Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)最新文献

{"title":"Research on the Path of the Construction and Development of College Student Associations in the New Media Era","authors":"Chuhan Jiang","doi":"10.2991/ICCESD-19.2019.30","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.30","url":null,"abstract":"College student associations, as the second classroom for student growth, play an important role in college education. The arrival of new media era brings opportunities and challenges to the construction and development of student associations. In order to adapt to the current new media environment, it is necessary for college student workers to explore new ways to build and develop associations by establishing institutions and norms related to the new media of student associations, paying attention to and strengthening network literacy education of student association cadres, exploring and developing new forms of association activities, and innovating new media platforms for student associations. Keywords—New media era; College; Student associations;","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129374575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Influencing Factors of Consumer Trust in B2C E-commerce","authors":"Yang Jing, Shenggui Cai","doi":"10.2991/ICCESD-19.2019.45","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.45","url":null,"abstract":"With the development of e-commerce in China, consumers' lack of trust in online transactions has become the main obstacle to the development of business applications. Due to the openness of Internet transactions, there is a great difference between the consumer trust and the traditional consumer trust under the background of e-commerce. Through combing the relevant research results of B2C consumer trust at home and abroad and the current situation of B2C network consumption in China, this paper studies the influencing factors of consumer trust under the background of e-commerce. Starting with the factors of consumers, B2C enterprises, B2C websites and the environment of e-commerce, this paper puts forward the influencing factors and development countermeasures of consumer trust under the background of e-commerce. Keywords—Consumer trust; E-commerce; Influencing factors I. REVIEWED JOURNALS A. The definition of trust The early scholars' views on trust were mainly influenced by the definition of trust by Deutsch (1958). He defines trust as: \"A person who has confidence in the occurrence of something means that he expects it to happen and acts accordingly in accordance with that expectation.\" Although he knew that if it did not happen as expected, the harm it could do to him would be greater than the benefits it might bring if it happened as scheduled.\" On this basis, Hosmer (1995) defines trust as: \"Trust is an irrational choice behavior made by an individual in the face of an unpredictable event in which the expected loss is greater than the expected benefit.\" This definition shows that trust has three basic characteristics. First, trust is an individual expectation, which will be expressed through action; second, trust is needed only if it is not fully sure of future events; third, trust is an irrational behavior. B. The influencing factors of trust The relevant literature on trust points out that the characteristics of the trustee, the characteristics of the trustee and environmental factors will affect the formation of trust. Many studies have discussed how the characteristics of the trustee affect the formation of trust, and some studies have analyzed what characteristics the trustee uses to judge whether the other party is trustworthy or not. Other studies have explored the effects of environmental variables on trust formation. 1) The fiduciary factor Because it is the fiduciary party that forms trust, the personality characteristics of the fiduciary party will have an impact on the formation of trust. Personality traits refer to the stable and lasting response to stimuli in the environment (Allport,1994). Personality traits are divided into individual unique personal characteristics and group common general characteristics. In order to avoid confusion of concepts, Allport (1994) defines personal traits as \"personal dispositions\", defines \"traits\" as fairly persistent reactive tendencies, which are the basic structural units of personality. S","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132865102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Professional Adjustment of Professional Layout and Professional Structure--Taking Hunan Modern Logistics Vocational and Technical College as an Example","authors":"Juan Xu, Shengxian Duan","doi":"10.2991/ICCESD-19.2019.61","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.61","url":null,"abstract":"Professional setting is the basic framework and foundation for teaching activities in colleges and universities, which is directly related to the functional orientation and long-term development of the school. Select the student data in the data collection platform for talent training work in 2009-2018 to conduct a dynamic analysis of the size of the students in the college and the size of the students in each major, and to understand the dynamic changes of the professional layout and professional structure of our school from a dynamic perspective. The college is better suited to regional economic development, service economic and social development, and provides professional advice on the optimization and adjustment of professional structure, providing a certain reference for the school's professional layout and professional structure adjustment planning. Keywords—Professional scale; Professional institutions; dynamic adjustment; Hunan Modern Logistics Vocational and Technical College","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132592478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Characteristics of The Times of Chinese Film and Television Advertisement Creation Against the Backdrop of Media Convergence","authors":"B. Lu, Yuan Fang, Gang Zheng","doi":"10.2991/ICCESD-19.2019.33","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.33","url":null,"abstract":"","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114837540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influence of Starting Age on Second Language Acquisition","authors":"Y. Deng, Qing Wang","doi":"10.2991/ICCESD-19.2019.42","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.42","url":null,"abstract":"Individual