Inter Komunika : Jurnal Komunikasi最新文献

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Komunikasi Internal Pt. Solid Logistics Memengaruhi Meningkatnya Employee Engagement Komunikasi内部Pt固体物流Memengaruhi mengkatnya员工敬业度
Inter Komunika : Jurnal Komunikasi Pub Date : 2018-12-27 DOI: 10.33376/ik.v3i2.195
S. Sukatno, Martani Huseini, Imam Syafganti, Irwansyah Irwansyah
{"title":"Komunikasi Internal Pt. Solid Logistics Memengaruhi Meningkatnya Employee Engagement","authors":"S. Sukatno, Martani Huseini, Imam Syafganti, Irwansyah Irwansyah","doi":"10.33376/ik.v3i2.195","DOIUrl":"https://doi.org/10.33376/ik.v3i2.195","url":null,"abstract":"Abstract. The concerns of this reaseacrh to determine and analyze the impact of internal communication towards Employee Engagement at PT. Solid Logistics. The Internal Communication Theory used in this study refers to the opinion of Lawrence D. Brennan (1960) while for Employee Engagement based on the views of William H. Macey (2009). It is explanatory research. The population in this research were all employees of PT. Solid Logistics. The data is collected through the distribution of questionnaires, observation, interviews, documentation, literature studies, and data of the company. Data analysis techniques are used quantitatively and narrated according to the results of the research. The results of the reasearch is indicating that internal communication has a significant impact on the Employee Engagement at PT. Solid Logistics.Keywords: Organizational Communication, Internal Communication, Employee EngagementAbstrak. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh komunikasi internal terhadap Employee Engagement di PT. Solid Logistics. Teori Komunikasi Internal yang digunakan dalam penelitian ini  mengacu  pada  pendapat  Lawrence. Brennan (1960) sedangkan untuk Employee Engagement berdasarkan pandangan dari William H. Macey (2009). Jenis penelitian ini adalah eksplanatif. Populasi dalam penelitian ini adalah seluruh karyawan PT. Solid Logistics. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner, observasi, wawancara, dokumentasi, studi kepustakaan, dan data-data perusahaan. Teknik analisis data yang digunakan secara kuantitatif dan dinarasikan sesuai dengan hasil penelitian. Hasil dari penelitian menunjukkan bahwa komunikasi internal memiliki pengaruh yang cukup signifikan terhadap Employee Engagement di PT. Solid Logistics.Kata kunci: Komunikasi Organisasi, Komunikasi Internal, Employee Engagement","PeriodicalId":122347,"journal":{"name":"Inter Komunika : Jurnal Komunikasi","volume":"450 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116178601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Pengaruh Iklim Komunikasi terhadap Engagement Karyawan 气候沟通对员工交战的影响
Inter Komunika : Jurnal Komunikasi Pub Date : 2018-12-16 DOI: 10.33376/ik.v3i2.232
Ni Nengah Dwi Hendrawati, Arintowati H. Handoyo, Poppy Ruliana, Irwansyah Irwansyah
{"title":"Pengaruh Iklim Komunikasi terhadap Engagement Karyawan","authors":"Ni Nengah Dwi Hendrawati, Arintowati H. Handoyo, Poppy Ruliana, Irwansyah Irwansyah","doi":"10.33376/ik.v3i2.232","DOIUrl":"https://doi.org/10.33376/ik.v3i2.232","url":null,"abstract":"Abstract. The problem in this study is to find out and analyze how the communication climate affects employee engagement. The purpose of the study was to determine and analyze the influence of the communication climate dimension on employee engagement.The theory used in this study uses communication climate theory from Redding, 1972 (in Ruliana, 2016: 171), consisting of supportiveness, participative decision making, truth-confidence-credibility, openness and candor, and high performance goals.The theory used in this study uses communication climate theory (Redding, 1972 in Ruliana, 2016: 171), Employee engagement theory (Mowday, Steers & Porter, 1979 in Hayase 2009).The research method used is an explanatory survey method in the head office employee population in June 2018, with total sampling technique.  