发布求助
文献互助 智能选刊 最新文献

MKTG: Consumer Decision Making & Search (Topic)最新文献

筛选
英文 中文
The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption 重新审视许可效应:美德行为如何增强随后的享乐消费所带来的快乐
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2017-03-30 DOI: 10.1561/107.00000029
Aaron M. Garvey, Lisa E. Bolton
{"title":"The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption","authors":"Aaron M. Garvey, Lisa E. Bolton","doi":"10.1561/107.00000029","DOIUrl":"https://doi.org/10.1561/107.00000029","url":null,"abstract":"Engagement in virtuous behavior can subsequently increase preference for conflicting, hedonic consumption options (Fishbach and Dhar 2005; Khan and Dhar 2006). We conceptually replicate the effect of licensing in a real-behavior context, while extending this work by introducing a novel effect of licensing on the intensity of subsequent hedonic experience. Our study reveals that, following virtuous consumption behavior (i.e., eating a functional food), the experienced intensity of subsequent hedonic consumption (i.e., pleasurable taste) may be heightened. Furthermore, this effect of licensing upon hedonic consumption is contingent upon the pre-existing visceral state (i.e., hunger) of the consumer. Specifically, as visceral hunger increases, the enhancing effect of licensing upon hedonic experience is mitigated.","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126476896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Firm Heterogeneity in Consumption Baskets: Evidence from Home and Store Scanner Data 消费篮子中的企业异质性:来自家庭和商店扫描仪数据的证据
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2017-01-01 DOI: 10.3386/W23101
Benjamin Faber, Thibault Fally
{"title":"Firm Heterogeneity in Consumption Baskets: Evidence from Home and Store Scanner Data","authors":"Benjamin Faber, Thibault Fally","doi":"10.3386/W23101","DOIUrl":"https://doi.org/10.3386/W23101","url":null,"abstract":"\u0000 A growing literature has documented the role of firm heterogeneity within sectors for nominal income inequality. This paper explores the implications for household price indices across the income distribution. Using detailed matched US home and store scanner microdata, we present evidence that rich and poor households source their consumption differently across the firm size distribution within disaggregated product groups. We use the data to examine alternative explanations, propose a tractable quantitative model with two-sided heterogeneity that rationalizes the observed moments, and calibrate it to explore general equilibrium counterfactuals. We find that larger, more productive firms sort into catering to the taste of richer households, and that this gives rise to asymmetric effects on household price indices. We quantify these effects in the context of policy counterfactuals that affect the distribution of disposable incomes on the demand side or profits across firms on the supply side.","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122854795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 58
Are Markets with Loss-Averse Consumers More Sensitive to Losses? 消费者厌恶损失的市场对损失更敏感吗?
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2016-08-23 DOI: 10.2139/ssrn.2828238
Zhenyu Hu, Javad Nasiry
{"title":"Are Markets with Loss-Averse Consumers More Sensitive to Losses?","authors":"Zhenyu Hu, Javad Nasiry","doi":"10.2139/ssrn.2828238","DOIUrl":"https://doi.org/10.2139/ssrn.2828238","url":null,"abstract":"Behavioral pricing and revenue management aim to incorporate realistic consumer behavior into firms’ pricing and inventory models. The key input to these models is market demand, which is often assumed to inherit the characteristics of consumer behavior—as when, for example, one assumes that a market consisting of loss-averse consumers is more responsive to losses than to gains. Yet market demand and consumer behavior need not be related, and so, we argue, that approach to modeling market demand is misguided. This paper proposes an approach that accounts for the heterogeneity in consumer valuation: we aggregate the demand of individual loss-averse consumers to obtain market demand and show that market demand may be more responsive to gains or losses, or it may be equally responsive. Our results have profound implications not only for how best to characterize the market demand of behaviorally biased consumers but also for determining the firm’s optimal pricing policy. This paper was accepted by Serguei Net...","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115256037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 27
Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study 品牌体验、信任成分与顾客忠诚度:马来西亚中小企业品牌可持续发展研究
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2015-10-21 DOI: 10.5539/ASS.V11N26P252
CH Ong, Salniza Md. Salleh, Rushami Zien Yusoff
