Jurnal Komunikasi Nusantara最新文献

{"title":"Pemanfaatan Media Sosial Disparbud dalam Promosi Destinasi Wisata Kabupaten Majalengka","authors":"Karina Putri Hanifah, Suwandi Sumartias, Retasari Dewi","doi":"10.33366/jkn.v4i1.110","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.110","url":null,"abstract":"The Department of Tourism and culture of Majalengka Regency uses social media as one of the strategies to increase tourist visits in Majalengka Regency. This study aims to determine how the tactics paid media, earned media, shared media and owned media used Disparbud Majalengka to promote tourist destinations on social media.. The method used in this study is qualitative descriptive. Focus describes the stages of PESO tactics (Paid Media, Earned Media, Shared Media, and Owned Media) from the concept of ROSTIR Regina Luttrell. Data were collected from interviews, observations and literature studies. Data validity techniques using source triangulation. The results showed that, 1) Disparbud Majalengka has not done Media paid tactics due to cost constraints budgeted by the government; 2) Disparbud Majalengka using earned media tactics although not fully done by Disparbud Majalengka; Instagram Facebook 3) Disparbud Majalengka often shares, creates and promotes content created by the team as well as from followers; 4) Disparbud Majalengka owns and maintains official social media among Instagram, Facebook, Youtube and Twitter. \u0000Abstrak \u0000Dinas Pariwisata dan Kebudayaan Kabupaten Majalengka menggunakan media sosial sebagai salah satu strategi untuk meningkatkan kunjungan wisata di Kabupaten Majalengka. Penelitian ini bertujuan untuk mengetahui bagaimana taktik paid media, earned media, shared media dan owned media yang digunakan Disparbud Majalengka untuk mempromosikan destinasi wisata di media sosial. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Fokus menjabarkan tahapan taktik PESO (Paid Media, Earned Media, Shared Media, dan Owned Media) dari Konsep ROSTIR Regina Luttrell. Data dikumpulkan dari hasil wawancara, observasi dan studi pustaka. Teknik validitas data menggunakan triangulasi sumber. Hasil penelitian menunjukan bahwa, 1) Disparbud Majalengka belum melakukan taktik paid media dikarenakan kendala biaya yang dianggarkan pemerintah; 2) Disparbud Majalengka menggunakan taktik earned media walaupun tidak sepenuhnya dilakukan oleh Disparbud Majalengka; 3) Disparbud Majalengka kerap membagikan, membuat dan mempromosikan konten yang dibuat tim maupun dari pengikut; 4) Disparbud Majalengka memiliki dan mengelola media sosial resmi diantara Instagram, Facebook, Youtube dan Twitter.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130689870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perempuan, Daster dan Liyan: Domestifikasi Perempuan dalam Lagu “Mendung Tanpo Udan”","authors":"S. Dewi, Dinar Primasti","doi":"10.33366/jkn.v4i1.105","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.105","url":null,"abstract":"Women representation in popular culture is always positioned as an object. This study aims to uncover the identity of women who appear in the song Mendung Tanpo Udan. This research is a literature study that focuses on finding the meaning of the words sarong and daster attached to men and women. Then those meanings are analyzed, and its intertextuality is sought to dismantle the ideology in it. The results showed domestication of women in this song by attaching the word blojo dasteren to women while moco koran sarungan to men. Newspaper and sarong have more positive connotations for men, while blonjo and daster have more negative connotations for women. Women are still positioned in domestic affairs while men are in public affairs. Popular culture has alienated women in the sense of making women the second sex after men. \u0000Abstrak \u0000Representasi perempuan dalam budaya popular selalu diposisikan sebagai obyek. Penelitian ini bertujuan untuk membongkar identitas perempuan yang dimunculkan dalam lagu Mendung Tanpo Udan. Penelitian ini merupakan studi literatur yang difokuskan pada pencarian makna kata sarung dan daster yang dilekatkan pada laki-laki dan perempuan. Kemudian makna tersebut dianalisa dan dicari intertekstualitasnya untuk membongkar ideologi di dalamnya. Hasil penelitian menunjukkan bahwa terdapat domestifikasi perempuan dalam lagu ini dengan melekatkan kata blonjo dasteren pada perempuan sementara moco koran sarungan pada laki-laki. Koran dan sarung lebih memiliki makna konotasi yang positif bagi laki-laki sedangkan kata blonjo dan daster memiliki konotasi yang lebih negatif bagi perempuan. Perempuan tetap diposisikan pada urusan domestik sementara laki-laki pada urusan publik. Budaya popular telah memposisikan perempuan sebagai liyan, dalam arti menjadikan perempuan sebagai jenis kelamin kedua setelah laki-laki.