Jurnal Muara Ilmu Ekonomi dan Bisnis最新文献

{"title":"EVALUASI PENERAPAN GOOD CORPORATE GOVERNANCE PADA PT BUMN ABC, INDONESIA","authors":"Johny Sudharmono, Hetty Karunia Tunjungsari","doi":"10.24912/jmieb.v5i1.11549","DOIUrl":"https://doi.org/10.24912/jmieb.v5i1.11549","url":null,"abstract":"Penelitian ini bertujuan untuk melakukan evaluasi atas “Penerapan Tata Kelola Perusahaan yang Baik (Good Corporate Governance/GCG)” pada PT ABC periode tahun 2020. Penelitian ini menggunakan desain studi kasus dengan metode asesmen yang mengacu pada sistem penilaian yang ditetapkan dalam “Keputusan Sekretaris Kementerian BUMN Nomor : SK-16/S.MBU/2012, tanggal 06 Juni 2012 tentang Indikator/Parameter Penilaian dan Evaluasi atas Penerapan Tata Kelola Perusahaan Yang Baik (Good Corporate Governance) pada BUMN di Indonesia.” Data yang digunakan dalam kajian ini adalah data yang dikumpulkan dari berbagai sumber (the triangulation of data sources), yaitu: dokumen hasil Asesmen Penerapan GCG Tahun 2020 pada PT ABC, kuesioner, wawancara, dan arsip perusahaan. Hasil kajian menunjukkan bahwa secara menyeluruh hasil asesmen penerapan GCG tahun 2020 pada PT ABC sudah berjalan sangat baik. Namun demikian, dalam rangka penerapan GCG secara konsisten dan berkelanjutan masih terdapat beberapa area yang masih memerlukan perbaikan (area for improvement), Hasil kajian ini adalah dapat disusunnya suatu rekomendasi strategik dalam rangka meningkatkan efektivitas penerapan GCG dalam suatu model yang terintegrasi dengan strategi korporasi yang bermanfaat bagi perkembangan keilmuan dalam bidang Strategic Management, dan Governance, Risk, and Compliance (GRC) dan bagi penelitian selanjutnya.  This study discusses the Implementation of Good Corporate Governance (GCG) at PT ABC for the period of 2020. This research uses a case study design with an assessment method that refers to the assessment system stipulated in the Decree of the Secretary of the Ministry of SOEs Number: SK- 16 / S.MBU / 2012, dated June 6th 2012, concerning Indicators/Parameters for Assessment and Evaluation of the Implementation of Good Corporate Governance in State owned Enterprise in Indonesia. The data used in this study is collected from various sources (the triangulation of data sources), namely: documents of the 2020 GCG Implementation Assessment at PT ABC, questionnaires, interviews, and company archives. The results of the study show that overall assessment results of the implementation of GCG in 2020 at PT ABC have been going very well. However, in the context of implementing GCG consistently and sustainably, there are several areas that still need improvement (areas for improvement). The results of this study show that a strategic recommendation can be drawn up in order to improve the effectiveness of GCG implementation in an integrated model with a useful corporate strategy for scientific developments in the fields of Strategic Management, and Governance, Risk, and Compliance (GRC) and for further research.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133721730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PREDIKSI CUSTOMER EXPERIENCE DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY: CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI","authors":"Keni Keni, Kavira Kamate Sandra","doi":"10.24912/jmieb.v5i1.11196","DOIUrl":"https://doi.org/10.24912/jmieb.v5i1.11196","url":null,"abstract":"Pertumbuhan tingkat penjualan ritel di Indonesia bernilai negatif selama satu tahun terakhir. Berbagai fenomena yang terjadi akibat pandemi yang sudah berlangsung sejak tahun 2020 menyebabkan penurunan tersebut, seperti pengurangan gaji dan pemutusan hubungan kerja yang berdampak terhadap penurunan daya beli masyarakat, sehingga menghambat kinerja perusahaan ritel. Oleh sebab itu, perusahaan ritel perlu memperbaiki kinerjanya dengan meningkatkan loyalitas pelanggan yang merupakan sebuah upaya untuk mempertahankan pelanggan yang sudah ada. Penelitian ini bertujuan untuk menguji apakah 1) pengalaman pelanggan dapat memprediksi kepuasan pelanggan. 2) kualitas pelayanan dapat memprediksi kepuasan pelanggan. 3) pengalaman pelanggan dapat memprediksi loyalitas pelanggan. 4) kualitas pelayanan dapat memprediksi loyalitas pelanggan. 5) kepuasan pelanggan dapat memprediksi loyalitas pelanggan. 