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Economics of Sustainable Development最新文献

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Impact of digital marketing on sustainable business: Case of the Unilever company 数字营销对可持续商业的影响:以联合利华公司为例
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd2301015j
A. Jevtić, Goran Milovanović
{"title":"Impact of digital marketing on sustainable business: Case of the Unilever company","authors":"A. Jevtić, Goran Milovanović","doi":"10.5937/esd2301015j","DOIUrl":"https://doi.org/10.5937/esd2301015j","url":null,"abstract":"Digital marketing, placed on the application of the Internet and digital tools, is one of the means to achieve business sustainability, as well as competitive advantages in the market. This paper presents the basis of the concept of digital marketing, as a new phase in the development of marketing, and its connection with the concept of sustainability. This paper aims to point out how much impact digital marketing can have on business sustainability and the creation of positive business outcomes, shown through the example of Unilever and its Dove brand. The paper analyses the digital marketing activities that this company has undertaken in the development of its Dove brand, which has resulted in its successful positioning in the market, as a brand that is sustainable and socially responsible on the one hand, and profitable on the other.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127325245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The circular economy: Principles, strategies and goals 循环经济:原则、策略和目标
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd2201045p
Aleksandar Popović, V. Radivojevic
{"title":"The circular economy: Principles, strategies and goals","authors":"Aleksandar Popović, V. Radivojevic","doi":"10.5937/esd2201045p","DOIUrl":"https://doi.org/10.5937/esd2201045p","url":null,"abstract":"The circular economy is a major challenge for any national economy. It is a modern model of an economy that focuses on a new model of production and consumption that requires less use of limited resources, minimizing waste (products after their lifetime) in landfills, more efficient management of waste as raw material, minimizing pollution, and all that with the aim of protecting the environment and improving the living standards of the population. In the transition to the circular economy, the state and its bodies, economic entities and the population should be of equal importance. The aim of this paper is to point out the role and importance of the circular economy as a new economic system with special emphasis on the principles of the circular economy, drivers of the circular economy, strategies for establishing and maintaining the circular economy and goals achieved by the circular economy.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116825337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Measuring energy efficiency of an enterprise 衡量企业的能源效率
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd2102037r
Marija Rakić, B. Krstić, Tamara Rađenović
{"title":"Measuring energy efficiency of an enterprise","authors":"Marija Rakić, B. Krstić, Tamara Rađenović","doi":"10.5937/esd2102037r","DOIUrl":"https://doi.org/10.5937/esd2102037r","url":null,"abstract":"Energy efficiency is gaining in importance as part of environmental efficiency within sustainable development. Many enterprises realize the need for the reduction of energy costs and improved control of energy consumption. This can be achieved by implementing the concept of energy efficiency. The subject of research in this paper is the analysis of the way in which energy efficiency can be measured within an enterprise. Therefore, the aim of the research is to define a set of indicators for measuring energy efficiency in an enterprise, as well as to point out cost advantages and competitiveness that are achieved by applying energy efficiency management.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125460134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Sustainable agricultural and rural development in the European Union 欧盟的可持续农业和农村发展
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd1901029q
Milica Đokić
{"title":"Sustainable agricultural and rural development in the European Union","authors":"Milica Đokić","doi":"10.5937/esd1901029q","DOIUrl":"https://doi.org/10.5937/esd1901029q","url":null,"abstract":"The agricultural and rural development are issues of great significance in the European Union, which is not surprising considering the fact that around 90% of the EU territory are intermediate and predominantly rural regions. Therefore, the sustainable agriculture and development of these areas are the main priorities of the member states’ Common Agricultural Policy. Adopting measures and practices that will contribute to the productivity growth, while meeting the needs of society and preserving the environment, is an imperative. In order to monitor the effects of implemented measures and to respond properly to the changes, a comprehensive set of indicators has been developed, covering all three dimensions of sustainable agricultural and rural development: economic, social and environmental. They provide a solid information base for defining policies and appropriate strategies, adapted to the characteristics and requirements of a particular area.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131398955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Effective management of local finances as a element in improving local economic development 有效管理地方财政，促进地方经济发展
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd2301049j
Pavle Jakšić
{"title":"Effective management of local finances as a element in improving local economic development","authors":"Pavle Jakšić","doi":"10.5937/esd2301049j","DOIUrl":"https://doi.org/10.5937/esd2301049j","url":null,"abstract":"For normal functioning and development of local self-government, it is necessary to secure financial resources from various funding sources. The basic sources of financing for local self-government are local tax revenues. However, during a period of crisis, local governments cannot rely only on their revenues. To provide the most favourable source of financing, the local government has the task of establishing and implementing an effective debt management policy with the control of its indebtedness capacities. It is by determining this capacity, through various indicators of indebtedness, that it is possible to know what kind of financial health the local self-government has. The paper aims to show the degree of impact of the Pandemic crisis on the indebtedness of local self-governments in 2020. In addition, the paper presents key priority areas for financing local governments during the crisis period.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134019754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Green hotels as a new trend in the function of sustainable development and competitiveness improvement 绿色酒店作为一种新的发展趋势，在功能上具有可持续发展和竞争力的提高
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd1901001j
S. Jovanović
