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Teknologi Manajemen Hubungan Pelanggan : Menjembatani Kesenjangan Antara Pendidikan dan Praktik Pemasaran 客户关系管理技术:弥合教育和营销实践之间的鸿沟
Ekonomi Digital Pub Date : 2022-08-31 DOI: 10.55837/ed.v1i1.35
Septi Handayani, Farhan Hermawan, Regina Angelina, W. Mandagie
{"title":"Teknologi Manajemen Hubungan Pelanggan : Menjembatani Kesenjangan Antara Pendidikan dan Praktik Pemasaran","authors":"Septi Handayani, Farhan Hermawan, Regina Angelina, W. Mandagie","doi":"10.55837/ed.v1i1.35","DOIUrl":"https://doi.org/10.55837/ed.v1i1.35","url":null,"abstract":"This article aims to test and analyze Customer Relationship Management Technologies that Bridge the Gap Between Education and Marketing Practices. The sample used in this article is Employees and Business Actors. The amount of data in this study were 70 respondents and collected by purposive sampling method. The test was carried out using the Structural Equation Model (SEM) method. The independent variables in this article are CRM Knowledge, Frequency of CRM use, Marketing Practices \u0000The dependent variable is CRM. The results of this study are (1) Knowledge of CRM system features has a positive effect on CRM use (2) Knowledge of CRM system features does not have a positive effect on sales (3) The frequency of CRM use has a positive effect on sales.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130556579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Sustainability Reporting, Good Coorporate Governance dan Profitabilitas Terhadap Nilai Perusahaan
Ekonomi Digital Pub Date : 2022-08-29 DOI: 10.55837/ed.v1i1.31
Mutia Permata Jawas, Virna Sulfitri
{"title":"Pengaruh Sustainability Reporting, Good Coorporate Governance dan Profitabilitas Terhadap Nilai Perusahaan","authors":"Mutia Permata Jawas, Virna Sulfitri","doi":"10.55837/ed.v1i1.31","DOIUrl":"https://doi.org/10.55837/ed.v1i1.31","url":null,"abstract":"Penelitian ini bertujuan untuk memberikan bukti empiris mengenai pengaruh sustainability reporting, good corporate governance yang diproksikan dengan kepemilikan institusional dan kepemilikan manajerial serta profitabilitas yang diproksikan dengan ROA (Return On Assets) dan ROE (Return On Equity) terhadap nilai perusahaan. Sampel data penelitian ini diambil dari laporan keuangan serta laporan keberlanjutan perusahaan dengan indeks SRI KEHATI yang terdaftar di Bursa Efek Indonesia (BEI) periode 2018 – 2020. Sampel penelitian ini dipilih dengan metode purposive sampling dan diperoleh sebanyak 18 perusahaan yang memenuhi kriteria dengan total 54 sampel. Penelitian ini menggunakan analisis regresi liner berganda untuk menganalisis pengaruh sustainability reporting, kepemilikan institusional, kepemilikan manajerial, ROA (Return On Assets) dan ROE (Return On Equity) terhadap nilai perusahaan. Hasil penelitian ini menunjukan bahwa sustainability reporting, kepemilikan institusional, kepemilikan manajerial, ROA (Return On Assets) dan ROE (Return On Equity) berpengaruh positif terhadap nilai perusahaan.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116796838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impak Online Learning Terhadap Performa Akademik Mahasiswa Akuntansi dengan Worklife Balance Sebagai Variabel Intervening 以最低值为变量进行干预，以最低工资为会计学生学习成绩
Ekonomi Digital Pub Date : 2022-02-12 DOI: 10.55837/eg.v1i1.6
Haura Dhiya Addina Hamdani, R. Rosiyana Dewi
{"title":"Impak Online Learning Terhadap Performa Akademik Mahasiswa Akuntansi dengan Worklife Balance Sebagai Variabel Intervening","authors":"Haura Dhiya Addina Hamdani, R. Rosiyana Dewi","doi":"10.55837/eg.v1i1.6","DOIUrl":"https://doi.org/10.55837/eg.v1i1.6","url":null,"abstract":"This study aims to analyze the effect of Online Learning on Accounting Students' Academic Performance. To analyze the effect of Work-Life Balance on Academic Performance of Accounting Students. To analyze the effect of Online Learning on Work-Life Balance. To analyze the influence of Online Learning on Academic Performance of Accounting Students with Work-Life Balance as an Intervening Variable. \u0000    The results of this