American Research Journal of Business and Management最新文献_第4页

In a World of Social Media: A Case Study Analysis of Instagram 社交媒体的世界:以Instagram为例分析

American Research Journal of Business and Management Pub Date : 2018-07-15 DOI: 10.21694/2379-1047.18012

Dr. Daryl D. Green, Dr. Richard Martinez

{"title":"In a World of Social Media: A Case Study Analysis of Instagram","authors":"Dr. Daryl D. Green, Dr. Richard Martinez","doi":"10.21694/2379-1047.18012","DOIUrl":"https://doi.org/10.21694/2379-1047.18012","url":null,"abstract":"Social media is a great way to foster a personal relationship between a brand and its followers. With over 400 million users and 80 million posts per day, Instagram has become an essential social media marketing tool for all business. Yet, with frequent changing of social media use patterns and preferences, it can be challenging to assign the right strategy to the right social media platform. The purpose of this case study is to explore how Instagram can improve as a mobile app for businesses and consumers. The study begins by exploring the rise of multi-platform use. The study will also evaluate and compare major social channels in terms of consumer and brand preferences. The study will then analyze and provide insights on ways Instagram can improve as a marketing platform for businesses. Data collection is achieved through case study analysis as an empirical way to examine social media platforms. This study provides individuals and businesses engaged in social media a comparison of major social media platforms and provides insight into digital marketing strategies for Instagram and businesses alike. The application of these conclusions could increase the survival rate of new social media platforms and provide a better understanding of Instagram as a strategic tool for practitioners. The study is significant because this research widens contemporary assumptions about strategic thinking for social media mechanisms.","PeriodicalId":127574,"journal":{"name":"American Research Journal of Business and Management","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116734946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Sustainable Innovation Strategy and Role of Learning Organization in Improving Business UnitPerformance Empirical Study on Electricity Company in Indonesia 可持续创新战略与学习型组织对企业单位绩效提升的作用——基于印尼电力公司的实证研究

American Research Journal of Business and Management Pub Date : 2018-07-15 DOI: 10.21694/2379-1047.18014

M. Sidqi, Asep Hemawan, Z. M.

{"title":"Sustainable Innovation Strategy and Role of Learning Organization in Improving Business UnitPerformance Empirical Study on Electricity Company in Indonesia","authors":"M. Sidqi, Asep Hemawan, Z. M.","doi":"10.21694/2379-1047.18014","DOIUrl":"https://doi.org/10.21694/2379-1047.18014","url":null,"abstract":"This study examines the influence of innovation strategies and the role of learning organization to the performance of PLN business units. The dimensions of innovation strategy are (1) entrepreneurial leadership, (2) process innovation (3) service innovation and (4) learning organization as mediation to improve business unit performance. Business units of PT. The questionnaire consisted of 42 questions of choice with five Likert scales and one open question for analysing the 5 latent variables of the study. Data processing using SPSS 19 and SEM with software application LISREL Version 8.8. The findings of this research is the role of learning organization and entrepreneurial leadership to innovation is a source of knowledge and new capabilities and can produce more quality and sustainable innovation that will ultimately improve business unit performance. This study also proves the positive effect of sustainable innovation strategies will improve performance. Proven business unit performance is influenced by itself or together by innovation factor of entrepreneurial leadership, process innovation, service innovation and mediated with learning organization. Variable learning organization has the most dominant influence on performance. This study shows that positively improving the effectiveness of innovation strategies and learning organization will result in improved performance.","PeriodicalId":127574,"journal":{"name":"American Research Journal of Business and Management","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133959652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Effect of Maqashid Sharia on the Decision of Muzaki Paying Zakat in Organization of Zakat Management (OPZ) (Tawhidi Perspective Epistemology Approach) 天课管理组织(OPZ)中Maqashid Sharia对Muzaki支付天课决策的影响(Tawhidi视角认识论方法)

American Research Journal of Business and Management Pub Date : 2018-07-15 DOI: 10.21694/2379-1047.18013

Nurida Isnaeni, Yuswar Z. Basri, Tatik Mariyanti

引用次数: 1

Analysis of Factors Affecting House Ownership in Indonesia 印度尼西亚住房所有权影响因素分析

American Research Journal of Business and Management Pub Date : 2018-07-15 DOI: 10.21694/2379-1047.18010