{"title":"Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study","authors":"CH Ong, Salniza Md. Salleh, Rushami Zien Yusoff","doi":"10.5539/ASS.V11N26P252","DOIUrl":"https://doi.org/10.5539/ASS.V11N26P252","url":null,"abstract":"Small and medium enterprises (SMEs) have been competing for survival in the business arena among established organizations. Competitive foodservice business today requires a unique and lasting brand experience to capture customer loyalty. Despite that, earning customer trust is vital to ensure ongoing revenue and profit for business sustainability. Due to the significance contribution from SMEs in the service sector to the nation economy, this study will examine the relationship between brand experience, trust dimensions (i.e. intentions and reliability), and customer loyalty on sustainable SME brands in Malaysia. Data were collected from 220 customers through intercept survey method. The result from SmartPLS 2.0 analysis provides significant support for every direct path between brand experience, intentions, reliability, and brand loyalty. Meaningful insights from the result are provided for SME owner-managers at the discussion section.","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"48 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127992055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 29
Study the Preference for Selection of Hotels by Customers with Reference to Jaipur City 以斋浦尔市为例，研究顾客对酒店选择的偏好
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2014-05-01 DOI: 10.2139/ssrn.3204967
D. Singh Hada, Dr. Sumit Chaturvedi
{"title":"Study the Preference for Selection of Hotels by Customers with Reference to Jaipur City","authors":"D. Singh Hada, Dr. Sumit Chaturvedi","doi":"10.2139/ssrn.3204967","DOIUrl":"https://doi.org/10.2139/ssrn.3204967","url":null,"abstract":"This research paper emphasison preference of customers while selecting a hotel in Jaipur city.Researcher has analyses that customer /guest has certain preferences /reasons while selecting a hotel. This study is based on jaipurcity. Through this study researcher has tried to find out the factors of differentiation which affect the behavior of the customers at the time of selecting a hotel. The researcher has tried to reveal the facts that for survival in the hotel industry the hoteliers have to differentiate themselves from others than only they will able to attract the customers. For this purpose researcher has done the survey of 100 leisure tourists coming to hotels, and used chi square test to prove hypothesis that customers have certain preference while selecting a hotel.","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115025464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
A Study of Factors Affecting Online Buying Behavior: A Conceptual Model 网络购买行为影响因素研究:一个概念模型
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2012-08-25 DOI: 10.2139/ssrn.2285350
Dr. Vinay Kumar, Ujwala Dange
{"title":"A Study of Factors Affecting Online Buying Behavior: A Conceptual Model","authors":"Dr. Vinay Kumar, Ujwala Dange","doi":"10.2139/ssrn.2285350","DOIUrl":"https://doi.org/10.2139/ssrn.2285350","url":null,"abstract":"This paper examines the key factors which affect buying motives of consumers for online buying or E-shopping. For this purpose different models from different research scholars have been studied. One online consumer buying behavior motive model, (FFF Model), has been designed and suggested on the basis of existing review of literatures. Future research could use our suggested factors (F), filtering elements (F) and then filtered buying behavior (F), (FFF Model) framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research.","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125819931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 29
Capturing the 'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking 捕捉“真相的第一刻”:使用店内视频跟踪了解计划外的考虑和购买转换
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2012-02-22 DOI: 10.2139/ssrn.2009322
Yanliu Huang, Sam K. Hui, J. Inman, Jacob Suher
{"title":"Capturing the 'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking","authors":"Yanliu Huang, Sam K. Hui, J. Inman, Jacob Suher","doi":"10.2139/ssrn.2009322","DOIUrl":"https://doi.org/10.2139/ssrn.2009322","url":null,"abstract":"In order to optimize their shopper marketing strategies, retailers and manufacturers are interested in understanding in-store drivers of unplanned spending. In particular, they are interested in understanding shopping behavior at the point of purchase, termed the “first moment of truth” (Inman et al. 2009). In this research, we present and test a conceptual framework of the shopping trip-level drivers of unplanned considerations and the point-of-purchase behavior drivers of conversion to unplanned purchases. We test our hypotheses in a field study where we employ video tracking to measure shoppers’ point-of-purchase behavior. We find that longer in-store travel distance and lower “shopping efficiency” are associated with more unplanned considerations. Further, we show that an unplanned consideration is more likely to turn into a purchase if a shopper (i) spends more time in consideration, (ii) engages in more product touches, (iii) views fewer product shelf displays, (iv) stands closer to the shelf, (v) references external information, and (vi) interacts with the store staff. Implications of these findings for research and shopper marketing are discussed.","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114937274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Content and Context: Identifying the Impact of Qualitative Information on Consumer Choice 内容与背景:确定定性信息对消费者选择的影响
