Actual Problems of Economics最新文献

{"title":"EFFICIENCY OF THE RESPONSIBILITY INSTITUTE IN THE FIELD OF ECONOMIC COMPETITION PROTECTION: AMERICAN AND EUROPEAN DOCTRINE","authors":"Serhii Ierokhin, Serhii Kuchyn, Iryna Shtuler","doi":"10.32752/1993-6788-2023-1-268-94-100","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-268-94-100","url":null,"abstract":"The article examines the institution of responsibility in the field of economic competition protection, which is used in the American and European systems. It has been established that the issue of liability for offenses in the field of competition regulation and competition protection is a special issue on Ukraine's path to European integration. This problem is important because in the modern Ukrainian economy, its institutional support - in the form of rules, economic mechanisms and tools, as well as organizational forms - ensure the interaction of the market and the state, because neither the market nor the state, taken by themselves, with development along the line of progress, they are unable to cope. The issue of competition regulation and liability for violations in the field of competition protection is of particular importance for the European integration of Ukraine. After all, after the historical challenges faced by Ukraine, only mutually agreed and regulated relations in this sphere can become a guarantee of social and national development. It was determined that competitiveness in the modern world cannot be ensured only on a liberal basis, that is, on a purely market basis. Effective regulation of competition protection is necessary for understanding the main mechanisms of interaction of various participants in the market. Established rules that apply to different types of markets are inseparable from the economic mechanisms that underlie them. One of the violations in the field of protection of economic competition is the abuse of a monopoly position. It has been established that two doctrines are currently used as a basis for developing approaches to competition regulation: American and European. The article lists the categories of prohibitions in the anti-competitive behavior of the USA and the EU. It is proven that highly developed countries strengthen their dominant role due to the use of the latest knowledge and the introduction of innovations, which makes them more competitive. Other countries that do not possess this knowledge and skills become dependent on them. And this dependence consists in calculating the benefits of civilization with cheap labor, natural resources and other national wealth. Key words: competition, competitiveness, responsibility, enterprises, benchmarking, internationalization, protection.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139329953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DEVELOPMENT OF A MODEL FOR THE FORMALIZATION OF THE PROCESS OF DETECTING INSIDER CYBER THREATS IN BANKS: AN ONTOLOGICAL APPROACH","authors":"Ganna Yarovenko, Larisa Perkhun, Natalia Nebaba, Olha Bulhakova, Victoria Kostenko","doi":"10.32752/1993-6788-2023-1-268-71-83","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-268-71-83","url":null,"abstract":"The article is devoted to developing an ontological model of the formalization of detecting insider cyber threats for banking institutions. This model's general requirements and criteria, elements and stages of construction were defined. As part of the model implementation, the structure of classes, relationships between them, characteristics of rules and restrictions, states of objects, temporal and spatial aspects, and aspects of authentication, access control, encryption and other areas of cyber security were proposed. In the modern realities of constantly growing cyber threats, developing effective means of their detection and countermeasures becomes a critical task for ensuring the cyber security of banking systems. The specificity of banking, where sensitive financial information is at constant risk, makes this problem particularly relevant. This is especially felt when solving tasks related to abuse of trust by internal users, so identifying insider threats becomes a significant challenge for banks. The difficulty of their detection is determined by several factors, such as the internal privileges of individuals with access to confidential information, as well as various traffic and intrusion methods. Therefore, this article aims to create a model for formalising the process of detecting insider cyber threats in banks based on an ontological approach. The development of an ontological model seeks to analyse and standardise knowledge about insider threats to improve the possibilities of their timely detection and reduce the reaction time to security events. Applying such an approach allows us to systematise and standardise knowledge about insider threats, defining relationships between concepts and objects in this context. As part of the research goal, the general requirements and criteria, elements and stages of building an ontological model of the formalisation of the process of detecting insider cyber threats in banks were determined. The structure of classes, relationships between them, characterisation of rules and restrictions, states of objects, temporal and spatial aspects, and aspects of authentication, access control, encryption and other areas of cyber security were proposed. The developed model is designed to solve the problems of identification, analysis and response to insider threats in the banking sector, contributing to increasing cyber security and responsibility in this crucial sector.