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E-Marketing Practices from Jordanian Tourism Agencies Perspectives 从约旦旅行社的角度看电子营销实践
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2469-5.ch066
Ghazi A. Al-Weshah
{"title":"E-Marketing Practices from Jordanian Tourism Agencies Perspectives","authors":"Ghazi A. Al-Weshah","doi":"10.4018/978-1-7998-2469-5.ch066","DOIUrl":"https://doi.org/10.4018/978-1-7998-2469-5.ch066","url":null,"abstract":"The article aims at providing a deep understanding of electronic marketing practices and investigating the current status of e-marketing (benefits, tools, and barriers) in Jordanian tourism agencies. Methodologically, the article adopts a qualitative design to achieve its objectives. In-depth interviews are employed to generate data. The purposive sample is used to choose the target interviewees. Eight executives from different tourism agencies have been selected to conduct the interviews. The qualitative data of each interview have been analyzed using the thematic and textual analysis. Based on a holistic view of the study, the interviews themes have been extracted. The article concludes that cost minimization and time saving are the most important advantages for e-marketing. Moreover, promotional offers information is the most important type of information provided by e-marketing system. Social media and e-mail marketing are the common tools for e-marketing in tourism agencies. However, privacy issues barrier is the major challenge which is encountered by e-marketing practices.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128422477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigations Into Slum Tourism 贫民窟旅游调查
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2469-5.ch030
D. Privitera
{"title":"Investigations Into Slum Tourism","authors":"D. Privitera","doi":"10.4018/978-1-7998-2469-5.ch030","DOIUrl":"https://doi.org/10.4018/978-1-7998-2469-5.ch030","url":null,"abstract":"This article aims at providing a deep understanding of various aspects of inquiry related to slum tourism or poverty tourism. The visit of favela or slum into a destination is a complex and challenging practice. Touring the poor is increasingly and variously organized by tour operators, local slum communities, and non-governmental organizations. The slum has joined the real of attractions, a sight to see. The research uses a qualitative approach to explore slum tourism in general as well as case study. The Web's effect on tourism is obviously rather important. Moreover, taking “Reality Tours and Travel” - a operator slum websites - as a case, this study attempts to explore issues of the quality of strategic choices on the web. Whilst academic discussion on the theme is evolving rapidly, slum tourism on the web is still a relatively young area of research.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"177 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132360711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania 特兰西瓦尼亚东南部农村地区用户生成内容在线目的地图像的探索性研究
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-2016-0.CH003
A. Kavoura, Florin Nechita
{"title":"An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania","authors":"A. Kavoura, Florin Nechita","doi":"10.4018/978-1-5225-2016-0.CH003","DOIUrl":"https://doi.org/10.4018/978-1-5225-2016-0.CH003","url":null,"abstract":"The advent of new technologies has brought forth an incredible power to online users of social media who may act as active contributors and co-creators of the tourism communication and promotion of the areas that have visited, influencing in that way the online image that is created for an area, a region or a country. The user-generated content (UGC) that is created and uploaded, text and/or travel photos allows research to examine tourists' behavior. How can this be depicted with the use of photos taken from visitors for a rural area? The present chapter aims to (a) examine the destination image of Brasov County's (Romania) based on UGC created via photos uploaded on Facebook by a selected group of visitors in the area; (b) to examine the projected image and strategy in official Brasov County's websites and strategic documents and (c) to create a set of recommendations for the promotion of the Brasov County's rural area on the international tourism market.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115373165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 23
The Life Cycles of Destination Life Cycle Models 目标生命周期模型的生命周期
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2469-5.ch035
S. Sarkar, Babu George