Of the total population of 262 people who responded to 226 respondents. To test the validity of the instrument, 30 respondents were used by using the Pearson Product Moment statistical formula and reliability using the Cronbach’s Alpha coefficient. 226 data were analyzed quantitatively through a simple linear regression test.Data collection techniques are carried out through field observations, questionnaires, interviews, documentation, literature studies and through the internet.The results showed the influence of the communication climate on employee engagement. Thus the theory used supports this research.Keywords: Communication Climate, Employee Engagement.Abstrak. Permasalahan dalam penelitian ini adalah untuk mengetahui dan menganalisa bagaimana iklim komunikasi mempengaruhi engagement karyawan.Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh dimensi iklim komunikasi terhadap engagement karyawan.Teori yang digunakan dalam penelitian ini menggunakan teori iklim komunikasi dari Redding, 1972 (dalam Ruliana, 2016: 171), terdiri dari supportiveness, participative decision making, truth-confidence-credibility, openness and candor, dan high performance goals.Metode penelitian yang digunakan adalah metode survei eksplanatori pada populasi karyawan kantor pusat pada Juni 2018, dengan teknik total sampling.   Dari jumlah populasi sebanyak 262 orang yang merespon sebanyak 226 responden.  Untuk menguji validitas instrumen digunakan 30 responden dengan menggunakan rumus statistik Pearson Product Moment dan reliabilitas menggunakan koefisien  Alpha Cronbach.   Data sejumlah 226 dianalisis secara kuantitatif melalui uji regresi linear sederhana.Teknik pengumpulan data dilakukan melalui observasi lapangan, penyebaran kuesioner, wawancara, dokumentasi, studi kepustakaan serta melalui internet. Hasil penelitian menunjukkan adanya pengaruh iklim komunikasi terhadap engagement karyawan.  Dengan demikian teori yang digunakan mendukung penelitian ini.Kata kunci: iklim komunikasi , engagement  karyawan","PeriodicalId":122347,"journal":{"name":"Inter Komunika : Jurnal Komunikasi","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116595577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pemberitaan Berlebihan Tindakan Asusila, Moral Panic dan Copycat Crime: Kasus Prostitusi Online Artis 对性不道德、道德恐慌和伪证罪的过度报道:网络卖淫艺术家的案件
Inter Komunika : Jurnal Komunikasi Pub Date : 2018-12-14 DOI: 10.33376/ik.v3i2.235
G. F. Prisanto
{"title":"Pemberitaan Berlebihan Tindakan Asusila, Moral Panic dan Copycat Crime: Kasus Prostitusi Online Artis","authors":"G. F. Prisanto","doi":"10.33376/ik.v3i2.235","DOIUrl":"https://doi.org/10.33376/ik.v3i2.235","url":null,"abstract":"Abstract. Mass media coverage of the case of artists involved in online prostitution can be categorized to be excessive, both in terms of quantity and scope of talks. The audience was brought in to understand the character of the case so deeply through narrative reporting. This can have an impact on the emergence of moral panic, the reaction of the community that is disproportionate to the actions of people or groups, which are considered to deviate from the prevailing social and cultural values and norms. In addition, the exposure in such detailed news can encourage the act of copycat crime, the immoral act is imitated by the audience who have certain characteristics in common with the main characters in this news.Keywords: reporting, moral panic, imitating evilAbstrak. Pemberitaan media massa tentang kasus artis yang terlibat prostitusi online dapat dikatakan berlebihan baik dari segi kuantitas maupun lingkup pembicaraan. Audiens dibawa masuk dalam pemahaman tokoh kasus ini dengan begitu dalam melalui pemberitaan yang naratif. Hal ini dapat berdampak pada munculnya kepanikan moral, yaitu reaksi masyarakat yang tidak proporsional terhadap tindakan orang atau kelompok, yang dianggap menyimpang dari nilai dan norma sosial serta budaya yang berlaku. Selain itu pemaparan dalam pemberitaan yang begitu rinci dapat mendorong terjadinya tindakan meniru kejahatan, yaitu tindak asusila tersebut ditiru oleh audiens yang memiliki kesamaan karakter tertentu dengan tokoh dalam pemberitaan ini.Kata kunci: pemberitaan, kepanikan moral, meniru kejahatan","PeriodicalId":122347,"journal":{"name":"Inter Komunika : Jurnal Komunikasi","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133935351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hubungan Penggunaan Fitur Insta Story Sebagai Media Promosi Dengan Minat Beli Produk Wellborn 使用Insta故事特性作为促进媒体,并对购买Wellborn产品感兴趣
