ARRUS Journal of Social Sciences and Humanities最新文献_第3页

The influence of Brand Awareness and Consumer Trust on the Purchase Decision of Maybelline Superstay Matte Ink Products among Instagram Social Media Users 品牌知名度和消费者信任对Instagram社交媒体用户购买美宝莲Superstay哑光油墨产品决策的影响

ARRUS Journal of Social Sciences and Humanities Pub Date : 2023-02-28 DOI: 10.35877/soshum1748

Chanissa Purwaningrum

{"title":"The influence of Brand Awareness and Consumer Trust on the Purchase Decision of Maybelline Superstay Matte Ink Products among Instagram Social Media Users","authors":"Chanissa Purwaningrum","doi":"10.35877/soshum1748","DOIUrl":"https://doi.org/10.35877/soshum1748","url":null,"abstract":"The Covid-19 pandemic has had a significant impact on the cosmetics industry. Since the mandatory use of masks while traveling and the increased time spent indoors, the use of cosmetic products has shifted. The use of masks to comply with health protocols while working has led people to prefer using skincare products only, or focusing primarily on eye makeup and transfer-proof matte lip products. One of Maybelline New York's flagship products is their lip cream, Maybelline Superstay Matte Ink, which has become a favorite among many people. When deciding to purchase this matte lip product, consumers consider factors that make them want to buy it. There are several factors that influence repeat purchase decisions, such as brand awareness and consumer trust in the brand. In the cosmetics industry, there are numerous emerging brands, ranging from well-known brands to unknown ones. This is where brand awareness plays a strong role in influencing consumers' repeat purchase decisions. In this proposal, the author discusses the analysis of brand awareness and consumer trust in the purchasing decisions of Maybelline Superstay Matte Ink products among Instagram social media users, using a quantitative analysis method with statistical tests where Brand Awareness is the X1 variable, Consumer Trust is the X2 variable, and Product Purchase Decision is the Y variable. The research will be conducted among the residents of Jakarta on the Instagram social media platform.","PeriodicalId":130860,"journal":{"name":"ARRUS Journal of Social Sciences and Humanities","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130493529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determinants of Health Seeking Culture among Women of Childbearing Age 育龄妇女求医文化的决定因素

ARRUS Journal of Social Sciences and Humanities Pub Date : 2023-02-28 DOI: 10.35877/soshum1654

F. Ojong, G. E. Odinka, J. Emeka, A. Agba, E. M. Iyang, P. U. Angioha, Mary U. Ojong-Ejoh, Tabe E. Ojong

{"title":"Determinants of Health Seeking Culture among Women of Childbearing Age","authors":"F. Ojong, G. E. Odinka, J. Emeka, A. Agba, E. M. Iyang, P. U. Angioha, Mary U. Ojong-Ejoh, Tabe E. Ojong","doi":"10.35877/soshum1654","DOIUrl":"https://doi.org/10.35877/soshum1654","url":null,"abstract":"This study examines the determinants of health-seeking culture among women of reproductive age in the Calabar Metropolis, Nigeria. The determinants identified in this study were belief systems, level of education, cost of healthcare services, and Proximity. The researcher used the descriptive survey design to sample the opinion of representatives and get a detailed description of the health-seeking culture of women of childbearing age using quantitative and qualitative data. Six hundred (600) women of childbearing age were sampled from residents in the Calabar Metropolis. Both quantitative and qualitative data were retrieved using the research questionnaire and in-depth interview schedule. The retrieved quantitative data (586) were subjected to frequency and percentage counts, and simple linear regression at a significance level of 0.05. In contrast, the qualitative data were transcribed to supplement the quantitative responses. In addition, the transcribed qualitative data were analysed by the researcher into themes based on the research objectives. The findings indicate that: there is a significant relationship between belief system and health-seeking culture among women of childbearing age; there is a substantial relationship between the level of education and health-seeking culture of women of childbearing age; the cost of healthcare has a meaningful relationship with the health-seeking culture of women of childbearing age, and there is a significant relationship between Proximity to healthcare facilities and health-seeking culture of women of childbearing age. The study concludes that women's health-seeking behaviour is significantly retrained by beliefs, education levels, cost, and Proximity. Based on this finding, it is recommended that people's opinions be strongly considered and instilled in healthcare practice. Also, reproductive health awareness should be created using various social media platforms to address issues arising from self-medication","PeriodicalId":130860,"journal":{"name":"ARRUS Journal of Social Sciences and Humanities","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115718994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Influencing Behavioral Propensity To Use Mobile Shopping Apps In Generation X: The Tam Approach 影响X一代使用移动购物应用程序行为倾向的因素:Tam方法

ARRUS Journal of Social Sciences and Humanities Pub Date : 2023-02-28 DOI: 10.35877/soshum1715

Rafnelly Rafki, N. Nofriadi, Yolanda Oktarina, Nurhaida Nurhaida, Rindang Lestari, Nova Mustika