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125540948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran Teraskita Hotel di Masa Pandemi Covid-19","authors":"Yulhaidir, M. Bisyri, Chaterina Desiana Matandatu","doi":"10.33366/jkn.v4i1.108","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.108","url":null,"abstract":"Marketing communication strategy in a company plays an important role in the sustainability of the company. With a marketing communication strategy, companies can inform their products and services to consumers and customers, resulting in purchases that give the company the desired results in the form of income gains. This research was conducted with the aim of providing an overview of the marketing communication strategy implemented by hotels that were just operating during the Covid-19 pandemic by conducting a case study at Teraskita Hotel Makassar Managed by Dafam. Data collection techniques used in this descriptive qualitative research, which was conducting interviews with related parties who designed and implemented marketing communication strategies at Teraskita Hotel Makassar and observations. The results of this study indicated that the marketing strategy implemented by Teraskita Hotel Makassar is public relations through CSR and communication maintenance with customers, marketing through online and offline advertising, direct marketing, and personal selling, as well as cooperation with travel agents. \u0000Abstrak \u0000Strategi komunikasi pemasaran dalam suatu perusahaan berperan penting dalam keberlangsungan perusahaan tersebut. Dengan adanya strategi komunikasi pemasaran, maka perusahaan dapat menginformasikan produk dan layanannya kepada konsumen dan pelanggan, sehingga terjadi pembelian yang memberikan hasil yang diinginkan perusahaan berupa keuntungan pendapatan. Penelitian ini dilakukan dengan tujuan untuk memberikan informasi gambaran strategi komunikasi pemasaran yang diterapkan hotel yang baru beroperasional di masa pandemi Covid-19 dengan melakukan studi kasus pada Teraskita Hotel Makassar Managed by Dafam. Teknik pengumpulan data yang digunakan pada penelitian kualitatif deskriptif ini, yaitu dengan melakukan wawancara pihak terkait yang merancang dan melaksanakan strategi komunikasi pemasaran di Teraskita Hotel Makassar dan observasi. Hasil penelitian ini menunjukan bahwa strategi pemasaran yang diterapkan oleh Teraskita Hotel Makassar yaitu public relations melalui CSR dan maintenenance komunikasi dengan customer, pemasaran melalui periklanan secara daring dan luring, pemasaran langsung, dan penjualan perseorangan, serta kerja sama pada dengan travel agent.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127013906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Framing Media Online dalam Pemberitaan Menteri Sosial Republik Indonesia, Tri Rismaharini","authors":"Listya Anindita, Leo Randika, R. Y. Imilda, Yanti Widayanti, Dedeh Fardiah","doi":"10.33366/jkn.v4i1.90","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.90","url":null,"abstract":"Mass media has become the main source of information for the public to find out the latest and actual news. Through the mass media, various forms of freedom are shown to voice various statements and opinions. This is where the media plays a strong role in bringing up interesting issues for the audience, including in the process of framing a news story. There is no doubt that the framing of the news relates to public figures who are often the targets. This research focuses on the online media Kompas.com when framing news about the Minister of Social Affairs (Mensos) Tri Rismaharini in the December 2021 period. Of course, it aims to see how far Kompas.com is framing the news and packaging news about Tri Rismaharani for public consumption. This research is also supported by using qualitative research methods, constructivist paradigms, and framing analysis. This result of framing analysis on this study indicate how the media constructs and conveys news by format and narrative. In the same event, when viewed from the packaging from one news to another, this frame depends on the interests of a media so that it shows the media's construction of a reality. This news is then formed with a frame through the selection of emphasis on an issue. \u0000Abstrak \u0000Media massa telah menjadi sumber informasi utama bagi masyarakat untuk mengetahui berita terbaru dan teraktual. Melalui media massa berbagai wujud kebebasan ditampilkan untuk menyuarakan berbagai pernyataan dan pendapat. Di sinilah media berperan kuat untuk memunculkan isu-isu menarik bagi khalayak termasuk dalam proses framing  sebuah berita. Tak ayal  framing pemberitaan berkenaan dengan tokoh publik yang kerap kali menjadi sasaran. Penelitian ini salah satunya, fokus pada media online Kompas.com saat membingkai pemberitaan mengenai Menteri Sosial (Mensos) Tri Rismaharini di periode Desember 2021. Tentu penelitian ini bertujuan untuk melihat sejauh mana Kompas.com membingkai dan mengemas pemberitaan tentang Tri Rismaharani untuk konsumsi publik. Penelitian ini didukung dengan menggunakan metode penelitian kualitatif, paradigma konstruktivis, serta analisis framing. Hasil analisis framing pada penelitian ini menunjukkan bagaimana media mengkonstruksi dan  menyampaikan  berita  dengan  format dan  narasinya.  