Advances in Economics, Management and Political Sciences最新文献_第6页

The Impacts of Imposing Carbon Taxes on Total Greenhouse Gas Emissions 征收碳税对温室气体排放总量的影响

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231713

Xinyuan Zhang

引用次数: 0

Analysis of the Key Elements Contribute to the Financial Forecasting Models--Analysis of the Financial Control and the Bayesian Model in Systemic Risk Evaluation 金融预测模型的关键要素分析--系统风险评估中的金融控制与贝叶斯模型分析

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231647

Huacheng Cai, Haoqi Ge

引用次数: 0

Analysis of the Cost Structure of Luckin Coffee Luckin 咖啡的成本结构分析

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231614

Si Chen

引用次数: 0

ESG, Digital Transformation and Corporate Innovation ESG、数字化转型和企业创新

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20241940

Jiahui Zhang

引用次数: 0

Analysis of the Marketing Strategies of Luckin Coffee to Get Rid of the Financial Fraud 分析 Luckin Coffee 摆脱财务欺诈的营销策略

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231692

Jiaye Lin, Junzhao Lin

引用次数: 0

The Impact of SHEINs Content Marketing on Consumer Perceptions in the Digital Marketing Process 在数字营销过程中，SHEINs 内容营销对消费者认知的影响

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0094

Tianhong Huang

{"title":"The Impact of SHEINs Content Marketing on Consumer Perceptions in the Digital Marketing Process","authors":"Tianhong Huang","doi":"10.54254/2754-1169/102/2024ed0094","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0094","url":null,"abstract":"With the rapid development of the Internet and digital technology, content marketing strategy has become increasingly important in the field of digital marketing. However, there is insufficient research on how a brands digital content marketing affects consumers purchase intention, especially among emerging brands. In this study, the SHEIN brand was used as a reference. Through a comprehensive literature review and in-depth case analysis, this research systematically explores its core digital content marketing strategy and reveals the core elements of its success. The research results show that SHEINs user-generated content (UGC) strategy in digital content marketing, especially social media marketing, encourages consumers to independently shoot and write SHEIN product content, thereby increasing new consumers product recognition and thus influencing consumers purchases. This strategy not only deepens consumers' positive impression and awareness of the SHEIN brand but also significantly enhances their purchase intentions. Through this analysis, brands can effectively attract and retain customers by articulating their core values and developing precise digital content marketing strategies accordingly. This research provides valuable insights into how brands can build and implement effective content marketing strategies in the digital age, especially in terms of how to attract and retain younger consumers. At the same time, the companies should also realize that with the continuous advancement of technology, future digital content marketing strategies will continue to evolve, and brands need to maintain keen insights and constantly adapt to new market environments and consumer needs.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"28 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141805035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does a Soda Tax Make Sense? A Dual-City Survey Study in Philadelphia and Oakland 苏打水税合理吗？费城和奥克兰双城调查研究

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231369

Jialin Ge

{"title":"Does a Soda Tax Make Sense? A Dual-City Survey Study in Philadelphia and Oakland","authors":"Jialin Ge","doi":"10.54254/2754-1169/101/20231369","DOIUrl":"https://doi.org/10.54254/2754-1169/101/20231369","url":null,"abstract":"The implementation of soda taxes as a public health measure to curb sugar-sweetened beverage consumption has gained significant attention in recent years. Through a dual-city survey conducted in 2017 and 2018, we gathered data on consumer behavior, merchant decision, and tax impact on beverage consumption patterns. The results of the DID study showed that after the implementation of the SSB tax in Philadelphia in 2017, the consumption of SSB beverages changed significantly. However, in Oakland, there was a slight change after 2018. Additionally, the tax has been well-received by a considerable portion of the population, with a majority expressing support for its continuation. However, combined with the data analysis, I found that under the influence of different consumer pass-through rates, the actual implementation effects of sugar tax in Philadelphia and Oakland are different. The consumption of SSBs in Philadelphia decreases and the consumption of alternative goods increases, while the consumption of SSBs and alternative goods in Oakland decreases significantly and simultaneously. This study will provide arguments for the debate on the effectiveness and acceptability of SSB taxes as a public health intervention by analyzing the reasons for differences in actual implementation of policies between the two cities, while providing new analytical directions for policymakers.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"43 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141805509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of ZARA's Social Media Marketing Strategy in China ZARA 在中国的社交媒体营销策略分析

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0095

Jingjing Wang

{"title":"Analysis of ZARA's Social Media Marketing Strategy in China","authors":"Jingjing Wang","doi":"10.54254/2754-1169/102/2024ed0095","DOIUrl":"https://doi.org/10.54254/2754-1169/102/2024ed0095","url":null,"abstract":"The rapid iteration of the fashion industry and the influx of numerous niche emerging fast fashion brands into the market have driven continuous innovation in social media marketing strategies, with new promotional methods constantly emerging. This article, utilizing literature analysis and observational methods, examines ZARA's social media marketing strategy in China. This analysis is beneficial for companies in the fast fashion industry, particularly those looking to expand their influence in the Chinese market. After a detailed analysis of the characteristics and marketing methods of Chinese social media platforms, the impact of external factors on Chinese consumers, and ZARA's social media presence, the article provides detailed recommendations for social media marketing strategies. ZARA, as a pioneer in the fast fashion industry, has established a certain market presence on Chinese social media platforms. However, its promotional strategy still shows potential for improvement. On platforms like Weibo and Little Red Book, ZARA's content strategy lacks specificity and diversity. In contrast, its live streaming marketing on platforms like TikTok demonstrates excellent visual effects and interactivity. This article provides several specific recommendations for ZARA's social media marketing strategy in China, such as strengthening brand storytelling and product showcases on Little Red Book, hiring celebrity endorsements, and regularly hosting styling challenges on TikTok. In summary, by implementing these strategies, ZARA is poised to achieve more effective brand building and market expansion in China's social media landscape.","PeriodicalId":104305,"journal":{"name":"Advances in Economics, Management and Political Sciences","volume":"32 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141806130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Cross-border E-commerce Development on China's Export Trade 跨境电子商务发展对中国出口贸易的影响

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231675

Yitong Chen

引用次数: 0

Analysis on the New Energy Transformation of Traditional Automobile Enterprises Taking Mercedes-Benz, BMW and Audi as Examples 以奔驰、宝马和奥迪为例分析传统汽车企业的新能源转型

Advances in Economics, Management and Political Sciences Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231693

Dayi Cai

引用次数: 0