study indicate that online learning has a positive effect on work-life balance, the more effective online learning, the more balanced work-life balance. Online learning has a positive effect on academic performance, the more effective online learning, the higher the academic performance. Work-life balance has a positive effect on academic performance, the more balanced work-life balance on work and online learning systems, the higher the level of academic performance. Online learning positively affects academic performance through Work-Life Balance as an Intervening variable. \u0000 ","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127381030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kontribusi Reviu Terhadap Niat Beli Daring Reviu对在线购买意图的贡献
Ekonomi Digital Pub Date : 2022-02-12 DOI: 10.55837/ed.v1i1.5
Gorby Al Rifqi, Zakario Ammukti Prayuga, Joseph Hagaturgeo Than, Robert Kristaung
{"title":"Kontribusi Reviu Terhadap Niat Beli Daring","authors":"Gorby Al Rifqi, Zakario Ammukti Prayuga, Joseph Hagaturgeo Than, Robert Kristaung","doi":"10.55837/ed.v1i1.5","DOIUrl":"https://doi.org/10.55837/ed.v1i1.5","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk menganalisa dampak terhadap Review Quality, Review Timeliness Dan Review Valence apakah terdapat Online Purchase Intention pada Niat Beli Online Mahasiswa Pada Produk Elektronik Di E - Commerce Tokopedia. Data diperoleh dengan menyebarkan kuesioner secara online kepada Mahasiswa yang berbelanja produk Elektronik di E-Commerce. Jumlah sampel sebanyak 150 responden dan teknik pengambilan sampel yang digunakan adalah purposive sampling khususnya judgement sampling. Alat analisis yang digunakan adalah structural equation model (SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif Review Quality terhadap Online Purchase Intention, serta Review Timeliness terdapat pengaruh positif terhadap Online Purchase Intention, Review Valence tidak memiliki pengaruh positif terhadap Online Purchase Intention. Penelitian ini memiliki beberapa keterbatasan, seperti penelitian ini hanya berfokus kepada niat beli online mahasiswa pada produk elektronik di E - Commerce Tokopedia, serta penelitian ini tidak menggunakan variabel mediasi dan penelitian ini ditujukan kepada responden yang berprofesi sebagai mahasiswa.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128227146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relevansi Etika Auditor Sebagai Variabel Moderasi Terhadap Pencegahan Fraud 审计师作为温和变量与欺诈预防的关系
Ekonomi Digital Pub Date : 2022-02-12 DOI: 10.55837/eg.v1i1.9
Destria Anggrastuti, Sekar Mayangsari
{"title":"Relevansi Etika Auditor Sebagai Variabel Moderasi Terhadap Pencegahan Fraud","authors":"Destria Anggrastuti, Sekar Mayangsari","doi":"10.55837/eg.v1i1.9","DOIUrl":"https://doi.org/10.55837/eg.v1i1.9","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh audit internal, whistleblowing system dan kompetensi auditor terhadap pencegahan fraud dengan etika auditor sebagai variabel moderasi studi kasus pada Inspektorat Jenderal Kementerian Perhubungan. Data yang digunakan merupakan data primer berupa hasil pengisian kuesioner yang dibagikan kepada seluruh auditor dan pegawai pada Inspektorat Jenderal Kementerian Perhubungan. \u0000Penelitian ini adalah penelitian kuantitatif dengan pengujian data dilakukan dengan cara analisis regresi berganda. Sebanyak 139 sampel yang telah mengisi kuesioner dalam rentang waktu selama 15 hari mulai tanggal 24 Desember 2020 sampai 7 Januari 2021, dengan metode convenience sampling. \u0000Hasil penelitian ini menunjukkan bahwa variabel audit internal, whistleblowing system dan kompetensi auditor berpengaruh terhadap pencegahan fraud, sedangkan variabel etika auditor memoderasi pengaruh audit internal dan kompetensi auditor terhadap pencegahan fraud. Namun etika auditor tidak mampu memoderasi whistleblowing system terhadap pencegahan fraud.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128658095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Keterkaitan Social Media Terhadap Customer Satisfaction ketketitan社交媒体Terhadap客户满意度
