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DISCOUNT, PROMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA ONLINE SHOP 折扣，促销丹购物生活方式，冲动性购买帕达网上商店
Al-Dzahab Pub Date : 2022-03-01 DOI: 10.32939/dhb.v3i1.1033
Melifia Liantifa, Gampo Haryono
{"title":"DISCOUNT, PROMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA ONLINE SHOP","authors":"Melifia Liantifa, Gampo Haryono","doi":"10.32939/dhb.v3i1.1033","DOIUrl":"https://doi.org/10.32939/dhb.v3i1.1033","url":null,"abstract":"Purpose: To determine the effect of discounts, promotions and shopping lifestyle partially or simultaneously on impulse buying at online shops at STIE Sakti Alam Kerinci students.\u0000Design/methodology/approach: The population in this study were students at STIE Sakti Alam Kerinci. The sample for this study amounted to 90 respondents with the Convinience Sampling sampling technique. The data analysis tools used are Likert Scale, Multiple Linear Regression Analysis, Partial and Simultaneous Coefficient of Determination, t-test and F-test.\u0000Findings: The results showed that both partially and simultaneously Discount, Promotion, and Shopping lifestyle had a significant and positive effect on impulse buying.\u0000Research implications: The results of this study provide an overview for online business actors so that they can pay attention to the shopping style of consumers, namely by providing the best discounts and promotions to attract the interest of these consumers.","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128265973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KUALITAS PELAYANAN DAN HARGA JASA TRANSPORTASI TERHADAP KEPUASAN PENUMPANG PADA PT AYU TRANSPORT SUNGAI PENUH 服务质量和运输服务价格对PT AYU TRANSPORT河床的乘客满意度已满
Al-Dzahab Pub Date : 2022-03-01 DOI: 10.32939/dhb.v3i1.1039
I. Budaya
{"title":"KUALITAS PELAYANAN DAN HARGA JASA TRANSPORTASI TERHADAP KEPUASAN PENUMPANG PADA PT AYU TRANSPORT SUNGAI PENUH","authors":"I. Budaya","doi":"10.32939/dhb.v3i1.1039","DOIUrl":"https://doi.org/10.32939/dhb.v3i1.1039","url":null,"abstract":"Purpose: To find out whether the Quality of Service and the Price of Transportation Services on Passenger Satisfaction at PT. Ayu Transport Sungai Penuh.\u0000Design/methodology/approach: This research is a causality descriptive study which belongs to quantitative research. The population of this study includes consumers, namely the passengers from PT. Ayu Transport Sungai Penuh whose number is unknown. The sampling method used accidental sampling technique. While the data analysis tool is using multiple linear regression.\u0000Findings: The results of this study reveal that either partially or simultaneously Service Quality and Price have an influence on service user satisfaction.\u0000Research implications: The results of this study are able to provide an overview for transportation service entrepreneurs to always pay attention to the quality of service and prices offered to create customer satisfaction","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130067391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MENINGKATKAN KUALITAS PEMASARAN UMKM MELALUI INOVASI SOSIAL MEDIA MARKETING PADA PELAKU USAHA KERIPIK DI DESA DOMAS 通过社会媒体营销创新，提高UMKM市场质量
Al-Dzahab Pub Date : 2022-03-01 DOI: 10.32939/dhb.v3i1.991
Agus Miftakus Surur, P. Paramita
{"title":"MENINGKATKAN KUALITAS PEMASARAN UMKM MELALUI INOVASI SOSIAL MEDIA MARKETING PADA PELAKU USAHA KERIPIK DI DESA DOMAS","authors":"Agus Miftakus Surur, P. Paramita","doi":"10.32939/dhb.v3i1.991","DOIUrl":"https://doi.org/10.32939/dhb.v3i1.991","url":null,"abstract":"Purpose: To get an idea of ​​how MSMEs cassava and banana chips in Domas Village can take advantage of other social media by providing innovations to the products sold and expanding marketing using Instagram, Twitter, for business benefits and introducing these products to the wider community in order to gain potential share. wider market.\u0000Design/methodology/approach: This study is a qualitative research that aims to identify the role of social media in increasing the marketing activities of cassava and banana chips business owners in Temboro Hamlet, Domas Village. The method of data collection was done by interview and observation techniques.\u0000Findings: MSME actors have not utilized social media marketing optimally for their business interests.\u0000Research implications: With the results of this study, it is hoped that MSME actors can increase marketing and sales by reaching a broad market share","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115951776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
