{"title":"The Genesis of Auction Design in Online Advertising","authors":"O. Yudina","doi":"10.12737/2587-9111-2024-12-3-9-12","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-3-9-12","url":null,"abstract":"The article is devoted to the genesis of design auctions, as well as their main tool, sponsored listing in online advertising, which is the most marginal option for capitalization of online marketing resources with a yield approaching a trillion dollars. \u0000 \u0000The purpose of the study was to study the genesis of online advertising, this trend and the content of its development. The tasks, historical stages and key features of the development of “sponsored listings” tools, which stand out non-trivially and are leading in the online advertising marketing market in direct relation to the user’s current online activity, are identified. \u0000 \u0000The final results of the study substantiate the importance of the compilation of Game Theory and auction design, the logical consequence of the synergy of which was the direct development of unique sponsored listing tools. The research is based on the analysis of foreign and Russian publications, as well as on the statistical conclusions of marketing data.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"28 30","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141814499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Main Problems of the Human Resources Provision of the Russian Chemistry Engineering Companies","authors":"P. Shevarin, D. Lomovcev","doi":"10.12737/2587-9111-2024-12-1-17-22","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-1-17-22","url":null,"abstract":"The issues of the personnel training for the engineering companies in the domestic chemical industry are researched in the article. The main problems have been identified, and priority areas for the improving staff training have been determined.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"23 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Assessing the Potential for Innovative Development of Russian Regions Using a Discriminant Model","authors":"Tatyana Averina","doi":"10.12737/2587-9111-2024-12-1-9-12","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-1-9-12","url":null,"abstract":"The article is the result of continuing work on discriminant analysis of innovative development of regions of the Russian Federation. Testing of the previously constructed discriminant model revealed its applicability for an integral assessment of the regions’ innovative potential. The greatest impact on the region’s ranking position exerted by the share of capital expenditures on technological innovation in the volume of gross regional product. This assessment characterizes to greater extent investments in development and depends on both the costs of innovation and the value of GRP.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"300 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139833500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Formation of an Algorithm for the Transition to an Ecosystem Brand in the Field of Telecommunications Services","authors":"A. Shishkin","doi":"10.12737/2587-9111-2024-12-1-23-27","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-1-23-27","url":null,"abstract":"The article presents an analysis of the concept of brand at the current stage of development of integration and communication processes with the widespread use of digital technologies. The issues of transition to the ecosystem brand are considered. The main activities of companies operating in the field of telecommunications services in the field of transition to the ecosystem brand are analyzed. The concept of the “ecosystem center” and the features of its formation and functioning in companies providing telecommunications services are considered. The recommended algorithm of actions is formulated, which can be used by companies operating in the telecommunications services system when switching to a personality-oriented communication system of brand interaction with the consumer.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"10 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Unemployment on Wages and Profits","authors":"Elena Basovskaya, L. Basovskiy","doi":"10.12737/2587-9111-2024-12-1-4-8","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-1-4-8","url":null,"abstract":"This work is devoted to an attempt to study the nature of the impact of unemployment on the level of wages and profits of enterprises. Based on Rosstat data on the unemployment rate, the average monthly nominal accrued wages of employees of organizations and the profitability of assets of industrial enterprises in the regions of the country, correlations of unemployment identified and linear regression models of these connections built. It been established that with a high level of unemployment, an increase in unemployment contributes to a decrease in wages; this influence is very small. At a low level of unemployment, starting from a level of less than 7–8%, the impact of unemployment on the level of wages begins to grow as the unemployment rate decreases until it reaches a value of 42–45% of the level of explanation of wages by the level of unemployment. This level of explanation observed at an unemployment rate of no more than 3–3.5%. If the unemployment rate does not exceed 3–3.5%, the degree of influence of unemployment on wages stabilizes and the decrease in unemployment determines the increase in wages by no more than 42–45%. Thus, the ideas about the wage curve and the Phillips curve are very simplified and do not reflect the complex nature of the influence of the unemployment level on wages. With a high level of unemployment, the growth of unemployment contributes to a decrease in the profitability of assets and, consequently, the profits of industrial enterprises. With an unemployment rate of no more than 4%, an increase in unemployment contributes to an increase in the profitability of assets and, consequently, the profits of industrial enterprises. Consequently, the idea that rising unemployment causes declining profits is overly simplistic and partly erroneous.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"324 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139833353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Features of the Formation of the Structure of the Personnel Management System","authors":"M. Bykova, Irina Savina, A. Shishkin","doi":"10.12737/2587-9111-2024-12-1-45-51","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-1-45-51","url":null,"abstract":"This article is devoted to the analysis of relevant and important processes in the organization’s personnel management system. Various methods of labor potential research are described. The effectiveness of these methods in the conditions of the functioning of the organization is shown. The approaches used in the process of evaluating labor collectives are considered. The classification of the structure of the professional qualification type of the labor collective is presented. The criteria for the effectiveness of labor potential are determined, depending on the nature of the activity and the operating conditions of the organization.