Study the Preference for Selection of Hotels by Customers with Reference to Jaipur City

This research paper emphasison preference of customers while selecting a hotel in Jaipur city.Researcher has analyses that customer /guest has certain preferences /reasons while selecting a hotel. This study is based on jaipurcity. Through this study researcher has tried to find out the factors of differentiation which affect the behavior of the customers at the time of selecting a hotel. The researcher has tried to reveal the facts that for survival in the hotel industry the hoteliers have to differentiate themselves from others than only they will able to attract the customers. For this purpose researcher has done the survey of 100 leisure tourists coming to hotels, and used chi square test to prove hypothesis that customers have certain preference while selecting a hotel.