Inter Komunika : Jurnal Komunikasi Pub Date : 2018-12-12 DOI: 10.33376/ik.v3i2.212
Dea Permatasari
{"title":"Hubungan Penggunaan Fitur Insta Story Sebagai Media Promosi Dengan Minat Beli Produk Wellborn","authors":"Dea Permatasari","doi":"10.33376/ik.v3i2.212","DOIUrl":"https://doi.org/10.33376/ik.v3i2.212","url":null,"abstract":"Abstract. Nowadays, the use of social media, one of which is the Instagram application in the Insta Story feature, has many advantages such as its wide coverage, because it uses online facilities, and its continuous connectivity. The presence of this new media makes it easier for humans to communicate daily. In the current era, companies need to utilize their resources optimally, and try to influence consumers' buying interest through the promotion of Wellborn products. Current technological developments make it easier for consumers to find information about a product on the market. The theory used in this research is the theory of Uses and Gratification. The research method used is quantitative correlational studies applying the rank Spearmen correlational formula to test whether there is the relationship between Attraction, Convert, and Transfrom, in using the insta story feature as a promotional medium, with the interest in buying Wellborn products. Sampling was carried out on 67 respondents as well as viewers. Based on the results of the study, it is showed that there was a significant relationship between the use of Insta Story features as a media promotion and the interest in buying Wellborn products; with a total coefficient value of 66,283.Keywords: buying interest, Instagram, Insta Story, PromotionAbstrak. Penggunaan media sosial saat ini mempunyai keunggulan salah satunya yaitu aplikasi instagram dalam fitur insta story yang cakupannya luas menggunakan fasilitas online dan terhubung kapanpun. Kehadiran media baru (new media) semakin memudahkan manusia dalam berkomunikasi sehari-hari.Di era sekarang perusahaan perlu memanfaatkan sumber dayanya dengan optimal, serta berusaha mempengaruhi minat beli konsumen melalui adanya promosi produk Wellborn. Perkembangan teknologi saat ini jauh lebih memudahkan para konsumen untuk mencari informasi tentang suatu produk yang ada di pasaran. Teori yang digunakan dalam penelitan ini adalah teori Uses and Gratification. Metode penelitian yang digunakan penulis dalam penelitian ini adalah kuantitatif studi korelasional dan menggunakan rumus korelasional rank spearmen untuk menguji apakah ada hubungan antara Attraction, Convert, dan Transfrom penggunaan fitur insta story sebagai media promosi dengan minat beli produk Wellborn. Pengambilan sample dilakukan kepada 67 orang responden followers sekaligus viewers. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat hubungan yang signifikan antara Penggunaan Fitur Insta Story sebagai Media Promosi dengan Minat Beli Produk Wellborn dengan nilai total koefisien sebesar 66,283.Kata kunci: Minat beli, Instagram, Insta Story dan Promosi","PeriodicalId":122347,"journal":{"name":"Inter Komunika : Jurnal Komunikasi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123575620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Efektivitas E-Mail Sebagai Media Komunikasi Internal terhadap Kepuasan Komunikasi Karyawan 电子邮件作为内部交流媒体对员工沟通满意度的影响
Inter Komunika : Jurnal Komunikasi Pub Date : 2018-12-12 DOI: 10.33376/ik.v3i2.233
U. Hasanah, Arintowati H. Handoyo, Poppy Ruliana, Irwansyah Irwansyah