6) kepuasan pelaggan memediasi prediksi pengalaman pelanggan pada loyalitas pelanggan. 7) kepuasan pelanggan memediasi prediksi kualitas pelayanan pada loyalitas pelanggan. Sampel dipilih dengan menggunakan metode non-probability sampling yang berupa teknik convenience sampling pada 200 responden dan Partial Least Square – Structural Equation Modeling (PLS-SEM) dilakukan untuk menguji hipotesis penelitian. Hasil penelitian ini menunjukan bahwa pengalaman pelanggan dan kualitas pelayanan berpengaruh signifikan untuk memprediksi kepuasan pelanggan, pengalaman pelanggan memiliki pengaruh signifikan untuk memprediksi loyalitas pelanggan, kualitas pelayanan tidak berpengaruh signifikan untuk memprediksi loyalitas pelanggan, kepuasan pelanggan memiliki pengaruh signifikan untuk memprediksi loyalitas pelanggan, dan kepuasan pelanggan memediasi prediksi pengalaman pelanggan dan kualitas pelayanan pada loyalitas pelanggan.  Retail’s sales-growth in Indonesia has been decreasing since last year. Various phenomenons which are caused by the pandemic that has been happening since 2020 has caused the decrease, such as reduction in salary and laid off that resulted in reducing purchasing power which then obstruct retail firm’s performance. Therefore, retail firms should improve their performance by increasing customer loyalty which is an attempt to retain existing customers. This research aimed to examine whether 1) customer experience can predict customer satisfaction.  2) service quality can predict customer satisfaction. 3) customer experience can predict customer loyalty. 4) service quality can predict customer loyalty. 5) customer satisfaction can predict customer loyalty. 6) customer satisfaction mediates the prediction customer experience on customer loyalty. 7) customer satisfaction mediates the prediction service quality on customer loyalty. The sample of this study was selected by using the non-probability sampling method, which is convenience sampling method, with a total amount of 200 respondents and Partial Least Square – Structural Equation Modeling (PLS-SEM) was con","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"184 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124666052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ACTIVITY BASED COSTING (ABC) PADA INSTITUSI PENDIDIKAN TINGGI (STUDI PADA PTS DI SULAWESI TENGAH)","authors":"Kisman Lantang, Gusstiawan Raimanu","doi":"10.24912/JMIEB.V4I2.8379","DOIUrl":"https://doi.org/10.24912/JMIEB.V4I2.8379","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis perhitungan beban pokok penyelenggaraan pendidikan di Universitas Sintuwu Maroso, salah satu Perguruan Tinggi Swasta di Sulawesi Tengah melalui penerapan metode sistem akuntansi manajemen kontemporer Activity Based Costing (ABC). Penelitian ini merupakan penelitian deskriptif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara, observasi dan analisis dokumen universitas terkait dengan penelitian. Data tersebut kemudian dianalisis dengan menggunakan metode ABC yang diawali dengan peninjauan sistem manajemen keuangan perguruan tinggi, identifikasi proses bisnis dan aktivitas, identifikasi cost component, penentuan cost driver, dan mengalokasikan institution overhead cost ke masing-masing aktivitas serta menghitung besarnya total cost dan variansi biaya antara metode existing terhadap metode ABC. Hasil penelitian menunjukkan bahwa ABC mampu diimplementasikan pada perguruan tinggi melalui pengalokasian biaya aktivitas pada masing-masing program studi secara tepat berdasarkan konsumsi masing-masing aktivitas serta dapat meningkatkan keakuratan perhitungan beban pokok per semester masing-masing program studi dengan terdeteksinya distorsi biaya berupa over/under costing dari metode yang diterapkan selama ini.  The study aims to analiyze the educational cost unit calculation in Universitas Sintuwu Maroso, one of the Private University (PTS) in Central Sulawesi by implementing the contemporary management accounting system through Activity-Based Costing (ABC) method. The study is descriptive with case study approach. Data is collected through interviews, observation and university’s documentation analysis that related to the study. The data then analyzed with ABC Method, which starts with a review of financial management system, identify cost components, determine cost driver, allocate the institution overhead cost on each activities, and calculate the total cost and cost variance between the existing method and ABC Method. The result indicates that the ABC method has accurately allocated activity cost in each study program based on the cost of each activity and also improves the accuracy of educational cost unit calculation per semester due its ability to detect cost distortion in the form of over/under costing from the existing method.