleanliness drive of the\u0000Government of India. In the process of collecting key findings,\u0000the study goes on to explore the preferred media for the publicity\u0000of the Abhiyaan. The effective media, the suggestions of the youths\u0000are known to make the Abhiyaan effective and successful.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124346728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Analysis of Object Oriented Testing Techniques 面向对象测试技术分析

The Journal of Innovations Pub Date : 2016-06-28 DOI: 10.18701/IMSMANTHAN.V11I01.6876

Rashmi Sharma

引用次数: 0

Data Mining: An Effec tive Tool in Customer Relationship Management 数据挖掘:客户关系管理的有效工具

The Journal of Innovations Pub Date : 2016-06-28 DOI: 10.18701/IMSMANTHAN.V11I01.6869

Ruhi Lal, A. V. Lal, Shahid Khan

{"title":"Data Mining: An Effec tive Tool in Customer Relationship Management","authors":"Ruhi Lal, A. V. Lal, Shahid Khan","doi":"10.18701/IMSMANTHAN.V11I01.6869","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I01.6869","url":null,"abstract":"Data mining, a tool of modern marketing is used to understand\u0000the behaviour pattern and future trends of purchase .It also\u0000helps in building relationship with customer. In marketing, Data\u0000mining plays very important role as it helps in data analysis and\u0000extraction of valuable information of customer related to their\u0000purchase decision. This paper aim to gain deep understanding\u0000of the subject. The purpose of this paper is to review the\u0000accomplishment of data mining and in future providing directives\u0000to the future researchers. The researcher aim to identify the role\u0000of data mining in marketing and making strategies for customer\u0000relationship and inspiring customer to stay loyal and buy again.\u0000Applying literature review as a methodology, the researcher aim\u0000to do systematic review and critical analysis of secondary data\u0000related to data mining to understand the concept clearly. The\u0000combining and synthesising of data is done at the time of\u0000reanalysis in this research study. The researcher aspires to do\u0000reanalysis of data of literature review, research methods used\u0000by different researchers, results and findings of similar study\u0000based on data mining.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125088756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Rigid Dichotomy Between Dcotors’ Cenrted Branding and Patients’ Centered Branding Efforts of Phramaceutical Products: An Evaluation of Proudct Education and Branding in the Context of Indian Pharmaceutical Industry 以医生为中心的品牌化与以患者为中心的药品品牌化:印度制药业背景下的产品教育与品牌化评价

The Journal of Innovations Pub Date : 2016-06-16 DOI: 10.18701/IMSMANTHAN.V12I01.10346

Tahzeebul Hasan Siddiqui, S. Sharma

引用次数: 0

A Studyof Effects Of Celebrity Enodrsement on Different Branding Aspects and Their Cumulative Effects on Consumer Buying in the Conext of Skin Care Products 名人代言对品牌不同方面的影响及其对护肤品消费者购买的累积效应研究

The Journal of Innovations Pub Date : 2016-06-16 DOI: 10.18701/IMSMANTHAN.V11I02.7771

Mohd Ijlal Anjum, S. Sharma

{"title":"A Studyof Effects Of Celebrity Enodrsement on Different Branding Aspects and Their Cumulative Effects on Consumer Buying in the Conext of Skin Care Products","authors":"Mohd Ijlal Anjum, S. Sharma","doi":"10.18701/IMSMANTHAN.V11I02.7771","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V11I02.7771","url":null,"abstract":"The present study for comparison of aromatic crop tulsi (Ocimum basilicum) and cereal crop paddy (Orzya sativa) cultivation has been carried out at farmers’ field of Sitapur district of Uttar Pradesh. The tulsi is an essential oil bearing plant. Oil of this plant is highly valuable and is used in flavour, cosmetic and pharmaceuticals industry. Paddy has been cultivated in our country as a major food grain crop since long time. During the study period 50 farmers under cultivating tulsi and paddy has been selected from Sitapur District of Uttar Pradesh. The primary data were collected from the selected farmer’s field on profitability comparison between tulsi and paddy cultivation. Simple statistical tools and technique has been used for data analysis of the socio-economic profile, cost of cultivation, profitability. It has been observed during the study that tulsi gives higher returns over paddy. However, the input cost of paddy is higher than tulsi crop but the net return of tulsi was more profitable than paddy. The benefit cost ratio has been observed 2.70 and 1.34 of tulsi and paddy respectively. It is suggested from the study that maximum profit is generated through tulsi cultivation followed by paddy crop. This study can set an example of profitability model for entrepreneurship development in other part of country.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"3 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114020674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Consumers’ Impulse Buying Behaviour on FMCG Retailing: A Study based on Indian Retail Sector 消费者冲动购买行为对快速消费品零售的影响:基于印度零售业的研究

The Journal of Innovations Pub Date : 2016-01-19 DOI: 10.18701/IMSMANTHAN.V10I2.8441

Aparajita Roy

{"title":"Impact of Consumers’ Impulse Buying Behaviour on FMCG Retailing: A Study based on Indian Retail Sector","authors":"Aparajita Roy","doi":"10.18701/IMSMANTHAN.V10I2.8441","DOIUrl":"https://doi.org/10.18701/IMSMANTHAN.V10I2.8441","url":null,"abstract":"Retailing in India has been one of the oldest occupations, which was initialized as family business, run by different members of the family for generations, engaged in mainly grocery, FMCG or apparel retailing. It was only after liberalization that organized retailing started spreading its wings and currently it is one of the most lucrative businesses contributing significantly to the country’s GDP. It was during the 2008 – 2011 recessionary phase that this industry underwent mild difficulties but since India was not majorly affected as the western world, the retail industry continued its growth trajectory. This study was conducted with the objective of understanding consumers’ responses to specific visual stimuli as presented by retailers from time to time within the store and also to find out the various factors that influence consumers’ monthly requirements of FMCG buying behavior from different organized and unorganized formats of retailing. Primary data was collected from 200 respondents across the city of Kolkata. Regression analysis, to establish relationship between variables and Factor Analysis, to identify various shopping factors were done by means of SPSS 20.","PeriodicalId":135569,"journal":{"name":"The Journal of Innovations","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129226157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Developing a decision support enabled enterprise risk control framework for energy companies in India 为印度的能源公司开发决策支持的企业风险控制框架

The Journal of Innovations Pub Date : 2016-01-19 DOI: 10.18701/IMSMANTHAN.V10I2.8443

N. Gupta

引用次数: 0

Defining and Describing “Multilayer Approach For Safe Social Networking” 定义和描述“安全社交网络的多层方法”

The Journal of Innovations Pub Date : 2016-01-19 DOI: 10.18701/IMSMANTHAN.V10I2.8447

Neetu Singh, Gopanshi Garg, Harshita Sharma

引用次数: 0