South Asian Journal of Marketing and Management Research最新文献_第4页

Conceptualizing towards tourist satisfaction at a heritage destination site 对遗产目的地的游客满意度进行概念化

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877x.2017.00085.6

D. Perera, V. Govindaraju, D. Silva

引用次数: 0

Uzbekistan export-oriented fruit and vegetable and wine production and management of organizational and legal issues 乌兹别克斯坦面向出口的果蔬和葡萄酒生产管理的组织和法律问题

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2017.00075.3

A. Ibragimov, A. Durmanov

引用次数: 0

A study on consumer attitude towards green advertisement and green purchase behavior 消费者对绿色广告的态度与绿色购买行为研究

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2016.00023.0

Jothi Munuswamy, Suresh Gopal

引用次数: 1

Cash flow management at joint-stock companies in the context of digitalization 数字化背景下股份制公司的现金流管理

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2021.00012.6

Sh. A. Masharipova

引用次数: 0

Psychological capital and its impact on academic performance 心理资本及其对学习成绩的影响

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2016.00017.5

V. Seena, K. Ramya

引用次数: 0

A Study of The Female Buying Behaviour of Handbags Shopping in West Delhi Malls 西德里购物中心女性手袋购买行为研究

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2016.00041.2

J. Batra, T. Gupta

{"title":"A Study of The Female Buying Behaviour of Handbags Shopping in West Delhi Malls","authors":"J. Batra, T. Gupta","doi":"10.5958/2249-877X.2016.00041.2","DOIUrl":"https://doi.org/10.5958/2249-877X.2016.00041.2","url":null,"abstract":"In the present era, studying female buying behavior has become a matter of great prominence due to the level of changes in female behavioural patterns and the overall advancements in the societal outlook towards women. They are no more bound to the four walls of the house. Women of today has come out of the traditional shackles posed on them by the Indian society and have established their individual identities. Therefore, it is quite relevant to study the behavior of the modern women in regard to the various product segments. This study aims at finding the relationship impact of age, gender and marital status of women on handbags shopping from malls in West Delhi. Also, the other objective is to analyse the impact of promotion strategies on the female while buying handbags from malls. Malls these days serve as a popular outlet for shopping of different products under one roof and Delhi, being a metropolitan city has got a number of huge malls serving the consumers. This is an empirical research with a sample size of 100 females found shopping handbags in the malls of West Delhi. The questionnaires used were got filled in person with the female buyers. It was revealed that economically independent women buyers in the age group of 20–40 tend to spend more on handbag shopping. Also, married women are influenced by their spouse in the buying decision in comparison to the unmarried ones. More than 80% of the women preferred to buy handbags under the influence of sales promotion strategies. Hence, this study is useful for the marketers to emphasize the appropriate promotion strategies to gain higher revenues.","PeriodicalId":121367,"journal":{"name":"South Asian Journal of Marketing and Management Research","volume":" 22","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132041962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Media consumption patterns: A case of upper a2 car segment 媒体消费模式:上a2车段为例

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877x.2020.00066.1

Rachita Ota, Sushree Sangita Ray, Supriti Agarwal

引用次数: 0

The golden opportunities of the systems of intellectual systems in terms of the construction of “Smart cities” 智慧系统体系在“智慧城市”建设中的黄金机遇

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2021.00011.4

Ya. K. Karrieva, F. Ibragimov, B. K. Karrieva

引用次数: 0

Challenges faced by first generation entrepreneurs 第一代企业家面临的挑战

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2017.00012.1

S. Mouli, P. Roshni

{"title":"Challenges faced by first generation entrepreneurs","authors":"S. Mouli, P. Roshni","doi":"10.5958/2249-877X.2017.00012.1","DOIUrl":"https://doi.org/10.5958/2249-877X.2017.00012.1","url":null,"abstract":"An entrepreneur is the one who undertakes the risk of running a venture for attaining profit. The key quality of an entrepreneur is to be creative and innovative to market his product. Still other economists say that entrepreneurs develop new goods or processes that the market demands and are not currently being supplied. Research indicates that most successful entrepreneurs share certain personal attributes, including: creativity, dedication, determination, flexibility, leadership, passion, self-confidence, risk taker. A start-up company has a life cycle stages, pre start up, start up and growth. A start up is a newly developing company that is trying to grow and evolve. In the initial stage the founder tries to raise the funding for the operation. The funding can be either by an individual or a group of individuals, in case of partnership. The challenges faced by new entrepreneurs i.e., lack of patience in solving problems, lack of sustained motivation, Inability to dream and use subconscious etc. In addition to this the other challenges includes; developing vision and ideas, raising capital, assembling a team, finding the right location, finding the right employees, overcoming competition, unforeseen challenges and expenses, keeping up with industrial changes and trends, exiting the business, financial management, cyber security, winning trust of customer, talent management. With the help of a questionnaire, I get a better understanding about the current trend and current challenges faced by them. This paper tries to conceptualize the phenomenon, i.e. recognize the challenges faced by the start-up entrepreneurs. This paper categories the challenges into personality factor, organisational factor, customer retention, financial factors, Environmental factors, safety and security factor.","PeriodicalId":121367,"journal":{"name":"South Asian Journal of Marketing and Management Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128804694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis and evaluation of sources of investment in automotive transporti enterprises 汽车运输企业投资来源分析与评价

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI: 10.5958/2249-877x.2020.00024.7

Mukhitdinova Kamola Alisherovna

引用次数: 0