PENGARUH INFLASI, INVESTASI, DAN TENAGA KERJA TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAMBI 通货膨胀、投资和劳动力对JAMBI省经济增长的影响
Al-Dzahab Pub Date : 2022-03-01 DOI: 10.32939/dhb.v3i1.1122
Mira Hastin
{"title":"PENGARUH INFLASI, INVESTASI, DAN TENAGA KERJA TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAMBI","authors":"Mira Hastin","doi":"10.32939/dhb.v3i1.1122","DOIUrl":"https://doi.org/10.32939/dhb.v3i1.1122","url":null,"abstract":"Purpose: This study aims to determine how the influence of inflation, investment, and labor on economic growth in Jambi Province in 2011-2020. \u0000Design/methodology/approach: Data analysis was carried out descriptively quantitatively with multiple linear regression method. Secondary data were obtained from the Central Statistics Agency of Jambi Province and Bank Indonesia.\u0000Findings: The results of the study partially show that inflation does not have a negative effect on economic growth in Jambi Province. Meanwhile, investment has an insignificant positive effect and labor has a significant positive effect on economic growth in Jambi Province. Meanwhile, simultaneous testing shows that inflation, investment, and labor have a significant effect on economic growth in Jambi Province.\u0000Research implications: Based on the results of the study, it is known that although the inflation rate has no effect on economic growth, the government must still control and maintain the inflation rate. Economic growth must still be driven by growth, the workforce must be increased every period","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"592 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116872575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH DIGITALISASI PEMASARAN (PEMASARAN ONLINE) TERHADAP PENINGKATAN PENDAPATAN UMKM PADA PERSPEKTIF EKONOMI SYARIAH DI KOTA BANDAR LAMPUNG
Al-Dzahab Pub Date : 2022-03-01 DOI: 10.32939/dhb.v3i1.1037
Nanda Novita, Selvi Oktianingrum, Vicky F. Sanjaya
{"title":"PENGARUH DIGITALISASI PEMASARAN (PEMASARAN ONLINE) TERHADAP PENINGKATAN PENDAPATAN UMKM PADA PERSPEKTIF EKONOMI SYARIAH DI KOTA BANDAR LAMPUNG","authors":"Nanda Novita, Selvi Oktianingrum, Vicky F. Sanjaya","doi":"10.32939/dhb.v3i1.1037","DOIUrl":"https://doi.org/10.32939/dhb.v3i1.1037","url":null,"abstract":"Purpose: In an increasingly sophisticated era, many people use smartphones. Therefore, there must be an upgrade to carry out daily activities. All activities will be facilitated by the presence of a smartphone. Long distances will become close with the sophistication of the times. This sophistication is felt by all people, regardless of age and occupation. So in this study will analyze whether there is a good influence on online marketing by increasing UMKM income\u0000Design/methodology/approach: To get the results in this study the researchers distributed questionnaires and in data analysis using the smartpls application and using the t table.\u0000Findings: The results of this study reveal that either partially or simultaneously Service Quality and Price have an influence on service user satisfaction.\u0000Research implications: The results of the study concluded that to get an increase in income, UMKM had to upgrade their marketing strategies to make it easier for customers to order products.","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122735572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY DALAM PERSPEKTIF ISLAM
Al-Dzahab Pub Date : 2022-03-01 DOI: 10.32939/dhb.v3i1.1064
Ahmad Very Fadli, Yuliani Yuliani
