Jurnal Muara Ilmu Ekonomi dan Bisnis最新文献

{"title":"PERAN KECINTAAN MEREK TERHADAP PERILAKU KONSUMEN YANG DIPENGARUHI OLEH PENGALAMAN MEREK ONLINE TV STREAMING SERVICE","authors":"Fannylian Lau, Miharni Tjokrosaputro","doi":"10.24912/jmieb.v7i1.23227","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.23227","url":null,"abstract":"Riset ini dijalankan untuk mengidentifikasi atas pengaruh brand experience (BEX) terhadap brand loyalty (BLY) dan willingness to pay a premium price (WPP) yang dimediasi oleh brand love (BL) pada produk online TV streaming service. Data dari responden terkumpul dari kuesioner melalui Google Form. Sampel penelitian diolah dengan SmartPLS-SEM dan menggunakan responden yang sesuai kriteria yaitu penduduk Jakarta serta pernah menggunakan dan berlangganan paket menonton film di Disney+ Hotstar dalam kurun waktu minimal 1 bulan. Hasil studi ini menunjukkan hasil yaitu terdapat pengaruh positif yang signifikan dari brand experience (BEX) kepada brand loyalty (BLY), brand love (BL), dan willingness to pay a premium price (WPP), kemudian ditemukan terdapat pengaruh positif yang parsial oleh brand love (BL) sehingga mampu menjadi perantara antara pengaruh brand experience (BEX) dengan brand loyalty (BLY) dan willingness to pay a premium price (WPP) secara signifikan, lalu ditemukan terdapat pengaruh positif yang signifikan dari brand love (BL) terhadap brand loyalty (BLY) dan willingness to pay a premium price (WPP).\u0000 \u0000This research was carried out to identify the influence of brand experience (BEX) on brand loyalty (BLY) and willingness to pay a premium price (WPP) mediated by brand love (BL) on online TV streaming service products. Data from respondents was collected from online questionnaires via Google Form. The research sample was processed using SmartPLS-SEM and used respondents who met the criteria, namely residents of Jakarta, who had used and subscribed to a movie viewing package on Disney+ Hotstar for at least 1 month. The results of this study show that there is a significant positive influence from brand experience (BEX) to brand loyalty (BLY), brand love (BL), and willingness to pay a premium price (WPP), then it is found that there is a partial positive influence by brand love (BL) so that it is able to mediate significantly between the influence of brand experience (BEX) and brand loyalty (BLY) and willingness to pay a premium price (WPP), then it was found that there was a significant positive effect of brand love (BL) on brand loyalty (BLY) and willingness to pay a premium price (WPP).","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125519079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFEK WORK CLIMATE DAN SUBJECTIVE WELL BEING PADA JOB PERFORMANCE GURU SD WANITA SAAT WFH","authors":"S. Purba, Dyona Christy","doi":"10.24912/jmieb.v7i1.20654","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.20654","url":null,"abstract":"Situasi pandemi yang berpengaruh terhadap berbagai dimensi kehidupan turut pula mempengaruhi situasi pembelajaran di berbagai sekolah. Riset ini dilakukan terhadap sejumlah guru SD wanita di Jakarta Timur, Jakarta Pusat, Jakarta Utara, Bekasi dan Bogor untuk menganalisis pengaruh iklim kerja dan kesejahteraan subjektif terhadap kinerja ketika proses belajar mengajar dilakukan secara daring. Sebanyak 87 guru SD wanita yang menjadi responden penelitian masih memiliki kinerja yang relatif baik dimasa pandemi. Metode sampel purposive dilakukan mempertimbangkan guru wanita yang sudah menikah memiliki peran ganda akan lebih terdampak bila bekerja dari rumah (WFH). Penelitian ini mengolah data menggunakan analisis SEM dengan smartPLS, dan hasil uji membuktikan iklim kerja berpengaruh signifikan terhadap kinerja, begitu pula terhadap kesejahteraan subjektif. Di sisi lain kesejahteraan subjektif sangat kuat dan signifikan berpengaruh terhadap kinerja serta signifikan memediasi pengaruh iklim kerja terhadap kinerja, meskipun pengaruh langsungnya lebih kuat.