{"title":"Factors Influencing Behavioral Propensity To Use Mobile Shopping Apps In Generation X: The Tam Approach","authors":"Rafnelly Rafki, N. Nofriadi, Yolanda Oktarina, Nurhaida Nurhaida, Rindang Lestari, Nova Mustika","doi":"10.35877/soshum1715","DOIUrl":"https://doi.org/10.35877/soshum1715","url":null,"abstract":"The purpose of this study was to study the factors that influence the intention of Generation X in using online shopping applications, with the TAM (Technology Acceptance Model) approach. This research is a survey research using questionnaires as a tool to collect data. Pre-testing is carried out at the beginning of the study, before distributing questionnaires to ensure that the instruments used are valid and understandable. The 50 respondents were Generation Xers aged 43 to 58, who used online shopping applications. The instrument is a questionnaire consisting of two parts, namely the independent variable and the dependent variable. The data were analyzed with SEM, and validity and reliability tests were conducted. What influences Generation X's intention to shop on online shopping apps is 1. perception of usefulness, 2. perception of ease of use,3. perception of value and 4. perception of security. In addition, social factors such as subjective norms and reference groups. This research can help e-commerce companies improve services to Generation X consumers, by making it easier for them to use online shopping applications.","PeriodicalId":130860,"journal":{"name":"ARRUS Journal of Social Sciences and Humanities","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134495716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation of The Tandur Learning Model in Increasing Student Social Knowledge Learning Outcomes Class V at SDN 123 Inpres Ujung Lau, Takalar Regency Tandur学习模式在提高SDN 123五班学生社会知识学习成果中的实施，刘玉荣，Takalar Regency

ARRUS Journal of Social Sciences and Humanities Pub Date : 2023-02-28 DOI: 10.35877/soshum1743

Syamsunardi Syamsunardi, N. Syam

{"title":"Implementation of The Tandur Learning Model in Increasing Student Social Knowledge Learning Outcomes Class V at SDN 123 Inpres Ujung Lau, Takalar Regency","authors":"Syamsunardi Syamsunardi, N. Syam","doi":"10.35877/soshum1743","DOIUrl":"https://doi.org/10.35877/soshum1743","url":null,"abstract":"The application of the TANDUR learning model in improving learning outcomes in social science subjects in social science in Class V students at SDN 123 Ujung Lau, Takalar Regency. This study aims to determine the effect of applying the TANDUR learning model to the learning outcomes of social science subjects for Class V students at SDN 123 Ujung Lau, Takalar Regency. the research used is classroom action research. The subjects in this study were all fifth grade students at SDN 123 Ujung Lau, Takalar Regency, with a total of 19 students, 7 male students and 12 female students. The data collection techniques used were observation, tests, and documentation, while the data analysis used was descriptive qualitative data analysis. Research on the TANDUR learning model on learning outcomes in natural science subjects in Class V Students at SDN 123 Ujung Lau, Takalar Regency is said to increase where there is an increase in student learning outcomes in social science learning seen from the value of student learning outcomes with a score of 1250 or 66% in the cycle 1 then increased to 1560 or 82% in cycle 2. Because it had reached the completeness criteria, namely 80% of students scored more than or equal to the minimum completeness criteria (70), this study was said to be successful. From the increase in student learning outcomes it is known that there is an effect of applying the Tandur Learning model on learning outcomes in social science subjects for Class V SDN 123 Ujung Lau, Takalar Regency.","PeriodicalId":130860,"journal":{"name":"ARRUS Journal of Social Sciences and Humanities","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122112521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFL Students’ Anxiety in Oral Presentation in Thesis Examination during Covid- 19 Pandemic Era: Factors and Strategies 新冠肺炎大流行时期英语学生论文口试表达焦虑:因素与策略

ARRUS Journal of Social Sciences and Humanities Pub Date : 2022-06-10 DOI: 10.35877/soshum791

S. Nur, Geminastiti Sakkir, Rosmini

{"title":"EFL Students’ Anxiety in Oral Presentation in Thesis Examination during Covid- 19 Pandemic Era: Factors and Strategies","authors":"S. Nur, Geminastiti Sakkir, Rosmini","doi":"10.35877/soshum791","DOIUrl":"https://doi.org/10.35877/soshum791","url":null,"abstract":"This research discusses EFL students’ anxiety in oral presentation in thesis examinations. This research aims to reveal the factors causing students’ anxiety and the strategy that EFL students apply to overcome/reducing their anxiety. The researchers conducted this research in Islamic Higher Education and this research used a qualitative method with a case study approach. The participants of this research were 7 (seven) EFL students that the data were analyzed using thematic analysis based on Braun and Clarke (2016). Then, the researchers used Wilson’s (2004) model semi-structured interview that the researchers arranged as the research instruments. The results revealed that the factors causing students’ anxiety generally: linguistic factors and non-linguistic factors (psychology factors, environment factors, and individual factors). Furthermore, the researchers found that EFL students apply strategies to overcome anxiety in oral presentation: preparation, relaxation, positive thinking, peer seeking, self-entertaining, and praying. Therefore, the lecturers have to know their students’ anxiety in oral presentation and they have to apply the best strategy in teaching English as Foreign Language.","PeriodicalId":130860,"journal":{"name":"ARRUS Journal of Social Sciences and Humanities","volume":"71 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128007753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Mathematical Critical Thinking Ability in Solving Mathematical Problems 解决数学问题的数学批判性思维能力

ARRUS Journal of Social Sciences and Humanities Pub Date : 2022-06-02 DOI: 10.35877/soshum795

Anisa Nurfadilah Nurdin, Rusli, B. I. Sappaile, Hastuty, Sitti Masyitah Meliyana R.