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139329091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DNA AND THE BRAND PYRAMID AS COMPONENTS OF MARKETING TOOLS FOR INFLUENCE ON CONSUMER BEHAVIOR","authors":"Viktoriya Maltuz, Denis Vovchenko, Dmytro Panfyorov","doi":"10.32752/1993-6788-2023-1-268-31-38","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-268-31-38","url":null,"abstract":"The article examines the brand as a marketing tool for influencing consumer behavior. A brand is an important element of a company's mission, which details its status, provides direction and guidelines for defining goals and strategies at various organizational levels, and defines the very reason for the company's existence. Changing under the influence of the demands dictated by the market, the brand changes humanity. A strong brand is the most valuable asset a company can have. However, building a brand and increasing its value is a long and complex process that goes beyond traditional marketing. Brand managers use the term \"brand DNA\" to characterize a set of company parameters that distinguish it from competitors. This is the essence of the brand, which contains its external and internal characteristics, reproduces its advantages and conveys them to the consumer. Brand DNA and the Brand Pyramid have been identified as key marketing tools used to define, position and communicate a brand to a target audience.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139328309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF COMPETITIVENESS OF DIGITAL BANKING IN UKRAINE","authors":"Natalya Terenteva, Julia Movchan","doi":"10.32752/1993-6788-2023-1-268-14-22","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-268-14-22","url":null,"abstract":"The article analyzes the state of digital banking in Ukraine in order to identify the competitiveness of this sector of the economy. The Ukrainian banking system has gradually accustomed its consumers to the technology of services and the digital environment, using the latest technologies and introducing them into its activities at all levels. Accordingly, the latest technologies are used, high service and interesting applications are offered, which are pleasant and convenient to use. At the same time, the approach to all banking operations is changing, they are becoming increasingly easy, fast and convenient and do not involve visits to branches at the physical level. In total, 66 banks operate in Ukraine, among which only 5 are included in the list of systemically important banks of Ukraine: JSC \"KB PrivatBank\", JSC \"Oshchadbank\", JSC \"PumbBank\", \"Sense Bank\" and \"Monobank\". The article compares the activities of Ukrainian banks according to the following indicators: Number of employees, Number of customers, types of cards, cashback, availability of partner programs, Annual interest on the loan, Grace period, Credit limit without collateral, Annual interest on the deposit. The dynamics of the main financial indicators of the mentioned competitors in the digital banking market of Ukraine were also studied: net profit, net interest income, and commission income. It has been established that the largest technological banks in Ukraine have joint projects with fintech companies. The exception is \"PrivatBank\", which has its own powerful development center. PrivatBank continues the active digitization of its services and financial services, which have long since gone beyond classical banking and are forming a new digital ecosystem in Ukraine at the junction of financial services, retail and e-commerce. In addition, Ukrainian banks have their own centers for incubation and acceleration of startups – they expect to receive a return from them in the form of innovative products and services that can be implemented in themselves.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139330961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SUPPLY CHAIN MANAGEMENT IN THE CONTEXT OF DESTABILIZATION OF THE BUSINESS ENVIRONMENT","authors":"Olga Shkurenko, Yana Korniiko, Nataliia Prokopenko","doi":"10.32752/1993-6788-2023-1-268-6-13","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-268-6-13","url":null,"abstract":"The article is devoted to the study of issues related to the management of supply chains in the conditions of destabilization of the business environment during the martial law in Ukraine. In particular, the impact of the war in Ukraine on modern international supply chains and the reasons for the increase in transportation costs are analyzed. It is emphasized that the war in Ukraine due to the Russian attack led to the destruction and damage of the transport and logistics infrastructure the suspension of port operations in Ukraine, which in turn affected the efficiency of supply chains, changes in logistics routes, and as a result, the prices of goods and services. Attention is focused on the fact that the supply chain combines a set of different types of activities and is a complex business process in the combination of manufacturers and retailers at each stage of the distribution process from raw materials to delivery to the final consumer. It has been proven that the first disruptions in supply chains occurred due to the coronavirus pandemic, but military actions also had an additional impact, which ultimately created some uncertainty in the management of global supply chains and their inefficiencies. Four groups of key performance indicators of the supply chain are distinguished, namely, those related to the logistics product; with the search for information and financial sources; with transportation and pricing. It is proposed that the key performance indicators of the supply chain should be taken into account when forming a business strategy for the development of an enterprise in the context of a destabilizing environment, which will ensure success in the future. In the formation and management of supply chains, the most acute problem is uncertainty, which creates unpredictability of risks, complicates the process of their identification, assessment, development of a risk management strategy and monitoring. To support the reliability and stability of supply chains, a generalized scheme of risk management in supply chains has been developed. The implementation of such a scheme allows you to reduce risks, operational costs, increase key performance indicators of the supply chain, adhere to the environmental friendliness of business processes, and improve the level of customer service in conditions of destabilization of the business environment.