Value : Jurnal Manajemen dan Akuntansi最新文献

{"title":"PENGARUH KEMAMPUAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR","authors":"Kris Fransyah, Sari Laelatul Qodriah, Wiwi Hartati","doi":"10.32534/jv.v17i2.3070","DOIUrl":"https://doi.org/10.32534/jv.v17i2.3070","url":null,"abstract":"This study was conducted to determine the effect of work ability and work motivation on employee performance through Organizational Citizenship Behavior (Case Study at the LPP RRI Cirebon Office). This study uses four variables, namely work ability (X1), work motivation (X2), Organizational Citizenship Behavior (Z), and employee performance variable (Y). The method used is a quantitative method. The sample in this study amounted to 54 respondents who are employees of LPP RRI Cirebon. The data used are primary data and secondary data in the form of interviews, questionnaires, literature studies and document studies. Data analysis using multiple regression and Sobel test. The results of this study indicate that partially the work ability variable has a significant positive effect on OCB, work motivation has a significant positive effect on OCB, work ability has no significant positive effect on employee performance, work motivation has a significant positive effect on employee performance, OCB has a significant positive effect on performance. employees, then based on the Sobel test results show that OCB mediates the effect of work ability on employee performance, OCB mediates the effect of work motivation on employee performance. \u0000Keywords: Work Ability, Work Motivation, Organizational Citizenship Behavior (OCB), and Employee Performance.","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124726795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH MARKETING MIX (4P) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN","authors":"Ivan Godang Wardiman","doi":"10.32534/jv.v17i2.2787","DOIUrl":"https://doi.org/10.32534/jv.v17i2.2787","url":null,"abstract":"The rapid development of the retail industry has led to increasingly high competition. Marketing strategy is something that must be done by every industry to maintain and increase revenue and protect consumers. This study aims to analyze and test the product, price, location or distribution, and promotion variables on consumer purchasing decisions at Alfamart Teluk Kuantan. This research includes quantitative research and uses a questionnaire method to obtain data. Data analysis used multiple regression analysis and T test and F test. The results based on the T test found that the promotion variable had a significant effect on consumer purchasing decisions, while the product, price, and distribution variables had no effect on purchasing decisions at Alfamart Teluk Kuantan. The F test found that the four variables simultaneously affect consumer purchasing decisions at Alfamart Teluk Kuantan. \u0000Keywords: Alfamart, marketing mix, purchasing decisions \u0000  \u0000Abstrak \u0000Berkembangnya industri retail secara pesat menyebabkan persaingan yang semakin tinggi. Strategi pemasaran merupakan hal yang wajib dilakukan oleh setiap industri untuk mempertahankan dan meningkatkan pendapatan serta menjaga konsumen. Penelitian ini bertujuan menganalisis dan menguji variabel produk, harga, lokasi atau distribusi, dan promosi terhadap keputusan pembelian konsumen di Alfamart Teluk Kuantan. Penelitian ini termasuk penelitian kuantitatif serta menggunakan metode kuesioner untuk memperoleh data. Analisis data menggunakan analisis regresi berganda dan uji T dan uji F. Hasil berdasarkan uji T diketahui bahwa variabel promosi berpengaruh signifikan terhadap keputusan pembelian konsumen, sedangkan variabel produk, harga, dan distribusi tidak berpengaruh terhadap keputusan pembelian di Alfamart Teluk Kuantan. Uji F menemukan bahwa keempat variabel secara simultan mempengaruhi keputusan pembelian konsumen di Alfamart Teluk Kuantan. \u0000Kata kunci: Alfamart, bauran pemasaran, keputusan pembelian,","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114645811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PEOPLE, PHYSICAL EVIDENCE DAN PROCESS TERHADAP KUNJUNGAN","authors":"Heny Ratnaningtyas, Nurbaeti Nurbaeti, Fetty Asmaniati, A. Amrullah","doi":"10.32534/jv.v17i2.2878","DOIUrl":"https://doi.org/10.32534/jv.v17i2.2878","url":null,"abstract":"Dunia kuliner sangat banyak persaingannya yang dapat dikatakan sangat tinggi dan meningkat karena konsumen lebih sangat selektif sekali memiliki rumah makan, yang