{"title":"Efektivitas E-Mail Sebagai Media Komunikasi Internal terhadap Kepuasan Komunikasi Karyawan","authors":"U. Hasanah, Arintowati H. Handoyo, Poppy Ruliana, Irwansyah Irwansyah","doi":"10.33376/ik.v3i2.233","DOIUrl":"https://doi.org/10.33376/ik.v3i2.233","url":null,"abstract":"Abstract. The research objective was to determine the effect of e-mail effectiveness based on Paul Hewwit's four main dimensions of employee communication satisfaction. The theory used in this study is the theory of e-mail effectiveness proposed by Paul Hewwit (2006), while the theory of employee communication satisfaction according to Wioo, et al (in Ruliana, 2016). The type of research used is explanatory with a population of 241 people, to determine the sample using probabilistic formula according to the industrial society (in Paul Hewwit, 2006) with the results of 150 respondents using data collection methods through observation, questionnaires, documentation studies, literature studies, and the internet about data analysis techniques is carried out quantitatively using statistics and qualitatively to interpret the results of research data obtained in the field. The results show a strong influence on employee communication satisfaction so it can be said that the use of e-mail media is considered effective and the theory used in this study quite supportive.Keywords: E-mail effectiveness, Communication Media and Communication Satisfaction, Employees.Abstrak. Tujuan penelitian adalah untuk mengetahui pengaruh efektivitas e-mail berdasarkan empat dimensi utama model Paul Hewwit terhadap kepuasan komunikasi karyawan. Teori yang digunakan dalam penelitian ini adalah teori efektivitas e-mail yang dikemukakan oleh Paul Hewwit (2006), sedangkan teori kepuasan komunikasi karyawan menurut Wioo, et all (dalam Ruliana, 2016). Jenis penelitian yang digunakan adalah eksplanatori dengan jumlah populasi sebanyak 241 orang, untuk menentukan sampel menggunakan rumus probabilistik menurut masyarakat industri (dalam Paul Hewwit,2006) dengan hasil 150 responden dengan metode pengumpulan data dilakukan melalui observasi, penyebaran angket, studi dokumentasi, studi pustaka, dan internet tentang  tehnik analisis data dilakukan secara kuantitaf menggunakan statistik dan secara kualitatif untuk menginterpretasikan data hasil penelitian yang diperoleh dilapangan.Hasil penelitian menunjukkan pengaruh yang kuat terhadap kepuasan komunikasi karyawan jadi bisa dikatakan penggunaan media e-mail dinilai efektif dan teori yang digunakan dalam penelitian ini cukup mendukung.Kata Kunci:    Efektivitas e-mail, Media Komunikasi dan Kepuasan Komunikasi, Karyawan.","PeriodicalId":122347,"journal":{"name":"Inter Komunika : Jurnal Komunikasi","volume":"181 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116479511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Peran Public Relations dalam Film Hancock Peran公共关系dalam电影汉考克
Inter Komunika : Jurnal Komunikasi Pub Date : 2018-12-11 DOI: 10.33376/ik.v3i2.214
Muhammad Reyzha Noorsyam Arkian, M. Drajat, Dadi Ahmadi
{"title":"Peran Public Relations dalam Film Hancock","authors":"Muhammad Reyzha Noorsyam Arkian, M. Drajat, Dadi Ahmadi","doi":"10.33376/ik.v3i2.214","DOIUrl":"https://doi.org/10.33376/ik.v3i2.214","url":null,"abstract":"Abstract. Film is a mass media that has a function as entertainment, besides that the film also contains an informative, educative, and persuasive function. Film is also known as a medium of communication, film is an effective means to shape the perspective of society at large. A movie titled “Hancock” is a movie about a public relations practitioner who tries to restore the image of a superhero. This movie also tells a story about the troublesome life of a superhero who has bad image in the eyes of public and media.  The purpose of this research is to understand the Reality Level, Representation Level and Ideology Level of public relations role in the movie “Hancock”.  The research method is using the qualitative methods with semiotics approach, which is a science about signs. The theory used is John Fiske’s theory of Television Codes which focuses on the Reality Level, Representation level and Ideology Level.  In this research the data collection techniques used are observation, documentation, literature study, and interviews.  