\u0000 \u0000The pandemi situation that affects various dimensions of life also affects the learning situation n various schools. This research was conducted on a number of female elementary school teachers in East Jakarta, Central Jakarta, North Jakarta, Bekasi and Bogor to analyze the effect of work climate and subjective well-being on performance when the teaching and learning process is conducted online. A total of 87 female elementary school teachers who became research respondents still had relatively good performance during the pandemi. The purposive sampling method was carried out considering that married female teachers who had multiple roles would be more affected when working from home (WFH). This study processes data using SEM analysis with smartPLS, and the test results prove that the work climate has a significant effect on performance, as well as on subjective well-being. On the other hand, subjective well-being is very strong and has a significant effect on performance and significantly mediates the effect of work climate on performance, although the direct effect is stronger.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114931662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ANALYSIS OF HIGHEST PAYING DIVIDEND COMPANIES STOCK RETURNS VOLATILITY IN INDONESIA","authors":"Ariesta Tika Kinanti Pangestu Putri, Hilary Flora Agustina Tulli Lasar, Regi Muzio Ponziani","doi":"10.24912/jmieb.v7i1.23150","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.23150","url":null,"abstract":"Penelitian ini bertujuan untuk memodelkan volatilitas return indeks saham perusahaan dividen tertinggi di Indonesia (DIV 20) sebelum dan sesudah pandemi COVID 19. Model keluarga ARCH (Autoregressive Conditional Heteroscedasticity) digunakan dalam hal ini. Periode penelitian diperpanjang dari 18 Mei 2018 hingga 18 Februari 2022. Batas waktu dimulainya pandemi adalah 1 April 2020. Data pengembalian adalah pengembalian mingguan. Hasilnya menunjukkan bahwa sebelum pandemi, GJR-GARCH(1,1) dapat memetakan dan melacak volatilitas dengan sangat baik karena mencetak AIC dan SIC pra-pandemi terendah. Oleh karena itu, penelitian ini menguatkan bukti adanya reaksi asimetris dari partisipasi pasar terhadap kemunculan dan penyebaran berita baik dan buruk di pasar. Setelah pandemi, efek ARCH menjadi kurang jelas. Angka signifikansi menurun meskipun efek ARCH masih signifikan pada 0,15. Performa model ARCH(1) secara signifikan lebih tinggi daripada model lain pasca-pandemi. Hasil tersebut menjadi bukti bahwa pascapandemi ketidakpastian yang dihadapi pelaku pasar sangat tinggi. Hal ini mengakibatkan meningkatnya volatilitas. Model keluarga ARCH menjadi kurang signifikan karena pengembaliannya lebih acak. Analisis lebih lanjut, bagaimanapun, menunjukkan bahwa pengembalian belum mengikuti model random walk meskipun keacakan meningkat. Oleh karena itu, ARCH(1) masih sesuai untuk memodelkan volatilitas setelah Pandemi.\u0000 \u0000This research aims at modeling the volatility of Indonesian highest paying dividend companies stock index (DIV 20) returns before and after pandemic COVID 19. The ARCH (Autoregressive Conditional Heteroscedasticity) family models were employed in this regard. The research period extended from 18 May 2018 to 18 February 2022. The cutoff for the commencement of pandemic was 1st April 2020. The return data were weekly returns. The results suggested that before pandemic, GJR-GARCH(1,1) could map and trace the volatility very well since it scored the lowest AIC and SIC pre-pandemic. Therefore, this research corroborated the evidence that there existed asymmetric reaction from the market participation toward the emergence and spread of good and bad news in the market. After pandemic, the ARCH effect became less obvious. The significance number was decreasing although the ARCH effect was still significant at 0.15. ARCH(1) model performance was significantly higher than the other models post-pandemic. The result presented evidence that after pandemic the uncertainty facing the market participants was very high. This resulted in the increase of the volatility. The ARCH family model was becoming less significant because the returns were more random. Further analysis, however, showed that the returns did not yet follow the random walk model despite the increasing randomness. Therefore, ARCH(1) was still appropriate to model the volatility after Pandemic.