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130882406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MEDIASI TOURIST'S ENGAGEMENT DALAM PENGARUH INTERACTIVE E-REFERRAL PADA INTENTION TO VISIT DAN E REFERRAL SHARING BEHAVIOR FESTIVAL CAP GO MEH SINGKAWANG","authors":"Supriwanto Supriwanto, Hetty Karunia Tunjungsari","doi":"10.24912/jmieb.v4i2.8031","DOIUrl":"https://doi.org/10.24912/jmieb.v4i2.8031","url":null,"abstract":"Tujuan penelitian ini adalah untuk menguji apakah Interactive e-Refferal, Tourist Engagement merupakan prediktor positif terhadap Intention To Visit dan e-Refferal Sharing Behavior pada mahasiswa di sejumlah universitas di Jakarta. Terdapat 195 responden yang terlibat dalam penelitian ini dan diperoleh dengan menggunakan teknik convenience sampling. Pengolahan data dan pengujian hipotesis dilakukan dengan menggunakan software PLS-SEM. Hasil penelitian menunjukkan bahwa Interactive e-Refferal, Tourist’s Engagement merupakan prediktor positif terhadap Intention To Visit dan e-Refferal Sharing Behavior pada Festival Cap Go Meh Singkawang. Hasil penelitian juga membuktikan adanya peran mediasi Tourist’s Engagement dalam pengaruh Interactive e-Referral pada  Intention to Visit dan e-Referral Sharing Behavior.  The purpose of this study is to examine whether Interactive e-Refferal, Tourist Engagement is a positive predictor of Intention To Visit and e-Refferal Sharing Behavior of students from  several universities in Jakarta. There are 195 respondents in this study were recruited with convenience sampling techniques. Data processing and hypotheses testing were done using PLS-SEM software. Result of this study indicates that Interactive e-Refferal, Tourist Engagement is a positive predictor of Intention To Visit and e-Refferal Sharing Behavior for Cap Go Meh Singkawang Festival. Research’s result also indicates the mediating role of Tourist’s Engagements in the effect of Interactive e-Referral on Intention to Visit and e-Referral Sharing Behavior. ","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131677415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISA PENGARUH PENERAPAN BUDAYA 5S TERHADAP PRODUKTIVITAS KARYAWAN DI PT SAMSUNG ELECTRONICS INDONESIA, BEKASI","authors":"Albertus Djaka Yudhanto, P. Purwanto","doi":"10.24912/jmieb.v4i2.7609","DOIUrl":"https://doi.org/10.24912/jmieb.v4i2.7609","url":null,"abstract":"Strategi memenangkan persaingan telah memicu penerapan konsep baru di perusahaan manufaktur khususnya industri elektronik. Tujuan penelitian ini adalah menginvestigasi dampak penerapan budaya 5S sebagai upaya meningkatkan produktivitas karyawan PT Samsung Electronics Indonesia dengan menggunakan pendekatan kuantitatif. Sumber primer yang dikumpulkan melalui bantuan instrumen kuesioner dibagikan ke responden yang telah terlibat langsung. Jumlah sampel sebanyak 155 karyawan di bagian Manufacturing Engineering Departement. Pengolahan dan analisis diawali uji validitas dan reliabilitas. Deskripsi data direpresentasikan dengan angka minimum, maksimum, rata-rata dan standar deviasi. Pemenuhan tahapan uji asumsi klasik yang berupa normalitas, heterokedastisitas, multikolinearitas dan autokorelasi harus dilakukan sebelum regresi linier berganda. Hasil uji parsial dan simultan memperlihatkan bahwa seiri, seiton, seiso, seiketsu dan  shitsuke memiliki kontribusi positif signifikan terhadap produktivitas karyawan. Proporsi semua variabel bebas terhadap variabel terikat yang digambarkan oleh nilai koefisien determinasi (adjusted R Square) sebesar 0,460 atau 46%,  sedangkan sisanya (54%) ditentukan faktor lain. Peranan shitsuke paling dominan selama proses pengamatan, artinya kerajinan dan pembiasaan untuk bertindak  terhadap apa yang diinginkan harus ditempuh meskipun sulit.  