menyebabkan antara rumah makan harus benar-benar berpikir bagaimana memiliki strategi yang tepat dalam menghadapi persaingan. Strategi tersebut adalah people, physical evidence dan process. Penelitian ini bertujuan untuk mengetahui pengaruh people, physical evidence dan process terhadap kunjungan ke Rumah Makan Ampera 2 Tak Cabang Veteran Bintaro, Jakarta Selatan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif deskriptif. Populasi dalam penelitian adalah semua konsumen yang berkunjung ke Rumah Makan Ampera 2 Tak Cabang Veteran Bintaro. Sampel dalam penelitian ini berjumlah 100 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan accidental sampling. Pengolahan data dilakukan dengan Smart PLS. Hasil penelitian menunjukkan bahwa people, physical evidence dan process berpengaruh signifikan terhadap kunjungan. Hal ini karena banyaknya konsumen memutuskan berkunjung ke Rumah Makan Ampera 2 Tak Cabang Veteran Bintaro, Jakarta Selatan karena ada orang-orang yang berkualitas yang bekerja dengan sepenuh hati melayani para konsumen, kemudian physical evidence dengan menyediakan beberapa fasilitas yang baik dan memadai, selanjutnya dengan proses yang efesien dan efektif dalam menyajikan makanan sampai ke konsumen lebih cepat dan tepat serta rapi. \u0000Kata Kunci: People, Physical Evidence, Process, Kunjungan \u0000  \u0000Abstarct \u0000The culinary world has a lot of competition that can be very tight because consumers are very selective in owning a restaurant, which causes restaurants to think about the right strategy in facing competition. The strategy is people, physical evidence, and process. This study aims to determine the influence of people, physical evidence and process on the decision to visit Ampera 2 Tak Restaurant, Veterans Bintaro Branch, South Jakarta. The approach used in this research is a quantitative approach. The population in this study were all consumers who visited Ampera 2 Tak Restaurant, Veterans Bintaro Branch. The sample in this study amounted to 100 respondents. The sampling technique in this study used accidental sampling. Data processing is done with Smart PLS. The results showed that people, physical evidence and process had a significant effect on the decision to visit. This is because many consumers decide to visit Ampera 2 Tak Restaurant Veterans Bintaro Branch, South Jakarta because there are quality people who work wholeheartedly to serve consumers, then physical evidence by providing some good and adequate facilities, then with the process which is efficient and effective in serving food to consumers more quickly, precisely and neatly. \u0000Keywords: People, Physical Evidence, Process, Visiting","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123722958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH SERVICE QUALITY, PRICE, TOURIST EXPERIENCE DAN OVERALL SATISFACTION TERHADAP REVISIT INTENTION WISATAWAN DI KOTA BATAM","authors":"Febri Nurul Anisah Jumi Aswaty, R. Anggraini","doi":"10.32534/jv.v17i2.2755","DOIUrl":"https://doi.org/10.32534/jv.v17i2.2755","url":null,"abstract":"Revisit Intention merupakan salah satu bentuk keberhasilan penjualan produk pada Industri Pariwisata, dalam hal ini Resort menjadi salah satu industri yang mengukur tingkat keberhasilannya dari Revisit Intention para wisatawan. Maka dari itu, penelitian ini mengambil latar akomodasi penginapan berupa resort yang ada di kota batam dengan variabel independen service qualiy, price, tourist experience dan overall satisfaction terhadap variabel dependen revisit intention. Penelitian ini mengambil data primer dari 438 responden yang merupakan warga kota Batam dengan rentang usia dari 20 tahun - >50 tahun. Metode analisis data yang digunakan dalam penelitian tentang revisit intention ini berupa uji kualitas data, uji asumsi klasik, dan uji hipotesis dengan menggunakan Software uji statistic IBM SPSS 25. Hasil dari penelitian ini adalah variabel service quality, tourist experience dan overall satisfaction memberikan pengaruh signifikan positif terhadap revisit intention. Sedangkan variabel price tidak memberikan pengaruh signifikan positif terhadap variabel revisit intention. \u0000Kata Kunci: Kualitas Layanan, Harga, Pengalaman Turis, Niat Berkunjung Kembali \u0000  \u0000Abstract \u0000Revisit Intention is one form of successful product sales in the Tourism Industry, in this case Resort is one of the industries that measures the level of success of the Revisit Intention of tourists. So therefore, this study takes the accommodation