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134018964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PEMASARAN PENGALAMAN TERHADAP LOYALITAS MEREK BOBA TEA TAIWAN: MEDIASI CITRA MEREK DAN KEPUASAN PELANGGAN DI JAKARTA","authors":"A. Audrey, Frangky Selamat","doi":"10.24912/jmieb.v7i1.23252","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.23252","url":null,"abstract":"Tujuan penelitian ini adalah untuk mengetahui: 1) pengaruh pemasaran pengalaman terhadap loyalitas merek boba tea Taiwan di Jakarta, 2) pengaruh pemasaran pengalaman terhadap citra merek boba tea Taiwan di Jakarta, 3) pengaruh citra merek terhadap loyalitas merek boba tea Taiwan di Jakarta, 4) pengaruh pemasaran pengalaman terhadap kepuasan pelanggan boba tea Taiwan di Jakarta, 5) pengaruh kepuasan pelanggan terhadap loyalitas merek boba tea Taiwan di Jakarta, 6) pengaruh citra merek terhadap kepuasan pelanggan boba tea Taiwan di Jakarta, dan 7) efek mediasi citra merek dan kepuasan pelanggan pada pengaruh pemasaran pengalaman terhadap loyalitas merek boba tea Taiwan di Jakarta. Teknik pengambilan sampel dalam penelitian adalah convenience sampling. Data diambil menggunakan google form dengan jumlah responden 200 orang. Teknik analisis data yang digunakan adalah PLS-SEM. Sampel dalam penelitian ini adalah konsumen boba tea Taiwan di Jakarta. Hasil penelitian ini adalah: 1) pemasaran pengalaman memiliki pengaruh terhadap loyalitas merek boba tea Taiwan di Jakarta, 2) pemasaran pengalaman memiliki pengaruh terhadap citra merek boba tea Taiwan di Jakarta 3) citra merek memiliki pengaruh terhadap loyalitas merek boba tea Taiwan di Jakarta, 4) pemasaran pengalaman memiliki pengaruh terhadap kepuasan pelanggan boba tea Taiwan di Jakarta, 5) kepuasan pelanggan memiliki pengaruh terhadap loyalitas merek boba tea Taiwan di Jakarta, 6) citra merek memiliki pengaruh terhadap kepuasan pelanggan industri boba tea Taiwan di Jakarta, 7) citra merek dan kepuasan pelanggan memediasi pengaruh pemasaran pengalaman terhadap loyalitas merek boba tea Taiwan di Jakarta. Industri boba tea asal Taiwan di Jakarta diharapkan dapat terus mengembangkan dan meningkatkan pemasaran pengalaman serta terus memperhatikan tingkat loyalitas merek.\u0000 \u0000The purpose of this study was to determine: 1) the effect of experiential marketing on Taiwanese boba tea brand loyalty in Jakarta, 2) the effect of experiential marketing on Taiwanese boba tea brand image in Jakarta, 3) the effect of brand image on Taiwanese boba tea brand loyalty in Jakarta, 4 ) the effect of experiential marketing on customer satisfaction of Taiwanese boba tea in Jakarta, 5) the effect of customer satisfaction on brand loyalty of Taiwanese boba tea in Jakarta, 6) the effect of brand image on customer satisfaction of Taiwanese boba tea in Jakarta, and 7) the mediating effect of brand image and satisfaction customers on the effect of experiential marketing on brand loyalty of Taiwanese boba tea in Jakarta. The sampling technique in this study was convenience sampling. Data was taken using google form with 200 respondents. The data analysis technique used is PLS-SEM. The sample in this study were Taiwanese boba tea consumers in Jakarta. The results of this study are: 1) experiential marketing has an influence on Taiwanese boba tea brand loyalty in Jakarta, 2) experiential marketing has an influence on Taiwanese boba tea ","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127224926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF INTERNAL LOCUS OF CONTROL ON ETHICAL BEHAVIOR WITH WORK-LIFE BALANCE AS MODERATING VARIABLE","authors":"Ida Ayu Nirma Prameswari, Desak Made Febri Purnama Sari","doi":"10.24912/jmieb.v7i1.21043","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.21043","url":null,"abstract":"Perilaku etis yaitu sikap dan tindakan seseorang yang cocok dengan norma-norma sosial di masyarakat umum karena berhubungan dengan perbuatan yang baik, benar, memberi manfaat dan tidak merugikan. Perilaku etis auditor dapat mempengaruhi kepercayaan dan kredibilitas publik. Oleh karena itu, auditor dalam menjalankan tugasnya harus mematuhi etika yang berlaku dan mampu mengendalikan dirinya agar terhindar dari masalah yang berkaitan dengan perilaku tidak etis. Penelitian ini dilakukan guna mengetahui kemampuan work-life balance dalam memoderasi pengaruh internal locus of control pada perilaku etis auditor. Penelitian ini dilakukan pada auditor Kantor Akuntan Publik terdaftar di Bali. Menggunakan metode sampel jenuh dan pengumpulan data menggunakan kuesioner. Pengujian hipotesis menggunakan PLS. Hasil analisis menunjukan bahwa work-life balance mampu memoderasi pengaruh internal locus of control pada perilaku etis auditor. Ketika seorang auditor merasa memiliki pengendalian diri yang disertai dengan work-life balance, maka hal tersebut memberikan dorongan bagi auditor untuk menghindari pelanggaran etika. Penelitian ini berkontribusi memberikan sumbangan pemikiran yang menjadi bahan pertimbangan bagi auditor untuk berfokus pada factor penyebab munculnya perilaku etis dan tidak etis, sehingga dalam mengambil keputusan auditor bisa memilih dan memilah perilaku etis dan tidak etis.\u0000 \u0000Ethical Ethical behavior, namely the attitudes and actions of a person who are in accordance with social norms in the general community because they are related to actions that are good, right, provide benefits and do no harm. The auditor's ethical behavior can affect public trust and credibility. Therefore, the auditor in carrying out his duties must comply with applicable ethics and be able to control himself in order to avoid problems related to unethical behavior. This research was conducted to determine the ability of work-life balance in moderating the effect of internal locus of control on the ethical behavior of auditors. This research was conducted at the auditors of a registered Public Accounting Firm in Bali. Saturated sample method and data collection by questionnaire was used. Hypothesis testing using PLS. The results show that work-life balance is able to moderate effect of internal locus of control on the auditor's ethical behavior. When an auditor feels that he has self-control accompanied by a work-life balance, this gives encouragement to the auditor to avoid ethical violations. This research contributes to the contribution of thought which is taken into consideration for the auditor to focus on the factors causing the emergence of ethical and unethical behavior, so that in making decisions the auditor can choose and sort out ethical and unethical behavior.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"190 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117351798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF THE EFFECT OF GOOD CORPORATE GOVERNANCE AND AUDIT QUALITY OF THE COST OF BANK LOANS IN THE COMPANY LQ-45 INDEX 2016-2021","authors":"Nia Sofiana Sofiana, Achmad Hizazi, Netty Herawaty","doi":"10.24912/jmieb.v7i1.21958","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.21958","url":null,"abstract":"Salah satu sumber modal perusahaan diperoleh melalui pinjaman. Bank sebelum menyalurkan dananya akan mempertimbangkan besaran risiko bagi ke dua belah pihak. Risiko default risk yang dimliki perusahaan akan berbanding lurus dengan biaya pinjaman yang akan diberikan. Cara menekan default risk perusahaan ialah dengan melakukan tindakan monitoring. Tindakan monitoring yang dimaksudkan