ERN: Other IO: Empirical Studies of Firms & Markets (Topic)最新文献_第2页

Price Promotions for "Freemium" App Monetization 针对“免费增值”应用盈利的价格促销

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2021-03-18 DOI: 10.2139/ssrn.3357275

Julian Runge, Harikesh S. Nair, Jonathan Levav

{"title":"Price Promotions for \"Freemium\" App Monetization","authors":"Julian Runge, Harikesh S. Nair, Jonathan Levav","doi":"10.2139/ssrn.3357275","DOIUrl":"https://doi.org/10.2139/ssrn.3357275","url":null,"abstract":"The “freemium” model for digital goods involves selling a base version of the product for free, and making premium product features available to users only on payment. The success of the model is predicated on the ability to profitably convert free users to paying ones. Price promotions (or “sales”) are often used in freemium to induce the conversion. However, the causal effect of exposing consumers to such inter-temporal price variation is unclear. While sales can generate beneficial short-run conversion, they may be harmful in the long-run if consumers inter-temporally substitute purchases to periods with low prices, or use them as signals of low product quality. These long-run concerns may be accentuated in freemium apps, where the base version is sold for free, so that sales form extreme price cuts on the overall product combination. We work with the seller of a free-to-play video game to randomize entering cohorts of users into treatment and control conditions in which promotions for in-game purchases are turned on or off. We observe complete user behavior for half a year, including purchases and consumption of in-game goods, which, in contrast to much of the extant literature, enables us to assess possible substitution over time in consumption directly. We find that conversion and revenue improve in the treatment group; and detect no evidence of harmful inter-temporal substitution or negative inferences about quality from exposure to price variation, suggesting that promotions are profitable. We conjecture that the zero price of the base product that makes its consumption virtually costless, combined with the complementarity between the base product and premium features can help explain this. To the extent that this holds across freemium contexts, the positive effects of promotions documented here may hold more generally.","PeriodicalId":11837,"journal":{"name":"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73066202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Corporate Resilience Out of the COVID-19 Pandemic 企业抵御COVID-19大流行的能力

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2021-01-01 DOI: 10.2139/ssrn.3872434

J. Bughin, Sybille Berjoan, F. Hintermann, Yuhui Xiong

引用次数: 1

Firm Undercapitalization in Italy: Business Crisis and Survival Before and After COVID-19 意大利企业资本不足:2019冠状病毒病前后的商业危机与生存

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2020-12-23 DOI: 10.2139/ssrn.3826464

Tommaso Orlando, Giacomo Rodano

{"title":"Firm Undercapitalization in Italy: Business Crisis and Survival Before and After COVID-19","authors":"Tommaso Orlando, Giacomo Rodano","doi":"10.2139/ssrn.3826464","DOIUrl":"https://doi.org/10.2139/ssrn.3826464","url":null,"abstract":"In a context characterized by upcoming regulatory changes and deeply affected by the COVID-19 epidemic, this paper examines the diffusion of firm undercapitalization (i.e., the firm displaying a level of equity below the legal limit) among Italian corporations. In a proposal by the National Board of Accountants, business crisis is substantially identified with undercapitalization. Indeed, our analyses show that the onset of undercapitalization often anticipates business termination: around 60 percent of involved firms go out of business within 3 years. In 2010-18, on average around 8.5 percent of Italian companies were undercapitalized. The impact of the COVID-19 epidemic may be substantial: our predictions indicate that the share of undercapitalized firms at the end of 2020 may exceed 12 percent. This estimate incorporates the powerful mitigating effects of several interventions enacted by the Italian government between March and August 2020 to support firms damaged by the pandemic. The increase in undercapitalization may reverberate onto the functioning of the new ‘early warning’ system, which will become operational in September 2021: our predictions suggest that the number of firms that could be involved in early warning procedures may be almost twice as large as that foreseeable on the basis of accounting data from 2018.","PeriodicalId":11837,"journal":{"name":"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83169233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Patent Law, Appropriability, and External R&D: Empirical Evidence 专利法、适格性与外部研发:经验证据

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2020-08-30 DOI: 10.2139/ssrn.3029106

Yun Hou, I. Png, X. Xiong

引用次数: 0

Competitive Environment and Corporate Constructs of Price and Costs in the UAE 阿联酋的竞争环境与企业价格成本结构

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2020-06-15 DOI: 10.22495/cocv17i4art11

