Green hotels as a new trend in the function of sustainable development and competitiveness improvement

Abstract

The competitiveness of the hotel industry is a vital component for ensuring the sustainable development of tourism, since hotel industry is one of the largest segments of the tourism industry. One of the important prerequisites for achieving competitiveness in the tourism market is business based on the principles of sustainable development. The incorporation of the sustainability principle into all segments of tourism supply and demand becomes inevitable and increasingly acceptable. The subject of research in this paper is an analysis of the various practices that hotels are introducing into their business to meet the demands of tourists who are environmentally aware and to operate in accordance with the concept of sustainable development. Therefore, the aim of the research is to present the green construction and green business of the hotels as a challenge for the hotel industry in contemporary business conditions.