Ekonomi Digital Pub Date : 2022-02-11 DOI: 10.55837/ed.v1i1.7
Adelea Ristiana, Ria Selvira, W. Sari, Robert Kristaung
{"title":"Keterkaitan Social Media Terhadap Customer Satisfaction","authors":"Adelea Ristiana, Ria Selvira, W. Sari, Robert Kristaung","doi":"10.55837/ed.v1i1.7","DOIUrl":"https://doi.org/10.55837/ed.v1i1.7","url":null,"abstract":"This study aims to analyze the effect of social media activity, social media interactivity and social media content on customer satisfaction in fashion products. \u0000The methodology of this research is quantitative with a total sample of 105 respondents using purposive sampling.  This research was conducted by distributing online questionnaires using a google form.  The research hypothesis was tested using the Structural Equation Model (SEM) with the software used by AMOS. \u0000The results showed that social media activity, social media interactivity and social media content had a positive effect on customer satisfaction.  Based on the three test results that have the greatest influence on customer satisfaction, namely on social media activity. \u0000The results of this study will assist in developing consumer satisfaction for fashion products that allow academics and practitioners to formulate operational strategies that are honed to optimize consumer satisfaction and profitability in fashion products. \u0000This study discusses the shortcomings and gaps in previous research.  These findings provide a better understanding of consumer satisfaction.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127207724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Faktor-faktor yang Memengaruhi Dividen Policy 影响水利的因素
Ekonomi Digital Pub Date : 2022-02-08 DOI: 10.55837/eg.v1i1.8
Aviva Amalia, Titik Aryati, Giska Hawa Syahrani, Shafa Ashila Arnando
{"title":"Faktor-faktor yang Memengaruhi Dividen Policy","authors":"Aviva Amalia, Titik Aryati, Giska Hawa Syahrani, Shafa Ashila Arnando","doi":"10.55837/eg.v1i1.8","DOIUrl":"https://doi.org/10.55837/eg.v1i1.8","url":null,"abstract":"Abstrak \u0000  \u0000Tujuan: Mengetahui pengaruh Return on Assets, Firm Size, Debt to Equity Ratio, Free Cash Flow, Sales Growth, dan Liquidity Ratio terhadap Dividend Policy pada perusahaan Sektor Industri Barang Konsumsi di Bursa Efek Indonesia tahun 2017-2020. \u0000Metode: Jenis penelitian ini adalah kuantitatif deskriptif dengan sumber data sekunder yaitu dari laporan tahunan dan laporan keuangan tahunan perusahaan. Variabel independent dalam penelitian ini meliputi Return on Asset, Firm Size, Debt to Equity Ratio, Free Cash Flow, Sales Growth, Liquidity Ratio sedangkan variabel dependen Dividend policy. Populasi dalam penelitian ini adalah perusahaan Sektor Industri Barang Konsumsi di BEI tahun 2017-2020. Teknik pengambilan sampel dengan purposive sampling, sehingga jumlah sampel yang diteliti sebanyak 18 perusahaan selama 4 tahun dan diperoleh 72 sampel. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. \u0000Hasil: Return on asset tidak berpengaruh terhadap dividend policy dengan nilai koefisien (0,483), sedangkan firm size (0,033), free cash flow (0,791), sales growth (0,700), dan liquidity ratio (0,087) berpengaruh positif terhadap dividend policy dan debt to equity ratio berpengaruh negatif terhadap dividend policy (-0,166). \u0000Implikasi: Para investor dalam menanamkan suatu investasi sebaiknya memperhatikan perusahaan dengan tingkat profitabilitas yang tinggi. Perusahaan diharapkan menjaga tingkat variabel independen yang berpengaruh terhadap dividend policy yaitu return on asset, firm size, debt to equity ratio, free cash flow, sales growth, dan liquidity ratio. \u0000Originality: Perbedaan penelitian ini terletak pada objek penelitian dan periode penelitian yaitu perusahaan sektor industri barang konsumsi yang terdaftar di BEI periode 2017-2020. \u0000  \u0000Kata kunci: Dividend Policy, Return on Asset, Firm Size, Debt to Equity Ratio, Free Cash Flow, Sales Growth, Liquidity Ratio","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124574189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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