background in the form of a resort in Batam City with independen variabels of service quality, price, tourism experience and overall satisfaction on the dependen variabel of visit intention. This study took primary data from 438 respondents who were residents of the city of Batam with an age range of 20 years -> 50 years. The data analysis method used in this research on revisit intentions is in the form of data quality tests, classical assumption tests, and hypothesis testing using IBM SPSS 25 statistical test software. The results of this study are the variables of service quality, tourist experience and overall satisfaction have an influence positive on revisit intention. While the price variabel doesn’t have a significant positive effect on the return visit intention variable \u0000Keywords: Service Quality,  Price, Tourist experience, Revisit Intention","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117353194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Beban Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan","authors":"Nadila Andra Kurnia, D. Sitorus","doi":"10.32534/jv.v17i1.2536","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2536","url":null,"abstract":"The achievement of goals in an organization is strongly influenced by employee performance. Every organization will try to work on the presentation of its employees so that organizational goals can be achieved. One of the variables that can affect individual presentations is workload and work discipline. Implementation evaluation is expected to find out the results or level of achievement of a worker. The purpose of this study is to determine the extent to which workload and work discipline significantly affect the shipping company at Sicepat Express Batam.  In this study, the population of this study were all employees of Sicepat Express Batam, which collected 115 people and the sample taken was the number of delivery parts for Sicepat Express Batam, which amounted to 115 people, using the multiple linear regression analysis method, namely Y = 4.091+ 0.118 X1 + 0.803 X2. The results of the T test partially prove, the results of the study state that workload and work discipline have a significant effect on employee performance at Sicepat Express Batam employees and the coefficient of determination (R2) obtained is 58.2% employee performance is influenced by workload and work discipline variables, and 41.8% influenced by other variables. \u0000Keywords: Workload, Work Discipline, Employee Performance.","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133643233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH ONLINE CUSTOMER REVIEW DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE LAZADA","authors":"Nazla Audria, Reminta Lumban Batu","doi":"10.32534/jv.v17i1.2571","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2571","url":null,"abstract":"Lazada online store has diminished guests, the abatement in web-based shop guests at Lazada can be said that purchaser buying choices at Lazada are still less alluring to general society, so focus on the Lazada online store to limit shoppers changing to other web-based store site locales. The requirement for factors that further develop buying choices at Lazada online stores, including on the web client audit and e-administration quality factors. The reason for the review was to decide and break down the impact of 1, to decide the impact of online client surveys on buying choices. 2.To decide the impact of e-administration quality influence buying choices. 3.To figure out how large the concurrent impact between online client audit and e-administration quality on buying choices. The examination utilized quantitative strategies. The examination test was 269 respondents. The test is handled with the assistance of SPSS. In light of the aftereffects of the review that internet based client surveys impact buying choices at Lazada online stores, E-administration quality affects buying choices at Lazada online stores, the concurrent impact of online client audits and e-administration quality on buying choices on lazada online shop. \u0000Keywords: Online Customer Review, E-Service Quality and Purchase Decision. \u0000  \u0000Abstrak \u0000Toko online lazada mengalami penurunan pengunjung, menurunnya pengunjung toko online di lazada ini dapat dikatakan keputusan pembelian konsumen di lazada ini masih kurang diminati kalangan masyarakat, maka di perhatikan kembali pihak toko online lazada untuk meminimalisir konsumen beralih ke situs website toko online lainnya. Persyaratan untuk faktor-faktor yang selanjutnya mengembangkan keputusan pembelian di toko online Lazada, termasuk online custemer review dan pengaruh e-service. Alasan peninjauan adalah untuk memutuskan dan memeriksa dampak 1. Untuk memutuskan dampak survei klien online terhadap keputusan pembelian. 