FEATURES OF THE SPACE OF NEUROMARKETING SENSORY TECHNOLOGIES

The article examines the peculiarities of the space of sensor technologies of neuromarketing. It has been established that the goal of neuromarketing is to find an answer to the question of why customers prefer a certain product, and even to develop techniques for awakening the desire to place an order in customers both on an unconscious level and on a conscious level. The defining role of the product's functional features has been replaced by the art of creating and selling impressions, emotions, and satisfaction. The basis of neuromarketing is the influence on the main human senses in order to increase sales. There are external and internal sensory systems. The most important groups are distinguished, depending on the impact on human senses: visual channel (sight), aroma marketing, smell (smell), audio channel (sound). Marketing strategies for overcoming consumer resistance to innovative products using possible neuromarketing tools are presented Influence on sensory systems with the help of special marketing tools allows companies to influence consumers, to develop a kind of "conditioned reflex" in them. with the correct application of sensory marketing tools, the company has the opportunity to increase sales by up to 200%. However, for this you need to know your consumers well, their psychographic portrait, their both realized and unrealized preferences. All considered tools of sensory marketing can be used both individually and in combination. Thus, each company can shape its set of sensor technologies to influence consumers, based on the characteristics of its target audience and product.