T. Kusuma

{"title":"Analysis of Factors Affecting House Ownership in Indonesia","authors":"T. Kusuma","doi":"10.21694/2379-1047.18010","DOIUrl":"https://doi.org/10.21694/2379-1047.18010","url":null,"abstract":"This study aims to analyze the variables that significantly and effectively affect the policy of house ownership in an effort to increase the house ownership in Indonesia. The research used Tawhidi String Relationship (TSR) methodology with circular causation through simultaneous equations as a quantitative analysis tool. Variables that are expected to affect the house ownership are 1) Sharia Financing, 2) Commercial Funding Cost, 3) House Sale Price, 4) Consumer Confidence, 5) Home Business Tendency, 6) Number of Houses Available and 7) Housing Infrastructure.This study uses secondary data sourced from Bank Indonesia, Financial Services Authority, Central Bureau of Statistics, Ministry of PUPR and some other supporting data from institutions and companies. The data used is monthly panel data from January 2005 to December 2016. The research method used is quantitative method with simultaneous equation analysis to see the causal relationship between the variables with Two Stages Least Square model (2SLS). The hioptesis test used at 95% significance level. The results show that Shariah Financing, Commercial Funding Costs, Business Tendencies, Number of Houses Available and Infrastructure House affect each other positively and significantly the Number of House Ownership. On the other hand, although it is theoretically influential, the House Sale Price and Consumer Confidence do not affect the House ownership. Based on the results of the study, it is suggested to the Government and the stakeholders of housing to focus on the creation of policies involving significant and positive variables affecting the house ownership. The limitation of this research is that this research is only done from quantitative perspective, does not use certain weight on each variable and not done quantitative simulation for more effective house ownership policy.","PeriodicalId":127574,"journal":{"name":"American Research Journal of Business and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130163685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Multiple Contracts: The Case of Periodic Payments Only 多重合同:仅限定期付款的情况

American Research Journal of Business and Management Pub Date : 1900-01-01 DOI: 10.21694/2379-1047.21006

Clóvis de Faro

引用次数: 0

Challenges on the Development of Cooperatives: The Case of Bench Maji Zone, SNNP Regional State 合作社发展面临的挑战:以SNNP地区州板凳马脊区为例

American Research Journal of Business and Management Pub Date : 1900-01-01 DOI: 10.21694/2379-1047.19001

Yidenek Woldesenbet

引用次数: 1

Intervention in Higher Education by Disruptive Innovations 颠覆性创新对高等教育的干预

American Research Journal of Business and Management Pub Date : 1900-01-01 DOI: 10.21694/2379-1047.21004

Sriranjani Mokshagundam

{"title":"Intervention in Higher Education by Disruptive Innovations","authors":"Sriranjani Mokshagundam","doi":"10.21694/2379-1047.21004","DOIUrl":"https://doi.org/10.21694/2379-1047.21004","url":null,"abstract":"The emphasis of this paper is on the use of \"disruptive innovation\" in higher education. Higher Education Institutions (HEIs) in India are attempting to improve the standard of teaching by using learning technologies. Technology is also playing a major role in mixed learning with immersive learning environments, but these systems are not widely used. With the help of appropriate technologies, HEIs have the ability to embrace and provide quality education to students of all streams. The aim of the research is to better understand the nuances of technological technologies and new technology activity in Bengaluru's higher education system. Secondary data was gathered from a variety of databases, including e-resources, annual reports, and the UGC journal over a three-year cycle. UGC publications have achieved methodological consistency by endorsing technological engineering philosophies, with members defining connotations for innovations through their use of them, rather than in accordance with a designer's wishes. According to the research, transformative technologies would improve the standard of Bengaluru's higher education institutions. Disruptive technologies such as Artificial Intelligence, Big Data Analytics, Virtual Reality, Augmented Reality, and Robotics also have a lot of space for understanding. Instead, a limited set of tools is being applied to a wide variety of activities. In the world of higher education, both the teaching profession and students must be mindful of new technological technologies. HEI stakeholders should also understand and implement applicable and appropriate technology. The use of technology outside of HEIs has implications for learning and teaching monitoring, as well as the role of HEIs in quality improvement, as they are no longer the gatekeepers of information.","PeriodicalId":127574,"journal":{"name":"American Research Journal of Business and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130804538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CSR activities in Sugar Mills during the Covid 19: A case study of Uttar Pradesh Covid - 19期间糖厂的企业社会责任活动:以北方邦为例

American Research Journal of Business and Management Pub Date : 1900-01-01 DOI: 10.21694/2379-1047.21003

N. Singh, Dr. Ashish Bajpai

引用次数: 0

Productivity of Education Expenditure in Ethiopia: The Case of Selected Public Universities (Malmquist Productivity Index Model) 埃塞俄比亚教育支出生产率:以选定公立大学为例(Malmquist生产率指数模型)

American Research Journal of Business and Management Pub Date : 1900-01-01 DOI: 10.21694/2379-1047.21012

引用次数: 0

Determination of Brand Loyalty and Consumer Purchase Behaviour: A Study 品牌忠诚度决定与消费者购买行为研究

American Research Journal of Business and Management Pub Date : 1900-01-01 DOI: 10.21694/2379-1047.19007

Dr. Rambabu Lavuri, D. Sreeramulu

引用次数: 0