2.Untuk memutuskan pengaruh e-service mempengaruhi keputusan pembelian. 3.Untuk mengetahui seberapa besar dampak sinkron antara online custemer review dan e-service quality pada keputusan pembelian. Eksplorasi menggunakan teknik kuantitatif. Uji eksplorasi sebanyak 269 responden. Tes ditangani dengan bantuan SPSS. Mengingat efek dari tinjauan bahwa online custemer review memengaruhi pilihan pembelian di toko online Lazada, e-service quality memengaruhi pilihan pembelian di toko online Lazada, dampak bersamaan dari online custemer review dan e-service quality pada keputusan pembelian di toko online Lazada. toko online lazada. \u0000Kata Kunci: Online Customer Review, E-Service Quality dan Keputusan Pembelian.","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129166397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Lingkungan Kerja, Komunikasi dan Motivasi Terhadap Kinerja Karyawan","authors":"M. Christina, D. Sitorus","doi":"10.32534/jv.v17i1.2521","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2521","url":null,"abstract":"Human resources are the main factors regarding the achievement of a company's success. The things that are often associated with employee performance are the work environment, communication and motivation. This study was conducted to determine whether there is an influence of work environment, communication and motivation on the performance of PT Harasoon Batindo employees. The technique used in this research is descriptive in the form of explanatory. The sample used as respondents in this research is 105 people who are also the entire population (employees of PT Harasoon Batindo) with a sampling technique of saturated sampling technique. The method in data analysis used is multiple linear regression analysis by testing through the SPSS version 26 program. The test results show that the work environment has a significant and positive effect on employee performance, while communication has a significant and positive effect on employee performance, and motivation has a significant influence. and positive on employee performance. Simultaneously the work environment, communication and motivation affect the performance of employees of PT Harasoon Batindo. \u0000Keywords: Work Environment, Communication, Motivation, Performance \u0000  \u0000Abstrak \u0000Human resourcees termasuk faktor utama mengenai pencapaian keberhasilan suatu perusahaan. Adapun hal yang sering dikaitkan dengan kinerja karyawan adalah lingkungan kerja, komunikasi dan motivasi. Studi ini dilakukan supaya mengetahui apakah ada pengaruh lingkungan kerja, komunikasi dan motivasi pada kinerja karyawan PT Harasoon Batindo. Teknik yang dipakai pada studi ini yakni analisis deskriptif berupa explanatory research. Sampel yang digunakan sebagai responden pada studi ini berjumlah 105 responden yang juga merupakan seluruh populasi (karyawan PT Harasoon Batindo) dengan teknik pengambilan sampel berupa teknik sampling jenuh. Metode dalam analisis data yang dipakai yakni analisis regresi linier berganda dengan dilakukan pengujian melalui program SPSS versi 26. Hasil pengujian memperlihatkan bahwa lingkungan kerja berpengaruh positif dan signifikan pada kinerja karyawan, sedangkan komunikasi mempunyai pengaruh signifikan dan positif pada kinerja karyawan, serta motivasi memiliki pengaruh signifikan dan positif pada kinerja karyawan. Secara bersamaan lingkungan kerja, komunikasi dan motivasi berpengaruh terhadap kinerja karyawan PT Harasoon Batindo. \u0000Kata Kunci: Lingkungan Kerja, Komunikasi, Motivasi, Kinerja","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124572717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kepemimpinan, Lingkungan Kerja dan Komunikasi Terhadap Kinerja Karyawan","authors":"J. Joni, Hikmah Hikmah","doi":"10.32534/jv.v17i1.2520","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2520","url":null,"abstract":"Karyawan berperan penting di dalam perusahaan terutama pada proses atau kegiatan operasional perusahaan. Studi ini memiliki tujuan menganalisis serta menguji pengaruh kepemimpinan, lingkungan kerja dan komunikasi pada kinerja karyawan di PT Harasoon Batindo. Jenis studi