Dalam suatu peristiwa yang sama, bila dilihat dari pengemasan  dari  berita  satu ke berita lainnya frame ini tergantung pada kepentingan suatu media sehingga memperlihatkan konstruksi media atas suatu realitas. Berita ini lalu dibentuk dengan frame melalui seleksi penekanan terhadap sebuah isu.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129644054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hashtag dan Community Engagement Konten Perkembangan Ekonomi Kreatif Cirebon pada Media Sosial Instagram","authors":"Dessy Kushardiyanti, Suryadi, Novy Khusnul Khotimah","doi":"10.33366/jkn.v4i1.135","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.135","url":null,"abstract":"This research traces and analyzes the content of Instagram's social media to see community engagement through a series of online news on Instagram, especially in the creative economy sector. Descriptive qualitative-based research method with content analysis approach by searching # (hashtag) with the keyword Cirebon and grouping several accounts to see engagement based on followers and number of uploads to see activity on the content through captions or image descriptions as well as community involvement as Instagram users. The results of the study state that the role of Instagram social media in terms of content analysis has a major impact and influence on the economic development in the city of Cirebon in terms of opinions, invitations, and education of several Instagram account users because it can be seen that there is community engagement in several uploads to advance the city of Cirebon as a service city in Indonesia. The participation of business actors/entrepreneurs makes a major contribution to the development economy and creative economy because of the findings and the number of entrepreneurs who have goods and services with their own uniqueness and the large use of social media Instagram as one of the uses of technology seen from Rostow's economic theory of development. \u0000Abstrak \u0000Penelitian ini menelusuri dan menganalisis konten media sosial Instagram untuk melihat community engagement melalui serangkaian berita-berita online di Instagram, khususnya di sektor ekonomi kreatif. Metode penelitian berbasis kualitatif deskriptif dengan pendekatan analisis konten, menelusuri # (hashtag) dengan kata kunci Cirebon dan melakukan pengelompokan beberapa akun guna dilihat engagement berdasarkan followers dan jumlah uggahan untuk melihat aktivitas pada konten tersebut melalui caption atau deskripsi gambar serta keterlibatan masyarakat sebagai pengguna Instagram. Hasil penelitian menyebutkan peran sosial media Instagram ditinjau dari analisis konten memberikan dampak dan pengaruh besar terhadap ekonomi pembangunan di kota Cirebon ditinjau dari pendapat, ajakan, edukasi beberapa pengguna akun Instagram karena terlihat adanya community engagement di beberapa unggahan untuk memajukan kota Cirebon sebagai kota jasa di Indonesia. Peran serta pelaku usaha/wirausaha memberikan kontribusi besar terhadap ekonomi pembangunan dan ekonomi kreatif karena temuan dan banyaknya pelaku wirausaha memiliki barang dan jasa dengan keunikan masing-masing serta besarnya penggunaan sosial media Instagram sebagai salah satu pemanfaatan teknologi dilihat dari teori ekonomi pembangunan Rostow.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125522014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Pemasaran sebagai Upaya Rebuilding Image Pizza Hut Restoran di Masa Pandemi Covid-19","authors":"Nurul Iksan, Imaddudin, F. M. Athalarik","doi":"10.33366/jkn.v4i1.95","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.95","url":null,"abstract":"The Covid-19 pandemic has made the F&B (food and beverage) sector also spin its brains to defend itself from market share. In addition, the concept changes with policies that must be adapted to the competition in the middle of the market. The purpose of this study was to determine the promotion strategy used in rebuilding the image of Pizza Hut during the Covid-19 pandemic. This research is descriptive qualitative, with data collection methods by