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139325174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FEATURES OF THE SPACE OF NEUROMARKETING SENSORY TECHNOLOGIES","authors":"Natalya Terenteva, Dmytro Vovchenko","doi":"10.32752/1993-6788-2023-1-268-23-30","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-268-23-30","url":null,"abstract":"The article examines the peculiarities of the space of sensor technologies of neuromarketing. It has been established that the goal of neuromarketing is to find an answer to the question of why customers prefer a certain product, and even to develop techniques for awakening the desire to place an order in customers both on an unconscious level and on a conscious level. The defining role of the product's functional features has been replaced by the art of creating and selling impressions, emotions, and satisfaction. The basis of neuromarketing is the influence on the main human senses in order to increase sales. There are external and internal sensory systems. The most important groups are distinguished, depending on the impact on human senses: visual channel (sight), aroma marketing, smell (smell), audio channel (sound). Marketing strategies for overcoming consumer resistance to innovative products using possible neuromarketing tools are presented Influence on sensory systems with the help of special marketing tools allows companies to influence consumers, to develop a kind of \"conditioned reflex\" in them. with the correct application of sensory marketing tools, the company has the opportunity to increase sales by up to 200%. However, for this you need to know your consumers well, their psychographic portrait, their both realized and unrealized preferences. All considered tools of sensory marketing can be used both individually and in combination. Thus, each company can shape its set of sensor technologies to influence consumers, based on the characteristics of its target audience and product.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139325547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TRANSFORMATION OF WORLD FINANCIAL ARCHITECTURE UNDER THE INFLUENCE OF FINANCIAL GLOBALIZATION","authors":"Maria Shkurat","doi":"10.32752/1993-6788-2023-1-268-39-53","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-268-39-53","url":null,"abstract":"At the current stage of the evolution of the global economy, there is an intensive increase in the pace of financial globalization (FG), which leads to qualitative and quantitative changes in its institutional environment. In parallel, the interaction and interdependence of all components of theglobal financial system is being restructured. Thus, the purpose of the article is to analyze the transformational dynamics of the world financial architecture (WFA) under the influence of financial globalization and to develop a scientific and practical mechanism for regulating WFA transformations in the context of financial integration. To achieve this goal, the author generalizes and expands the scope of study of financial globalization (its positive and negative effects) as a key factor influencing the transformation of the WFA. In this context, the average daily cash flow on the Forex market, general flows (inflows and outflows) of direct foreign investments, export-import operations on international markets, and the pace of development of financial technological innovations (FinTech) were investigated. To make the study more thorough, the author analyzed the transformational processes of WFA after the global economic and financial crisis of 2007-2009, which led to a number of structural shifts and led to the emergence of alternative stabilization mechanisms and sources of international liquidity. In addition, modern trends in the development of the world financial architecture in the conditions of the FG were revealed. Thus, the COVID-19 pandemic highlighted the interconnectedness of financial markets and the vulnerability of economies to external shocks and caused a sharp decline in stock market indices, significant fluctuations in exchange rates and general economic instability. Even more devastating consequences are threatened by a full-scale invasion of russia into Ukraine, which caused a significant slowdown in the economic growth of many countries due to a large-scale break in international production and trade ties, changes in the direction of FDI flows, aggravation of crises on international markets, in particular food and energy, and an increase in labor migration, world inflation. The result of the conducted research was the development of a mechanism for the transformation of the world financial architecture in the conditions of financial globalization. Thus, it was proposed to single out seven main vectors of the transformation of the world financial architecture, including: strengthening of global economic governance; improving the financial safety net; improvement of the political and regulatory framework of the financial system; easing the debt burden and reducing the cost of government borrowing; strengthening regulation and supervision of banking and non-banking financial institutions; restructuring of the global tax system, increasing international public development.