ini menggunakan explanatory research dan deskriptif. Metode pengumpulan data berasal dari penyebaran kuesioner yang kemudian diuji dengan menggunakan aplikasi SPSS 26. Total populasi pada studi ini yakni seluruh karyawan PT Harasoon Batindo sebanyak 105 responden. Teknik sampling yang dipakai pada studi ini yakni menggunakan non probability sampling dan sampling jenuh, yang mana total sampel sama dengan total populasi. Hasil studi memperlihatkan bahwa : (1) Kepemimpinan mempunyai pengaruh yang positif dan signifikan pada kinerja karyawan PT Harasoon Batindo (2) Lingkungan kerja mempunyai pengaruh yang positif dan signifikan terhadap kinerja karyawan PT Harasoon Batindo (3) Komunikasi mempunyai pengaruh yang positif dan signifikan terhadap kinerja karyawan PT Harasoon Batindo (4) Kepemimpinan, lingkungan kerja dan komunikasi secara serentak mempunyai pengaruh yang positif dan signifikan pada kinerja karyawan PT Harasoon Batindo. \u0000Kata Kunci: Kepemimpinan, Lingkungan Kerja, Komunikasi, Kinerja \u0000Abstract \u0000Employees has an important role in the company, especially in the 's operational processes or activities. This research is to analyze and examine the influence of leadership, work environment and communication on employee performance at PT Harasoon Batindo. This type of research using explanatory and descriptive research. And the data collection method came from distributing questionnaires which were then tested using the SPSS 26 application. The population in this research  is all employees of PT Harasoon Batindo as many as 105 respondents. The sampling technique used in this research is non-probability sampling and saturated sampling, where the number of samples is same as the total population. The results showed that: (1) Leadership has a positive and significant influence on the performance of PT Harasoon Batindo employees (2) The work environment has a positive and significant influence on the performance of PT Harasoon Batindo employees (3) Communication has a positive and significant influence on the performance of PT Harasoon employees. Batindo (4) Leadership, work environment and communication simultaneously have a positive and significant impact on the performance of PT Harasoon Batindo employees. \u0000Keywords: Leadership, Work Environment, Communication, Performance","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129195075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH BRAND TRUST DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE","authors":"Muhammad Dabid Irhab Falah, Muhammad Rifqi Adi Indrawan, Bayu Hariyo Bhirowo","doi":"10.32534/jv.v17i1.2503","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2503","url":null,"abstract":"One of the successes of a company in facing intense competition amid the rapid development of telecommunications is by empirically testing the effect of Brand Trust and Perceived Value on Brand Preference, and Purchase Intention for branded cell phones. This research was conducted by hypothesis testing. This research is classified as cross sectional, namely the data in this study using the answers from the respondents when the questionnaire was given. The research findings indicate that Brand Trust has a positive effect on Brand Preference. Likewise, research findings also state that Perceived Value has a positive effect on Brand Preference. The results showed that Perceived Value had a positive effect on Purchase Intention. Furthermore, the results show that Brand Trust has no effect on purchase intention. Furthermore, the research findings show that brand preference has a positive effect on purchase intention. Further researchers can add other variables that have not been used in this study to be useful for the company and may consider conducting this research on other brands of different products/services and are expected to conduct similar research but conducted in different areas and are expected to add the number of research samples so that they can better describe the conditions of the population within the scope of research. \u0000Keywords :  Trust, Value, Preferece, Purchase Intention \u0000Abstrak \u0000Keberhasilan sebuah perusahaan dalam menghadapi ketatnya persaingan  ditengah pesatnya perkembangan telekomunikasi salah satunya dengan menguji secara empiris pengaruh Brand Trust dan Perceived Value terhadap Brand Preference, dan Purchase Intention untuk ponsel bermerek.  