observation, interviews and documentation which is processed by the data from reducing data to explaining based on findings and correlation of concepts and theories used. The results of the study describe the use of the 7P marketing mix (product, price, place, promotion, people, process and physical evidence) in a promotional strategy that supports the rebuilding of Pizza Hut's image, with a focus on approach to people and products. People who will continue to communicate directly with consumers, and the product becomes a Pizza Hut signature that should not be left behind. The concept of picking up consumers, promotions by lowering prices and other processes that support Pizza Hut promotions. So that the original image as a family restaurant with dining at the place is now closer to consumers and affordable prices for all levels of society and can be achieved not only in related restaurants but can be found in various strategic places while still showing the characteristics of Pizza Hut itself. \u0000Abstrak \u0000Kondisi Pandemi Covid-19 menjadikan sektor F&B (food and beverage) juga berputar otak untuk tetap mempertahankan dari pangsa pasar. Selain itu, perubahan konsep dengan kebijakan yang harus di adaptasi berdampak pada perebutan pasar ditengah persaingan. Tujuan penelitian ini untuk mengetahui strategi promosi yang digunakan dalam rebuilding image Pizza Hut di masa pandemic Covid-19. Penelitian ini secara kualitatif deskriptif, dengan metode pengumpulan data secara observasi, wawancara dan dokumentasi yang diolah data-data tersebut dari mereduksi data hingga memaparkan berdasarkan temuan dan korelasi konsep dan teori yang digunakan. Hasil penelitian menggambarkan penggunaan bauran pemasaran 7P (product, price, place, promotion, people, process dan physical evidence) dalam strategi promosi yang menunjang rebuilding image Pizza Hut, memfokuskan pendekatannya pada people dan produk. People yang akan mengkomunikasikan langsung kepada konsumen, dan produk tetap menjadi signature Pizza Hut yang tidak boleh ditinggalkan. Konsep jemput konsumen, promosi dengan banting harga serta proses lain yang mendukung promosi Pizza Hut. Sehingga image semula sebagai family restaurant with dining at the place kini menjadi lebih dekat dengan konsumen dan harga yang terjangkau bagi semua lapisan masyarakat serta bisa dijangkau bukan hanya di resto terkait namun bisa ditemukan diberbagai tempat strategis dengan tetap menunjukkan ciri khas dari Pizza Hut itu sendiri.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122413429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Terpaan Akun Instagram @bekasifood Terhadap Preferensi dalam Memilih Kuliner di Bekasi","authors":"Muhamad Andi Wiryawan, Widyo Nugroho","doi":"10.33366/jkn.v3i2.82","DOIUrl":"https://doi.org/10.33366/jkn.v3i2.82","url":null,"abstract":"Instagram account @bekasifood is an account that often shares various culinary informations. This information can be used as a basis and reference for the tendency of the community or followers of the account in choosing the type of culinary. This study aims to determine the effect of exposure to the Instagram account @bekasifood on preferences in choosing culinary in Bekasi. The research method used is a quantitative method with the main theory of Uses and Gratification. Determination of the sample size in this study uses the Taro Yamane formula. Based on the result of hypothesis testing, namely the T test and F test, the result shows that preference in choosing culinary in Bekasi can be influenced by exposure to the Instagram account @bekasifood. Aimed at the simple linear regression test and t test that motives affect preference in choosing culinary in Bekasi. The hypothesis which states that “there is a significant effect of exposure to the @bekasifood Instagram account on preferences in choosing culinary in Bekasi for followers is accepted. In this study, it can be seen that the value of the coefficient of determination R Square is 0.733. These result explains the ability of the account exposure variable (X) to influence the preference variable in choosing culinary (Y) followers of the @bekasifood Instagram account, which is 73.3%, while the rest is explained by other factors not found in this study.