JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL最新文献_第4页

PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP MINAT MENGGUNAKAN KEMBALI E-WALLET DANA

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-12-07 DOI: 10.55047/jekombital.v1i2.333

Suci Ramadhani, Onan Marakali Siregar

{"title":"PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP MINAT MENGGUNAKAN KEMBALI E-WALLET DANA","authors":"Suci Ramadhani, Onan Marakali Siregar","doi":"10.55047/jekombital.v1i2.333","DOIUrl":"https://doi.org/10.55047/jekombital.v1i2.333","url":null,"abstract":"The majority of the current rise in DANA users are students whose lives are closely linked to information technology and Fintech. The number of e-wallets that offer attractive services currently raises considerations from consumers to reuse these services by taking into account factors such as perceived usefulness and trust. This research aimed to analyze how the effect of perceived usefulness and trust on the students’ intention to reuse DANA E-Wallet on student in Medan City. The research method used in this research was quantitative associative approach. Students’ user of DANA E-Wallet were the population of this research. The sample were 100 respondents by using purposive sampling technique. Data collecting technique used in this research was primary data which was obtained from google form. The findings showed that Perceived Usefulness had positive significant effect on the user intention with a significant value was 0.014>0.05. Trust also had a positive significant effect on the users’ intention, with a sig value was 0.000<0.05. Besides, all independent variables in the simultaneous test had influenced effect with 47.3% level, whereas 52.7% was influenced by external factors beyond this research model.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129966490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

HUMAN RESOURCES TRAINING AND DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS 人力资源培训与开发:系统的文献回顾与文献计量分析

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-11-25 DOI: 10.55047/jekombital.v1i2.320

Rifqa Faulia Putri, Sopiah

引用次数: 1

ANALISIS KINERJA KEUANGAN PT.SEPATU BATA INDONESIA TBK SEBELUM DAN SAAT PANDEMI COVID-19 PT.巴塔鞋印度尼西亚TBK在COVID-19大流行之前和当时分析

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-11-25 DOI: 10.55047/jekombital.v1i2.321

Hesti Puspitasari, Diah Agustina Prihastiwi

{"title":"ANALISIS KINERJA KEUANGAN PT.SEPATU BATA INDONESIA TBK SEBELUM DAN SAAT PANDEMI COVID-19","authors":"Hesti Puspitasari, Diah Agustina Prihastiwi","doi":"10.55047/jekombital.v1i2.321","DOIUrl":"https://doi.org/10.55047/jekombital.v1i2.321","url":null,"abstract":"Assesing the Finansial Performance of PT. Sepatu Bata Indonesia Tbk before and during the Covid-19 Pandemic is a study conducted with the aim of looking at the company’s financial performance including the level og liquidity, solvency, and profitability. This research is a quantitative descriptive study using secondary data obtained from the PT. Sepatu Bata Indonesia Tbk's official website for the Indonesia Stock Exchange (IDX). The sample is the annual report of PT. Sepatu Bata Indoensia Tbk for the period of 2016-2020. The financial analysis used is a ratio analysis which includes liquidity ratios, solvency ratios, and profitability ratios. The findings revealed that the Covid-19 pandemic has an effect on the company's financial performance. Especially in the calculation of net profit margin (NPM, return on asset (ROA), and return on equity (ROE), this is because sales in 2020 experienced a significant decline. Thus, the net profit obtained in 2020 also decreased to minus Rp177.761.030.000, net profit recorded a new history for PT. Sepatu Bata Indonesia Tbk for the last five years. Research related to financial performance analysis is significant, especially with the expansion of research and the use of other financial analysis tool such as Common-Size by focusing on certain items in the balance sheet report.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123141997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

SYSTEMATIC LITERATURE REVIEW OF JOB SATISFACTION: AN OVERVIEW AND BIBLIOMETRIC ANALYSIS 工作满意度的系统文献综述:综述与文献计量学分析

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-11-23 DOI: 10.55047/jekombital.v1i2.314

Rosana Oktaviani, Sopiah

引用次数: 0

PENGARUH DIRECT MARKETING DAN PRODUCT QUALITY TERHADAP MINAT BELI ULANG PADA LIVE STREAMING MARKETING TIKTOK

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-11-01 DOI: 10.55047/jekombital.v1i2.309

