A Study of the Effectiveness of Media in Creating Awareness of Swachh Bharat Abhiyaan Amongst the Youth

Swacch Bharat Abhiyaan has been launched by the Government of India to fight sanitation problems in the country. The youth are targeted to spread the message of the campaign. They will carry it forward to all the citizens of the country. Both rural and urban youth are aware of the national cleanliness drive namely, Swacch Bharat Abhiyaan. Especially school and college students are made to participate in the drive through various activities to keep the localities around them clean and green. Urgent need was felt to make the youth of the nation more aware about the campaign as youths can bring revolutionary changes in the country. The objectives of the study are to find out the awareness of Swacch Bharat Abhiyaan amongst youth, know media that are being utilized by the youth and to get the views of the youth to make the Abhiyaan successful. The study was done to find out the awareness about Swacch Bharat Abhiyaan and to know the media effect on youth. The research also gives the view points of the youngsters for increasing the effectiveness of Swacch Bharat Abhiyaan. It is found from the study that the youths from the age group of 18 to 25 years are aware of sanitation drive. The authors made an attempt to identify certain effective ways to promote the national sanitation and cleanliness drive of the Government of India. In the process of collecting key findings, the study goes on to explore the preferred media for the publicity of the Abhiyaan. The effective media, the suggestions of the youths are known to make the Abhiyaan effective and successful.