The strategy to win the competition has triggered the application of new concepts in manufacturing companies, especially the electronics industry. The aims of this research is to investigate the impact of implementing 5S culture as an effort to increase the productivity of PT Samsung Electronics Indonesia by using a quantitative approach. Primary sources collected through the help of questionnaire instruments were distributed to respondents who had been directly involved. The total sample of 155 employees in the Manufacturing Engineering Department. Processing and analysis begins with a validity and reliability test. The description of the data is represented by minimum, maximum, average and standard deviation. Fulfillment of the classical assumption test stages in the form of normality, heterokedasticity, multicollinearity and autocorrelation must be performed before multiple linear regression. Partial and simultaneous test results show that seiri, seiton, seiso, seiketsu and shitsuke have a significant positive contribution to employee productivity. The proportion of all independent variables to the dependent variable described by the coefficient of determination (adjusted R Square) of 0.460 or 46%, while the rest (54%) is determined by other factors. Shitsuke's role is most dominant during the observation process, meaning that the craft and habituation to act on what is desired must be pursued even though it is difficult.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121141469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH WEBSITE QUALITY, WEBSITE REPUTATION DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA PERUSAHAHAAN E-COMMERCE","authors":"Harry Jundrio, Keni Keni","doi":"10.24912/jmieb.v4i2.7802","DOIUrl":"https://doi.org/10.24912/jmieb.v4i2.7802","url":null,"abstract":"Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh kualitas website, reputasi website dan persepsi risiko terhadap minat beli dari pengunjung website atau aplikasi e-commerce. Penelitian ini menggunakan metode sampling non probability dengan teknik convenience sampling. Sampel berjumlah 203 responden yang mayoritas adalah karyawan BUMN, PNS atau swasta. Partial Least Squares – Structural Equation Model (PLS – SEM) digunakan untuk melakukan analisis data dengan menggunakan softwate Smart PLS 3.3.0. Hasil penelitian ini menunjukan bahwa perusahaan telah memiliki kualitas website dan reputasi website yang baik, sehingga kualitas website dan reputasi website memiliki pengaruh positif terhadap minat beli. Hasil penelitian ini juga menunjukkan bahwa perusahaan dipersepsikan sebagai website/aplikasi dengan risiko netral, sehingga persepsi risiko tidak memiliki pengaruh terhadap minat beli. Penelitian ini menyarankan agar perusahaan mempertahankan dan meningkatkan kualitas website dan reputasi website untuk meningkatkan minat beli pengunjung. Dan dikarenakan perusahaan adalah platform e-commerce yang bekerja sama dengan penjual dan kurir pihak ketiga, maka perusahaan agar menetapkan peraturan yang tegas untuk menjamin potensi risiko yang minimal pada saat transaksi.  The purpose of this research is to investigate the effects of website quality, website reputation and perceived risk on purchase intention towards visitors of e-commerce website or application. This research uses non probability sampling method with convenience sampling technique. The sample number is 203 respondents which mostly are state-owned, public or private sector employees. Partial Least Squares – Structural Equation Modeling (PLS – SEM) is used to analyze research data by using Smart PLS 3.3.0 software. The findings show the company already has good website quality and good website reputation and therefore website quality and website reputation have positive effects on purchase intention. The findings also show that the website/application is perceived as non risky website/application and therefore perceived risk has no effect on purchase intention. The findings suggest that the company should maintain and enhance its website quality and website reputation in order to increase visitors’ purchase intention. And since the company is an e-commerce platform that has agreements with third-party sellers and courier services, it has to establish rigid standard operating procedures to ensure the minimalization of potential risk during transactions.