Helmin Tety Saputri Harita, N. Marpaung, Onan Marakali Siregar

{"title":"PENGARUH DIRECT MARKETING DAN PRODUCT QUALITY TERHADAP MINAT BELI ULANG PADA LIVE STREAMING MARKETING TIKTOK","authors":"Helmin Tety Saputri Harita, N. Marpaung, Onan Marakali Siregar","doi":"10.55047/jekombital.v1i2.309","DOIUrl":"https://doi.org/10.55047/jekombital.v1i2.309","url":null,"abstract":"The development of increasingly advanced technology has an impact in various fields. One of the impacts that have experienced technological developments is Social Media. There are many business people who use social media as an e-commerce business platform by presenting innovative features and programs to win market competition. To attract interest and build consumer satisfaction, most e-commerce features Live streaming because it can provide buying and selling activities in real time and reduce consumer anxiety about the quality of the products offered. This research is intended to analyze Direct Marketing and Product Quality influence TikTok users repurchase intention at Medan City. Quantitative research with an approach that is associative was the method of investigation that was utilized in this study. The approach of purposive sampling was utilized for the sampling, and there were a total of one hundred respondents employed as samples. The questionnaires that were distributed through google forms in order to collect the primary data for this study were compared to the literature that was studied in order to collect the secondary data. Validity tests, reliability tests, tests based on the classical assumption, multiple linear regression analysis, and hypothesis tests are the methods of data analysis that are utilized here. According to the findings of the study that was carried out, direct marketing has a significant impact on repurchase intention, and the quality of the product also has a significant impact on repurchase intention (Y). As for the variable repurchase intention, Direct Marketing and Product Quality both have an effect at the same time.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122478745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

PENGARUH BUSINESS PLAN DAN DIGITAL MARKETING TERHADAP KETAHANAN UMKM PASCA PANDEMI DI JAKARTA TIMUR

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-10-22 DOI: 10.55047/jekombital.v1i2.302

Y. Fitrianingsih, K. D. A. Sebayang, Saparuddin Mukhtar

{"title":"PENGARUH BUSINESS PLAN DAN DIGITAL MARKETING TERHADAP KETAHANAN UMKM PASCA PANDEMI DI JAKARTA TIMUR","authors":"Y. Fitrianingsih, K. D. A. Sebayang, Saparuddin Mukhtar","doi":"10.55047/jekombital.v1i2.302","DOIUrl":"https://doi.org/10.55047/jekombital.v1i2.302","url":null,"abstract":"The objective of this study is to investigate the impact that having a business plan and engaging in digital marketing have had on the resiliency of micro, small, and medium-sized enterprises (MSMEs) in East Jakarta following the pandemic. The population that is the focus of this study is comprised of East Jakarta's 240,512 small and medium-sized businesses. Purposive sampling was used to collect data from these 140 participants to create the sample for this investigation. Processing of data utilizing the SEM (Structural Equation Model) approach with the Smart PLS (Partial Least Squares) tool version 4, which includes the Estimation Test, Evaluation Test, and Mediation Test of the SEM-PLS Model. In light of the results of the hypothesis test, one can reach the following conclusion: the Business Plan variable representing MSME resilience has an influence that is both positive and significant. The influence of digital marketing on the resilience of micro, small, and medium-sized enterprises is positive but insignificant. Meanwhile, the impact of the business strategy on the resiliency of MSMEs is positive but not statistically significant when the intervening variable is digital marketing.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122030109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH FAKTOR LOKASI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA UMKM SUNTHAI TEA STABAT 位置因素、产品质量和服务质量对消费者满意度的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-10-20 DOI: 10.55047/jekombital.v1i2.299

T. Nisa, Onan Marakali Siregar

{"title":"PENGARUH FAKTOR LOKASI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA UMKM SUNTHAI TEA STABAT","authors":"T. Nisa, Onan Marakali Siregar","doi":"10.55047/jekombital.v1i2.299","DOIUrl":"https://doi.org/10.55047/jekombital.v1i2.299","url":null,"abstract":"Consumer satisfaction is how consumers feel when comparing what they anticipated to what they really received. Maintaining customer satisfaction is crucial for both large and small organizations, including MSMEs, because a company can only survive and expand if it maintains and increases customer satisfaction. This study aims to determine how location, product and service quality, and location effect customer satisfaction in small and medium-sized enterprises (SMEs) such as Sunthai Tea Stabat. In this research, collaboration and a quantitative approach are employed. The research populations consists of those who buy sunthai tea product, and 100 of them were requested to complete a questionnaire. According to the research findings, location (X1) has a significant effect on consumer satisfaction. Meanwhile, product quality (X2) has a significant impact on customer satisfaction. In addition, service quality (X3) has a significant impact on customer satisfaction. However, location, product quality, and service quality all impact consumer satisfaction simultaneously. This study concludes that Sunthai Tea Stabat's location MSME, product quality, and service quality all have positive and statistically significant effects on consumer satisfaction.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125197824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH HARGA DAN FASILITAS PANTAI TERHADAP DAYA TARIK PENGUNJUNG WISATA PANTAI SEJARAH 海滩价格和设施对海滩历史游客的吸引力的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-09-24 DOI: 10.55047/jekombital.v1i2.284