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"54 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131792925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Humas Pemerintah Kota Bandung dalam Menangani Krisis Pandemi Covid-19","authors":"Yulia Segarwati, Almadina Rakhmaniar","doi":"10.33366/jkn.v3i2.79","DOIUrl":"https://doi.org/10.33366/jkn.v3i2.79","url":null,"abstract":"Public Relations has an important role in solving crisis problems. In the midst of the crisis caused by Covid-19, Public Relations of the Bandung City government needs to carry out its roles, duties and functions to carry out the strategy for handling the Covid-19 crisis. This research uses a literature study approach by collecting data or sources related to the topic raised in the research, as well as reviewing various literatures, both in the form of note and book. The data that has been obtained were analyzed using descriptive analysis method. The result shows that the Bandung City Government Public Relations crisis communication strategy in dealing with the Covid-19 pandemic crisis, in the early stages of the crisis, is to form knowledge about the COVID-19 pandemic crisis in the organization's internal environment through various communication media used by organizational members or in this case ASN and employees of the Bandung City Government. The next stage is to shape the perception of the people of Bandung City by providing message, information, and education about Covid-19, as well as socializing the policies and steps taken by the Bandung City Government in dealing with the Covid-19 pandemic crisis to the people of Bandung. Then the last strategy is to restore image and reputation through improving the quality of communication between the government and the community, as well as carrying out media relations activities to publish positive news about COVID-19 handlers in the Bandung City.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129401815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Segmenting, Targeting dan Positioning dalam Membentuk Brand Image Kafe Pan Java","authors":"Herru Prasetya Widodo, Mira Maryama","doi":"10.33366/jkn.v3i2.85","DOIUrl":"https://doi.org/10.33366/jkn.v3i2.85","url":null,"abstract":"Marketing is the main activity carried out to maintain business benefit, develop, and receive. Therefore, to attract consumers to make purchases, business people must be able to implement STP (Segmenting, Targeting, Positioning) strategy. This study aims to determine the segmenting, targeting, and positioning strategies used by Pan Java Cafe in forming a brand image. The method used in this research is descriptive qualitative, with data collection through interview and documentation. Then the data are analyzed using data reduction, data presentation and drawing conclusion. The results shows that the Pan Java strategy segmentation is based on Demographic, Psychographic and Behavioral segmentation. In the targeting strategy, Pan Java Cafe sets a target, where only the marketing team is in the upper middle class community such as Civil Servant (PNS), student, teacher, lecturer, and tourist. Meanwhile, Pan Java's strategic positioning positions its business as a tourist village or cafe that offers a place with a different, unique, comfortable, and safe atmosphere. Currently, Pan Java has formed a brand image as a cafe which is made up of local products.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124374417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Optimalisasi Pusat Layanan Migrasi Desmigratif di Masa Pandemi Covid-19","authors":"Ainia Rahmayanti","doi":"10.33366/jkn.v3i2.66","DOIUrl":"https://doi.org/10.33366/jkn.v3i2.66","url":null,"abstract":"To reduce the problems that befall the Indonesian Migrant Workers/Pekerja Migran Indonesia (PMI), the government formulate a program called Desa Migran Produktif or commonly known as Desmigratif, which formulated for 400 chosen village over Indonesia.  One of the pillars that support the program is the existence of an Information Service Centre (Pusat Layanan Informasi) that can be accessed by PMI, prospective of PMI, and their relative. The performance of Desmigratif officers in operating the Information Service Center is increasingly challenging, specially during the Covid – 19 Pandemic. Spessificaly in optimizing government communication used by the officials and all relevant stakeholders. The purpose of this research is to examine the optimization efforts done by Desmigratif workers in service operation of the Information Service Center during the Covid-19 pandemic. The method used is a qualitative that can be further explored to discuss the topic of government communication in efforts to optimize services during the pandemi. The results showed that the services are adaptive to the times and follow the technological developments and appropriate especially during the pandemic, where the opportunity to communicate directly very limited. Furthermore, another thing that also affects are the improvement of the quality and competence of the Desmigatif offical and the collaborations that built with related parties","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115282112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}