{"title":"IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY DALAM PERSPEKTIF ISLAM","authors":"Ahmad Very Fadli, Yuliani Yuliani","doi":"10.32939/dhb.v3i1.1064","DOIUrl":"https://doi.org/10.32939/dhb.v3i1.1064","url":null,"abstract":"Purpose: This study aims to find out the implementation of the program Corporate social responsibility by the company which is exemplified by PT Kimia Farma and how to implement the program from an Islamic point of view.\u0000Design/methodology/approach: This study uses a qualitative method with the type of literature review or library research. The sample of this research is Corporate social responsibility conducted by PT Kimia Farma .Tbk which is quoted from the annual report of PT Kimia Farma .Tbk which is then reviewed and viewed from an Islamic perspective.\u0000Findings: CSR activities can ultimately improve the standard of living and provide benefits for the company itself, the surrounding community, and the general public. Various CSR consists of economic responsibility, legal responsibility, ethical responsibility, and charitable responsibility. As exemplified in the case study by the implementation of Corporate Social Responsibility by PT Kimia Farma.\u0000Research implications: The results of this study are expected to contribute to the literature on companies by providing an illustration that CSR activities and views from an Islamic perspective are equally important business strategies in creating a superior sustainable future for companies that will have an impact on the social environment not only physically. but also the trust of local communities and stakeholders based on voluntary principles.","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122835698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA TOKO SWALAYAN MULTI MART CABANG GISTING ATAS KABUPATEN TANGGAMUS 工作环境对摄政多马特超市员工表现的影响
Al-Dzahab Pub Date : 2022-01-05 DOI: 10.32939/dhb.v3i2.1086
V. Wulandari, Santi Hermalia, Vicky F. Sanjaya
{"title":"PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA TOKO SWALAYAN MULTI MART CABANG GISTING ATAS KABUPATEN TANGGAMUS","authors":"V. Wulandari, Santi Hermalia, Vicky F. Sanjaya","doi":"10.32939/dhb.v3i2.1086","DOIUrl":"https://doi.org/10.32939/dhb.v3i2.1086","url":null,"abstract":"Purpose: In the current industrial era to advance a company’s business is a must that must be done by the industry and employees so that a business can develop. That way the authors conducted research on the effect of the work environment on employee performance at a multi mart supermarket gisting atas kabupaten tanggamus, in order to find out the positive results provided by the work environment to its employees.\u0000Design/Methodology/Approach:.To get answers from the hypotheses formed, quantitative research (questionnaires) was carried out to answer the research objectives that had been prepared, namely by conducting validity tests, reliability tests, and hypotheses testing using the Smart PLS version 3 application.\u0000Findings: From hypothesis testing, it is known that all independent variables in this study have a positive effect on the dependent variable, both in terms of validity, reliability and hypotheses.\u0000Research implications: From the results of this study, it is known that a healthy work environment has a positive influence on employee performance with in the company.","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"97 1 Suppl 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129046497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH CITRA MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA METRO ELEKTRONIK DAN FURNITURE CASH DAN KREDIT KOTA SUNGAI PENUH 消费者品牌形象和消费者满意度对消费者对电子地铁、家具和信贷的忠诚度的影响
Al-Dzahab Pub Date : 2021-10-31 DOI: 10.32939/dhb.v2i2.936
Zefri Efdison
{"title":"PENGARUH CITRA MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA METRO ELEKTRONIK DAN FURNITURE CASH DAN KREDIT KOTA SUNGAI PENUH","authors":"Zefri Efdison","doi":"10.32939/dhb.v2i2.936","DOIUrl":"https://doi.org/10.32939/dhb.v2i2.936","url":null,"abstract":"Purpose: This study has the aim and intent to test whether brand image and consumer satisfaction are able to predict changes in consumer loyalty of Metro Eloktronik and Furniture Cash and Credit.\u0000Design/Methodology/Approach: This study applies a quantitative approach to answer the research hypothesis, therefore this study uses multiple linear regression statistical tests with the help of IBM SPSS.25 application to analyze the collected data.\u0000Findings: This study found that the proposed regression model is suitable. However, partially Brand Image has no significant effect on consumer loyalty, while customer satisfaction has a significant effect on consumer loyalty.\u0000Research implications: Consumer satisfaction is a factor that can determine consumer loyalty, the more consumers feel satisfied with a product, the loyalty to the product will also increase.","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"410 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129741872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PERANAN KREDIT USAHA PEMBERDAYAAN MASYARAKAT DALAM MENINGKATKAN PENDAPATAN PETANI KENTANG DI KECAMATAN KAYU ARO
