A Rigid Dichotomy Between Dcotors’ Cenrted Branding and Patients’ Centered Branding Efforts of Phramaceutical Products: An Evaluation of Proudct Education and Branding in the Context of Indian Pharmaceutical Industry

Abstract

Pharmaceutical companies in India are growing day by day. Indian medicine market is considered as the cheapest in world. Indian health care services are famous in world. Due to industrial reforms the internal and international market is growing rapidly. In such market the need of branding and branding efforts are more challenging. It is always a subject of debate whether the branding of medicines should be doctors centered or patients centered. Present research paper evaluates these aspects of pharmaceutical products branding in India context.