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"337 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139833386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Unemployment on Wages and Profits","authors":"Elena Basovskaya, L. Basovskiy","doi":"10.12737/2587-9111-2024-12-1-4-8","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-1-4-8","url":null,"abstract":"This work is devoted to an attempt to study the nature of the impact of unemployment on the level of wages and profits of enterprises. Based on Rosstat data on the unemployment rate, the average monthly nominal accrued wages of employees of organizations and the profitability of assets of industrial enterprises in the regions of the country, correlations of unemployment identified and linear regression models of these connections built. It been established that with a high level of unemployment, an increase in unemployment contributes to a decrease in wages; this influence is very small. At a low level of unemployment, starting from a level of less than 7–8%, the impact of unemployment on the level of wages begins to grow as the unemployment rate decreases until it reaches a value of 42–45% of the level of explanation of wages by the level of unemployment. This level of explanation observed at an unemployment rate of no more than 3–3.5%. If the unemployment rate does not exceed 3–3.5%, the degree of influence of unemployment on wages stabilizes and the decrease in unemployment determines the increase in wages by no more than 42–45%. Thus, the ideas about the wage curve and the Phillips curve are very simplified and do not reflect the complex nature of the influence of the unemployment level on wages. With a high level of unemployment, the growth of unemployment contributes to a decrease in the profitability of assets and, consequently, the profits of industrial enterprises. With an unemployment rate of no more than 4%, an increase in unemployment contributes to an increase in the profitability of assets and, consequently, the profits of industrial enterprises. Consequently, the idea that rising unemployment causes declining profits is overly simplistic and partly erroneous.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"24 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Practice of Applications a System of Unit Economics Indicators for the Purpose of Scaling a Business","authors":"Marina Vakhorina","doi":"10.12737/2587-9111-2024-12-1-41-44","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-1-41-44","url":null,"abstract":"The article is devoted to the study of a system of unit economics indicators as a tool for scaling and finding points of business growth, which is the purpose of the study. The goal is determined by the solution of theoretical and practical problems: to reveal the main metrics used by the unit economy and the formulas for their calculation; assess the unit-economy system, changing metrics and thereby achieving the necessary financial results; formulate conclusions about the further application of unit economics in Russian entrepreneurship practice. The article presents the results of a study of unit economics indicators of a new management model and the relationship between them. The necessity of using a system of unit economic indicators in Russian business practice is substantiated. General scientific methods were used, such as the method of critical assessment, practical methods of generalization and professional judgment. The historical prerequisites for the emergence of unit economics are determined. The methodological features of unit economics have been identified, forming it into an independent management technology. \u0000 \u0000Scientific novelty is determined by practical research and comparative analysis of various metrics of the unit economy system that influence financial activity for the purpose of scaling. \u0000 \u0000The results of the study can be used as recommendations in practical activities by entrepreneurs for the purpose of business development, as well as a theoretical basis for further research on this topic.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"1 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Expert Assessment of the Relative Responsibilities of the Manager in the Execution Business Plan Subsystems","authors":"I. Fomicheva, O. Yudina, D. Polyakov","doi":"10.12737/2587-9111-2024-12-1-36-40","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-1-36-40","url":null,"abstract":"An analysis of the work on intra-company planning has been carried out. An example of the distribution of relative responsibility based on the data of the expert matrix of the business plan is considered. To coordinate expert assessments and expert competencies, the rank method was adopted. A methodology is proposed for assessing the relative responsibility of the manager in the execution of business plan subsystems based on the coefficient of relative importance and the coefficient of mutual responsibility (utility). The variants of calculating the relative responsibility of the functional divisions of the organization in the execution of business plan subsystems are proposed.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"5 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Features of Designing a Portfolio of Financial Instruments Based on the Evaluation of Beta-Coefficients","authors":"D. Vlasov, A. Sinchukov","doi":"10.12737/2587-9111-2024-12-1-28-35","DOIUrl":"https://doi.org/10.12737/2587-9111-2024-12-1-28-35","url":null,"abstract":"The article focuses on a variant of the development of the classical portfolio theory based on coefficients. The role of beta coefficients in financial decisionmaking is analyzed, and a portfolio optimization option is presented in the form of a linear programming problem with respect to the price shares of financial instruments acting as variables. Special attention is paid to the mathematical approaches underlying portfolio theory. Such approaches include statistical analysis to assess the expected profitability and coefficients of various financial instruments, as well as optimization methods to determine the optimal balance between the profitable and risky characteristics of the portfolio. Due to the choice of various options for the value of the beta coefficient of the portfolio, the fundamental possibility of designing optimal portfolios taking into account investment goals, risk level and desired profitability is demonstrated. Three investment strategies have been formulated based on the inclusion in the portfolio of financial instruments with high coefficient values; inclusion in the portfolio of financial instruments with low coefficient values and inclusion in the portfolio of financial instruments with average coefficient values. Based on real financial data, the differences in financial results resulting from the choice of each of these strategies are demonstrated. From a methodological point of view, the material of the article can be useful for improving the content of mathematical disciplines related to the quantitative justification of financial decisions.","PeriodicalId":114770,"journal":{"name":"Scientific Research and Development. Economics","volume":"323 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139833415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}