{"title":"A Systematic Literature Review on Social Media Marketing in Small and Medium Enterprises","authors":"Grishma Kanth, R. Prasad","doi":"10.1177/09708464221129005","DOIUrl":"https://doi.org/10.1177/09708464221129005","url":null,"abstract":"This article intends to systematically examine and review the current studies on social media marketing in the small and medium enterprise sector. The research also intends to synthesise and organise the unique aspects covered in these studies and further understand how these various issues related to social media marketing were addressed in these studies. The review covers 48 articles, collected from peer-reviewed journals from 2009 to 2019. These articles are then classified in different categories based on the central theme of research, research design of the study, theoretical model used in the study, country of study and social media platform used in the research. The findings of the review provide an overview of the categories as well as the most widely used subcategory for each classification, along with upcoming trends and tendencies in social media marketing.","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126191227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Conceptual Model of Adaptive Protective Factors for Migrant Workers","authors":"Aruna Singh, Y. Vijila, Karubu Armel Gael","doi":"10.1177/09708464221128465","DOIUrl":"https://doi.org/10.1177/09708464221128465","url":null,"abstract":"About 450 million of 1.2 billion Indians migrated within the country, according to recently released Census 2011 data. Of this, 78 million, or 15.6% of all domestic migrants, moved from rural to urban areas. This is how their numbers have changed over 2001 and where they moved. Migrant workers show an enhancement in the occurrence of stern maladaptation to the host cities due to slaughter of social eminence, inequity and parting from the family. Several migrant workers are not entitled to avail of basic facilities such as education, social security, housing and medical benefits. Using a resilience perspective, this study attempted to find out adaptive protective factors responsible for the resilience of migrant labour in the host city. Data was collected through an interview schedule by using a structured questionnaire on 240 migrant workers in the Tiruchirappalli district of Tamil Nadu. The questionnaire was constructed on demographic characteristics and different dimensions of adaptive protective factors such as structural adaptation, labour market competitiveness, opportunity for informal entrepreneurship, language acquisition and access to mobility on the seven-point Likert scale. By doing structural equation modelling (SEM) analysis and confirmatory factor analysis (CFA), it is found that favourableness in structural adaptation and opportunity for informal entrepreneurship stood out as the most predictive adaptive protection factors along with language acquisition, access to mobility and level of competitiveness in the labour market for migrant workers.","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131469971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Under-Informed Policy Interventions and Long-Run Damage to the MSME Sector in India: An Analysis of the Aatmanirbhar Bharat Abhiyan","authors":"Mehak Majeed, Saeed Owais Mushtaq","doi":"10.1177/09708464221128732","DOIUrl":"https://doi.org/10.1177/09708464221128732","url":null,"abstract":"The COVID-19 pandemic came as a major shock to the economies around the world. To buy some time in order to plan, execute and implement measures to prevent and face the pandemic, around 50 nations across the globe implemented lockdown. India announced the spring lockdown in March 2020. Given the agile healthcare system, huge population and underdevelopment, the nation had to extend the lockdown. One of the worst-hit sectors because of the lockdown was the micro, small and medium enterprises (MSMEs). The sector looked forward for economic incentives and packages from the government. In June 2020, the Aatmanirbhar Bharat Abhiyan (self-sufficient India campaign) was launched. This article, using the Annual Survey of Industries data, examines in detail how the package was not sufficient to meet the needs and expectations of the MSME sector. It establishes that the MSME sector is the face of industrialisation process in India. We argue that the package failed to address the actual problems in the sector and instead came up with the policies that may well deteriorate the sector further and harm the overall industrialisation process. The major policy recommendation established by the research is strong and honest leadership relying on quadruple-loop learning model.","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114772142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Microfinance and Healthcare Access in India: A Cross-Sectional Study on Microfinance Institution Beneficiaries","authors":"Tridisha Buragohain, Aparajeeta Borkakoty","doi":"10.1177/09708464221128730","DOIUrl":"https://doi.org/10.1177/09708464221128730","url":null,"abstract":"Health and healthcare access have become topmost priorities of the underprivileged in the current world. It is of concern, as ill health and lack of access to healthcare lead to the loss of lives and livelihood and create perils of the poor masses. In this context, microfinance has proved to be a boon in providing income and livelihood and reducing poverty. The microfinance industry has