{"title":"Green hotels as a new trend in the function of sustainable development and competitiveness improvement","authors":"S. Jovanović","doi":"10.5937/esd1901001j","DOIUrl":"https://doi.org/10.5937/esd1901001j","url":null,"abstract":"The competitiveness of the hotel industry is a vital component for ensuring the sustainable development of tourism, since hotel industry is one of the largest segments of the tourism industry. One of the important prerequisites for achieving competitiveness in the tourism market is business based on the principles of sustainable development. The incorporation of the sustainability principle into all segments of tourism supply and demand becomes inevitable and increasingly acceptable. The subject of research in this paper is an analysis of the various practices that hotels are introducing into their business to meet the demands of tourists who are environmentally aware and to operate in accordance with the concept of sustainable development. Therefore, the aim of the research is to present the green construction and green business of the hotels as a challenge for the hotel industry in contemporary business conditions.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122993427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Implementation of the circular economy principles in the textile industry 循环经济原则在纺织行业的实施
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd2301001r
S. Radukić, Marija Petrović-Ranđelović, Z. Kostić
{"title":"Implementation of the circular economy principles in the textile industry","authors":"S. Radukić, Marija Petrović-Ranđelović, Z. Kostić","doi":"10.5937/esd2301001r","DOIUrl":"https://doi.org/10.5937/esd2301001r","url":null,"abstract":"With the rapid rise of instability in the global economy and more intensive depletion of resources, there is a need to adopt a new economic model that is becoming a business imperative. In order to improve resource performance, many companies have taken action to find ways to reuse products or their components and restore inputs of production, materials, energy and labour. Many companies today have begun to use the principles of the circular economy to create products that are more durable, easy to reuse or recycle, and more profitable. Having in mind that the textile industry is one of the most environmentally harmful industries, the purpose of this paper is to point out the advantages that the transformation of the traditional (linear) production model into a circular model of industrial activities has for increasing the environmental sustainability of this industry.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124890478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The importance of socially responsible business of the banking sector for achieving sustainable development: The example of the Republic of Serbia 银行业对社会负责的业务对实现可持续发展的重要性:塞尔维亚共和国的例子
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd2201011p
Marija Petrović-Ranđelović, Snežana Colić, Branka Stojanović-Ranđelović
{"title":"The importance of socially responsible business of the banking sector for achieving sustainable development: The example of the Republic of Serbia","authors":"Marija Petrović-Ranđelović, Snežana Colić, Branka Stojanović-Ranđelović","doi":"10.5937/esd2201011p","DOIUrl":"https://doi.org/10.5937/esd2201011p","url":null,"abstract":"The strategic approach to socially responsible business is necessary for increasing competitiveness and achieving sustainable development goals. Banks as intermediate financial institutions play a significant role in respecting all principles and mechanisms of socially responsible business. In modern business conditions, sustainable banking has become a global phenomenon. The concept of sustainable development effects the banking reorientation towards provision of new banking services and creating new, green, banking operations. Green banking contributes to achieving both profit and expanding social and environmental goals. Therefore, the focus of this paper is on the analysis of the development level of green banking and finance in the Republic of Serbia, as part of the strategy of socially responsible business and sustainable development of banks in Serbia. The goal is to point out the current level of development of social responsibility and environmental awareness of banks and their clients, on the activities that banks conduct environmentally, but also on the development of green banking development in the domestic financial market.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126604466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Transformative experiences in nature-based tourism as a chance for improving sustainability of tourism destination 以自然为基础的旅游的变革经验，作为提高旅游目的地可持续性的机会
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd2201001s
Marijana Seočanac
{"title":"Transformative experiences in nature-based tourism as a chance for improving sustainability of tourism destination","authors":"Marijana Seočanac","doi":"10.5937/esd2201001s","DOIUrl":"https://doi.org/10.5937/esd2201001s","url":null,"abstract":"The consequences of the coronavirus pandemic, such as social isolation and physical (social) distancing, have led many people to become more aware of the values of nature. Natural destinations provide tourists with the opportunity for easy social distancing and improvement of mental and physical health. At the same time, they provide an opportunity for various stakeholders in the destination to, through experiences in the natural environment, encourage the transformation of tourists towards values and behaviours aimed at preserving the environment. Therefore, this paper aims to present, based on a review of existing literature, transformative experiences in nature-based tourism as a means to improve the sustainability of a tourist destination and identify possible solutions for designing such experiences.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129194906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Measuring the efficiency of human capital 衡量人力资本的效率
Economics of Sustainable Development Pub Date : 1900-01-01 DOI: 10.5937/esd2102001v
Nemanja Veselinović, B. Krstić, Martina Veselinović
{"title":"Measuring the efficiency of human capital","authors":"Nemanja Veselinović, B. Krstić, Martina Veselinović","doi":"10.5937/esd2102001v","DOIUrl":"https://doi.org/10.5937/esd2102001v","url":null,"abstract":"Increased efficiency is a necessity for any company in the knowledge-based economy, rather than an option, in the circumstances of constant change and global competition. The efficiency of using resources, especially intellectual resources, is a crucial factor in assessing the financial strength of an enterprise. Since intellectual resources are immaterial and mainly invisible, measuring and managing them is difficult. Measuring human capital efficiency provides relevant information for management, as human capital significantly affects a company's performance. The aim of the paper is to explain the importance of measuring human capital efficiency through selected conventional and contemporary indicators. This paper will show what managerial information we could get thanks to the quantification of human capital efficiency in using the specific indicators in the labour productivity analysis.","PeriodicalId":129775,"journal":{"name":"Economics of Sustainable Development","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131117445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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