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"254 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139329813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF STRATEGIC PROJECT MANAGEMENT IN THE FIELD OF CULTURE IN UKRAINE DURING THE WAR","authors":"Tetyana Stepanova","doi":"10.32752/1993-6788-2023-1-268-54-61","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-268-54-61","url":null,"abstract":"The article explains the role of strategic management of cultural projects in Ukraine during the martial law. In particular, the author summarizes the key problems of management in the domestic cultural sector, which are based on the outflow of talent, reduced funding and declining demand for cultural products and services. In this regard, strategic project management in the field of culture is becoming more important, as the conditions of constant underfunding, declining demand and the consequences of the war threaten the development of Ukrainian culture. Cultural project management requires a systematic approach to the planning, implementation and control of cultural initiatives and events, with a special emphasis on their creativity, specificity and sociocultural impact. Constant underfunding and the exacerbation of the consequences of the war highlight the need for strategic project management in the field of culture. Project management in times of war should take into account the creative nature of projects, their specificity and impact on the socio-cultural environment. War conditions pose serious challenges for the preservation of historical and cultural heritage and the promotion of cultural projects. Financial management becomes a key aspect, requiring the development of financing strategies, taking into account unstable conditions and mobilization of investments for the efficient use of resources. In the context of the military conflict, it is important to focus on marketing strategies to support Ukrainian culture, emphasize its uniqueness and stimulate patriotic sentiment. Resource management includes optimizing the use of human and material resources, as well as developing talent management systems to retain and attract creative professionals to the cultural sector. Strategic project management in the context of war implies innovative development aimed at creating new cultural products that meet modern challenges. At this point, it is important to develop a clear and distinct strategy for the country's cultural development, which should be formed through cooperation with key stakeholders in the cultural sphere. Each representative of the cultural environment should be familiarized with and agree with the priorities of cultural policy for its successful implementation and contribution to the achievement of global goals.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"172 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139327682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SYSTEMATIC ANALYSIS OF THE SUITABILITY OF THE EXTERNAL ENVIRONMENT FOR THE FORMATION OF A SOCIAL PURPOSE HOUSING FUND","authors":"Nataliia Pedchenko, Victoria Strilets, V. Taranenko, Vіta Сherba, Tetyana Koriahinа","doi":"10.32752/1993-6788-2023-1-267-88-99","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-267-88-99","url":null,"abstract":"The study focuses on analyzing the impact of the full-scale war in Ukraine on the economy, demographics, and housing policy, with an emphasis on housing accessibility for vulnerable population groups. Utilizing the Delphi method and involving experts in housing policy, the research identified key aspects and factors influencing the formation of the social housing stock. The obtained results allow for grading the factors of the favorable external environment and de","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139345286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TRADE - MARKETING TOOLS AS A WAY OF OBTAINING COMPETITIVE ADVANTAGES","authors":"Natalya Terenteva, Valeriia Sitalova","doi":"10.32752/1993-6788-2023-1-267-66-73","DOIUrl":"https://doi.org/10.32752/1993-6788-2023-1-267-66-73","url":null,"abstract":"he article examines trade marketing tools as a set of marketing technologies that are used at all stages of the product life cycle to influence sales personnel in the marketing chain, intermediaries, and end consumers. It has been established that trade marketing is a key element in the competitive struggle in the market, where the one who is able to effectively organize, implement and evaluate the effectiveness of his marketing strategies wins. The target audience of the influence of trey-marketing tools is characterized: own staff, resellers, end consumers. The key trade-marketing tools are revealed depending on the influence of the audience. These tools help create incentives for intermediaries to be interested in actively promoting and selling products, as well as maintaining a positive relationship with the manufacturer. Tasks and typical programs for stimulating trade in distribution channels and stimulating end consumers are presented. Trade marketing tools are classified according to the place of their application into external, which are created outside of retail outlets, internal, which are used at points of sale, and online tools, which are implemented via the Internet. It has been proven that merchandising is becoming a key tactic in the field of retail trade in the context of trade marketing, in particular in the aspect of providing comfortable shopping, which is gaining more and more popularity. Retailers are actively working to create a hassle-free shopping experience by implementing innovative approaches.","PeriodicalId":115867,"journal":{"name":"Actual Problems of Economics","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139346375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}