ventured into the health sector to provide an affordable alternative to lack of access to healthcare finance. This study is an attempt to understand the perceptions of the microfinance beneficiaries and their perspective towards healthcare expenditure. The study focuses on the utilisation of microcredit towards healthcare access by the households that are covered under microfinance institutions.","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123911727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Prevention of Financial Risk: Cash and Inventory as a Catalyst for Working Capital Management for Lifelong Learning of Small-Scale Operators","authors":"H. Anorue, E. Ugwoke","doi":"10.1177/09708464221128731","DOIUrl":"https://doi.org/10.1177/09708464221128731","url":null,"abstract":"Financial risk prevention in businesses entails the ability to discover, analyse and manage any form of financial risks that could affect corporate operations by identifying possible challenges with cash flow, inventories and other resources. This level of protection against these financial risks can be achieved by adopting cash and inventory management strategies. The study was conducted to ascertain cash and inventory as a catalyst for working capital management for prevention of financial risk of small-scale operators. The study employed survey research design with a total of 426 respondents, comprising 336 small-scale enterprise (SSE) operators, 20 accounting lecturers and 70 professional accountants in Imo State using Slovin’s formula and quota sampling technique. To answer the study objectives, mean ( x - ) and standard deviation were employed to analyse the data, whereas ANOVA was used to test the two null hypotheses at the 0.05 level of significance. The study found that small-scale operators optimise their cash flows by implementing cash and inventory management controls, which assists in predicting and minimising unforeseen expenditures. Based on the findings, it was suggested that small-scale operators should update their knowledge of new technologies and training in order to enhance their competence in managing business cash flow for optimum sustainability.","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123615416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Role of Personal Protective Equipment in Micro, Small and Medium Enterprises Industrial Workers","authors":"N. D., F. T.","doi":"10.1177/09708464221122280","DOIUrl":"https://doi.org/10.1177/09708464221122280","url":null,"abstract":"With industrialisation, radical alterations in the life of many rapidly developing countries are visible. Lack of well-designed and appropriate safety measures leads to serious adverse health consequences to the workforce found in MSMEs. Workplace injuries are a leading cause of substantial disabilities globally. According to the International Labour Organization, 270 million workplace accidents occur annually. The factors that emerged to significantly influence personal protective equipment (PPE) use included acceptability, availability, attractive and not using PPE despite being trained and aware of the hazard. There was no significant relationship between lack of co-worker/supervisor influence to use of PPE and social demographics. It is recommended that employers and other stakeholder intensify their roles on PPE policy guidelines, training and awareness campaigns, compliance surveillance on PPE use by all workers in these industries as well as ensure a safe working environment. Employers should ensure that PPE are available, accessible, well-fitting and comfortable to wear and that they are used appropriately and consistently by the workers at all times. PPE is any material, device, equipment or clothing used or worn by workers to protect them from exposure or contact with any harmful material or energy which may cause injury, disease or even death. The study assessed the utilisation of PPE among workers in small-scale industries in Chennai city. The study adopted a cross-sectional descriptive design. Purposive sampling technique was used to select Chennai city. Simple random sampling was used to select 10 industries that were included in the study. Random sampling technique was also used to select a sample of 250 workers from the selected industries.","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130661220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Women’s Empowerment through Skill Education and Entrepreneurship Development in the Handloom Sector in Mizoram","authors":"Sheela Suryanarayanan, R. Ramswamy","doi":"10.1177/09708464221111978","DOIUrl":"https://doi.org/10.1177/09708464221111978","url":null,"abstract":"Handlooms not only represent the rich cultural heritage of India but are also important from the point of view of their size and employment potential. It is the second-largest provider of employment in India after agriculture. The handloom workforce in India is largely outside the realms of formal education in India, impeding their empowerment. This article probes into the extent of empowerment among students of the Bachelor of Vocation (B.Voc) (Handloom Weaver) and the impact of this unique course conducted at Mizoram University on women’s empowerment. Drawing on Naila Kabeer’s concept, the article examines women’s empowerment among students as an impact of the B.Voc course at Mizoram University. The B.Voc course provides skill-based education as well as prospects of employment through entrepreneurship with