Al-Dzahab Pub Date : 2021-10-31 DOI: 10.32939/dhb.v2i2.947
Masrida Zasriati
{"title":"PERANAN KREDIT USAHA PEMBERDAYAAN MASYARAKAT DALAM MENINGKATKAN PENDAPATAN PETANI KENTANG DI KECAMATAN KAYU ARO","authors":"Masrida Zasriati","doi":"10.32939/dhb.v2i2.947","DOIUrl":"https://doi.org/10.32939/dhb.v2i2.947","url":null,"abstract":"ABSTRACT \u0000Purpose: The research objectives to be achieved in this research are to determine farmers' income before giving KUPEM, knowing farmers' income after giving KUPEM, knowing KUPEM on increasing farmers' income. \u0000Design/Methodology/Approach: This research is a quantitative and qualitative descriptive study. Quantitative analysis was carried out by simple linear regression analysis to determine the effect of the independent variable on the dependent variable. \u0000Findings: The results of this study indicate that there is a positive and significant effect between KUPEM and farmers' opinions, where farmers' income has increased after KUPEM was given. \u0000Research implications: From the results of this study it is known that in order to increase farmers' income, the government must continuously provide business credit to empower farmers in increasing their income.","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114538268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KONFLIK POLITIK DESA PEREBUTAN SUMBER DAYA EKONOMI (STUDI KASUS KONFLIK MASYARAKAT DESA PULAU PANDAN VERSUS PLTA PT KERINCI MERANGIN HIDRO DI KABUPATEN KERINCI) 经济资源紧张村政治冲突(PANDAN village冲突社区与KERINCI地区水力发电厂冲突案例研究)
Al-Dzahab Pub Date : 2021-10-31 DOI: 10.32939/dhb.v2i2.1153
Jafar Ahmad
{"title":"KONFLIK POLITIK DESA PEREBUTAN SUMBER DAYA EKONOMI (STUDI KASUS KONFLIK MASYARAKAT DESA PULAU PANDAN VERSUS PLTA PT KERINCI MERANGIN HIDRO DI KABUPATEN KERINCI)","authors":"Jafar Ahmad","doi":"10.32939/dhb.v2i2.1153","DOIUrl":"https://doi.org/10.32939/dhb.v2i2.1153","url":null,"abstract":"Tujuan Penelitian: Penelitian ini memotret secara gamblang bagaimana model konflik sosial terjadi antara korporasi besar dengan masyarakat yang relasi sosialnya sangat solid, kuat dalam memegang teguh adat istiadat. Konflik ini dimulai pada perebutan sumber daya ekonomi berupa tanah masyarakat/adat yang akan dijadikan lahan untuk pembangunan perusahaan yang terletak di bagian selatan Kabupaten Kerinci, Provinsi Jambi. Di tempat lain, konflik selalu saja melibatkan masyarakat dan korporasi secara langsung. Konflik terjadi head to head. Berbeda yang terjadi di Kerinci, PT Kerinci Merangin Hidro di Desa Pulau Pandan tidak lagi berhadap-hadapan atau berkonfrontasi langsung ketika menguasai tanah untuk kepentingan proyek Pembangkit Listrik Tenaga Air (PLTA) \u0000Desain/Metodologi/Pendekatan Penelitian:   Penulis mengumpulkan data riset ini melalui proses wawancara mendalam, kajian literatur, analisis dokumen termasuk informasi di surat kabar. Untuk menganalisis temuan ini penulis menggunakan teori konflik dan konsensus Maswadi Rauf. \u0000Hasil Penelitian: Temuan riset ini menunjukkan kehadiran dan penguasaan lahan oleh PT Kerinci Merangin Hidro telah memantik konflik sosial yang sangat meluas di tengah masyarakat Desa Pulau Pandan. Perusahaan di bawah bendera grup Bukaka (milik mantan Wapres Jusuf Kalla) itu memahami struktur sosial masyarakat yang sangat solid sehingga tak mau ambil resiko dengan melakukan konfrontasi secara langsung. \u0000Implikasi Hasil Penelitian: Dalam penguasaan sumber daya ekonomi masyarakat diperlukan beberapa strategi yang humanis dan persuasif sehingga tidak terjadi bentrokan antara perusahaan dengan masyarakat.","PeriodicalId":111340,"journal":{"name":"Al-Dzahab","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129688252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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