THE ROLE OF STRATEGIC PROJECT MANAGEMENT IN THE FIELD OF CULTURE IN UKRAINE DURING THE WAR

The article explains the role of strategic management of cultural projects in Ukraine during the martial law. In particular, the author summarizes the key problems of management in the domestic cultural sector, which are based on the outflow of talent, reduced funding and declining demand for cultural products and services. In this regard, strategic project management in the field of culture is becoming more important, as the conditions of constant underfunding, declining demand and the consequences of the war threaten the development of Ukrainian culture. Cultural project management requires a systematic approach to the planning, implementation and control of cultural initiatives and events, with a special emphasis on their creativity, specificity and sociocultural impact. Constant underfunding and the exacerbation of the consequences of the war highlight the need for strategic project management in the field of culture. Project management in times of war should take into account the creative nature of projects, their specificity and impact on the socio-cultural environment. War conditions pose serious challenges for the preservation of historical and cultural heritage and the promotion of cultural projects. Financial management becomes a key aspect, requiring the development of financing strategies, taking into account unstable conditions and mobilization of investments for the efficient use of resources. In the context of the military conflict, it is important to focus on marketing strategies to support Ukrainian culture, emphasize its uniqueness and stimulate patriotic sentiment. Resource management includes optimizing the use of human and material resources, as well as developing talent management systems to retain and attract creative professionals to the cultural sector. Strategic project management in the context of war implies innovative development aimed at creating new cultural products that meet modern challenges. At this point, it is important to develop a clear and distinct strategy for the country's cultural development, which should be formed through cooperation with key stakeholders in the cultural sphere. Each representative of the cultural environment should be familiarized with and agree with the priorities of cultural policy for its successful implementation and contribution to the achievement of global goals.