ialah dengan mengaplikasikan good corporate governance (GCG) juga monitoring dari kualitas audit eksternal. Riset ini bertujuan menjelaskan dan mengananlisis apakah GCG dan audit quality berpengaruh signifikan terhadap cost of bank loans. Pada riset ini GCG diwakili dengan 3 (tiga) variabel yaitu; kepemilikan institusional, komite audit, dan dewan komisaris independen. Terdapat beberapa variabel kontrol dalam riset ini yaitu; leverage, ukuran perusahaan, return on asset, probabilitas kebangkrutan, dan current ratio. Penelitian ini memiliki 141 amatan dengan 25 sampel dan 45 populasi. Kelayakan data diuji dengan statistic deskriptive dan uji asumsi klasik yang selanjutnya di analisis memakai analisis multiple linear regression. Hasil riset menyimpulkan secara parsial hanya kualitas audit yang terbukti berpengaruh negatif  terhadap cost of bank loans. Sementara variabel kepemilkan institusional, komite audit, dan dewan komisaris independen  juga variabel kontrol yaitu variabel leverage, ukuran perusahaan, ROA, probabilitas kebangkrutan, dan current ratio  secara parsial tidak ditemukan adanya keberpengaruhan terhadap cost of bank loans.\u0000 \u0000One source of company capital is obtained through loans. The bank before distributing the funds will consider the amount of risk for both parties. The risk of default risk owned by the company will be directly proportional to the loan costs that will be given. The way to reduce company default risk is to carry out monitoring actions through the implementation of good corporate governance and external audit quality. This research aims to explain and analyze whether good corporate governance and audit quality have a significant effect on the cost of bank loans. Good corporate governance in this research is represented by 3 (three) variables namely; the proportion of institutional ownership, the number of audit committees, and the proportion of independent commissioners. There are several control variables in this research, namely; leverage, company size, return on assets, bankruptcy probability, and current ratio. This study has 141 observations with 25 samples and 45 populations. The feasibility of the data was tested with descriptive statistics and classical assumption tests which were then analyzed using multiple linear regression. The research results concluded that partially only audit quality proved to have a negative effect on the cost of bank loans. Meanwhile, institutional ownership, audit committee, and independent board of commissioners variables as well as control variables, namely leverage, firm size, ROA, bankruptcy probabil","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116871259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH RELATIVE ADVANTAGE DAN PERCEIVED EASE OF USE TERHADAP ATTITUDE DENGAN TRUST SEBAGAI VARIABEL MEDIASI","authors":"S. Wulandari, K. Keni, Ai Ping Teoh","doi":"10.24912/jmieb.v7i1.21228","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.21228","url":null,"abstract":"Aplikasi mobile banking adalah inovasi pada industri perbankan yang telah meningkatkan efisiensi aktivitas keuangan. Perusahaan perbankan telah mengadopsi inovasi tersebut untuk meningkatkan layanan kepada nasabah, sehingga mobile banking telah dianggap sebagai platform modern yang menggantikan interaksi fisik antara bank dan nasabah. Di Indonesia, hampir setiap bank telah meluncurkan layanan tersebut untuk mengembangkan operasi mereka, sehingga penelitian ini ingin menguji pengaruh relative advantage (RA) dan perceived ease of use pada attitude nasabah terhadap aplikasi mobile banking, serta peran trust dalam memediasi pengaruh relative advantage dan perceived ease of use pada attitude nasabah terhadap aplikasi tersebut. Sampel dipilih secara non-probabilitas terhadap 162 responden yang pernah menggunakan mobile banking. Data yang diperoleh dianalisis menggunakan metode PLS-SEM dan mengungkapkan bahwa relative advantage dan perceived ease of use