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2011-03-12 DOI: 10.2139/ssrn.1784376
Sinan Aral, Panagiotis G. Ipeirotis, Sean J. Taylor
{"title":"Content and Context: Identifying the Impact of Qualitative Information on Consumer Choice","authors":"Sinan Aral, Panagiotis G. Ipeirotis, Sean J. Taylor","doi":"10.2139/ssrn.1784376","DOIUrl":"https://doi.org/10.2139/ssrn.1784376","url":null,"abstract":"Managers and researchers alike suspect that the vast amounts of qualitative information in blogs, reviews, news stories, and experts’ advice influence consumer behavior. But, does qualitative information impact or rather reflect consumer choices? We argue that because message content and consumer choice are endogenous, nonrandom selection and conflation of awareness and persuasion complicate causal estimation of the impact of message content on outcomes. We apply Latent Dirichlet Allocation to characterize the topics of transcribed content from 2,397 stock recommendations provided by Jim Cramer on his show Mad Money. We demonstrate that selection bias and audience prior awareness create measurable biases in estimates of the impact of content on stock prices. Comparing recommendation content to prior news, we show that he is less persuasive when he uses more novel arguments. The technique we develop can be applied in a variety of settings where marketers can present different messages depending on what consumers know.","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133290039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 21
Positive Cueing: Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors as Environmental 积极提示:通过将常见的环境行为提示为环境行为来促进可持续的消费者行为
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2008-03-01 DOI: 10.2139/ssrn.944391
G. Cornelissen, M. Pandelaere, L. Warlop, S. Dewitte
{"title":"Positive Cueing: Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors as Environmental","authors":"G. Cornelissen, M. Pandelaere, L. Warlop, S. Dewitte","doi":"10.2139/ssrn.944391","DOIUrl":"https://doi.org/10.2139/ssrn.944391","url":null,"abstract":"People frequently fail to see themselves as environmentally conscious consumers; one reason for this is that they are oftentimes prone to dismissing their more common ecological behaviors (e.g., avoid littering) as non-diagnostic for that particular self-image. The cueing of commonly performed ecological behaviors as environmentally friendly (what we call positive cueing) renders both cued and non-cued common ecological behaviors more diagnostic for the inference of pro-environmental attitudes (Study 1). As a result, positive cueing increases the likelihood that people will see themselves as consumers who are concerned with the degree to which their behavior is environmentally responsible (Study 2). The cueing of common ecological behaviors leads participants to choose environmentally friendly products with greater frequency, and even to use scrap paper more efficiently (Study 3). We discuss the implications for effective social marketing campaigns.","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130197203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 284
The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning 共同特征对消费者偏好的影响:一个验证性推理的案例
MKTG: Consumer Decision Making & Search (Topic) Pub Date : 2001-03-01 DOI: 10.1086/319622
A. Chernev
{"title":"The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning","authors":"A. Chernev","doi":"10.1086/319622","DOIUrl":"https://doi.org/10.1086/319622","url":null,"abstract":"This article examines how confirmatory reasoning moderates the impact of attractive and unattractive common features on consumer preferences. Building on the existing research on confirmatory information processing and the motivated reasoning framework, I propose that consumers evaluate common features in a way that supports their already established preferences. In a series of three studies, I show that the impact of common features is moderated by their attractiveness and the strength of individuals' already established preferences. In the context of a choice task, only attractive features were found to enhance individuals' already established preferences, and this effect was more pronounced for consumers with already established brand preferences compared to consumers who were indifferent to the options. The effect of attractive and unattractive features was reversed in the context of a rejection rather than a selection task. These findings are interpreted in the context of consumers confirmatory reasoning aimed at reaching a consistent and readily justifiable decision.","PeriodicalId":108833,"journal":{"name":"MKTG: Consumer Decision Making & Search (Topic)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2001-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126951609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 77
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信