{"title":"The Life Cycles of Destination Life Cycle Models","authors":"S. Sarkar, Babu George","doi":"10.4018/978-1-7998-2469-5.ch035","DOIUrl":"https://doi.org/10.4018/978-1-7998-2469-5.ch035","url":null,"abstract":"Product Life Cycle (PLC) has always been a hot topic in the tourism literature. Butler's Tourism Area Lifecycle model and Plog's destination life cycle model have both been applied and analysed extensively in tourism destination development and lifecycle studies. This study attempts to offer a critical conversation on the similarities and differences as well as the strengths and weaknesses of these two widely referred generic models of destination life cycle. It also identifies some recent socio-political, economic, and technological developments that have changed the nature of tourism destination development in many parts of the world and in particular to Asia and the implications of these developments upon life cycles. Based on more recent research, the present authors suggest that the reality of destination development lies somewhere in between, as a resultant of interaction with the processes laid out by Plog and Butler.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130223844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Local Community Attitude and Support Towards Tourism Development at Saint Martin Island, Bangladesh 孟加拉国圣马丁岛当地社区对旅游业发展的态度与支持
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2469-5.ch054
Md Abdul Hai, Md. Badsha Alamgir
{"title":"Local Community Attitude and Support Towards Tourism Development at Saint Martin Island, Bangladesh","authors":"Md Abdul Hai, Md. Badsha Alamgir","doi":"10.4018/978-1-7998-2469-5.ch054","DOIUrl":"https://doi.org/10.4018/978-1-7998-2469-5.ch054","url":null,"abstract":"Tourism development, a double-edged sword for local communities, is the influenced by attitude of the residents. Favorable attitudes of local community escalate tourists' satisfaction levels. The study focuses on local community attitude and support towards tourism development of Saint Martin Island in Bangladesh. Using judgmental sampling procedure, a sample of 175 local residents was surveyed through a self-administered questionnaire and data were analyzed with descriptive statistics and ANOVA. The findings of the study indicate that the Saint Martin Island-community supports future tourism development based on the personal benefit they receive. ANOVA analysis shows significant differences among the local community attitude and support to the tourism development based on profession, age, education, and family income. The study may ensure the commercial, socio-cultural, physiological, political and economic development of the community that enhance sustainability for the industry and it may also help the government to shape future tourism development for the island.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130723098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creativity as a Tool of Tourism Development 创意作为旅游发展的工具
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-2016-0.CH004
A. Kiráľová
{"title":"Creativity as a Tool of Tourism Development","authors":"A. Kiráľová","doi":"10.4018/978-1-5225-2016-0.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-2016-0.CH004","url":null,"abstract":"This chapter shows how creativity is bounded with tourism development in the destination. It points out the influence of changes in visitors´ behavior on the destinations, defines creativity, and discusses the relation of culture and creativity in tourism. The chapter focuses on the relation between creativity and development of tourism in the Czech Republic´s regions in the pre-crisis, crisis and after-crisis period. The destinations were subjects to research using two multivariate methods i.e. canonical correlation analysis (CCA) and partial least squares (PLS). The chapter also makes suggestions for future studies.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121480187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
An Empirical Analysis of Perceived Importance Attached to Destination Attributes of Chinese Tourists' Visiting in India 中国游客赴印度旅游目的地属性感知重要性的实证分析
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-0708-6.CH022
M. C. Dhiman, S. Kumar
{"title":"An Empirical Analysis of Perceived Importance Attached to Destination Attributes of Chinese Tourists' Visiting in India","authors":"M. C. Dhiman, S. Kumar","doi":"10.4018/978-1-5225-0708-6.CH022","DOIUrl":"https://doi.org/10.4018/978-1-5225-0708-6.CH022","url":null,"abstract":"This study attempts to explore the tourists' satisfaction within a tourism context, specifically with reference to the destination-based attributes. The study was conducted in India with a sample of Chinese tourists. Gathering data was analyzed by using t-tests. The research findings indicated that the dimension of accommodation services was the strongest predictor of the Chinese tourists' satisfaction, followed by incoming travel agency services and facilities in India. The dimension of accommodation services also was the strongest predictor of the female tourists' overall holiday satisfaction, followed by destination facilities and incoming travel agency services. Moreover, the mean scores of all the items within the main dimensions were above the neutral point. These results revealed that both male and female tourists were generally satisfied with their holiday in India.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133594934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Holistic Technical Solutions to Enhance Accessible Tourism in the UNESCO World Heritage Sites 促进联合国教科文组织世界遗产地无障碍旅游的整体技术解决方案