Fernando Zanella, P. Oyelere

{"title":"Competitive Environment and Corporate Constructs of Price and Costs in the UAE","authors":"Fernando Zanella, P. Oyelere","doi":"10.22495/cocv17i4art11","DOIUrl":"https://doi.org/10.22495/cocv17i4art11","url":null,"abstract":"Target costing is a cross-disciplinary subject with several unexplored academic dimensions besides having applied business practices and economic policy implications. In this paper, we use a unique combination of mixed methods research approach to investigate the adoption of target costing by manufacturing firms in the United Arab Emirates (UAE). The first employed method is the new Dumitrescu-Hurlin (D-H) Granger non-causality test for heterogeneous panel data, while the second is a survey. The D-H test with annual data indicates the adoption of target costing by the publicly listed manufacturing firms. When using quarterly data, but with a smaller sample of firms, the results show bi-causality between costs and sales revenues; thus target costing is possibly corroborated but within a feedback mechanism. Survey results, based on self-reported data and again on a smaller sample, show mixed results. The relationship between target costing and the intensity of competition seems moderately corroborated by the survey results. This paper contributes to the literature by employing a unique mixed methods research approach, to the best of our knowledge not found previously in the literature, and by its findings on the adoption of target costing by manufacturing firms in a relatively open and dynamic economy such as the UAE.","PeriodicalId":11837,"journal":{"name":"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86009448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Impact of Sharing Economy: New Evidence from Airbnb in Taiwan 共享经济的影响:来自台湾爱彼迎的新证据

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2020-06-08 DOI: 10.2139/ssrn.3622098

Fang-Chang Kuo, Hsin-Hsi Shih

引用次数: 1

Seasonal Home Advantage in English Professional Football; 1973-2018 1973-2018 年英格兰职业足球的季节性主场优势

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2020-05-12 DOI: 10.2139/ssrn.3603228

Thomas Peeters, J. van Ours

引用次数: 16

The Economics of Attention Markets 注意力市场经济学

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2020-04-15 DOI: 10.2139/ssrn.3044858

David S. Evans

引用次数: 18

Influence of Cost Strategy on Firm Performance 成本战略对企业绩效的影响

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2020-04-10 DOI: 10.31014/aior.1992.03.02.215

Ndung'u Consolata, Ogutu Martin, Yabs John, N. Muranga, W. Kinoti

{"title":"Influence of Cost Strategy on Firm Performance","authors":"Ndung'u Consolata, Ogutu Martin, Yabs John, N. Muranga, W. Kinoti","doi":"10.31014/aior.1992.03.02.215","DOIUrl":"https://doi.org/10.31014/aior.1992.03.02.215","url":null,"abstract":"In today's complex and dynamic environment firm competitiveness is inevitable. This means therefore, that for better positioning and to remain ahead of rivals, firms can pursue suitable strategies especially being a cost leader. Empirical studies show that cost strategies influence competitiveness and growth of a firm (Tehrani, 2003). This study sought to determine the influence of cost strategy on the performance of manufacturing firms in Kenya. According to Porter (1995) firms that pursue cost leadership can achieve better competitive advantage leading to improved performance. Additionally, he asserts that firms are able to defend their market since lower cost can enable them earn better returns. Firms that adopt cost strategy, therefore, endeavor to lower cost in terms of production in the industry. The study utilized Porter's (1980) framework with the foundation of Dynamic capability theory by David Teece & Gary Pisano in 1994 and stakeholders theory(Harrison, Bosse & Phillips, 2010) and goal setting theory by Locke & Latham (2006). The study adopted cross sectional descriptive survey, guided by positivist philosophy. This is because the study intended to observe a phenomenon and report it as it is. The study aimed to study all large manufacturers in Kenya. Data was collected using a structured questionnaire. Through use of percentages, mean scores and standard deviation the data was described. Regression analysis was used to test the hypothesis. The study found that cost strategy had a significant influence on the performance of manufacturing firms in Kenya.","PeriodicalId":11837,"journal":{"name":"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77905188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Designing Generation Change in Family Firms: Lessons from Italy 设计家族企业的代际更迭:来自意大利的经验

ERN: Other IO: Empirical Studies of Firms & Markets (Topic) Pub Date : 2020-03-31 DOI: 10.2139/ssrn.3564922

Peter Agstner

{"title":"Designing Generation Change in Family Firms: Lessons from Italy","authors":"Peter Agstner","doi":"10.2139/ssrn.3564922","DOIUrl":"https://doi.org/10.2139/ssrn.3564922","url":null,"abstract":"In Italy, as in most other European countries, around 85-90% (in absolute numbers: 780,000) of all enterprises are family firms, which contribute to 80% of GDP and account for 70% of employment. 60% of publicly-traded corporations have a family as majority shareholder. However, only 20% of the family firms survive until the third generation. Already these first figures show the crucial importance of intergenerational succession in Italian family firms. In the management literature, family firms, and especially the topic of management succession, are widely investigated. Lawyers, on the contrary, still lag behind in this research field. The present paper seeks to close the research gap. First, the legal prototype for the governance of generation change processes in Italian family firms, i.e. the patto di famiglia (family pact) is analysed. The many limits and practical constraints surrounding this legislative product makes it necessary to look at alternati ve private orderings devices and evaluate their pros and cons. Thus, attention is drawn to the succession planning choices made by important Italian family firms (Benetton, Caprotti and Brunello Cucinelli), which opted for a regulation mainly in the corporate charter or by way of testament or trust. The casestudy approach here followed shall contribute to the better understanding of the practical tools employed in the design of such generation change and make them available for a broader comparative circulation.","PeriodicalId":11837,"journal":{"name":"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88391915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0