Jurnal Ekonomi Dan Bisnis (EK&BI)最新文献_第2页

PENGARUH BRAND LOVETERHADAP BRAND LOYALTYDAN WILLINGNESS TO PAY PREMIUM PRICE(Studi Pada Konsumen Starbucks di Kota Surabaya) 品牌喜爱度对品牌忠诚度和支付高价意愿的影响（对泗水市星巴克消费者的研究）

Jurnal Ekonomi Dan Bisnis (EK&BI) Pub Date : 1900-01-01 DOI: 10.37600/ekbi.v4i1.228

M. Efendi, S. Farida

{"title":"PENGARUH BRAND LOVETERHADAP BRAND LOYALTYDAN WILLINGNESS TO PAY PREMIUM PRICE(Studi Pada Konsumen Starbucks di Kota Surabaya)","authors":"M. Efendi, S. Farida","doi":"10.37600/ekbi.v4i1.228","DOIUrl":"https://doi.org/10.37600/ekbi.v4i1.228","url":null,"abstract":"Brands have an important role for the continuity of a business, because current and future marketing is a competition between brands to seize consumers through brands. Brand love is a market phenomenon that refers to the deep or intense emotions a customer experiences in relation to a particular brand. This emotional attachment can later make consumers loyal to a brand. This study aims to determine the effect of brand love on brand loyalty and willingness to pay premium price of Starbucks consumers in Surabaya. The research method used is quantitative methods. The population in this study were Starbucks consumers in Surabaya. The number of samples used was 100 respondents using purposive sampling method. The data testing method used are validity and reliability test. The data analysis technique used is the structural equation model partial least square (SEM PLS). Calculation of data using Smart PLS ver. 3. Based on the research results, it can be seen that brand love has a positive effect on brand loyalty, brand loyalty has a positive effect on willingness to pay premium price, and brand love has a positive effect on willingness to pay premium price for Starbucks consumers in Surabaya.Keywords: Brand Love, Brand Loyalty, Willingness to Pay Premium Price","PeriodicalId":112314,"journal":{"name":"Jurnal Ekonomi Dan Bisnis (EK&BI)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134097073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DI PT BRIDGESTONE PONDOK BANDAR JAMBU KABUPATEN SIMALUNGUN

Jurnal Ekonomi Dan Bisnis (EK&BI) Pub Date : 1900-01-01 DOI: 10.37600/ekbi.v4i1.248

H. Simarmata, Doris Yolanda Saragih, N. Panjaitan

引用次数: 0

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI DAN PENDAPATAN PENGRAJIN SANDAL SAATPANDEMI 分析影响人体凉鞋生产和收入的因素，使其成为大流行

Jurnal Ekonomi Dan Bisnis (EK&BI) Pub Date : 1900-01-01 DOI: 10.37600/ekbi.v4i1.268

Fidha Shafira, Farida Rahmawati

{"title":"ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI DAN PENDAPATAN PENGRAJIN SANDAL SAATPANDEMI","authors":"Fidha Shafira, Farida Rahmawati","doi":"10.37600/ekbi.v4i1.268","DOIUrl":"https://doi.org/10.37600/ekbi.v4i1.268","url":null,"abstract":"The COVID pandemic has infected almost all countries in the world and caused a high number of deaths. One of the steps taken by the government to break the chain of spread of COVID in the community is to implement physical distancing as recommended by the World Health Organization (WHO). This policy has negative consequences for various things, including those related to business so that businessmen cannot carry out their activities properly. Restrictions on movement and activity during this pandemic have disrupted supply chains which can cause an imbalance in production factors, and lead to a decrease in demand. The purpose of this study was to analyze the effect of capital, labor, and length of business on the production and income of sponge sandal craftsmen during a pandemic at the sponge sandal craft industry center in Toyomarto Village, Malang Regency. The number of samples used were 36 industrial units. The analytical technique used is path analysis. The results showed that capital and labor had a positive and significant effect on production and income, while length of business had a negative and significant effect on the production and income of sponge sandal craftsmen during a pandemic. Keywords: Capital, Labor, Length of Business, Production, Income","PeriodicalId":112314,"journal":{"name":"Jurnal Ekonomi Dan Bisnis (EK&BI)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132975736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS FAKTOR –FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI PADA PERUSAHAAN PERTAMBANGAN LOGAM DAN MINERAL YANG TERDAFTAR DIBURSA EFEKINDONESIA 因素分析——影响证券交易委员会在证券交易委员会注册的金属和矿产公司投资决策的因素

Jurnal Ekonomi Dan Bisnis (EK&BI) Pub Date : 1900-01-01 DOI: 10.37600/ekbi.v3i2.184

Eko Deswin Miechaels Siringo-ringo

{"title":"ANALISIS FAKTOR –FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI PADA PERUSAHAAN PERTAMBANGAN LOGAM DAN MINERAL YANG TERDAFTAR DIBURSA EFEKINDONESIA","authors":"Eko Deswin Miechaels Siringo-ringo","doi":"10.37600/ekbi.v3i2.184","DOIUrl":"https://doi.org/10.37600/ekbi.v3i2.184","url":null,"abstract":"his study aims to analyze whether Net Profit, Leverage, Liquidity, Inventory Turnover, and Profitability have an influence on investment decisions of metal and mineral mining companies listed on the Indonesia Stock Exchange during 2018 and 2019. The population in this study are metal and mineral mining companies. listed on the Indonesia Stock Exchange, amounting to 11 companies. And 7 metal and mineral mining companies in this study were used as samples. Sources of data used in this study are secondary data, the data used are the financial statements of metal and mineral mining companies sampled obtained through the Indonesia Stock Exchange published on the website www.idx.co.id. The analytical method used in analyzing the data in this study is panel data regression analysis. The sampling method used is the panel data method which is a combination of cross section data and time series data. The independent variables in this study are Net Income, Leverage, Liquidity, Inventory Turnover, Profitability, and thedependent variable namely Investment Decision. The results of this study indicate that Leverage,and Profitabilityhave a positive effect on Investment Decisions,Liquidity, and Inventory Turnover, while Net Income has a negative effect on Investment Decisions.Keywords: Investment Decision, Net Income, Leverage,Liquidity, Inventory Turnover, and Profitability","PeriodicalId":112314,"journal":{"name":"Jurnal Ekonomi Dan Bisnis (EK&BI)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115496322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1