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A study on consumer attitude towards green advertisement and green purchase behavior

South Asian Journal of Marketing and Management Research Pub Date : 1900-01-01 DOI:10.5958/2249-877X.2016.00023.0
Jothi Munuswamy, Suresh Gopal
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消费者对绿色广告的态度与绿色购买行为研究
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South Asian Journal of Marketing and Management Research
South Asian Journal of Marketing and Management Research
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