differences are believed to be in close connection with second language acquisition (SLA). In this paper, the key age hypothesis is used to review and analyze the learner's starting age, and the learning characteristics and learning conditions of the second language learners of young children, adolescents and adults are studied through comparative analysis. The results show that starting age not only affects the efficiency of second language acquisition, but also affects the proficiency of second language acquisition. Learners at different ages maintain different advantages according to contrastive analysis. Best starting age for SLA is essential to be speculated carefully about the goals of instructional programs and contexts before concluding about necessity of the earliest possible start. Keywords—Second language acquisition; Starting age; Learners characteristics; Learning conditions","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114721660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Brief Analysis on the Legal Personality of Artificial Intelligence—Taking Intelligent Driving Vehicles as an Example","authors":"Maoguo Chen, Hui Chen","doi":"10.2991/ICCESD-19.2019.8","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.8","url":null,"abstract":"Recently, among all worldwide research fields, Artificial Intelligence has become a hot spot and has had a lot of impact on all walks of life and has a positive impact on people's quality of life. With the aim to control the influences on the traditional legal system of personality brought by artificial intelligence, and to better deal with the legal infringement brought by autonomous vehicles, this article analyzes from the perspective of legal subject and subject attitude, object and object attitude. A complete legal system and a mature legal system will surely lay a foundation and could be applied to promote and boost the development of AI. Keywords—Artificial intelligence; Intelligent vehicles; Legal personality; Infringement I. THE LEGAL IMPACT OF INTELLIGENT DRIVING","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115117625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Monetary Policy Transmission: The Linkages between Repurchase Operations and Market Interest Rates","authors":"Yang‐Chao Wang, Jui‐Jung Tsai, Kailing Chen","doi":"10.2991/ICCESD-19.2019.43","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.43","url":null,"abstract":"","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121036672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis on the Legitimacy and Rationality of Shelter Education System","authors":"Linqing Zhai","doi":"10.2991/ICCESD-19.2019.15","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.15","url":null,"abstract":"The system of reception and education is an administrative compulsory measure especially for those who engage in prostitution and whoring. It refers to the special measures taken by the public security organs to conduct legal and moral compulsory education and organize production and labor for prostitutes who have not been investigated by the court. However, with the gradual progress of the society, the construction of the legal society and the deepening of the democratic concept, people have a dispute on its legitimacy and rationality. Whether it will be improved or go on the road of abolition has become a research focus by experts and scholars. This paper analyzes its legitimacy and rationality from two aspects: form and substance, and gives the author's point of view. Keywords—Shelter Education System; Administrative Compulsory; Measures; Legitimacy; Rationality I. ANALYSIS OF THE LEGITIMACY OF THE SHELTER","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123772186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Characteristics of Entrepreneurs and the Current Status of Resource Combination in New Agricultural Enterprises","authors":"Hong-jun Xiao, Qiuhua Chen","doi":"10.2991/ICCESD-19.2019.65","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.65","url":null,"abstract":"","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121321938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of Intangible Resources of McDonald's and Its Influence by Balanced Scorecard Method","authors":"Yu Qian, Junshi Chen","doi":"10.2991/ICCESD-19.2019.50","DOIUrl":"https://doi.org/10.2991/ICCESD-19.2019.50","url":null,"abstract":"The competition between enterprises has changed from the competition of original physical assets to intangible assets recently. In order to achieve long-term development in the fierce market competition, enterprises must strengthen the use of intangible assets management. The Balanced Scorecard is a strategic performance management tool that managers use to track the performance of internal staff activities, monitor the consequences of these actions, and assist in the management of intangible assets. As one of the largest fast food chain companies in the world, McDonald's has a relatively mature method of intangible asset management which includes intangible asset information disclosure, effective employee training and development of corporate culture. This paper will analyze its management methods and provide some suggestions for the management of intangible assets in contemporary enterprises. Keywords—McDonald; Goodwill; Intangible assets management; The Balanced Scorecard approach I. DESCRIPTION OF THE MCDONALD’S McDonald's is a leading global food service retailer which was founded in 1955 in Chicago, the USA. Nowadays, it has about 30,000 stores worldwide. Steve Easterbrook, the current president and Chief Executive Officer of McDonald, who has been taken the job since 2015. Under his leadership, McDonald’s has been turned into profit by inspiring the evolution of the corporation culture. And Lucy Brady is Senior Vice President and Strategy and Business Development manager. She has extensive consulting experience, with long-term perspective and unique ideas. In 2017, McDonald’s introduced a strategy named Velocity Grow Plan in order to speed up growth of business value. They pay attention to customers’ needs and shopping experience. McDonald’s iconic brand and market’s tremendous influence can attract more customers and its professional employees and advanced technology make this strategy easier to implement. II. ANALYSIS OF “VISIBLE” ORGANIZATIONAL RESOURCES A. The balance sheet","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128964631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}