berpengaruh positif dan signifikan pada attitude, sementara trust dapat memediasi pengaruh tersebut. Hasil tersebut mengimplikasikan bahwa nasabah akan bersikap positif terhadap aplikasi mobile banking yang dapat memberikan manfaat yang lebih baik dibandingkan dengan layanan perbankan konvensional dan mobile banking yang dapat dipahami dan digunakan secara mudah. Selain itu, peran mediasi trust menunjukkan bahwa manfaat dan kemudahan tersebut didasari oleh kepercayaan nasabah terhadap mobile banking, dimana Nasabah tidak akan bersikap positif terhadap mobile banking jika nasabah tidak mempercayai aplikasi tersebut, walaupun aplikasi tersebut memberikan relative advantage dan mudah digunakan.\u0000 \u0000Mobile banking application is an innovation in the banking industry which has improved the efficiency of financial activities. Banks have adopted this innovation to provide their customers better services, thereby mobile banking has been perceived as a modern platform that has displaced the need for physical interaction between banks and customers. In Indonesia, almost every bank has been offering mobile banking to enhance their operations. Therefore, this research aims to identify the influence of relative advantage (RA) and perceived ease of use on customers’ attitude toward mobile banking application, and the mediating role of trust on the influence of relative advantage and perceived ease of use on customers’ attitude toward the application. Sampels were selected by using non-probability method toward 162 respondents who have used mobile banking. The data were analyzed by using PLS-SEM and revealed that perceived ease of use and relative advantage positively and significantly influence attitude towards the application, while trust is mediating the influences. The results implied that customers will have positive attitude toward mobile banking if it offers more benefit than conventional banking and it can be easily understood and utilized. Moreover, the mediating role of trust implied that the benefit and ease a","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"590 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113987766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH BRAND COMPETENCE, BRAND TRUST, BRAND EXPERIENCE, DAN E-WOM TERHADAP BRAND LOYALTY DOMPET DIGITAL","authors":"Nico Michael Bryan, Keni Keni, E. S. Negara, Purnama Dharmawan","doi":"10.24912/jmieb.v7i1.22067","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.22067","url":null,"abstract":"Berbagai merek dompet digital telah mendukung transisi dari pembayaran konvensional ke digital, tetapi keragaman tersebut menjadi penghalang bagi pelanggan untuk setia terhadap merek tertentu. Penelitian ini bertujuan untuk menguji peran kompetensi merek, kepercayaan merek, pengalaman merek, dan E-WOM terhadap loyalitas merek dompet digital di Jakarta. Pengumpulan data dilakukan dengan menggunakan kuesioner secara online melalui Google Form. Melalui kuesioner tersebut, responden diminta untuk memberikan tanggapan terhadap 24 indikator yang digunakan untuk mengukur variabel penelitian. Pemilihan sampel dilakukan secara non-probability sampling dengan teknik convenience sampling kepada 175 pengguna dompet digital di Jakarta. Penelitian ini menganalisis data dengan menggunakan metode PLS-SEM pada program SmartPLS 4. Penelitian ini menyimpulkan bahwa kompetensi merek, kepercayaan merek, pengalaman merek, dan E-WOM berpengaruh positif dan signifikan terhadap loyalitas merek. Oleh sebab itu, dalam rangka meningkatkan loyalitas merek, perusahaan dompet digital dapat meningkatkan faktor-faktor tersebut. Secara umum, perusahaan dompet digital dapat melakukan upaya tersebut dengan secara konsisten menyediakan sistem pembayaran yang tidak berkendala, serta memperhatikan dan menyediakan kebutuhan konsumen yang dapat dipenuhi melalui dompet digital. Lebih lanjut, penelitian ini diharapkan dapat mendukung perusahaan dompet digital dalam menciptakan loyalitas merek dan menjadi referensi bagi penelitian selanjutnya yang ingin mengkaji mengenai pengaruh kompetensi merek, kepercayaan merek, pengalaman merek, dan E-WOM terhadap loyalitas merek dompet digital.