the promotion of the ‘Hnatlang Handloom Producer Company Ltd’ by the students. The study revealed that the B.Voc Handloom course provided valuable education and knowledge on hands-on handloom skills, entrepreneurship and leadership experience, exposure to marketing and networking, and fund management. However, students continue to subscribe to some of the stereotypical mindset. There is a need for sensitisation sessions on ‘Women’s Empowerment and Gender Studies’ to enable them to reconstruct structural inequalities and patriarchy.","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124104710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Priority Sector Lending: The Necessity to Restructure the Banks to Meet the Expanding Needs of the Economy","authors":"Pritha Chaturvedi","doi":"10.1177/09708464221111970","DOIUrl":"https://doi.org/10.1177/09708464221111970","url":null,"abstract":"Following the nationalisation of a number of significant banks, obligatory lending to priority industries achieved its goal. However, the political class sabotaged the entire process; the rural people were exploited for political benefit, and these institutions are now burdened with rising non-performing assets. Despite all of the technological advancements in the agricultural industry, it remains reliant on the rain gods, with the monsoon’s whims wreaking havoc on our country’s poor farmers. The reports of heavily in debt farmers committing suicide as a result of crop failure and their inability to meet their obligations are heartbreaking, and they necessitate a dedicated group of bank offices who can understand and appreciate the plight of these farmers, acting as a friend, philosopher and guide to the distressed farmers. This necessitates a shift in mindset at all levels of financial institutions. This article attempts to present the effect of the transition in the priority sector lending needs, reforms in the current context of shifting value systems and the necessity to build our banks along the sound lines to meet our economy’s expanding needs.","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134059479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of Socio-Economic Status on Knowledge Management Practice in Small and Medium Level Manufacturing Companies","authors":"M. Ramya, K. Arockiam","doi":"10.1177/09708464221111972","DOIUrl":"https://doi.org/10.1177/09708464221111972","url":null,"abstract":"SMEs have a vital role in modern economies, as they are the primary source of entrepreneurial skills, innovation and employment. SMEs account for over 90% of enterprises worldwide, 50% of GDP and 60% of employment in many countries, implying that small businesses play a vital social and political role in national economic development. Despite their importance to many economies, however, SMEs are frequently locked in a cycle of low productivity and restricted expansion options. This article investigates the impact of socio-economic factors on knowledge management (KM) practice. The researcher has followed a non-experimental descriptive research design with a systematic sampling method. The sample size for this study is—164 employees from 3 companies in the Tiruchirappalli district with a total number of 822 employees. By using a payroll list in the companies, every fifth employee is considered as a sample for this study. This research has concluded that the socio-economic profile of the respondents has a prominent influence on the KM process by the chi-square test and Duncan Multiple Range Test (DMRT).","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"3 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125873680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Availability of Facilities and Interest towards Entrepreneurship among Rural Small Holders’ Farmers of Coastal Districts in Tamil Nadu","authors":"Y. Vijila, V. M. S. Kanaka","doi":"10.1177/09708464221111886","DOIUrl":"https://doi.org/10.1177/09708464221111886","url":null,"abstract":"Agriculture has been, for a very long period of time, the main activity for people in rural areas. The climate change, in addition, exiguity of farming land due to the growth of the population, farming has become difficult. Different regions of the world are not affected in an unequal number of disasters and coastal areas are more exposed. Governments, NGOs and researchers have tried to come up with some new remedies. The best way seems to be initiating some allied activities in farmers’ lives to improve their livelihoods. Are the farmers easily welcoming the new exit way to their misery? This study wants to know the interest of farmers towards livelihood enhancement activities through entrepreneurship from Thiurvallur district to Kanyakumari district in Tamil Nadu comprising 13 districts. The data was collected among 286 small landholders through a scheduled interview between October 2020 and February 2021. It wants to assess the existing facilities to improve farmers’ livelihood at their disposal. Major findings through SEM analysis have shown that, holding livestock, possessing machinery for agriculture, possessing other skills than farming to manage livelihood and the membership in self-help groups has a positive impact on the livelihood enhancement activity.","PeriodicalId":124781,"journal":{"name":"SEDME (Small Enterprises Development, Management & Extension Journal)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125877039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}