Marwah, Hafiza Adlina, Onan Marakali Siregar

{"title":"PENGARUH HARGA DAN FASILITAS PANTAI TERHADAP DAYA TARIK PENGUNJUNG WISATA PANTAI SEJARAH","authors":"Marwah, Hafiza Adlina, Onan Marakali Siregar","doi":"10.55047/jekombital.v1i2.284","DOIUrl":"https://doi.org/10.55047/jekombital.v1i2.284","url":null,"abstract":"The development of tourism at this time is very fast, with the increase of transportation to visit an area is quite easy, the abundance of natural tourism potential and beauty in Indonesia encourages local and foreign tourists to travel in Indonesia. In addition to its natural potential, Indonesia also has tours that are made with quality that is very great, tourist destinations must have an attraction that can make visitors or tourists return to the tourist destination. The form of research used in this research is quantitative research with purposive sampling and use 100 respondents. The results of this research shows that the price variable (X1) has no significant effect on the attractiveness of Sejarah Beach visitors. Meanwhile, the beach facilities variable (X2) has a significant and simultaneous effect on the attractiveness of Sejarah Beach visitors. The coefficient of determination test shows that there is a fairly close relationship between price and facilities on the attraction of historical beach tourism visitors with an R-value of 0.853. Through the adjusted R square, it is also known that the price and facilities variables contribute 72.2% to the visitor attractiveness variable while the remaining 27.8% is influenced by other variables not mentioned in this study.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132252966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON PURCHASE DECISIONS FOR L'ORÉAL PARIS PRODUCTS IN MEDAN CITY 品牌大使和品牌形象对棉兰市l 'orÉal Paris产品购买决策的影响

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-09-22 DOI: 10.55047/jekombital.v1i2.283

Putri Abigel Situmorang, Hafiza Adlina, O. Siregar

{"title":"THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON PURCHASE DECISIONS FOR L'ORÉAL PARIS PRODUCTS IN MEDAN CITY","authors":"Putri Abigel Situmorang, Hafiza Adlina, O. Siregar","doi":"10.55047/jekombital.v1i2.283","DOIUrl":"https://doi.org/10.55047/jekombital.v1i2.283","url":null,"abstract":"The appearance of Covid-19 altered almost everyone's way of life. The shift from physical to internet buying exemplifies lifestyle changes that are evident. In addition, the Covid-19 has led to an upsurge in consumption. The cosmetics business is likewise affected by the shift from offline to online purchasing habits. L'Oréal Paris is one of the cosmetic brands available in Indonesia. This research intends to examine the impact of brand ambassadors and brand image on L'Oréal Paris product purchase choices in the city of Medan. This study used quantitative research using an associative methodology. Sampling was conducted using the approach of purposive sampling, with 100 respondents serving as samples. This study's main data was collected via the distribution of Google Forms surveys, while secondary data was gained through a review of the relevant literature. The data analysis method consists of the validity test, the reliability test, the classical assumption test, multiple linear regression analysis, and the hypothesis test. According to the study's results, both the brand ambassador and brand image have a significant influence on customer purchasing decisions. Brand ambassador and brand image are elements that impact buying decisions simultaneously.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"34 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133685697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

PERANAN KREDIT USAHA RAKYAT (KUR) PADA PERKEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM)

JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL Pub Date : 2022-08-30 DOI: 10.55047/jekombital.v1i1.268

Aura Khafifah, Karuniana Dianta, Saparuddin

{"title":"PERANAN KREDIT USAHA RAKYAT (KUR) PADA PERKEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM)","authors":"Aura Khafifah, Karuniana Dianta, Saparuddin","doi":"10.55047/jekombital.v1i1.268","DOIUrl":"https://doi.org/10.55047/jekombital.v1i1.268","url":null,"abstract":"This study aims to determine the influence of KUR funds (People's Business Credit Loan Capital) on the expansion of MSMEs in the South Jakarta Region. This approach combines a qualitative framework with a descriptive approach. The research lasted two months, beginning in February 2022 and concluding in March 2022 in South Jakarta's, especially on modern beverage SME sector. This study discovered that the financing of BRI KUR funds for modern beverage MSMEs in South Jakarta was highly effective. Currently, beverage vendors acknowledge that after receiving KUR funds from BRI, their businesses are expanding, beginning with an increase in revenue and an expansion of the necessary infrastructure. This is due to the fact that the financing of KUR funds by BRI not only provides assistance in the form of funds, but also monitors the growth of each MSME business, making MSME business owners feel extremely supported. The role of KUR financing in the development of modern beverage MSMEs in the South Jakarta region can boost business productivity, particularly for Tebet, South Jakarta-based MSMEs. This demonstrates that the KUR funds provided by BRI have a positive effect on the growth of MSMEs, as initial profits and profits after receiving KUR funds are always higher than initial profits.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117049583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0