The results of this study conclude that at the reality level it is seen in the form of behavior and appearance which includes expert advisors who provide input, problem solvers in crisis, media relations, providers as well as media relations, communication technicians, public tranquilizers, and case development informants. showed that the role of public relations and Ray Embrey's Appearance tended to be stable when meeting with the public and Hancock as management, namely by using formal equipment in the form of shirts, suits, ties, material trousers and loafers. At the level of representation in the form of a camera code and dialogue code which includes, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, and, Point of View Shot and dialog used by Ray Embrey in this film too very shows the role of public realtions that show that it is an expert communicator and expert advisor by persuasive communication. At the ideological level, there was an ideology that appeared in the Hancock film with discrimination between white and black race and based on the eighth point of the Public Relations International code of ethics. The suggestion for further research is to look for references to books related to semiotics and the role of public relations. This is needed to be able to better understand the forms of the role of public relations in a film.Keywords: Mass Media, Reality, Semiotic, Television Codes, John FiskeAbstrak. Film merupakan media massa yang memiliki fungsi sebagai hiburan, disamping itu juga film mengandung fungsi informatif, edukatif, dan persuasif.  Film juga dikenal sebagai media komunikasi, film merupakan salah satu sarana yang efektif untuk membentuk perspektif masyarakat secara luas.  Film “Hancock” merupakan sebuah film yang mengangkat kisah tentang perbaikan citra dari seorang pahlawan oleh seorang praktisi public relations. Film ini juga mengangkat persoalan kehidupan seorang ","PeriodicalId":122347,"journal":{"name":"Inter Komunika : Jurnal Komunikasi","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124216187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Kajian Ekonomi Media Tentang Kebijakan Pasar Industri Buku di Indonesia Dalam Menghadapi Revolusi Industri 4.0 Dengan Menggunakan Pendekatan Industrial Organizational Model 利用工业化组织模式对印尼图书行业市场政策的媒体经济研究,应对4.0工业革命
Inter Komunika : Jurnal Komunikasi Pub Date : 2018-12-10 DOI: 10.33376/ik.v3i2.237
Agus Sudibyo
{"title":"Kajian Ekonomi Media Tentang Kebijakan Pasar Industri Buku di Indonesia Dalam Menghadapi Revolusi Industri 4.0 Dengan Menggunakan Pendekatan Industrial Organizational Model","authors":"Agus Sudibyo","doi":"10.33376/ik.v3i2.237","DOIUrl":"https://doi.org/10.33376/ik.v3i2.237","url":null,"abstract":"ABSTRAKPeneltian ini bertujuan untuk menganilis kebijakan industry buku di Indonesia.  Metode yang digunakan  adalah  peneltian kualitatif  deskriptif  sedangkan metode pengumpulan datanya dengan wawancara mendalam  dan sumber kepustakaan. Teori yang digunakan dalam peneltian ini adalah salah satu teori dalam Ekonomi media yaitu Industrial Organizational Model  dengan fokus pada kebijakan pasar (  Market conduct).  Hasil penelitian menunjukkan bahwa kebijakan industri buku  harus berubah di dalam menghadapi era disruption ini jika tidak ingin gulung tikar sebagaimana dialami oleh sebuah toko buku terbesar di Amerika Serikat Borders Group.  Salah satu toko buku di Indonesia yang melakukan inovasi di dalam menghadapi  Revolusi Industri 4.0 ini adalah toko buku Gramedia yang merupakan salah satu jaringan toko buku terbesar di Indonesia.Kata kunci:  kebijakan  pasar, Revolusi industri 4.0, disrupsiABSTRACTThis research is aimed to analyze  market conduct  of  book indusrial in Indonesia.  The qualitative research is used in this research. Data is collected  by in-dept interview with  some  person who in charge in book production.  The theory used in this research is The Industrial Organizational Model focused on market conduct.  The result of this research shows that the book industry must be changed to face the disruption era if  They do not  want  out of  business.  An example book store  who out of  business is The Borders Group  the biggest book store in America. In Indonesia the book store who do the innovation  to face the industrial revolution  4.0 is Gramedia book store the biggest book store in Indonesia. Key word : Market conduct, industrial revolution 4.0, book store, disruption","PeriodicalId":122347,"journal":{"name":"Inter Komunika : Jurnal Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129401674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Komunikasi Antar Pribadi Antara Reseller dengan Produsen Cantiqa Kemiri Reseller和我美丽的制作人之间的私人交流