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123331279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"USER ACCEPTANCE OF ONLINE TRAVEL AGENTS AGENT FOR MILLENIALS AND GEN Z","authors":"Muhammad Faikar Thaufan Lubis, F. Rahmiati","doi":"10.24912/jmieb.v3i2.7347","DOIUrl":"https://doi.org/10.24912/jmieb.v3i2.7347","url":null,"abstract":"Pariwisata adalah salah satu sektor yang berkontribusi paling besar terhadap perekonomian suatu negara. Selain itu, ia berkontribusi paling besar bagi pembangunan berkelanjutan seperti di Indonesia. Salah satu pemain pariwisata adalah agen perjalanan online yang melayani kebutuhan wisatawan sebelum bepergian. Karena itu, penting bagi agen perjalanan untuk memenuhi kebutuhan wisatawan. Tujuan dari penelitian ini adalah untuk menentukan penerimaan pengguna terhadap agen perjalanan online di Gen Z dan Millennials. Penelitian ini dilakukan untuk mempelajari model Unified Theory Acceptance dan Use of Technology 2 (UTAUT2). Populasi dari penelitian ini adalah semua orang yang pernah membeli tiket dan / atau memesan akomodasi di Agen Perjalanan Online menggunakan purposive sampling non-probabilitas. Penelitian ini mengumpulkan data dengan menyebarkan kuesioner elektronik (e-kuesioner). 200 responden memenuhi kriteria dalam penelitian ini. Untuk menganalisis data, Partial Least Square - Structural Equation Model (PLS-SEM) dianalisis menggunakan SmartPLS 3.2.8. Hasil penelitian ini menunjukkan bahwa Pengaruh Sosial, Motivasi Hedonik, dan Kebiasaan berpengaruh signifikan terhadap Behavioral Intention. Behavioral Intention juga memiliki pengaruh signifikan terhadap Use Behavior. Dalam efek moderasi, hanya Umur yang dapat memoderasi Pengaruh Sosial pada Niat Perilaku. Dengan demikian, direkomendasikan untuk penelitian selanjutnya untuk menggunakan model UTAUT2 yang lengkap dan menambahkan variabel Perceived Security. Di sisi lain, Pegipegi harus menambahkan lebih banyak layanan pada bisnis utama mereka. Tourism is one of the sectors that contribute the most to a country's economy. Moreover, it contributes most to sustainable development such as in Indonesia. One of tourism players is an online travel agency that caters to the needs of tourists before travelling. Therefore, it is important for travel agents to meet the needs of tourists. The purpose of this study was to determine user acceptance of online travel agents in Gen Z and Millennials. This research carried out to study Unified Theory Acceptance and Use of Technology 2 (UTAUT2) model. The population of this study is everyone who ever purchased ticket and/or booking accommodation on Online Travel Agent using non-probability purposive sampling. This research collected the data by spreading electronic questionnaire (e-questionnaire). 200 respondents met criteria in this research. To analyze the data, Partial Least Square – Structural Equation Model (PLS-SEM) analyzed using SmartPLS 3.2.8. The result of this research indicated that Social Influence, Hedonic Motivation, and Habit has significant influence on Behavioral Intention. Behavioral Intention also has significant influence on Use Behavior. In moderating effect, only Age can moderate Social Influence on Behavioral Intention. Thus, it is recommended for next research to use the complete of UTAUT2 model and add Perceived Security variable. On the oth","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127136590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KINERJA KEUANGAN DAN TINGKAT KEBIJAKAN UTANG TERHADAP NILAI PERUSAHAAN DENGAN GROSS DOMESTIC PRODUCT SEBAGAI VARIABEL MODERATOR PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BEI PERIODE 2015-2017","authors":"Stella Febriyani Irsan, Jonnardi Jonnardi","doi":"10.24912/jmieb.v3i2.5101","DOIUrl":"https://doi.org/10.24912/jmieb.v3i2.5101","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh kinerja keuangan dan tingkat kebijakan utang terhadap nilai perusahaan dengan gross domestic product sebagai variabel moderator pada perusahaan pertambangan yang terdaftar di BEI periode 2015-2017. Penelitian ini dijalankan didasari atas pertumbuhan ekonomi pada kuartal I-2018 yang tercatat sebesar 5,06%. Namun, dari lapangan usahanya, sektor pertambangan mengalami pertumbuhan paling kecil di level 0,74%. Meski tumbuh paling kecil, sektor pertambangan mulai bangkit dari keterpurukannya dari periode yang sama tahun lalu yang tumbuh negatif -1,22%. Hal ini menunjukkan bahwa saat ini, industri pertambangan merupakan salah satu industri yang belum mampu menunjukkan kestabilan di pasar. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan pendekatan asosiatif. Metode pengolahan data yang digunakan dalam penelitian ini adalah regresi data panel dengan pendekatan moderated regression analysis. Dari hasil penelitian ditemukan bahwa kinerja keuangan tidak berpengaruh terhadap nilai perusahaan, dan tingkat kebijakan utang berpengaruh positif signifikan terhadap nilai perusahaan. Gross domestic product tidak memoderasi pengaruh kinerja keuangan terhadap nilai perusahaan, namun Gross domestic product memperkuat pengaruh tingkat kebijakan utang terhadap nilai perusahaan pertambangan yang terdaftar di BEI periode 2015-2017. Saran yang dapat diberikan adalah penambahan jumlah tahun penelitian agar penelitiannya mendapatkan hasil yang lebih akurat, lebih luas, terpercaya, dan mampu untuk menggambarkan keadaan dengan lebih jelas, serta menambahkan jumlah variabel independen yang dapat digunakan yang dapat mempengaruhi nilai perusahaan seperti praktik manajemen laba, Good Corporate Governance, Risiko bisnis, dan sebagainya. This study aims to determine the effect of financial performance and the level of debt policy on the value of companies with gross domestic product as a moderating variable in mining companies listed on the Indonesia Stock Exchange in the 2015-2017 period. This research was carried out based on economic growth in the first quarter of 2018 which was recorded at 5.06%. However, from the business field, the mining sector experienced the smallest growth at the level of 0.74%. Despite growing the smallest, the mining sector began to rise from its downturn from the same period last year which grew negative -1.22%. This shows that currently, the mining industry is one industry that has not been able to demonstrate stability in the market. The research method used in this study is a quantitative research method with an associative approach. The data processing method used in this study is panel data regression with a moderated regression analysis approach. From the results of the study found that financial performance has no effect on firm value, and the level of debt policy has a significant positive effect on firm value. Gross domestic product does not mod","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128453663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH CORPORATE SOCIAL RESPONSIBILITY, KEPUASAN NASABAH, CITRA PERUSAHAAN, DAN EKUITAS MEREK TERHADAP PREFERENSI MEREK BANK BPD BALI","authors":"I. W. Ariwangsa, Luh Putu Mahyuni","doi":"10.24912/jmieb.v3i2.7098","DOIUrl":"https://doi.org/10.24912/jmieb.v3i2.7098","url":null,"abstract":"Penelitian ini bertujuan untuk menawarkan dan menguji secara empiris model yang menjelaskan hubungan antara corporate social responsibility (CSR), kepuasan nasabah, citra perusahaan, ekuitas merek, dan tingkat preferensi merek bank. Data dikumpulkan melalui kuesioner dengan metode accidental sampling. Data dari 100 responden kemudian dianalisis dengan structural equation modelling (SEM) untuk menguji hipotesis. Penelitian ini mengindikasikan bahwa CSR, kepuasan nasabah, citra perusahaan dan ekuitas merek mampu menjelaskan sebanyak 83,5% dari variasi preferensi merek. Model penelitian ini juga telah memenuhi seluruh kriteria goodness of fit index sebagai model yang baik. Penelitian ini memberikan bukti empiris bahwa praktik CSR yang baik memberikan pengaruh positif bagi upaya peningkatan kepuasan nasabah, citra perusahaan, ekuitas merek, dan preferensi merek bank. Sosialisasi atas praktik CSR dengan cara yang tepat dan melalui media yang tepat akan dapat mengoptimalkan manfaat CSR bagi upaya peningkatan reputasi bank dan preferensi merek bank. Penelitian ini juga memberikan bukti empiris akan adanya pengaruh positif signifikan antara kepuasan nasabah dan citra perusahaan, kepuasan nasabah dan preferensi merek, citra perusahaan dengan ekuitas merek, citra perusahaan dengan preferensi merek, dan pengaruh positif signifikan antara ekuitas merek dengan preferensi merek. Penelitian berikutnya dapat dilakukan dengan menggunakan sampel beberapa bank untuk dapat menguji lebih jauh kehandalan model yang ditawarkan