\u0000 \u0000Various brands of digital wallet have supported the transition from conventional to digital payment, but that variety itself has been a barrier for customers to be loyal towards a certain brand. This study aims to examine the role of brand competence, brand trust, brand experience, and E-WOM on digital wallet brand loyalty in Jakarta. Data collection was conducted by using online questionnaire through Google Form, whereas respondents were asked to respond 24 indicators of this research’s variables. The respondents were selected by using non-probability method method with convenience sampling technique to 175 digital wallet users in Jakarta. This study analyzed the data by using PLS-SEM method in the SmartPLS 4 program. This study concluded that brand competence, brand trust, brand experience, and E-WOM have a positive and significant influence on brand loyalty. Therefore, in order to enhance brand loyalty, digital wallet companies can increase those factors beforehand. Generally, digital wallet firms can attempt that by consistently providing transaction system with no errors, as well as learning and providing consumers’ needs that can be met with digital wallet. Moreover, this research is expected to support digital wallet companies on creating brand loyalty and become a reference for future researches rega","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115430841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HOW INDONESIAN STREET FOOD STALLS INSPIRE POST-PANDEMIC INDONESIAN TOURISM","authors":"V. Briliana, Arton Briyan Prasetio, K. W. Prasastyo","doi":"10.24912/jmieb.v7i1.22205","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.22205","url":null,"abstract":"Penelitian ini bertujuan untuk menginvestigasi pengalaman terkait warung kaki lima Indonesia di kalangan wisatawan domestik yang berkunjung ke kota-kota di Indonesia sejak pandemi COVID-19. Berkaitan dengan hal tersebut, penelitian ini dilakukan untuk menganalisis secara mendalam bagaimana kualitas makanan, harga, dan lingkungan fisik mempengaruhi kepuasan pelanggan dan meningkatkan loyalitas mereka terhadap berbagai warung jajanan kaki lima di Indonesia, khususnya sejak pandemi. Data dari total 372 responden dikumpulkan melalui kuesioner, dibagikan secara acak kepada wisatawan domestik, yang sedang berlibur atau mengunjungi beberapa daerah di Jawa dan Bali, serta membeli dan mengonsumsi masakan lokal. Analisis statistik dilakukan dengan menggunakan SMART-PLS. Temuan menunjukkan bahwa unsur kualitas makanan, harga dan lingkungan fisik mempengaruhi kepuasan, yang pada akhirnya menentukan loyalitas. Temuan penelitian ini memberikan pemahaman yang lebih baik tentang faktor-faktor yang mempengaruhi kepuasan dan loyalitas wisatawan domestik. Selain itu, mereka memberikan wawasan berharga tentang aspek penting sektor pariwisata bagi Pemerintah Indonesia.\u0000 \u0000This paper aims to investigate the experiences related to Indonesia’s street food stalls among domestic tourists visiting cities in Indonesia since the COVID-19 pandemic. In this regard, this study was conducted to analyse in depth how food quality, price, and physical environment affect customer satisfaction and increase their loyalty to various Indonesian street food stalls, especially since the pandemic. Data from a total of 372 respondents were gathered through self-administered questionnaires, which were randomly distributed to domestic tourists, who were vacationing or visiting several areas in Java and Bali, and bought and consumed local cuisine. Statistical analysis was done using smart-PLS. The findings indicate that the elements of food quality, price and physical environment affect satisfaction, which ultimately determines loyalty. The findings