{"title":"Mathematical Critical Thinking Ability in Solving Mathematical Problems","authors":"Anisa Nurfadilah Nurdin, Rusli, B. I. Sappaile, Hastuty, Sitti Masyitah Meliyana R.","doi":"10.35877/soshum795","DOIUrl":"https://doi.org/10.35877/soshum795","url":null,"abstract":"This study aims to determine the mathematical critical thinking skills of class XII IPA 1 students at SMAN 5 Sidrap in solving mathematical problems in arithmetic sequences and series. The type of research used is descriptive research with a qualitative approach. In this study, there were 3 subjects, namely students with high, medium and low mathematical abilities. The instruments used in data collection were observation sheets, written tests and interview guidelines. The results showed that: (1) Students who met the Critical Thinking Level (CTL) 3 or critically were students who had high mathematical abilities. At this critical thinking level, students are able to formulate the main points of the problem, are able to reveal existing facts, are able to determine the theorems used and detect bias, Students are able to work on questions according to the initial plan, able to express their arguments clearly, able to re-examine answers and draw conclusions. (2) Students who meet CTL 2 or are quite critical are students who have moderate mathematical abilities. At this critical thinking level, students are able to formulate the main points of the problem, uncover existing facts, are able to determine the theorem used, are able to detect bias, are able to work on problems according to the initial plan, are able to express their arguments clearly, are less able to re-examine answers and draw a conclusion. (3) Students who meet CTL 0 or are not critical are students who have low mathematical abilities. At this critical thinking level, students have not been able to fulfill all indicators such as not being able to formulate the main points of the problem.","PeriodicalId":130860,"journal":{"name":"ARRUS Journal of Social Sciences and Humanities","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115205646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Economics of Community-Based Disaster Management and Household Participation: Evidence of The Western Nepal 基于社区的灾害管理和家庭参与的经济学:来自尼泊尔西部的证据

ARRUS Journal of Social Sciences and Humanities Pub Date : 2022-03-30 DOI: 10.35877/soshum722

R. Bista

{"title":"Economics of Community-Based Disaster Management and Household Participation: Evidence of The Western Nepal","authors":"R. Bista","doi":"10.35877/soshum722","DOIUrl":"https://doi.org/10.35877/soshum722","url":null,"abstract":"This paper examines households' participation in community-based disaster management in western Nepal based on the secondary and primary data sets under the framework of explorative and descriptive statistics. As a result of the study, multi-hazards occurred. Out of these multi-hazards, the catchment areas and the community were disaster-prone by flood and landslide more than other hazards: insects, drought, animals, etc. in terms of severity and frequency. Further, the community-based disaster management that was proactive and participatory to assess disasters, hazard locations, and their impacts made stakeholders to the community for their participation, ownership, and resilience. In community-based disaster management, the household was actively participatory not only in pre-disaster, disaster, and post-disaster focusing on preparedness and planning more than rescue and reconstruction, rehabilitation, and recovery. Its economic cost is 78 mean days per household. It is 21 percent of a year (365 days) calendar. Its mean wage income loss is 39000 Nepali Rupees (330 USD) per annum that is 30 percent of 1071 USD per capita. Thus, the rural household has a significant economic cost of CBDMG activity to be resilient from multi natural hazards. However, it can reduce multi times the disastrous cost to them. Its outcome may not be positive to household income, welfare, and poverty reduction. Thus, the community-based disaster management approach is effective was in terms of less time, fewer resources but the quick response.","PeriodicalId":130860,"journal":{"name":"ARRUS Journal of Social Sciences and Humanities","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114981539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Promoting the Marketing of Agricultural Products as a Means of Boosting the Nigerian Economy 促进农产品营销是促进尼日利亚经济的一种手段

ARRUS Journal of Social Sciences and Humanities Pub Date : 2022-03-26 DOI: 10.35877/soshum737

Offornedu Chima, Owuala Blessing, Dike Kalu, Eziaku Alozie-Oji

引用次数: 1

Drivers of Customer Loyalty in the Downstream Petroleum Sub-Sector in Nigeria 尼日利亚下游石油行业客户忠诚度的驱动因素

ARRUS Journal of Social Sciences and Humanities Pub Date : 2022-03-19 DOI: 10.35877/soshum734

Chinanu Ogbunamiri, A. G. Agu

引用次数: 0

Influence of Customer Complaint Management on Marketing Performance of Banks 客户投诉管理对银行营销绩效的影响

ARRUS Journal of Social Sciences and Humanities Pub Date : 2022-03-11 DOI: 10.35877/soshum736

Grace U. Oru, Humphrey Ikenna Madumere

引用次数: 0