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-1054-3.CH001
Anna Pawlikowska Piechotka, N. Lukasik, Anna Ostrowska – Tryzno, M. Piechotka, K. Sawicka
{"title":"Holistic Technical Solutions to Enhance Accessible Tourism in the UNESCO World Heritage Sites","authors":"Anna Pawlikowska Piechotka, N. Lukasik, Anna Ostrowska – Tryzno, M. Piechotka, K. Sawicka","doi":"10.4018/978-1-5225-1054-3.CH001","DOIUrl":"https://doi.org/10.4018/978-1-5225-1054-3.CH001","url":null,"abstract":"The aim of this chapter is to present current accessibility to the UNESCO World Heritage Sites on the example of Cracow and Warsaw, the most popular historical cities in Poland. The disabled represent a significant proportion of the cultural tourism group and might have considerable importance to the development of tourist industry. However, their needs are not always met. Especially in Warsaw specific problems for tourists with disabilities include: poor information, inaccessible streets and sidewalks, only partly accessible public transport, hotels or dining places, museums and architectural relics. In Poland tourism development in the heritage sites could be a positive force for generating revenue, enhancing cultural education and helping to preserve the historic values. However, it might be done under condition of re-examining current trends of planning and introducing a universal, holistic design philosophy, innovative technologies enhancing accessibility to all tourist infrastructure, facilities and services.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133555175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The Adoption and Development of Airbnb Services in Norway Airbnb服务在挪威的采用和发展
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2469-5.ch003
Abbas Strømmen-Bakhtiar, Evgueni Vinogradov
{"title":"The Adoption and Development of Airbnb Services in Norway","authors":"Abbas Strømmen-Bakhtiar, Evgueni Vinogradov","doi":"10.4018/978-1-7998-2469-5.ch003","DOIUrl":"https://doi.org/10.4018/978-1-7998-2469-5.ch003","url":null,"abstract":"Collaborative consumption facilitated by peer-to-peer platforms has witnessed a rapid expansion in the areas of hospitality and tourism. However, it is very unevenly distributed across countries, regions, cities and neighborhoods. The aim of this article is to investigate why collaborative consumption takes off early and continues flourishing in some regions, while remaining almost non-existent in other regions. The extant literature provides some insights into the effect of demand-side factors on sharing economy. However, this literature largely neglects the role of supply. Informed by the innovation adaption literature, the present study seeks to address this gap. The analysis reveals that regions with a) well-developed tourism industry, b) relatively large number of available properties, and c) situated near the main tourist attractions, tend to have relatively large supply of Airbnb listings and relatively many Airbnb tourists. An early adoption of Airbnb services is also associated with availability of properties to rent out.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124999807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Experience Marketing and Tourism 体验营销与旅游
Destination Management and Marketing Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2469-5.ch058
Ilenia Bregoli
{"title":"Experience Marketing and Tourism","authors":"Ilenia Bregoli","doi":"10.4018/978-1-7998-2469-5.ch058","DOIUrl":"https://doi.org/10.4018/978-1-7998-2469-5.ch058","url":null,"abstract":"Tourism is acknowledged to be highly experiential in nature, but despite these characteristics, in the tourism literature there are few articles that adopt the Service-Dominant logic (S-D logic) for studying tourism experiences. The aim of this paper is to apply the S-D logic to the case of Addiopizzo Travel, a Mafia-free project of responsible tourism set up in Sicily, Italy. Results show the role of Addiopizzo Travel as a central node of the network of firms involved in the project and the role that interactions among Addiopizzo Travel, stakeholders, and visitors have in the co-creation of tourists' experience.","PeriodicalId":109920,"journal":{"name":"Destination Management and Marketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114547822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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