of this study provide a greater understanding of the factors that affect the satisfaction and loyalty of domestic tourists. In addition, they provide valuable insight into a significant aspect of the tourism sector for the Government of Indonesia.","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"495 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134217302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH LEARNING CULTURE, TEAMWORK CONTEXT TERHADAP DYNAMIC CAPABILITY DAN DAMPAKNYA TERHADAP TEAM PERFORMANCE DAN INNOVATION PERFORMANCE PADA PT. INDOMAGURO TUNAS UNGGUL","authors":"Muhammad Luthfi Amien, Justine Tanuwijaya","doi":"10.24912/jmieb.v7i1.20676","DOIUrl":"https://doi.org/10.24912/jmieb.v7i1.20676","url":null,"abstract":"Perkembangan perekonomian suatu negara saat ini tidak terlepas dari perekonomian global. Pada saat ini hubungan perekonomian antar negara menjadi suatu hal yang penting terhadap pertumbuhan ekonomi di suatu negara. Kondisi ini menyebabkan daya saing sebagai salah satu faktor yang menentukan dalam kompetisi antar negara agar memperoleh manfaat dari semakin terbukanya perekonomian dunia. Menurut KKP, (2021) permasalahan terbesar perusahaan ekspor pada sektor perikanan ada pada pencemaran bakteri yang dapat berasal dari perairan yang tercemar, penyimpanan, serta saat proses penanganan produk. hal tersebut juga dialami PT Indomaguro Tunas Unggal, dimana produk yang akan diekspor sering kali mendapat penolakan oleh negara tujuan yang dikarenakan produk tercemar bakteri. salah satunya ialah bakteri pathogen yang jika dikonsumsi dapat menyebabkan timbulnya penyakit kolera (diare) yang berkepanjangan. Untuk mencegah kontaminasi bakteri tersebut PT Indomaguro Tunas Unggul menerapkan dan memberikan pembelajaran kepada karywan tentang sistem Hazard Analysis Critical Control Point (HACCP) dan dipraktekkan secara bersama untuk memastikan kualitas produk terjaga yang dimana, akan dapat meningkatkan team performance. Penelitian ini bertujuan untuk mengetahui pengaruh learning culture, teamwork context terhadap dynamic capability dan dampaknya terhadap team performance dan innovation performance pada PT Indomaguro Tunas Unggul, Muara Baru, Jakarta Utara. Objek yang digunakan dalam penelitian ini yaitu semua karyawan PT Indomaguro Tunas Unggul yang berjumlah 144 orang pada divisi human resources development, marketing, operational, accounting dan finance. Dari hasil penelitian ini learning culture berpengaruh positif terhadap teamwork context dan dynamic capability, teamwork context berpengaruh positif terhadap dynamic capability, dynamic capability berpengaruh positif terhadap team performance dan innovation performance. Dari hasil penelitian ini disarankan untuk meningkatkan learning culture, sebaiknya perusahaan rutin mengadakan diskusi antara pemimpin dan karyawan. Untuk meningkatkan teamwork context, sebaiknya perusahaan memberikan keleluasaan pada anggota tim dalam membuat keputusan tentang proses kerja. Untuk meningkatkan dynamic capability, sebaiknya perusahaan lebih banyak menyerap pengetahuan dari paten, agar dapat menghadapi tantangan di masa depan. Untuk meningkatkan team performance, sebaiknya perusahaan membuka ruang interaksi antar karyawan dan menghargai pendapat setiap karyawan serta mengadakan evaluasi agar tujuan bersama dapat tercapai. Untuk meningkatkan innovation performance, sebaiknya perusahaan melakukan penelitian dan pengembangan pada teknologi.\u0000 \u0000The current economic development of a country is inseparable from the global economy. At this time the economic relations between countries become an important matter for economic growth in a country. This condition causes competitiveness as one of the determining factors in inter-country compe","PeriodicalId":102855,"journal":{"name":"Jurnal Muara Ilmu Ekonomi dan Bisnis","volume":"179 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123383421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}