dalam penelitian ini. This study aims at offering and empirically testing a model explaining relationships between corporate social responsibility (CSR), customer’s satisfaction, brand image, brand equity, and brand preference. Data was collected using questionnaire. As many as 100 datasets were analysed using structural equation modelling (SEM) to test the hypotheses. This study indicates that CSR, customer’s satisfaction, brand image, and brand equity could explain 83,5% of the variation of brand preference. The model of this study has met all criteria of goodness of fit index as a good model. This study provides empirical evidence of the benefits of CSR in increasing customer’s satisfaction, brand image, brand equity, and brand preference. Disclosure of CSR practices using proper approach and right channels will optimalize the benefits of CSR in increasing bank reputation and brand preference. This study also provides empirical evidence of the significant positive influence of customer’s satisfaction on brand image, customer’s satisfaction on brand preference, brand image on brand equity, brand image on brand preference, and significant positive influence of brand equity on brand preference. Future research could further test the robustness of this model by using data collected from various banks.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116548505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENGARUH PSIKOLOGI KONSUMEN DAN ETNOSENTRISME TERHADAP MINAT BELI KONSUMEN SEPATU DI CIBADUYUT BANDUNG (STUDI KASUS KONSUMEN DIANA SHOES BANDUNG)","authors":"Keni Kaniawati","doi":"10.24912/JMIEB.V3I2.5065","DOIUrl":"https://doi.org/10.24912/JMIEB.V3I2.5065","url":null,"abstract":" Penelitian ini dilatarbelakangi adanya penurunan minat beli konsumen yang disebabkan karenan adanya persaingan pasar yang sangat ketat,  masuknya sepatu impor dengan harga yang murah, matinya inovasi dari para  pengrajin sepatu . Munculnya fenomena ini diakibatkan adanya penurunan minat beli konsumen yang diakibatkan oleh adanya pengaruh  psikologi konsumen dan etnosentrisme. Peneitian ini dilakukan pada konsumen sepatu di Kota Bandung. Penelitian ini bertujuan untuk mengetahui analisis pengaruh psikologis konsumen dan etnosentrisme terhadap minat beli  pelanggan sepatu di kawasan cibaduyut. Metode yang digunakan dalam penelitian ini deskriptif dan verifikatif dengan menggunakan metode survei eksplanation. Tehnik analisis yang digunakan adalah asumsi klasik, koofesien korelasi dan uji regesi linear berganda. Hasil penelitian secara deskriptif menunjukkan bahwa psikologi konsumen, etnosentrisme bergerak mulai dari cukup sampai dengan baik. Sedangkan secara verifikatif bahwa psikologis konsumen dan etnosentrisme berpengaruh positif dan signifikan baik secara  parsial. Hasil penelitian secara parsial menunjukkan bahwa psikologi konsumen berpengaruh terhadap minat beli pelanggan sepatu , sedangkan Etnosentrisme  berpengaruh terhadap minat beli sepatu. This research is motivated by a decrease in consumer buying interest due to the existence of very fierce market competition, the entry of imported shoes at low prices, the death of innovations from the shoe craftsmen. The emergence of this phenomenon is caused by a decrease in consumer buying interest caused by the influence of consumer psychology and ethnocentrism. This research was conducted on shoe consumers in the city of Bandung. This study aims to determine the analysis of the psychological influence of consumers and ethnocentrism on buying interest in shoes customers in Cibaduyut. The method used in this research is descriptive and verification using the explanatory survey method. The analytical techniques used are classical assumptions, correlation coefficients and multiple linear regression tests. The results of the study descriptively indicate that consumer psychology, ethnocentrism moves from sufficient to good. While verifying that consumer psychology and ethnocentrism have positive and significant effects both partially. The results of the research partially indicate that consumer psychology influences the buying interest of shoe customers, whereas ethnocentrism influences the buying interest of shoes.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133942120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}