Penelitian ini dilakukan dengan hypothesis testing, Penelitian ini tergolong pada cross sectional yaitu data pada penelitian ini menggunakan jawaba dari responden pada saat diberikan kuesioner. Temuan penelitian menunjukkan bahwa bahwa Brand Trust berpengaruh positif terhadap Brand Preference. Demikian juga temuan penelitian juga menyatakan bahwa Perceived Value berpengaruh positif terhadap Brand Preference. Hasil penelitian menunjukkan bahwa Perceived Value berpengaruh positif terhadap Purchase Intention. Selanjutnya, hasil menunjukkan bahwa Brand Trust  tidak berpengaruh terhadap Purchase intention. Selanjutnya, temuan penelitian menunjukkan bahwa Brand preference berpengaruh positif terhadap Purchase intention. Peneliti Selanjutnya dapat menambahkan variable lain yang belum di gunakan dalam penelitian ini agar berguna bagi perusahan dan dapat mempertimbangkan untuk melakukan penelitian ini pada brand lainnya dari produk/jasa yang berbeda dan diharapkan untuk melakukan penelitian yang serupa namun dilakukan pada daerah yang berbeda dan diharapkan dapat menambahkan jumlah dari sampel penelitian agar semakin bisa menggambarkan kondisi dari populasi didalam ruang lingkup penelitian. \u0000Kata kunci:  Trust, Value, Preferece, Purchase Intention","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115520075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kepemimpinan Paternalistik Terhadap Kinerja Tugas dan Kontekstual Karyawan; Pemediasi Rasa Percaya","authors":"A. Malik, Iskandar Arifin","doi":"10.32534/jv.v16i2.2322","DOIUrl":"https://doi.org/10.32534/jv.v16i2.2322","url":null,"abstract":"One of the topics in leadership studies that have received much attention today is international leadership, where researchers focus on leadership behaviors that are culturally appropriate to where the organization is located. Paternalistic leadership becomes one of the themes in the study of international leadership. This research explains the mechanisms by which paternalistic leadership influences job performance and contextual performance of employees using the theory of social exchange and the theory of affective events in the organizational. 193 valid responses of employees from various organizations took part in the study. The results of data analysis show that paternalistic leadership behavior has a positive influence on task performance and contextual performance of employees. Furthermore, trust in the leader partially mediates the effect of paternalistic leadership on task performance and fully mediates the effect of paternalistic leadership and employee contextual performance. These findings suggest that the higher paternalistic leadership will increase employee trust in leaders, then through the trust in leader the performance of employees will also increase. The argument in explaining the results is more detail discussed in the discussion section of this article. \u0000Keywords: Paternalistic leadership, task performance, contextual performance, trust in leaders, mediation. \u0000Salah satu topik dalam kajian kepemimpinan yang mendapat banyak perhatian saat ini adalah kepemimpinan internasional, dimana para peneliti memfokuskan pada perilaku kepemimpinan yang sesuai dengan budaya dimana organisasi tersebut berada. Kepemimpinan paternalistik menjadi salah satu tema dalam kajian kepemimpinan internasional. Penelitian ini menjelaskan mengenai mekanisme bagaimana kepemimpinan paternalistik mempengaruhi kinerja tugas dan kinerja kontekstual karyawan menggunakan teori pertukaran sosial dan teori kejadian afektif pada konteks organisasi. 193 tanggapan valid karyawan dari berbagai organisasi ikut ambil bagian dalam penelitian ini. Hasil analisis data menunjukkan perilaku kepemimpinan paternalistik memiliki pengaruh positif pada kinerja tugas dan kinerja kontekstual karyawan. Selanjutnya, rasa percaya pada pemimpin memediasi secara parsial pengaruh kepemimpinan paternalistik pada kinerja tugas dan memediasi secara penuh pengaruh kepemimpinan paternalistik dan kinerja kontekstual karyawan. Temuan ini menunjukkan bahwa semakin tinggi kepemimpinan paternalistik maka akan meningkatkan rasa percaya karyawan pada pemimpin, kemudian melalui rasa percaya pada pemimpin inilah kinerja karyawan juga akan meningkat. Adapun argumentasi dalam menjelaskan hasil tersebut lebih detail dibahas pada bagian diskusi artikel ini. \u0000Kata kunci: Kepemimpinan paternalistik, kinerja tugas, kinerja kontekstual, rasa percaya pada pemimpin, mediasi.","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124476564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}