Inter Komunika : Jurnal Komunikasi Pub Date : 2018-12-09 DOI: 10.33376/ik.v3i2.213
Rubyanata Harahap, Wulan Tri Gartanti, Dadi Ahmadi
{"title":"Komunikasi Antar Pribadi Antara Reseller dengan Produsen Cantiqa Kemiri","authors":"Rubyanata Harahap, Wulan Tri Gartanti, Dadi Ahmadi","doi":"10.33376/ik.v3i2.213","DOIUrl":"https://doi.org/10.33376/ik.v3i2.213","url":null,"abstract":"Abstract. Interpersonal communication among business people is very interesting because every individual in each generation will be different in how to communicate. In business cooperation between producers and product resellers, the means of conveying the intent in the expressed communication message will differ depending on the purpose of the message delivery and the purpose of the contents of the message itself. So that the influence between the communication intentions conveyed will encourage the communicator to be able to provide added value.Communication is the sending of a message from someone and is received by another person with immediate effects and feedback, so that not only aims to build effective communication in interpersonal communication but also wants to create an effect. In relation to interpersonal communication, res-sellers and producers carry out communication with the aim of creating effective communication in order to carry out good cooperation. This study examines interpersonal communication between Cantiqa Kemiri producers and resellers. This research uses descriptive method with data collection techniques through interviews, literature studies, and observations. Key informants in this study were Cantiqa Kemiri producers and resellers. The results of this study indicate that interpersonal communication between Cantiqa Kemiri producers and resellers involves several aspects such as openness, empathy, support, positive feelings, and equality in maintaining relationships between each other so that product sales remain optimal.Keywords: Communication, Interpersonal Communication, Cooperation, Business, Manufacturer, ResellerAbstrak. Komunikasi antarpribadi diantara para pelaku bisnis menjadi sangat menarik diperhatikan karena setiap individu dalam setiap generasi akan berbeda cara berkomunikasinya. Dalam kerjasama bisnis diantara produsen dan reseller produk, cara penyampaian maksud dalam pesan komunikasi yang diutarakan akan berbeda tergantung dari tujuan penyampaian pesan serta maksud dari isi pesan itu sendiri. Sehingga pengaruh diantara maksud komunikasi yang disampaikan akan mendorong pelaku komunikasi tersebut untuk bias memberikan nilai tambah. Komunikasi merupakan pengiriman pesan dari seseorang dan diterima oleh orang lain dengan efek dan umpan balik yang langsung, sehingga bukan hanya bertujuan membangun komunikasi yang efektif dalam komunikasi antarpribadi tetapi juga ingin menciptakan efek. Dalam kaitannya dengan komunikasi antarpribadi, reseller dan produsen menjalankan komunikasi dengan tujuan untuk menciptakan komunikasi yang efektif agar dapat melaksanakan kerjasama yang baik. Penelitian ini meneliti mengenai komunikasi antarpribadi antara produsen dan reseller Cantiqa Kemiri. Penelitian ini menggunakan metode deskriptif dengan teknik pengumpulan data melalui wawancara, studi kepustakaan, dan observasi. Key informan dalam penelitian ini adalah produsen dan reseller Cantiqa Kemiri. Hasil dari penelitian ini me","PeriodicalId":122347,"journal":{"name":"Inter Komunika : Jurnal Komunikasi","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117043036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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